Inside News of PR & Marketing Communications

Last Updated: Tue., Oct. 17, 2017 @ 6:10 pm

Viral Content Battles News for Social Engagement

Tue., Oct. 17, 2017

By Jon Gingerich

NewswhipViral, non-news content online could be edging out hard news items for producing stories that yield the most interactions on Facebook, according to recent findings by NewsWhip.

WPP Boss Sorrell Demands ADK Come Clean

Tue., Oct. 17, 2017

By Kevin McCauley

ADKWPP chief Martin Sorrell wants 24.7 percent-owned Asatsu-DK to disclose the number of potential financial partners approached and the extent of those discussions as he steps up opposition to Bain Capital's $1.3B tender offer for the Japanese ad agency.

Women's Media Center Honors Ashley Judd

Tue., Oct. 17, 2017

By Steve Barnes

Ashley JuddAshley Judd, the first actor to be a named source and share her story about Harvey Weinstein’s alleged sexual harassment, will be honored by the Women’s Media Center with its Speaking Truth to Power Award on Oct. 26.

BlackRock's Empty Words on Climate Change

Tue., Oct. 17, 2017

By Kevin McCauley

BlackRock reportBlackRock, the world's largest investment firm, says investors cannot ignore climate change, and then votes against shareholder resolutions calling for oil companies to act on global warming.

IABC Net Assets Dip to $222K from $1M in 2012

Tue., Oct. 17, 2017

By Jack O'Dwyer

Stephanie DouteIABC, reflecting declines in corporate PR employment, showed a drop in net assets from $1M in 2012 to $222K in 2016 after a dip to $14K in 2015.

Fenton Scoops Up PR & Co.

Tue., Oct. 17, 2017

By Kevin McCauley

Ben WyskidaFenton has acquired PR & Co. to bolster its position in the education, philanthropy and ed-tech sectors in the San Francisco Bay market.

Inspiring and Motivating the Empowered Patient

Tue., Oct. 17, 2017

By Dan Martin

Dan MartinAs the healthcare industry undergoes a radical digital transformation driven by the self-service model occurring between patients and employers, payers, and providers, healthcare brands have an opportunity to tap into the power of storytelling to inspire, build trust and truly impact change both in the industry and for their organizations.

News of Firms

Tue., Oct. 17, 2017

By Steve Barnes

Alfred LeachMMI evokes image of Viking ship, rebrands…Fenton launches political polling unit…W2O celebrates fifth anniversary of Syracuse U. alliance.

Blicksilver PR Works Weinstein Co.'s 'Bailout'

Mon., Oct. 16, 2017

By Kevin McCauley

The Weinstein CompanyOwen Blicksilver PR is handling today’s news that Colony Capital agreed to pump a cash infusion into embattled The Weinstein Co. and to negotiate the acquisition of the entire company or key assets.

Would You Work for Weinstein?

Mon., Oct. 16, 2017

By Fraser Seitel

Fraser P. SeitelThe damage inflicted to Lisa Bloom’s reputation and business provides a cautionary lesson for any PR counselor tempted to work for a deep-pocketed but ethically-suspect client. (4 reader comments)

Why Anonymity is the Enemy of Engagement

Mon., Oct. 16, 2017

By Brandon Edwards

Brandon EdwardsThe healthcare system in the U.S. has a tendency to render its consumers anonymous, and anonymity has a tendency to leave people ignored. How can we transform this industry in such a way that it begins to engage on personal and emotional levels? (1 reader comment)

Sard Verbinnen Shops at Nordstrom

Mon., Oct. 16, 2017

By Kevin McCauley

NordstromSard Verbinnen & Co. is handling news that Nordstrom family members have put on hold plans to purchase the 70 percent stake of the department chain that they do not own

BCC Names Rivers CCO

Mon., Oct. 16, 2017

By Jon Gingerich

Susan T. Rivers Boston Community Capital has appointed Susan T. Rivers to the role of chief communications officer. 

Google Boosts Image with Tech Jobs Investment

Mon., Oct. 16, 2017

By Ronn Torossian

Ronn TorossianGoogle's announcement of a new $1 billion jobs training initiative, which aims to connect job seekers with tech companies, could put the tech giant’s reputation on improved footing. (1 reader comment)

People on the Move

Mon., Oct. 16, 2017

By Steve Barnes

Tristan Peniston-BirdVelcro Sticks Peniston-Bird in London… Reed PR lifts Ross… Boardroom PR promotes Curtiss.

Calif. Gov. Jerry Brown Vetoes Cellphone Tower Bill

Mon., Oct. 16, 2017

By Jack O'Dwyer

Senate Bill 649 VetoedCalif. Gov. Jerry Brown yesterday, after about a month’s wait, vetoed Senate Bill 649 that would have removed local control of cellphone tower creation. (1 reader comment)

Weinstein's Estranged Wife Seeks Crisis PR

Fri., Oct. 13, 2017

By Kevin McCauley

Georgina ChapmanGeorgina Chapman, co-founder of the high-end Marchesa fashion brand and actress, is "actively looking for crisis PR" help in the aftermath of the alleged sexual misconduct by her husband Harvey Weinstein. (1 reader comment)

Hager Sharp, CDC Take Top Thoth Honors

Fri., Oct. 13, 2017

By Steve Barnes

PRSA-NCC Thoth AwardsHager Sharp and Centers of Disease Control and Prevention took top honors at Thoth Awards gala in DC last night, while Seng and Marsans were inducted into PRSA National Capital Chapter's Hall of Fame.

Jay Baer Touts Word-of-Mouth PR to PRSA

Fri., Oct. 13, 2017

By Jack O'Dwyer

Jay BaerJay Baer, who touts the importance of customer service, told PRSA Oct. 10 that word-of-mouth is the key to business success.

Funeral Group Lobbies on Behalf of Vet Burial Bill

Fri., Oct. 13, 2017

By Jon Gingerich

NFDAThe National Funeral Directors Association has retained Prime Policy Group to advocate on behalf of a bill that would increase the amounts payable through the Department of Veterans Affairs for veteran burial and funeral expenses.