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O'Dwyer's Inside News of Public Relations & Marketing Communications - Int'l & Multicultural PR: Jun. '16
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O'Dwyer's June '16 Int'l & Multicultural PR MagazineJune '16 Int'l & Multicultural PR Magazine
Articles on healthcare outreach to aging Hispanics, marketing to multicultural millennials, and which areas of the world are growing fastest for PR.


Mon., Jun. 27, 2016
If a Tree Falls in the Forest …
By Eric Lebson
Eric Lebson Ian McCalebv
Those of us who work to get media’s attention for a living have to look beyond the traditional PR toolbox and cultivate new ways to raise awareness if we want to cut through the noise.
Category: Professional Development
Mon., Jun. 27, 2016
APCO Appoints Boeing’s Foerster
By Jon Gingerich
Mary FoersterMary Foerster, former vice president of communications and marketing at Boeing, has moved to PR giant APCO Worldwide in a consultant role.
Category: Personnel Appointments
Mon., Jun. 27, 2016
Fineman Guides Dunkin in NoCal
By Editorial Staff
dunkin donutsFineman PR has picked up PR duties for Dunkin' Donuts in northern and central California as the ubiquitious chain opened its first Bay Area outpost this month.
Category: Food & Beverage PR
Mon., Jun. 27, 2016
How Johnson Can Press Post-Brexit Advantage
By Ronn Torossian
Ronn TorossianAs it stands, the Prime Minister’s position is Boris Johnson’s to lose.
Category: Public Affairs Commentary
Mon., Jun. 27, 2016
National PTA, New York State Whiff on Wi-Fi Radiation Threat
By Jack O'Dwyer

Cellphone towerThe National Parent Teachers Assn., which will meet June 30-July 4 in Orlando, rejected a plea by Wi-Fi health advocates for exhibit space. New York State also whiffs.

Category: Healthcare PR
Mon., Jun. 27, 2016
Leaders are Determined by Response to Tragedy
By Joe Honick

Joe HonickA true statesman refrains from issuing bragging rights and instead demonstrates a capacity to understand human needs.

Category: Public Affairs Commentary
Mon., Jun. 27, 2016
The 'Anti-Business' President Who's Good for Business; Career Tips from the WH Comms Director
By Editorial Staff

Politics The 'anti-business' president who's been good for business (Bloomberg) 

Careers 5 career tips from the White House communications director (Cosmo) 

Int'l Israeli PM taps controversial media czar nominee as low-level advisor (TOI) 

Media Anti-gun PR flack slams 'trolls' for exposing pose (Newsbusters)

Int'l China's $10B-year PR ministry mired in political fight (BB) 

Category: PR Links
Fri., Jun. 24, 2016
Broncos Have Top NFL PR Staff
By Editorial Staff
patrick smythThe Denver Broncos' PR staff won the top PR honor from the Pro Football Writers of America for 2016.
Category: Entertainment & Sports PR
Fri., Jun. 24, 2016
Mexico Retains Raben in $2.3M Pact
By Jon Gingerich
Flag of MexicoMexico’s consulate general has retained The Raben Group to propose a communications plan for the purpose of sharing the experiences of Mexicans living domestically as well as in the U.S.
Category: Lobbying
Fri., Jun. 24, 2016
Johnson Helms Washington Media Group
By Editorial Staff
robert johnsonWashington Media Group, the D.C.-based crisis shop, has brought in Bush administration alum Robert Johnson as president to manage the firm.
Category: Public Affairs
Fri., Jun. 24, 2016
Nissan Revamps Communications
By Editorial Staff
david reuterNissan Motor Co. has created the new role of VP, global communications operations, elevating North American VP of corporate comms. David Reuter to the post amid a broader overhaul under communications chief Jonathan Adashek.
Category: Corporate Communications
Fri., Jun. 24, 2016
Brexit PR Reaction; Periscope's Moment; GM Gets New Agencies
By Editorial Staff

Brexit APCO's client brief on Brexit (APCO) 

Brexit What's next (L. Sforza) 

Brexit Why the 'remain' campaign failed (HBR) 

Tools Periscope is (A)Live (P. Himler) 

Faux PR Hoax NRA campaign promises to give free guns to poor (Marketwatch) 

Accounts GM brands get new PR agencies (Detroit News) 

Politics At Trump news conference, it's all about him (CNN) 

Crisis Athletic Union sued for allowing coach with sexual molestation past to return (ESPN) 

Entertainment Publicist opens management company (THR) 

Follow-up Mets manager very sorry for calling PR chief 'puppy dog' (Wash Post) 

Category: PR Links
Fri., Jun. 24, 2016
Auritt Nabs PSA Honor
By John O'Dwyer
NeighborWorks Mortgage Scam PSAAuritt Communications Group won the 2016 National Communicator Award of Distinction for their work on a public service announcement for NeighborWorks. 
Category: PR Services
Thu., Jun. 23, 2016
Book Review: Start with The Future and Work Back: A Heritage Management Manifesto
By Caitlin Philippo
Start With The Future and Work BackBruce Weindruch, founder and CEO of The History Factory, has formalized his workplace philosophy with his new release “Start with The Future and Work Back: A Heritage Management Manifesto.”
Category: Book Review
Thu., Jun. 23, 2016
OK City Slates EconDev PR
By Editorial Staff
allianceThe economic development engine for Oklahoma City is calling for proposals from PR firms.
Category: RFPs
Thu., Jun. 23, 2016
JPR Opens London, Santa Monica Offices
By Jon Gingerich
Emma Hartland-MahonGillian FlynnJ Public Relations has launched its international flagship with the opening of a new office in London.
Category: Personnel Appointments

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
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June '16 Int'l & Multicultural PR Magazine

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January, PR Buyer's Guide/Crisis Comms.
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June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
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September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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