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Fri., Dec. 2, 2016
Echo Chambers, E-Tailing to Trend in 2017
By Editorial Staff
 
Blowback To The Future: The Trends That Will Shape 2017We’ll all continue to disregard anyone with a different point of view and retailers will use in-store beacons to track shoppers on their smart phones says Havas in their forecast of trends for 2017.
Category: PR Research
Fri., Dec. 2, 2016
Brand-News-Team is Certified Drone Operator
By Editorial Staff
 
Roger Rosenbaum operates an aerial droneThe Upstate New York-based PR firm has been certified by the FAA to fly an aerial drone to capture video and stills for clients.
Category: Technology PR
Fri., Dec. 2, 2016
Customer Loyalty Up, Impulse Buying Suffers
By Editorial Staff
 
rbb Breakout Brands SurveyThe latest brand study by rbb Communications shows that for 43% of those surveyed no amount of money is enough to bribe them away from their favorite product.
Category: Corporate Communications
Fri., Dec. 2, 2016
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
 

New York Post - Apple JamToday’s New York Post screams “Apple Jam” on page one and says New Yorkers are “driven nuts” by traffic but does not offer solutions such as a $500 fee and $1 per gallon gas tax for private cars.

Category: Public Affairs
Fri., Dec. 2, 2016
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
 
Arthur SolomonBig sports and its enablers — sponsors, the media, the advertising industry and the PR sector — share the shame in turning a blind eye to the many instances of bad behavior that occur in professional sports today.
Category: Sports PR
Fri., Dec. 2, 2016
Condé Nast Shutters Self Print Edition
By Jon Gingerich
 
Self MagazineWomen’s health and wellness title Self will cease production of its print edition after its February 2017 issue.
Category: Media News
Fri., Dec. 2, 2016
Face-to-Face Is Best Way to Communicate, IPR Told
By Jack O'Dwyer
 

ElectroencephalographySubjects in brain research who sat facing each other while talking had brains that “lit up” while those who sat back-to-back had much less brain activity, the Institute for PR was told Nov. 30.

Category: Media News
Fri., Dec. 2, 2016
Clinton, Trump Aides Duke it Out; Starbucks, eBay, Instagram Leaders Forecast PR's Future; Will Trump's PR Triumph at Carrier Mean the Democratic Party's Demise?
By Editorial Staff
 
Wash Post - Kellyanne ConwayMedia Shouting match erupts between Clinton and Trump aides at Harvard session (Wash. Post)

PR Industry Starbucks, eBay, Instagram leaders forecast what will drive PR, communications in 2017 (TheStreet)

Carrier Will Trump's PR triumph at Carrier mean the Democratic party's demise? (Common Dreams)

Pres. Election PR lessons from the presidential election for attorneys and communications pros (The Legal Intelligencer)

Economy Unemployment rate hits lowest level since 2008 financial crisis (Time)

Recount Trump supporters ask judge to stop Wisonsin presidential recount (La Crosse Tribune)
Category: PR Links
Thu., Dec. 1, 2016
The Hoxton Hires TURNER
By Editorial Staff
 
The Hoxton WilliamsburgBoutique travel PR firm TURNER has been picked to represent The Hoxton Williamsburg, set to open next summer in New York’s Brooklyn borough.
Category: Travel PR
Thu., Dec. 1, 2016
Florida Picks JeffreyGroup to Attract Latin American Travelers
By Editorial Staff
 
Fort Lauderdale BeachVISIT FLORIDA has named JeffreyGroup as AOR to pique the interest of tourists from Latin America.
Category: Travel PR
Thu., Dec. 1, 2016
FRUKT Names Hughes US Managing Director
By Editorial Staff
 
Shirley Richter HughesShirley Richter Hughes signs on as managing director for global marketing agency FRUKT’s US operations.
Category: Marketing Communications
Thu., Dec. 1, 2016
A Vote is Only the Beginning of Democracy
By Joe Honick
 
Joe HonickThe idea that voting somehow gives automatic birth to democracy is not only a myth, but a dangerous one at that.
Category: Public Affairs Commentary
Thu., Dec. 1, 2016
The Little Kernel Pops with 5WPR
By Editorial Staff
 
The Little Kernal5WPR is now AOR for The Little Kernel, a line of “miniature kernel” healthy popcorn snacks.
Category: Food & Beverage PR
Thu., Dec. 1, 2016
Podesta Lifts Lobbying Support for CrossFit
By Jon Gingerich
 
CrossFitBranded strength and conditioning regimen CrossFit has tapped Washington, D.C.-based political affairs powerhouse Podesta Group for representation on Capitol Hill.
Category: Lobbying
Thu., Dec. 1, 2016
MSLGroup Acquires Canada's North Strategic
By Editorial Staff
 
North Strategic's Mia Pearson & Justin CreallyMSLGroup has acquired Canada's North Strategic, a Toronto-based PR shop with a respected content and video unit, Notch Video, and operations in Calgary and Montreal.
Category: PR Firms
Thu., Dec. 1, 2016
Solving the Problem of Fake News; Impact of PRTech's Growth; Global FinTech PR Network Launched
By Editorial Staff
 
New Yorker article on solving the problem of fake newsMedia Solving the problem of fake news (The New Yorker)

Digital PRTech's growth could mean more integration with marketing technologies (Forbes)

Financial Tech Global FinTech PR network launched (B&T)

Trump Carrier deal is an empty PR stunt (Salon)

Crisis Breitbart takes aim at Kellogg in ad dispute (WSJ)

Content How to measure the success of content marketing (Prowly)

Prof. Dev. How to develop a successful PR strategy (Huffington Post)
Category: PR Links
Wed., Nov. 30, 2016
Marchesi Moves to WE
By Jon Gingerich
 
Stephanie MarchesiStephanie Marchesi has been named health sector and eastern region president at WE Communications.
Category: Personnel Appointments

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Commentary &
Prof. Development:
Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

Mon., Nov. 28
Matching the Vision of PR Buyers with PR Sellers
By Rick Gould
Rick Gould

Mon., Nov. 28
Corporations Look to White House for Top Comms. Pros
By Nick Kalm
Nick Kalm

Wed., Nov. 23
Double Spaces Are Dead. Here’s Why You Should Care
By Rachel Thomas
Rachel Thomas

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
Become an O'Dwyer's Ranked PR Firm
 
Edelman - Show Up Differently Edelman - Show Up Differently
 
Peppercomm
 
 

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Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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2016-17 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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