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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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O'Dwyer's PR Firm Rankings Magazine Oct. '15 Healthcare
PR Issue

84 pages, profiles of 60 firms specializing in healthcare PR, articles by experts in the field, plus ranking of healthcare PR firms by fees.


Tue., Oct. 13, 2015
Pitchfork Media Sold to Conde Nast
By Jon Gingerich
Conde NastPublishing giant Condé Nast today announced that it has acquired Chicago-based indie music stalwart Pitchfork Media. The acquisition, which takes effect immediately, includes the entirely of Pitchfork’s digital and print media properties.
Category: Media News
Tue., Oct. 13, 2015
Anheuser-Busch InBev-SABMiller Combo Creates Biggest Beer Company
By Matthew Schwartz

AB-InBevWith mergers and acquisitions fever starting to grip a growing number of markets, senior PR executives need to think about what role they could play should their company become a buyer (or seller).

Category: M&A
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Today's Poll:
Twitter CEO Jack Dorsey
What should be Job One for Twitter CEO Jack Dorsey?
Get rid of the 140-character limit
Develop more ad platforms
Acquire new media properties
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Weber Shandwick
Tue., Oct. 13, 2015
Playboy Getting Rid of Nudity
By Matthew Schwartz
PlayboyA tamer, more accessible Playboy opens up the possibility for brands that have been reluctant to pitch the magazine in the past to now try and cultivate a relationship with the publication’s reporters and editors.
Category: Media News
Tue., Oct. 13, 2015
Weber Shandwick Wins Vauxhall UK Social Media Account
By Matthew Schwartz
VauxhallThe agency will drive social strategy, develop social-first campaigns, content creation and community management on behalf of Vauxhall.
Category: News of Accounts
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Tue., Oct. 13, 2015
US Buoys Next Fifteen
By Greg Hazley
Next 15Next Fifteen Communications Group reported revenue grew 18.4% to $94.2M (£61.8M) for the six months ended July 31 on the strength of its North American business.
Category: Marketing Communications
Tue., Oct. 13, 2015
Finn Partners Appoints Kuhl
By Jon Gingerich
Kristie KuhlKristie Kuhl has been appointed senior partner of Finn Partners' health shop.
Category: Personnel Appointments
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'15 Directory
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Tue., Oct. 13, 2015
The UAW Hires PR Firm to Drive Message Regarding Contract with fiat-Chrysler
By Matthew Schwartz

UAWThe UAW hired Berlin-Rosen after its members decisively rejected a tentative agreement it reached last month with Fiat Chrysler Automobiles.

Category: News of Accounts
Tue., Oct. 13, 2015
SDKA International Hires KCSA Strategic Communications for PR Counsel
By Matthew Schwartz

KCSAKCSA will deploy a wide-reaching outreach campaign to increase awareness of SDKA International in the North American market. 

Category: News of Accounts
Tue., Oct. 13, 2015
Ogilvy to Work Indonesia Travel
By Jon Gingerich
Tourism IndonesiaOgilvy PR’s Jakarta shop has been appointed AOR for Indonesia’s Ministry of Tourism.
Category: Travel PR
Tue., Oct. 13, 2015
Crises Hit Westhampton; Mayor Moore Must Go
By Jack ODwyer

Collecting signatures outside of Waldbaum’s were employees Maureen Demchuck and Robert Candela and Peter Iacono, United Food & Commercial Workers UnionThe latest crisis to hit Westhampton Beach—the possible closing of its only supermarket—has landed squarely at the feet of the administration of Mayor Maria Moore. As usual, Moore and the four trustees have opted to do nothing.

Category: Public Affairs
Tue., Oct. 13, 2015
Sanofi's Thomas to Makovsky
By Greg Hazley
megan thomasMegan Thomas, global head of communications for Sanofi Oncology, has moved to Makovsky as senior VP in its health practice.
Category: Healthcare PR
Tue., Oct. 13, 2015
PR Links: No 'Fomo' in Media; Getting an investor's attention; How Snapchat Shed its Sexting Rep...
By Greg Hazley

Comment 'There's no FOMO in media,' and 9 other PR tips from a tech journalist (Observer) 

IR How do you get an investor's attention? (James MacGregor) 

Pivot How Snapchat shed its sexting reputation (HuffPost) 

Content PR is the best kept secret in effective content marketing (F. Strong) 

Data Big Data 101 for PR (F. Jing)

Baseball Meet the man keeing the Jays' reputation intact (Toronto Star) 

Baseball Yankees' former PR director remebers Yogi Berra (NY Times video) 

Politics What everyone wants out of tonight's Democratic presidential primary debate (Quartz) 

Entertainment Content lessons from the summer's biggest movie hits and misses (J. Rush) 

Category: PR Links
Mon., Oct. 12, 2015
A Week After Dorsey Takes Charge, Twitter Readies Layoffs
By Matthew Schwartz

Jack DorseyThe bulk of the cuts may come from the engineering department, which makes up about half the staff, according to Re /code.

Category: Social Media
Mon., Oct. 12, 2015
Greater Louisville names new public affairs and strategy executive
By Matthew Schwartz
Sarah Davasher-WisdomDavasher-Wisdom is responsible for communications, public relations, board relations and planning.
Category: Personnel Appointments
Mon., Oct. 12, 2015
BIC Consumer Products Seeks RFP for Branding
By Matthew Schwartz

BICThe company’s brand PR team is part of the marketing department and is separate from corporate communications/corporate PR. 

Category: RFPs
Fri., Oct. 9, 2015
Virginia Draws PR RFP to Wean Off Tobacco Industry
By Greg Hazley
tobaccoVirginia, a top four state for tobacco production, is looking for PR help for its program to wean the Commonwealth off the tobacco industry.
Category: RFPs
Fri., Oct. 9, 2015
NTVB Buys TV Guide
By Jon Gingerich
tv guideIconic magazine TV Guide has been bought by TV Weekly publisher NTVB Media.
Category: Media News
Fri., Oct. 9, 2015
A Baker's Dozen: Strategic Tips for PR Buyers and Sellers
By Rick Gould
Rick GouldAs the PR M&A market heats up, what do potential buyers (and sellers) need to think about?
Category: M&A
Fri., Oct. 9, 2015
In Healthcare, Focusing on Your Marketing Niche is Key
By Dan Martin
Dan MartinPersonalizing stories and focusing on target audiences within your market niche is crucial in healthcare marketing. Here are some tips professionals can use to discover their niche, own it and achieve success.
Category: Healthcare PR
Fri., Oct. 9, 2015
Pandora Buys Ticketfly for $450 Million
By Jon Gingerich
Pandora & TicketFlyPandora will purchase live events company Ticketfly for a reported $450M in cash and stock. That acquisition now allows a major music marketing opportunity for the Internet streaming service.
Category: Media News
O'Dwyer's Newsletter
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '15
Profiles of Healthcare & Medical PR Firms
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Oct. '15 Healthcare & Medical PR Magazine

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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
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June, Multicultural/Diversity & Int'l PR
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October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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