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Tue., Sep. 27, 2016
Gabon Gets Ogilvy Media Counsel
By Jon Gingerich
Gabonese RepublicOgilvy Public Relations has been hired to push earned media opportunities with the political press on behalf of the Gabonese Republic.
Category: Lobbying
Tue., Sep. 27, 2016
Next Fifteen Acquires Pinnacle
By Jon Gingerich
next 15Coinciding with the release of its half-year financial results, Next Fifteen announced its acquisition of London-based tech and digital media agency Pinnacle Marketing Communications.
Category: Marketing Communications
Tue., Sep. 27, 2016
Plug Laden TV Plots Planned
By Jack O'Dwyer

Randall Rothenberg“Native advertising is about to flood the airwaves,” says Business Insider, meaning storylines written around “products the advertisers are trying to sell.”

Category: Media News
Tue., Sep. 27, 2016
marlo Named Margaritas AOR
By Jon Gingerich
Margaritasmarlo marketing has been named agency of record for Margaritas Management Group Inc., owners of east coast restaurant chain Margaritas Mexican Restaurant.
Category: Food & Beverage PR
Tue., Sep. 27, 2016
Veteran Communicator Buckley Leads Subject Matter in DC
By Editorial Staff
john buckleyJohn Buckley, a 35-year political and corporate communicator most recently serving as managing director for The Harbour Group, has shifted to Subject Matter in Washington as the firm's first CEO.
Category: PR Firms
Tue., Sep. 27, 2016
Ralph Lauren Has Become Hillary's Image-Maker; Six Ways Lester Holt Helped Hillary; Argument Trump Should Have Made on NAFTA; Disney is Unlikely to Buy Twitter
By Editorial Staff
Hillary ClintonDebate Ralph Lauren has become Hillary's image-maker (The Telegraph)

Debate Six ways Lester Holt helped Hillary in last night's debate (Fox News)

Debate The argument Trump should have made on NAFTA and free trade (Fortune)

Debate 20 fact checks from the first debate (NBC)

Twitter Disney is one of several potential suitors for Twitter (Chicago Tribune)

Samsung Lessons from the Samsung PR crisis (B2C)

Military 'Credibility' argument is nonsense as a reason for military action (The American Conservative)
Category: PR Links
Mon., Sep. 26, 2016
Spectrum Opens Chicago Office
By Jon Gingerich
Spectrum Washington, D.C.-based healthcare and life sciences agency Spectrum has opened a new office in Chicago.
Category: PR Firms
Mon., Sep. 26, 2016
Marketers Need Digital Literacy
By Editorial Staff
The Language of Digital - Racepoint GlobalMarketers must understand the technical aspect of digital strategy, including coding and development, to be successful according to Racepoint Global's latest whitepaper.
Category: Technology PR
Mon., Sep. 26, 2016
B-M Brings in Fernandez to Lead Global Corp, Fin Practice
By Jon Gingerich
Mike FernandezBurson-Marsteller has appointed Mike Fernandez global chair of the agency's corporate and financial practice. (1 reader comment)
Category: Personnel Appointments
Mon., Sep. 26, 2016
Pitching Broadcast: How to Get Your News on the News
By Stacey Grimsrud
Stacey Grimsrud Tighter deadlines. Being expected to do more with less. That’s the reality for newsrooms across the country.
Category: Professional Development
Mon., Sep. 26, 2016
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

PuppiesDo newspaper readers want to read about "puppy dogs" or real news? was discussed Sept. 21 when a Daily News panel examined advertiser-initiated editorial content that looks like it was written by the news staff. (3 reader comments)

Category: Media News
Mon., Sep. 26, 2016
Saudi Arabia Lines Up Lobbying Effort
By Jon Gingerich
Flag of Saudia ArabiaSaudi Arabia has hired Glover Park Group and Squire Patton Boggs after passage of a Congressional bill that would allow the families of terrorist attack victims to sue foreign governments. (1 reader comment)
Category: Lobbying
Mon., Sep. 26, 2016
Political Wisdom of Arnold Palmer; What to Bet On In The Trump-Clinton Debate; Pitt & Jolie Hope for Perfect PR Ending; Doubts About Digital Ads Rise
By Editorial Staff
Arnold PalmerSports Arnold Palmer had the wisdom not to run for office (Wash. Post)

Pres. Debate What bettors expect in the Clinton-Trump debate (NY Times)

Brangelina Brad Pitt and Angelina Jolie hope for perfect PR Hollywood divorce (The Guardian)

Beer MillerCoors attacks Bud Light in new ad campaign (WSJ)

Digital Mktg. Doubts about digital ads rise over new relevations (WSJ)

Environmental PR When green PR marketing goes wrong (

Prof Dev. Tips for public speaking anxiety (
Category: PR Links
Fri., Sep. 23, 2016
Cohen, Kurahashi to Build Communications Function for AXIS Capital
By Editorial Staff
axisJoe Cohen, senior VP of communications for snack bar maker KIND Healthy Snacks, has moved to Bermuda-based reinsurance giant AXIS Capital Holdings as chief communications officer, the first to hold that title.
Category: Corporate Communications
Fri., Sep. 23, 2016
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe HonickAmerica presents a platform every four years for worthy political opponents to debate and articulate their plans for the nation’s future. It’s not, as the name suggests, intended to be a forum for bullies.
Category: Public Affairs Commentary
Fri., Sep. 23, 2016
Election PR Opportunity: Show Who Benefits!
By Ronald N. Levy
Ronald N. LevyTrump and Clinton must argue not that what they want is more fair, but that it will give the public more benefits. (2 reader comments)
Category: Public Affairs Commentary
Fri., Sep. 23, 2016
Daily News Provides Video of “Branding” Panel
By Jack O'Dwyer

Daily News Innovation LabThe Daily News has provided a video of the 57-minute program Sept. 21 that considered new levels of cooperation between the business and editorial sides of media. Attendance was 150+.

Category: Media News

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Commentary &
Prof. Development:

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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