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O'Dwyer's May '15 PR Firm Rankings Magazine O'Dwyer's Oct. '15 Healthcare & Medical PR Magazine
O'Dwyer's PR Firm Rankings Magazine Oct. '15 Healthcare
PR Issue

84 pages, profiles of 60 firms specializing in healthcare PR, articles by experts in the field, plus ranking of healthcare PR firms by fees.


Fri., Oct. 2, 2015
Verizon Dials Up Mobile Video Service
By Matthew Schwartz
Go90 appOnline video doesn’t have to be prohibitively expensive. It should be conversational, with a relevant message and devoid of marketing-and-sales jargon.
Category: PR Videos
Fri., Oct. 2, 2015
NYCEDC's Branham Finds Fenton
By Jon Gingerich
Ben BranhamNYCEDC executive vice president Ben Branham has moved to Fenton, where he assumes the role of managing director for the progressive firm's New York City office.
Category: Personnel Appointments
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Today's Poll:
CNN website screenshot
The mass shooting in Oregon will:
Prompt Congress to act
Cause states to act
Embolden pro & anti-gun PR
Have no impact
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Snapshots - 10/17/08
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Fri., Oct. 2, 2015
Vatican Clarifies Pope's Meeting With Kentucky Clerk
By Matthew Schwartz
Pope FrancisIt’s what any good PR operation does when there’s erroneous (or fuzzy) information circulating about your brand or client: Correct the information quickly and don’t leave the media any wiggle room.
Category: Public Relations
Fri., Oct. 2, 2015
Blog: Clinton Gears up for 'SNL'
By Matthew Schwartz

Hillary ClintonFrom a communications perspective, trying to personalize Clinton seems like an uphill battle. After all, she’s been in the public eye for nearly 25 years, most recently as U.S. Secretary of State. 

Category: Public Relations
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Sep. 21, 2015
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Fri., Oct. 2, 2015
Bruised Pharma Turing Gets DC Help
By Greg Hazley
turingTuring Pharmaceuticals, which took a PR and financial beating after plans to exponentially raise the price of one of its drugs, has hired Washington help.
Category: Healthcare PR
Fri., Oct. 2, 2015
PR Jobs of the Week
By O'Dwyer's Staff
PR and communications jobs from this week. 
Category: PR Jobs
O'Dwyer's Directory of PR Firms
O'Dwyer's Directory of PR Firms
Download PDF of
'15 Directory
O'Dwyer's Directory of PR Firms
Fri., Oct. 2, 2015
State Department PA Chief Departs
By Greg Hazley
Doug FrantzDoug Frantz, a former journalist who led public affairs for the State Dept. for the past two years, is moving to the Organisation for Economic Co-Operation and Development as deputy secretary-general for the economic development and trade group based in Paris.
Category: Public Affairs
Fri., Oct. 2, 2015
PR Accounts on the Move
By Greg Hazley
concierge choiceNew business wins at North 6th Agency, Laura Davidson PR, Magrino, Keegan Associates Marketing & Comms., Vitamin, Fish Consulting, Maccabee, Olmstead Williams Communications, Grayling, KCD PR, J Public Relations.
Category: News of Accounts
Fri., Oct. 2, 2015
Quinn Molds PR for Plastics Industry
By Greg Hazley
mia quinnMia Freis Quinn, a VP for Hill+Knowlton Strategies in Washington, has moved to SPI: The Plastics Industry Trade Association as VP of communications.
Category: Public Affairs
Fri., Oct. 2, 2015
Tanaka Wraps 35-Year Agency Run
By Greg Hazley
patrice tanakaPatrice Tanaka will wrap up a 35-year run in agency PR this month when she steps down at PadillaCRT.
Category: PR Firms
Fri., Oct. 2, 2015
Tyrangiel to Leave Businessweek
By Jon Gingerich
josh tyrangielJosh Tyrangiel, editor and chief content officer of Bloomberg Businessweek, is leaving the publication. Today is his last day.
Category: Media News
Fri., Oct. 2, 2015
Media Job Security
By Arthur Solomon
arthur solomonThe safest job in journalism and media appears to be pundit, whether you're right or wrong.
Category: Media News
Fri., Oct. 2, 2015
PR Links: United CEO Starts Tenure with Apology; VW, Schadenfreude and PR; The Fine Line Between Hospitality and Creepy....
By Greg Hazley

oscar munozCorporate United CEO starts tenure with apology (Dow Jones)

Reputation The joy of pain - VW, schadenfreude and PR (H. Yaxley)

CRM Technology and the fine line b/t hospitality and creepy (J. Stemm)

Tools 5 reasons why you should use Pinterest as a marketing tool(A. Loewy)

PR 101 6 tips for PR pros to stand above the crowd (A. Ridings)

Crisis Add 'to Volkswagen' to the business lexicon (N. Hobson)

Q&A The Spin Sucks Inquisition: Frank Strong (G. Dietrich)

Management Letting good people go when it's time (HBR)

Travel Highlights from PRSA's travel & tourism webinar (M. Griffiths)

Tech Rising challenges and concerns over 'Yelp for humans' app(K. Freberg)

Category: PR Links
Thu., Oct. 1, 2015
Volkswagen AG Gets New PR Chief
By Jon Gingerich
hans-gerd bodeHans-Gerd Bode of Porsche AG has been named head of group communications, investor relations and external relations at Volkswagen AG.
Category: Crisis Communications
Thu., Oct. 1, 2015
Multiple Deaths Reported in Shooting at Oregon Community College
By Matthew Schwartz screenshotAt press time, the college’s website was not available, suggesting that the school’s administrators are working up an initial response to the catastrophe.
Category: Crisis Communications
Thu., Oct. 1, 2015
Crisis and Issues Management in China's New Economic Reality
By St. John Moore
st. john mooreOn the heels of President Xi Jinping’s trip to the US, the topic of managing crisis and business uncertainty in China is a timely one.
Category: International
Thu., Oct. 1, 2015
Dorsey Expected to Be Named New Twitter CEO
By Matthew Schwartz

Jack DorseyWhether it's reversing a declining stock price or revving up new prodcuts, Dorsey has his work cut out.

Category: Personnel Appointments
Thu., Oct. 1, 2015
Harper's Names New Editor
By Jon Gingerich
Harper'sChristopher Cox has been named editor of Harper's Magazine. He assumes the role Nov. 1.
Category: Media News
Thu., Oct. 1, 2015
Cavs' Practice Streamed Live on Facebook
By Matthew Schwartz
Cleveland CavaliersAs live streaming becomes the norm, communicators will be on the hook to find those marketing programs and events that lend themselves to online video and can provide stakeholders and the media with a window into how the company operates—in real time.
Category: Social Media
Thu., Oct. 1, 2015
Julie Batliner Promoted to President of Spong
By Matthew Schwartz
Julie BatlinerBatliner has landed a long list of new clients and launched a Client Relationship Management program.
Category: Personnel Appointments
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
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9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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