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O'Dwyer's Jan. '16 PR Buyer's Guide & Crisis Communications Magazine O'Dwyer's Jan. '16 PR Buyer's Guide & Crisis Communications Magazine
O'Dwyer's PR Firm Rankings Magazine Feb. '16 Environ. PR & Public Affairs
Articles on crisis planning in the energy and environ. arena, PA meets real estate dev., changes in the petrochemical landscape, plus profiles of 23 firms.


Tue., Feb. 9, 2016
Study: Cost, Convenience Driving More Consumer Healthcare Decisions
By Jon Gingerich
Finn Partners Health StudyAmericans now change physicians almost as regularly as they switch health insurers, according to new survey findings published this week by Finn Partners.
Category: Healthcare PR
Tue., Feb. 9, 2016
B-M Hires Henderson For Southwest Leadership Post
By Jon Gingerich

teresa hendersonBurson-Marsteller has appointed Teresa Henderson southwest market leader and a managing director in the agency’s U.S. corporate and financial practice.

Category: Personnel Appointments
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Tue., Feb. 9, 2016
Financial Times' Daniel Slated for Brunswick
By Editorial Staff
caroline danielCaroline Daniel, editor of the weekend Financial Times, has joined Brunswick in London as a partner.
Category: Media News
Tue., Feb. 9, 2016
Glover Park Gets KIND
By Jon Gingerich
KindGlover Park Group has been hired by New York health food company KIND Management Inc., for lobbying work related to agriculture, nutrition and FDA issues.
Category: Public Affairs
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Feb. 8, 2016
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Tue., Feb. 9, 2016
Times Square Radiation Called Excessive
By Jack O'Dwyer

Times Square radiation measurementThe millions who pass through Times Square are being dosed with amounts of radiation deemed excessive by Parents for Safe Technology. U.S. safety standards do not protect children, it says.

Category: Healthcare PR
Tue., Feb. 9, 2016
What to Look For When Hiring a PR Firm
By Ryan Banfill
Ryan BanfillLegislation can have a massive impact on your business. With so much at risk, it makes sense to hire a PR firm with a seasoned public affairs practice.
Category: Public Affairs
O'Dwyer's Directory of PR Firms
O'Dwyer's Directory of PR Firms
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'15 Directory
O'Dwyer's Directory of PR Firms
Tue., Feb. 9, 2016
PR Revenues Fall at Omnicom
By Editorial Staff
OmnicomFourth quarter PR revenues at Omnicom fell 7.7% to $339.9M amid an overall decline at the conglomerate for the period.
Category: Marketing Communications
Tue., Feb. 9, 2016
Four Firms in $1.1B Apollo Go-Private Deal
By Editorial Staff
University of PhoenixA quartet of PR firms is working the four-way deal to take for-profit education giant Apollo Education private in a $1.1B transaction.
Category: Financial PR & Investor Relations
Tue., Feb. 9, 2016
PR Links: HIV to Zika, the Role of Communications; State Dept: Kardashian Still Better at Twitter Than ISIS
By Editorial Staff

Health From HIV to Zika, the role of communications (M. Senak) 

Social Kim Kardashian still better at Twitter than ISIS, says State Dept (New Republic) 

Adv Judge rips Big Tobacco for 'waste of precious time' in drafting warning ads (Consumerist) 

PR 101 Using Twitter to pitch reporters (K. Fowlie) 

IR A single Oprah tweet rallies Weight Watchers shares (M. Pis-Dudot) 

Sports How did that big game content marketing turn out? (C. Thilk) 

Sports How did brands do post Super Bowl? It's not what you'd expect (K. Fratti) 

Tools 10 quick tips for marketing your business on Instagram (A. Lopez) 

Category: PR Links
Mon., Feb. 8, 2016
Report: Most Americans Will Use Facebook in 2016
By Jon Gingerich

U.S. Facebook Users ChartMore than half of the U.S. population will log onto Facebook this year, according to a recent social network usage forecast by eMarketer.

Category: Media News
Mon., Feb. 8, 2016
Hyundai Wins Ad Super Bowl
By Editorial Staff
Kevin Hart in Hyundai Super Bowl adHyundai's "First Date" Super Bowl ad won USA Today's annual ranking of top spots from the NFL's championship game.
Category: Marketing Communications
Mon., Feb. 8, 2016
Ruscheinski Becomes Zeno Global Chief Operating Officer
By Jon Gingerich
Nancy RuscheinskiEdelman veteran Nancy Ruscheinski has been appointed Zeno Group’s first global chief operating officer.
Category: Personnel Appointments
Mon., Feb. 8, 2016
Combine PR Savvy with Biz Sense to Make Profits
By Rich Jachetti

Rich JachettiBig time PR talent alone doesn’t always translate into big buck profits for PR firms.

Category: Financial Management
Mon., Feb. 8, 2016
TransMedia Plays Palm Beach International Film Festival
By Jon Gingerich
Palm Beach Intl Film FestivalTransMedia Group has been named agency of record for The Palm Beach International Film Festival.
Category: Entertainment & Sports PR
Mon., Feb. 8, 2016
The Biggest Loser
By Fraser Seitel
Marco RubioChris Christie had one objective during Saturday’s New Hampshire Republican debate: to destroy Marco Rubio. He succeeded.
Category: Professional Development
Mon., Feb. 8, 2016
Disconnect Wi-Fi on New Time Warner, Comcast Routers
By Jack O'Dwyer

Router signal tamerThe 5G routers that Time Warner, Comcast, Cablevision, etc., are requiring customers to install have powerful Wi-Fi features that should be disabled, say those who believe that hard-wired phones and computers are safer than wireless.

Category: Healthcare PR
Mon., Feb. 8, 2016
When Public Affairs Meets Real Estate Development
By Ronn Torossian
Ronn TorossianIssues often arise in real estate development that require PR help. Here’s how a smart, advanced public affairs campaign can enhance communications efforts in this field.
Category: Public Affairs
Mon., Feb. 8, 2016
USVI Books PR Pitches
By Editorial Staff
US Virgin IslandsThe US Virgin Islands are calling for agency proposals to guide tourism PR for the US territory.
Category: RFPs
Mon., Feb. 8, 2016
Super Bowl Post Mortem: Words Matter, Unless Itís Football Talk
By Arthur Solomon
arthur solomonNow that the Super Bowl is over and the inane commentary about its importance to the United States, lets spend a few minutes on the use of American English by football broadcasters, sports talk radio hosts and Goodell.
Category: Entertainment & Sports PR
Mon., Feb. 8, 2016
PR Links: Old School Reply to an Advertiser's Threat; Israel Offers Free Holiday to Oscar Nominees
By Editorial Staff

PR 101 An old school reply to an advertiser's retro threat (FT) 

Entertainment Israel offers free holiday to Oscar contenders to boost image (Guardian) 

Super Bowl The 3 brands that won Super Bowl 50 (J. Rubec)

Super Bowl Millennials Unplugged: The Super Bowl edition (B. Pearson) 

Super Bowl SB speech for the PR industry (R. Barokas) 

Super Bowl Cam Newton's image takes biggest hit from press conference (Fox Sports) 

Social Step away from the contest: Taking social from good to great (A. Lopez) 

IR Yelp releases earnings early (BI) 

Int'l To counter Iranian rival, Saudis step up Washington PR (CS Monitor) 

Category: PR Links
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
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4. W2O Group, San Fran. - $82,625,000
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6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
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9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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