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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com PR Firm Rankings: May '16
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O'Dwyer's May '16 PR Firm Rankings MagazineMay '16 PR Firm Rankings Magazine
Firms ranked overall with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.

  


Fri., May 27, 2016
Digital Ad Spends Surge for Financial Services
By Jon Gingerich
 
Financial services digital ad spendThe U.S. financial services sector will spend more than $8 billion in digital advertising this year, according to a new report.
Category: Financial PR & Investor Relations
Fri., May 27, 2016
UMass Reviews Communications Pact
By Editorial Staff
 
umassThe University of Massachusetts is reviewing its marketing communications account as it seeks a firm to develop a message and advise how to communicate it.
Category: RFPs
Fri., May 27, 2016
The Globalization of Public Relations
By David Ritchey
 
David RitcheyAgencies wanting international reach need to hire people who speak other languages and have some knowledge of customs in other countries.
Category: Multicultural PR
Fri., May 27, 2016
Memorial Day 2016: A Moment to Praise, Think and Remember
By Robert Dilenschneider
 
Robert L. DilenschneiderThis is a day when we honor our military and our fallen heroes—brave men and women who fought and died so readers of this essay can enjoy the freedom we all too often take for granted.
Category: Public Affairs Commentary
Fri., May 27, 2016
Politico Scribe to Conservative Energy SuperPAC
By Editorial Staff
 
Darren GoodeSenior energy and environmental reporter for Politico is moving to the PR side with the ClearPath Foundation, the newly minted Super PAC of conservative entrepreneur Jay Faison.
Category: Public Affairs
Thu., May 26, 2016
Instagram Surged in Growth, User Interaction in 2015
By Jon Gingerich
 
Quintly Social Benchmark StudyBrand activity on Facebook increased by 36 percent last year, but Instagram saw the greatest uptick in new follower gains and user interaction, according to a new study.
Category: Social Media
Thu., May 26, 2016
Are Sports Making Us Dumber?
By Arthur Solomon
 
arthur solomonFrom beer commercials to concussion cover-ups, are professional sports setting a low standard for society? (1 reader comment)
Category: Entertainment & Sports PR
Thu., May 26, 2016
Purchia Exits EPA for Family PR Shop
By Editorial Staff
 
liz purchiaLiz Purchia, associate administrator for public affairs at the US Environmental Protection Agency, is stepped down to join her brother's San Francisco PR shop Purchia Communications.
Category: Public Affairs
Thu., May 26, 2016
KBR Kicks off Legal Salvo in Afghani Tax Dispute
By Jon Gingerich
 

KBRKBR has hired several high-profile Capitol Hill firms for foreign relations help in a bid to resolve an ongoing tax dispute with the Afghani government.

Category: Lobbying
Thu., May 26, 2016
Westhampton in Communications Lockdown; Info Request Filed
By Jack O'Dwyer
 

Westhampton lechisWesthampton Beach officials were in communications lockdown today, refusing to provide terms of an agreement that would put permanent Jewish “eruv” markers on 46 utility poles. (1 reader comment)

 
Category: Public Affairs
Thu., May 26, 2016
Cellphone Radiation Causes Cancer in Rats--$25M U.S. Study
By Jack O'Dwyer
 

National Toxicology ProgramA $25 million National Toxicology Program study has found that exposure to cellphone radiation caused cancer in rats. (2 reader comments)

Category: Healthcare PR
Thu., May 26, 2016
Winthrop Univ. Seeks Marketing Overhaul
By Editorial Staff
 
winthropSouth Carolina's Winthrop University has cast a net for an agency with higher education experience to develop a marketing and branding strategy.
Category: RFPs
Thu., May 26, 2016
Perdue Farms Picks Staub for Senior Comms. Post
By Jon Gingerich
 
Andrea StaubPerdue Farms has named Andrea Staub senior vice president of corporate communications.
Category: Personnel Appointments
Thu., May 26, 2016
How Will the World Respond to ‘President Trump?’
By Joe Honick
 
Joe HonickDonald Trump has introduced himself as a virtual emperor who will single-handedly change the course of American history. (3 reader comments)
Category: Public Affairs Commentary
Thu., May 26, 2016
Sard, Joele Frank in $8.4B REIT Deal
By Editorial Staff
 
REITNew York REIT and The JBG Companies have engaged outside PR counsel for their $8.4B combination into a real estate trust in New York and Washington, D.C.
Category: M&A
Thu., May 26, 2016
PR Links: Snapchat's Influencer Economy; J&J's Brand Rep Gets Slammed
By Editorial Staff
 

Tech Why Snapchat's influencer economy runs on hot tubs, selfies and whey protein (Bloomberg) 

Healthcare Johnson & Johnson's brand reputation is getting slammed (Time) 

FDA The Drop in Office of Prescription Drug Promotion enforcement (M. Senak) 

Media Gawker, others respond to Peter Thiel's backing of Hulk Hogan (Forbes) 

Small Biz 5 things to look for in a PR agency (Z. Cutler) 

Category: Healthcare PR
Wed., May 25, 2016
rbb Rides Acquisition Wave with Ad Shop Addition
By Jon Gingerich
 

rbb Communicationsrbb Communications has acquired Miami-based ad and marketing company OutOfTheBlue Advertising.

Category: Marketing Communications

Today's Poll:
Bob McDonald compares VA wait lines to Disneyland
Sec. Robert McDonald, who compared VA wait times to lines at Disneyland, should:
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Resign
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Move on
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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