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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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O'Dwyer's Nov. '15 Technology PR Magazine O'Dwyer's Nov. '15 Technology PR Magazine
O'Dwyer's PR Firm Rankings Magazine Nov. '15 Technology
PR Issue

64 pages, profiles of 43 firms specializing in tech PR, articles by experts in the field, plus ranking of technology PR firms by fees.


Tue., Dec. 1, 2015
Zuckerberg Pledges Facebook Shares to Charity
By Jon Gingerich
Zuckerberg and babyFacebook co-founder and CEO Mark Zuckerberg, who today announced the birth of his first child, has pledged 99 percent of his Facebook shares — currently worth about $45 billion — to charity.
Category: Media News
Tue., Dec. 1, 2015
Velociti Appoints Media Frenzy Global as Communications AOR
By Matthew Schwartz
Media FrenzyMedia Frenzy Global, which specializes in technology PR, will work closely with Velociti to create and implement a comprehensive PR strategy.
Category: PR Firms
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PR Quote of
the Day

“When you stop talking, you've lost your customer. When you turn your back, you've lost her.”

--Estee Lauder
Snapshots - 10/17/08
Weber Shandwick
Tue., Dec. 1, 2015
ReviveHealth Named AOR for Pamplona Capital
By Matthew Schwartz
ReviveHealthReviveHealth said it was awarded the business based on the agency’s experience in the health systems, health services and health technology sectors.
Category: PR Firms
Tue., Dec. 1, 2015
Sard's Sellers Moves to Avnet
By Greg Hazley
kevin sellersKevin Sellers, an Intel alum and managing director of Sard Verbinnen & Co's San Francisco outpost, has moved to electronic components giant Avnet as VP of corporate marketing and communications.
Category: Corporate Communications
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Nov. 30, 2015
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Snapshots - 10/17/08
Tue., Dec. 1, 2015
Selecting a PR Agency for Cybersecurity Purposes
By Brandy King
Brandy KingIn today’s world, Cyber threats are real and present. Companies should do all they can to safeguard their organizations against potential attackers by having the right teams ready and solid plans in place for a coordinated and swift response, if and when an online threat occurs.
Category: Crisis Communications
Tue., Dec. 1, 2015
New York Times Refashions ‘Carpetbagger’ Coverage
By Matthew Schwartz

Cara BuckleyThe Carpetbagger, which was popularized by the late 'Media Equation' columnist David Carr, has been removed from the Times' blog directory and is now a standalone page with a searchable database.

Category: Media News
O'Dwyer's Directory of PR Firms
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'15 Directory
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Tue., Dec. 1, 2015
National Industries for the Blind Seeks RFPs
By Matthew Schwartz

National Industries for the BlindFor agencies vying for the account, NIB demands a comprehensive overview of the agency, such as staffing, past performance, management and fee structure.

Category: RFPs
Tue., Dec. 1, 2015
Mobile Accounted for 28 Percent of Cyber Monday Sales
By Jon Gingerich
Adobe Digital IndePurchases made via mobile devices played an important role in shaping a historic Cyber Monday this year, according to data released by Adobe Digital Index.
Category: Consumer
Tue., Dec. 1, 2015
Michigan 529 Plan Seeks PR
By Greg Hazley
METThe Michigan Education Trust is dangling a three-year, six-figure contract to promote the Wolverine State's 529 college savings program.
Category: RFPs
Tue., Dec. 1, 2015
Hollywood Casts Wilesmith for Adv, PR
By Greg Hazley
Hollywood, FloridaHollywood, Fla., has awarded its marketing and PR account to Wilesmith of West Palm Beach in a three-way pitch.
Category: Travel PR
Tue., Dec. 1, 2015
PR Links: Comments on Corporate Blogs?; Holiday Party Conversations...
By Greg Hazley

Feedback Should you remove the comments section from your corporate blog? (A. Hanson) 

Helpful Holiday party conversation exit plan (WSJ) 

Food/Bev Insights from the floor of the Food & Nutrition Conference & Expo (AC) 

Politics PR guru working for Clinton server IT firm donated to campaign (Daily Caller) 

Video Are bank stress tests a 'PR exercise'? (Bloomberg) 

China Standards of influence in China (D. Wolf) 

Media HuffPost edit staff petitions for voluntary union recognition (Wash Post) 

Social Meet Tumblr's 15-year-old secret keeper (NY Times) 

Category: PR Links
Mon., Nov. 30, 2015
Tribune Publishing Squashes Rumor of Sale Started by Rupert Murdoch Tweet
By Matthew Schwartz

Tribune PublishingThe memo shows the company taking a proactive stance on who is driving the conversation and not letting Rupert’s Murdoch’s 668,000 followers on Twitter get the better of the company.

