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O'Dwyer's Inside News of Public Relations & Marketing Communications - Beauty/Fashion & Lifestyle PR: Sep. '14
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Thu., Sep. 18, 2014
US Needs to Toughen 'Soft Power," Says US Propaganda Czar
By Kevin McCauley

The US needs to "do more to harden our soft power" to best combat Russia's 24/7 propaganda machine and counter the rise of ISIS, according to Rick Stengel, US Undersecretary for Public Diplomacy.

Category: Government
Thu., Sep. 18, 2014
TWC Fits Execs With Golden Parachutes
By Kevin McCauley
Time Warner Cable's top four executives eye an estimated $136.5M in "golden parachute compensation," according to the proxy for the Oct. 9 special meeting to approve its takeover by Comcast.
Category: Media News
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Thu., Sep. 18, 2014
Qatar Picks Portland for DC PR Push
By Kevin McCauley
qatarQatar signed up Portland PR for a communications/political push targeted at Congress and federal agencies to improve ties with the US.
Category: Lobbying
Thu., Sep. 18, 2014
Ethics of Tobacco PR Argued by Holmes, Cohen
By Jack ODwyer

panelPaul Holmes of The Holmes Report and ex-New York Times “Ethicist” columnist Randy Cohen argued heatedly Sept. 8 about the ethics of repping tobacco (Holmes favoring it).

Category: PR Ethics
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Thu., Sep. 18, 2014
Vazin Shifts to Toyota Corporate Communications Amid Changes
By Greg Hazley
scott vazinScott Vazin, executive VP for Volkswagen Group of America's group and brand communications, will shift to Toyota North America next week as VP of corporate and regional communications amid the carmaker's consolidation to Texas and rebuilding of its communications operation.
Category: Corporate Communications
Thu., Sep. 18, 2014
Link: Bloomberg Editor on 'What It's Like to Be Attacked' by Ketchum
By Greg Hazley
paul barrettBloomberg Businessweek's Paul Barrett, author of a forthcoming book on the Ecuador-Chevron showdown, writes that his treatment by Ketchum have him a "feel for what it’s like to be the target when a sovereign nation goes into crisis-communication mode."
Category: International
Wed., Sep. 17, 2014
Edelman Recruits PA Chief from APCO
By Greg Hazley
lvovichEdelman has brought in APCO executive director Stephanie Lvovich to be global chair of public affairs, putting an experienced European PA pro at the helm of its 275-staffer practice.
Category: Public Affairs
Wed., Sep. 17, 2014
Finsbury Returns to Roots
By Kevin McCauley
finsburyRLM Finsbury has rebranded as Finsbury, three years following its merger with Robinson Lerer Montgomery.
Category: Corporate Communications
Wed., Sep. 17, 2014
Yahoo's Vidra Takes New Republic Helm
By Kevin McCauley

Guy Vidra, general manager of Yahoo News, has been named the first CEO of The New Republic effective Oct. 13.

Category: Media News
Wed., Sep. 17, 2014
W2O Woos Walsey
By Kevin McCauley
david walseyW2O Group has hired former client David Walsey as managing director of its BrewLife unit to lead its new outpost in San Diego.
Category: Financial PR & Investor Relations
Wed., Sep. 17, 2014
PR Is Destroying Media, Says Lawyer Spurlock
By Jack ODwyer

spurlockPR’s effort to destroy mainstream media has succeeded beyond its “wildest imagination,” lawyer Delbert Spurlock told the ethics panel of PRSA/New York Sept. 8.

Category: PR Ethics
Wed., Sep. 17, 2014
Tourbar Looks for PR Partner
By Kevin McCauley
tourbarUK-based Tourbar, the social networking services for travelers, is looking for a PR firm.
Category: Travel PR
Wed., Sep. 17, 2014
PR Links of the Day - 9-17-2014
By Greg Hazley
Measurement The spectre of AVE (PRable) 
Measurement PR measurement evolves (M. Eisenmann) 
PA Gridlock on the Beltway? Take a local detour (P. Pannett) 
Crisis NFL Sponsors rattle their sabers (P. Himler) 
Social Talking points for people who don't get social media as a news platform (M. Senak) 
Food/Bev Top 3 reasons craft brewers look east (P. Finkell) 
Refresher Arthur Page's seven principles (D. Bedell) 
Sponsors When to say when (S. Cody) 
Career 7 signs you've been at your job too long (S. Huntington) 
Image Multibillion-dollar hotel chain encourages you to tip its workers (NY Mag)
Category: PR Links
Wed., Sep. 17, 2014
Torossian Targets Met
By Kevin McCauley
klinghoffer5W Public Relations chief Ronn Torossian is promoting the Sept. 22 rally to protest the Metropolitan Opera's gala opening of the controversial "The Death of Klinghoffer."
Category: Crisis Communications
Wed., Sep. 17, 2014
Bankrupt San Bernardino Seeks PR Advice
By Greg Hazley
san bernardinoSan Bernardino, Calif., which became the largest US city to file for bankruptcy in 2012 before it was eclipsed by Detroit, is on the hunt for PR and marketing communications counsel to improve its image. 
Category: RFPs
Wed., Sep. 17, 2014
Firms Aid Smallpox Drugmaker in Bankruptcy
By Greg Hazley
smallpoxSIGA Technologies, the publicly traded, New York-based provider of an antiviral smallpox drug for the federal government, is working with outside PR and IR counsel amid a Sept. 16 Chapter 11 bankruptcy filing. 
Category: Financial PR & Investor Relations
Tue., Sep. 16, 2014
Obama Aide Tackles NFL Mess
By Kevin McCauley
cynthia hoganCynthia Hogan, who was policy advisor for President Obama, has joined the NFL as senior VP/public policy and government affairs.
Category: Crisis Communications
Tue., Sep. 16, 2014
Publicis Chief Levy to Exit
By Kevin McCauley
maurice levyMaurice Levy, 72, will step down from the helm of French ad/PR combine Publicis Groupe at the general assembly meeting to approve financials for the fiscal 2016 year.
Category: Marketing Communications
Tue., Sep. 16, 2014
Blog: Stock Buyback Blitz May Be Coming to End
By Kevin McCauley
Apple, IBM, ExxonMobil lead Wall Street stock buyback blitz, which may be coming to end as investment for the future comes back into vogue.
Category: Financial PR & Investor Relations
Tue., Sep. 16, 2014
MCSquared Cleans Up Ecuador Filing
By Kevin McCauley
Brooklyn's MCSquared, which represents Ecuador in its long-running legal battle with Chevron over pollution in the Amazon, discloses $1.9M in disbursements.
Category: Environmental PR
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Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
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