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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Int'l & Multicultural PR: Jun. '16
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O'Dwyer's June '16 Int'l & Multicultural PR MagazineJune '16 Int'l & Multicultural PR Magazine
Articles on healthcare outreach to aging Hispanics, marketing to multicultural millennials, and which areas of the world are growing fastest for PR.

  


Tue., Jun. 28, 2016
SolarCity Taps Joele Frank Amid $2.8B Tesla Offer
By Editorial Staff
 
tesla, solarcitySolar power giant SolarCity has engaged PR, financial and legal counsel amid to weigh Tesla Motors' $2.8B takeover offer.
Category: Financial PR & Investor Relations
Tue., Jun. 28, 2016
AMP Agency, Boston, Sues MWW for $289,149
By Jack O'Dwyer
 

Alyson RoyAMP Agency, boutique lifestyle firm with Boston and New York offices, has sued MWW Group, East Rutherford, N.J., and New York, seeking payment of $289,149 plus attorneys’ fees, court costs and pre-judgment interest.

Category: Legal PR
Tue., Jun. 28, 2016
Briggs & Riley Bags LDPR as AOR
By Jon Gingerich
 
Briggs & RileyLaura Davidson Public Relations has been named agency of record for luggage brand Briggs & Riley.
Category: News of Accounts
Tue., Jun. 28, 2016
Wieck Unveils Tritium
By Jon Gingerich
 
WieckWeb development and content management company Wieck is launching a new digital platform titled Tritium.
Category: PR Services
Tue., Jun. 28, 2016
Trump Tabs Communications Director
By Editorial Staff
 
Jason MillerDonald Trump's presidential bid has tapped political ad maven Jason Miller as communications director.
Category: Public Affairs
Mon., Jun. 27, 2016
If a Tree Falls in the Forest …
By Eric Lebson
 
Eric Lebson Ian McCalebv
Those of us who work to get media’s attention for a living have to look beyond the traditional PR toolbox and cultivate new ways to raise awareness if we want to cut through the noise.
Category: Professional Development
Mon., Jun. 27, 2016
APCO Appoints Boeing’s Foerster
By Jon Gingerich
 
Mary FoersterMary Foerster, former vice president of communications and marketing at Boeing, has moved to PR giant APCO Worldwide in a consultant role.
Category: Personnel Appointments
Mon., Jun. 27, 2016
Fineman Guides Dunkin in NoCal
By Editorial Staff
 
dunkin donutsFineman PR has picked up PR duties for Dunkin' Donuts in northern and central California as the ubiquitious chain opened its first Bay Area outpost this month.
Category: Food & Beverage PR
Mon., Jun. 27, 2016
How Johnson Can Press Post-Brexit Advantage
By Ronn Torossian
 
Ronn TorossianAs it stands, the Prime Minister’s position is Boris Johnson’s to lose.
Category: Public Affairs Commentary
Mon., Jun. 27, 2016
National PTA, New York State Whiff on Wi-Fi Radiation Threat
By Jack O'Dwyer
 

Cellphone towerThe National Parent Teachers Assn., which will meet June 30-July 4 in Orlando, rejected a plea by Wi-Fi health advocates for exhibit space. New York State also whiffs.

Category: Healthcare PR
Mon., Jun. 27, 2016
Leaders are Determined by Response to Tragedy
By Joe Honick
 

Joe HonickA true statesman refrains from issuing bragging rights and instead demonstrates a capacity to understand human needs.

Category: Public Affairs Commentary
Mon., Jun. 27, 2016
The 'Anti-Business' President Who's Good for Business; Career Tips from the WH Comms Director
By Editorial Staff
 

Politics The 'anti-business' president who's been good for business (Bloomberg) 

Careers 5 career tips from the White House communications director (Cosmo) 

Int'l Israeli PM taps controversial media czar nominee as low-level advisor (TOI) 

Media Anti-gun PR flack slams 'trolls' for exposing pose (Newsbusters)

Int'l China's $10B-year PR ministry mired in political fight (BB) 

Category: PR Links
Fri., Jun. 24, 2016
Broncos Have Top NFL PR Staff
By Editorial Staff
 
patrick smythThe Denver Broncos' PR staff won the top PR honor from the Pro Football Writers of America for 2016.
Category: Entertainment & Sports PR
Fri., Jun. 24, 2016
Mexico Retains Raben in $2.3M Pact
By Jon Gingerich
 
Flag of MexicoMexico’s consulate general has retained The Raben Group to propose a communications plan for the purpose of sharing the experiences of Mexicans living domestically as well as in the U.S.
Category: Lobbying
Fri., Jun. 24, 2016
Johnson Helms Washington Media Group
By Editorial Staff
 
robert johnsonWashington Media Group, the D.C.-based crisis shop, has brought in Bush administration alum Robert Johnson as president to manage the firm.
Category: Public Affairs
Fri., Jun. 24, 2016
Nissan Revamps Communications
By Editorial Staff
 
david reuterNissan Motor Co. has created the new role of VP, global communications operations, elevating North American VP of corporate comms. David Reuter to the post amid a broader overhaul under communications chief Jonathan Adashek.
Category: Corporate Communications
Fri., Jun. 24, 2016
Brexit PR Reaction; Periscope's Moment; GM Gets New Agencies
By Editorial Staff
 

Brexit APCO's client brief on Brexit (APCO) 

Brexit What's next (L. Sforza) 

Brexit Why the 'remain' campaign failed (HBR) 

Tools Periscope is (A)Live (P. Himler) 

Faux PR Hoax NRA campaign promises to give free guns to poor (Marketwatch) 

Accounts GM brands get new PR agencies (Detroit News) 

Politics At Trump news conference, it's all about him (CNN) 

Crisis Athletic Union sued for allowing coach with sexual molestation past to return (ESPN) 

Entertainment Publicist opens management company (THR) 

Follow-up Mets manager very sorry for calling PR chief 'puppy dog' (Wash Post) 

Category: PR Links

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
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April, Broadcast Media Svcs. & Social Media PR
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June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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