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O'Dwyer's Inside News of Public Relations & Marketing Communications - Int'l & Multicultural PR: Jun. '16
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O'Dwyer's June '16 Int'l & Multicultural PR MagazineJune '16 Int'l & Multicultural PR Magazine
Articles on healthcare outreach to aging Hispanics, marketing to multicultural millennials, and which areas of the world are growing fastest for PR.


Wed., Jun. 29, 2016
FTI Drafts Darragh
By Jon Gingerich

Sean DarraghFTI Consulting has appointed public policy expert Sean Darragh to serve as managing director in the firm’s public affairs operation.

Category: Personnel Appointments
Wed., Jun. 29, 2016
MDC Acquires Forsman & Bodenfors
By Editorial Staff
van dammeMDC Partners has acquired Sweden's Forsman & Bodenfors, the creative agency that won the top PR prize at the Cannes Lions comptition this month.
Category: Marketing Communications
Wed., Jun. 29, 2016
DC PR Shop Credited with Brexit Campaign Win
By Editorial Staff
gerry gunsterLeave.EU, a key organizer of the UK campaign to leave the European Union, praised the work of Washington-based Goddard Gunster on campaign and issues management strategy.
Category: Public Affairs
Wed., Jun. 29, 2016
Study Highlights Earned Mediaís Increased Presence in Marketing Efforts
By Jon Gingerich
OutsellResearch recently commissioned by PR Newswire offers some insight into earned media’s increased impact on marketing initiatives.
Category: Marketing Communications
Wed., Jun. 29, 2016
Newsmax Picks Park Strategies
By Jon Gingerich

NewsmaxConservative media organization Newsmax Media has retained Park Strategies for broadcast support on Capitol Hill.

Category: Lobbying
Wed., Jun. 29, 2016
Cantor Heads IR, Comms for uniQure
By Editorial Staff
maria cantorMaria Cantor, who led corporate affairs for ARIAD Pharmaceuticals, has decamped to Dutch gene therapy developer uniQure N.V. as senior VP of IR and communications, based in Lexington, Mass.
Category: Corporate Communications
Wed., Jun. 29, 2016
Next Fifteen: Brexit Impact Modest
By Editorial Staff
Next15Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.
Category: Marketing Communications
Wed., Jun. 29, 2016
Could Twitter Have Forecast Brexit? How Facebook Compiles Your News Feed
By Editorial Staff

Social Could Twitter have predicted Brexit (better than the polls)? (O. Mirshafiei)

Social How Facebook decides what you see in your news feed (BI) 

Crisis VW's deal could aid innovation, reputation is another question (Sac Bee) 

Politics Cleveland relaxes rules on protests near Republican Convention (NY Times) 

Branding How well do you know companies' former names? (Consumerist) 

Lobbying Uber proves profitable for at least one group: lobbyists (Boston Globe) 

Category: PR Links
Tue., Jun. 28, 2016
DLPR Selects Senior Staff
By Jon Gingerich
Dukas Linden PRDukas Linden Public Relations has promoted three executives to the position of senior vice president.
Category: Personnel Appointments
Tue., Jun. 28, 2016
MWWPR Brings in Shapiro in LA
By Editorial Staff
wendi shapiroWendi Shapiro, senior VP for Murphy O'Brien PR, has moved to MWWPR to lead its consumer marketing practice in the Western region from Los Angeles.
Category: PR Firms
Tue., Jun. 28, 2016
PAN Expands Silicon Valley Presence
By Jon Gingerich
PAN CommunicationsPAN Communications has bolstered its Bay Area foothold with the addition of a new San Francisco location.
Category: Personnel Appointments
Tue., Jun. 28, 2016
SolarCity Taps Joele Frank Amid $2.8B Tesla Offer
By Editorial Staff
tesla, solarcitySolar power giant SolarCity has engaged PR, financial and legal counsel amid to weigh Tesla Motors' $2.8B takeover offer.
Category: Financial PR & Investor Relations
Tue., Jun. 28, 2016
AMP Agency, Boston, Sues MWW for $289,149
By Jack O'Dwyer

AMPAMP Agency, Boston, a full service marketing firm, has sued MWW Group, East Rutherford, N.J., and New York, seeking payment of $289,149 plus attorneys’ fees, court costs and pre-judgment interest.

Category: Legal PR
Tue., Jun. 28, 2016
Briggs & Riley Bags LDPR as AOR
By Jon Gingerich
Briggs & RileyLaura Davidson Public Relations has been named agency of record for luggage brand Briggs & Riley.
Category: News of Accounts
Tue., Jun. 28, 2016
Wieck Unveils Tritium
By Jon Gingerich
WieckWeb development and content management company Wieck is launching a new digital platform titled Tritium.
Category: PR Services
Tue., Jun. 28, 2016
Trump Tabs Communications Director
By Editorial Staff
Jason MillerDonald Trump's presidential bid has tapped political ad maven Jason Miller as communications director.
Category: Public Affairs
Tue., Jun. 28, 2016
Nestle Taps CEO with Healthcare Background; Millennial Work Satisfaction in a Digital Agency
By Editorial Staff

Corporate Nestle taps CEO with healthcare background (ABC News) 

Careers A millennial on work satisfaction in a digital agency (R. Koch) 

Social What the #NoBillNoBreak livestream means for brands (N. Ludlum) 

Tools Why Facebook Live is the new deskside for smart PR pros (X. Beltran) 

Tech The two words on everyone's lips at Cannes: Virtual reality (L. Bevan) 

Viral Cormac McCarthy not dead (Newsweek) 

Brands Jack Daniel's embraces a hidden past: help from a slave (NY Times) 

Entertainment PR lessons from 'Game of Thrones' (A. Brannum) 

Finance How Synovus got its reputation back (American Banker) 

Entertainment Chris Brown's PR rep quit (TMZ) 

Category: PR Links

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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June '16 Int'l & Multicultural PR Magazine

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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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