Mobile Ad Spends to Top TV in ’18
Fri., Apr. 20, 2018
By Jon Gingerich
Mobile ads are slated to outpace TV for the first time, accounting for nearly 34 percent of total U.S. ad spends versus TV's 31.6 percent share, according to eMarketer estimates.
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Mobile ads are slated to outpace TV for the first time, accounting for nearly 34 percent of total U.S. ad spends versus TV's 31.6 percent share, according to eMarketer estimates.
KCSA Strategic Communications is expanding its presence in the growing cannabis industry with the acquisition of Salar Media Group, which specializes in the sector.
The Embassy of Morocco has hired ThirdCircle to a $480K one-year pact to promote film production in the Kingdom.
APCO Worldwide picks up Global Citizen, the nonprofit dedicated to eradicating extreme poverty by 2030.
Percepture says Frisbees, Hula Hoops for all as Wham-O celebrates it 70th anniversary... Magrino adds downtown Brooklyn residential tower, barbeque grills and pop-up bars... Bob Gold & Assocs. scoops up FierceCable, briefing for service providers.
Newlink has acquired Madrid-based lifestyle shop Globally Eventos y Comunicación SA.
Jen Wong, former Time Inc. COO, winds up at Reddit... Apple launches premium news service... Justice Dept. close to blessing Sinclair/Tribune deal.
Grand Rapids-based Lambert, Edwards & Assocs. today announced the acquisition of financial PR powerhouse Owen Blicksilver PR to move into the New York market.
Publicis Groupe today reported an 8.2 percent slide in net revenues to $2.6B due to unfavorable currency exchange rates. At constant rates, Publicis revenues advanced 1.6 percent. (1 reader comment)
Ferrero finds Cheryll Forsatz at Ketchum... R&J Strategic Communications promotes Tiffany Miller to VP... Gavin hires digital guru from going-out-of-business Bon-Ton Stores... Trilogy Financial adds Ginger Silverman, Aha! Unlimited founder.
Commentary
The public may be warming to President Trump's position that environmental regulation kills jobs and stifles economic growth. Ketchum finds that concern for the environment plummets during the past year. (1 reader comment)
The achievements of female journalists in the nation’s capital will be celebrated at the 5th annual Washington Women in Journalism Awards on April 26.
Edelman has recruited Andrea Hagelgans, senior advisor to New York Mayor Bill de Blasio as executive VP for Public Affairs. (1 reader comment)
More than 80 percent of respondents said they've abandoned an online form recently and never returned to complete it, according to a recent survey.
KCSA Strategic Communications unveils The Green Rush podcast to cover the business of cannabis... Matter Communications consumer tech survey lauds word-of-mouth... S3 Agency donates services to Trenton Children's Chorus.
FleishmanHillard has named Isobel Coney a senior vice president and partner of the agency's Southern California operations.
Michael Nyman is exiting the co-chairman & CEO post at entertainment PR powerhouse PMK*BMC to launch Acceleration, an investment/advisory firm.
Joele Frank, Wilkinson Brimmer Katcher supports Germany’s Knauf in its proxy fight with building products competitor USG Corp. of Chicago.
Efforts to bolster diversity throughout the PR industry have begun to accelerate, and companies that continue to debate the role diversity plays in their organization may ultimately find themselves playing catch up. (1 reader comment)
Emily Horne, who heads global policy communications at Twitter’s DC office, plans to join the Brookings Institution this summer as VP-communications.
Gus Weill, Louisiana PR man, political strategist and writer, died April 13 at a hospice in Baton Rouge. He was 85. (1 reader comment)
Crosby Marketiing Communications recruits military vet Jennifer Pilcher... Dix & Eaton adds Kelly Tompkins, Brittany Whitman... Idea Grove promotes Etta Goss, Liz Cies; hires Katie Long, Nate Binford.
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