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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
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Wed., Oct. 26, 2016
PAN Looks to Frost to Drive Digital
By Editorial Staff
Michele FrostAs VP of Digital, Michele Frost will lead efforts to integrate digital offerings for PAN’s tech, healthcare and consumer clients.
Category: Technology PR
Wed., Oct. 26, 2016
Integrated Communications in the Life Sciences
By James Heins
James HeinsIn the life sciences and medical tech sectors, integrated communications services are an effective way to reach key stakeholders, key influencers, patients, advocacy groups and the investment community.
Category: Healthcare PR
Wed., Oct. 26, 2016
Former De Blasio Spokesperson Moves to Fenton
By Jon Gingerich
Karen HintonFormer de Blasio press secretary Karen Hinton has joined progressive PR shop Fenton as chief strategy officer and managing director.
Category: Public Affairs
Wed., Oct. 26, 2016
Tailor Pitches to Pique Media's Interest
By Christine O'Dwyer
WWPR - Washington Women in PRTop media pros revealed how they keep up with the news and go about planning and selecting stories at a Washington Women in PR roundtable discussion.
Category: Professional Development
Wed., Oct. 26, 2016
Obama Admin Alum Goes to GSG
By Jon Gingerich
Marissa PadillaMarissa Padilla has joined public affairs shop Global Strategy Group in the role of vice president.
Category: Public Affairs
Wed., Oct. 26, 2016
FCC Investigated Porn Watching by Staffers
By Jack O'Dwyer

FCC sealThe Federal Communications Commission investigated “porn watching” by staffers, resulting in one being forced to resign, but no further action was ever taken.

Category: Government
Wed., Oct. 26, 2016
VML Named Miami Marketing AOR
By Jon Gingerich

Greater Miami Convention & Visitors BureauVML has been named global marketing agency of record for the Greater Miami Convention & Visitors Bureau.

Category: Travel PR
Wed., Oct. 26, 2016
Harpo's Reinglass to Tell United's Story
By Editorial Staff
Dana Brooks ReinglassDana Brooks Reinglass, a veteran producer for Oprah Winfrey's Harpo Studios, has joined United Airlines in the new role of chief storyteller.
Category: Corporate Communications
Wed., Oct. 26, 2016
Trump Takes Commercial Break to Tout D.C. Hotel; Reaction to AT&T-Time Warner Deal Shows Presidency's Growing Reach
By Editorial Staff
Washington Post - Trump Takes Commerical Break to Tout D.C. HotelTrump Candidate takes commerical break to tout new D.C. hotel (Washington Post)

Influence Behind the curtain at Teneo (NY Times)

Media Reaction to AT&T-Time Warner deal shows presidency’s growing reach (WSJ)

Finance Can FinTech prevent the next financial crisis? (Forbes)

Crisis The CEO is to blame for a company in crisis—but only if she's a woman (Fortune)

Politics Crisis of a nation divided (The Weekly Standard)

Marketing Why brands should be looking to micro-influencers to generate sales (The Drum)
Category: PR Links
Tue., Oct. 25, 2016
Wells Fargo Rolls Out Latest PR Pitch
By Editorial Staff
Wells Fargo new commercialSlow-motion footage of the iconic Wells Fargo stagecoach set to a calming soundtrack is meant to assure customers that everything will be all right. (1 reader comment)
Category: Crisis Communications
Tue., Oct. 25, 2016
FoodMinds Calls Kanter Chief Science Officer
By Jon Gingerich
Mitch Kanter FoodMinds has appointed Dr. Mitch Kanter to serve as chief science officer.
Category: Personnel Appointments
Tue., Oct. 25, 2016
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian NBCUniversal's recent bid to increase its investment in BuzzFeed reveals traditional media's ongoing struggle to find their place in the brave new world of digital and mobile viewing.
Category: Media News
Tue., Oct. 25, 2016
The Problem with Cable TV Political Coverage
By Arthur Solomon

arthur solomonWith the election only a few days away, maybe, hopefully, cable TV will finally break some news instead of relying on newspapers like the New York Times and Washington Post for information. But don’t count on it.

Category: Public Affairs Commentary
Tue., Oct. 25, 2016
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett Listening and analyzing what your consumers say not only gives your business a significant competitive edge but has also been shown to immeasurably improve your bottom line.
Category: Healthcare PR
Tue., Oct. 25, 2016
Crosby Brings on Brohinsky
By Editorial Staff
Jennifer BrohinskyJennifer Brohinsky adds a decade of public health communications experience to Crosby's team specializing in healthcare, government and nonprofits and causes.
Category: Healthcare PR
Tue., Oct. 25, 2016
W2O Embarks on Executive Development Offering
By Jon Gingerich

W20W2O Group has launched a new executive development service titled Connect, which aims to improve executives’ communications and leadership capabilities.

Category: Internal Communications
Tue., Oct. 25, 2016
Finnerty Enrolls in Illinois Tech
By Editorial Staff
Bob FinnertyChief communications officer for Rochester Institute of Technology is shifting to Illinois Institute of Technology as VP of external affairs in early December.
Category: Corporate Communications
Tue., Oct. 25, 2016
What's Next for Shareholder Engagement; Wells Fargo's PR Offensive Offers Little
By Editorial Staff
Esquire Magazine - Chicago Cubs imageIR 2017 Proxy Season Roll Out -- What's Next For Shareholder Engagement? (Forbes)

Reputation Wells Fargo's new PR offensive promises customers much, but offers little (L.A. Times)

World Series Death of the Cubs' "lovable losers" reputation (Esquire)

Prof. Dev. Why you should combine your PR and social media (Huffington Post)

Pres. Campaign Why character counts in a president more than reputation (Bucks County Courier Times)

Bridgegate Governor Christie portrayed as something worse than a bully at the trial (USA Today)

Reputation Solving Israel's PR problem (Israel Hayom)
Category: PR Links
Mon., Oct. 24, 2016
Consumers, CMOs Cautiously Embrace AI
By Jon Gingerich
Weber Shandwick study on artificial intelligenceMarketing professionals and consumers around the world appear to exhibit trepidation regarding the effects artificial intelligence may have on society and business, though all seem willing to embrace the technology nonetheless.
Category: Technology PR
Mon., Oct. 24, 2016
Cision Launches Earned Media Cloud Platform
By Jon Gingerich

CisionCision today announced the launch of a new integrated platform titled the Cision Communication Cloud.

Category: PR Services

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Oct. '16
Healthcare &
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Commentary &
Prof. Development:
Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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