Category: Media News
Mon., Nov. 30, 2015
UCLA Enlists Edelman Exec. For Comms. Slot
By Jon Gingerich

Kathryn KranholdUCLA has appointed Kathryn Kranhold associate vice chancellor for university communications and marketing. 

Category: Personnel Appointments
Mon., Nov. 30, 2015
Two Michigan PR Agencies Join Forces
By Matthew Schwartz

Vanguard & 834Together, the agencies have a combined team of 14 employees. However, the partnership is not a formal merger, so both agencies will be able to maintain their independence.

Category: PR Firms
Mon., Nov. 30, 2015
Ray Kotcher Inducted into ICCO Hall of Fame
By Matthew Schwartz
Ray KotcherDuring his more than 30-year career at Ketchum, Kotcher has played a key role in helping the agency expand its global footprint, including the 2009 merger with European communications consultancy Pleon.
Category: PR Awards
Mon., Nov. 30, 2015
Spong Stepping Down From Agency That Bears His Name
By Matthew Schwartz
Doug SpongThe move comes soon after Spong named managing director Julie Batliner as the PR agency’s new president.
Category: Public Relations
Mon., Nov. 30, 2015
Blog: Domestic Terrorism Reveals Inconsistencies in the GOP Narrative
By Jon Gingerich
Carly FiorinaPresidential candidates’ recent opportunism on anti-terrorism messages has been complicated by a spate of domestic terrorist attacks in the U.S., each of which harbor the inconvenient feature of being committed neither by Islamic extremists nor Syrian refugees.
Category: Public Affairs
Mon., Nov. 30, 2015
Rich, Poor Faces of Journalism Were Evident Last Week
By Jack O'Dwyer

CPJThe annual dinner of the Committee to Protect Journalists, the “1% of the 1% of U.S. journalism,” had its Waldorf blowout last week, the same week that CareerCast dubbed newspaper reporter the worst of 200 jobs that it ranks. 

Category: Media News
Mon., Nov. 30, 2015
PR Links: Kobe Bryant's Watershed Moment in Disruption; Issues That Can Crush Business Writing...
By O'Dwyer's Staff

Social Kobe Bryant provides a watershed moment in media disruption (C. Thilk) 

Writing Seven issues that can crush today's business writing (L. Hoffman) 

Executives Will PR pros ever become CEOs? (MI) 

Corporate New generations, new expectations (S. McLean) 

Services UBM in final push to sell PR Newswire (Reuters) 

Services HARO: Your PR agency's worst nightmare (Z. Duchman) 

PA Taxpayers pay more than $6M for PR services to state of R.I. (630W) 

Corporate Big companies put their money where their trash is (NY Times) 

Internship Jimmy Choo's LA press office (Fashionista) 

Category: PR Links
Fri., Nov. 27, 2015
How Online Betting Sites Can Shift the Conversation
By Ronn Torossian
Ronn TorossianThe recent cease and desist filed by the New York Attorney General against DraftKings and FanDuel has left online fantasy sports betting sites scrambling to figure out what this turn of events means for their business.
Category: Crisis Communications
O'Dwyer's Newsletter
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine
Nov. '15
Profiles of Technology PR Firms
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Oct. '15
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
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Profiles of Beauty/Fashion & Lifestyle PR Firms
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Aug. '15
Profiles of Financial PR/IR & Professional Services PR Firms
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Profiles of Travel & Tourism PR Firms
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May '15
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Profiles of Broadcast Media Services Cos. & Social Media PR Firms
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Profiles of Food & Beverage PR Firms
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Profiles of Environmental PR & Public Affairs Firms
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PR Buyer's Guide & Profiles of Crisis Communications Firms
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Nov. '15 Technology PR Magazine

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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
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June, Multicultural/Diversity & Int'l PR
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October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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