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O'Dwyer's August '16 Financial PR/Investor Relations and Professional Services PR MagazineDec. '16 Entertainment & Sports PR Magazine
Articles by thought leaders plus firms specializing in this area are profiled.

 

  


Tue., Dec. 6, 2016
Millennial Employees More Likely to Recognize Workplace Discrimination
By Jon Gingerich
 

Weber ShandwickMillennials value the role diversity plays in the workplace, and place a higher priority on this factor when searching for prospective jobs, according to a report issued by Weber Shandwick and the Institute for PR.

Category: Multicultural PR
Tue., Dec. 6, 2016
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
 

Rachel SpielmanCompanies looking for more consistent and authentic ways to engage with audiences are now recognizing how important storytelling is to their success.

Category: Marketing Communications
Tue., Dec. 6, 2016
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
 

Fraser SeitelIf the anti-Trump New York Times is serious about regaining its credibility in wake of the presidential election, it should make a concerted effort to add one pro-Trump advocate as an op-ed columnist. (2 reader comments)

Category: Public Affairs Commentary
Tue., Dec. 6, 2016
Hawkins Tops in Social Networking
By Editorial Staff
 
Hawkins wins social networking awardHawkins Int’l PR recently took home PR News’ top social networking campaign award for its work on the reopening of the InterContinental New York Barclay.
Category: Travel PR
Tue., Dec. 6, 2016
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
 

Steve Mann Far too often, brands fail to reap the full benefits of sports-related partnerships. That may be due to a lack of resources, an incomplete activation strategy or simply a bad fit between the brand, the sport and their respective audiences. What’s typically missing? Purpose.

Category: Sports PR
Tue., Dec. 6, 2016
Delta Books Walker for Return Flight as CCO
By Editorial Staff
 
Ned WalkerNed Walker, who retired as chief communications officer of Delta Air Lines in 2014, will return to the Atlanta-based carrier in January in its top communications role.
Category: Corporate Communications
Mon., Dec. 5, 2016
Wilson Becomes Spectrum CEO
By Jon Gingerich
 
Jonathan WilsonSpectrum Science Communications president Jonathan Wilson has been appointed CEO of the agency.
Category: Personnel Appointments
Mon., Dec. 5, 2016
DKC Makes Impact With Non-Profits
By Editorial Staff
 
Giants running back Rashad JenningsDKC PR has created a new division dedicated to providing pro bono PR and digital support to non-profit, charitable, humanitarian and educational groups.
Category: CSR - Corporate Social Responsibility
Mon., Dec. 5, 2016
Podesta Pitches for Pepsi
By Jon Gingerich
 
PepsiPepsiCo has hired Heather Podesta + Partners in light of Congress' possible early reauthorization of the federal farm bill.
Category: Lobbying
Mon., Dec. 5, 2016
Breitbart and Kellogg’s at War
By Ronn Torossian
 
Kellogg’s cereal boxesThe Internet has been filled with faux cereal box covers thanks to a Twitter campaign intended to disparage and embarrass right-wing political blog, Breitbart.
Category: Crisis Communications
Mon., Dec. 5, 2016
Lewis Opens NYC Outpost
By Jon Gingerich
 
LEWISLewis has widened its east coast footprint with the addition of a New York City office.
Category: PR Firms
Mon., Dec. 5, 2016
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
 

Trump at a rallyFailure of the press and PR to do their “professional” jobs opened the way for Donald Trump to co-opt their space, which he continues to do.

Category: PR Commentary
Mon., Dec. 5, 2016
N.C Man Takes Bait of Fake News, Brings Gun to D.C. Pizza Place; Future of PR in the Fake News Era; NY Times Reporters' Tweets 'Over the Line'
By Editorial Staff
 
Washington Post story on pizzeria gunmanFake News N.C. man told police he went to D.C. pizza place with gun to investigate conspiracy theory (Wash. Post)

Fake News The future of PR in the fake news era (Ken Makovsky)

Media NY Times public editor says certain tweets by her paper's reporters are "over the line" (Business Insider)

Media UK PR pros give tough love to reporters (Digiday)

Prof. Dev. Five advantages of do-it-yourself PR (Forbes)

Adv. Ad-spending growth to slow significantly in 2017 (WSJ)
Category: PR Links
Fri., Dec. 2, 2016
Terrorist-Sponsor Nations Big Business for D.C. Lobbyists
By Jon Gingerich
 
TerrorismK Street lobbying firms have been lining up to provide communications, government relations support and legal services to nations accused of sponsoring international terrorism-related activities. (3 reader comments)
Category: Public Affairs Commentary
Fri., Dec. 2, 2016
Echo Chambers, E-Tailing to Trend in 2017
By Editorial Staff
 
Blowback To The Future: The Trends That Will Shape 2017We’ll all continue to disregard anyone with a different point of view and retailers will use in-store beacons to track shoppers on their smart phones says Havas in their forecast of trends for 2017.
Category: PR Research
Fri., Dec. 2, 2016
Brand-News-Team is Certified Drone Operator
By Editorial Staff
 
Roger Rosenbaum operates an aerial droneThe Upstate New York-based PR firm has been certified by the FAA to fly an aerial drone to capture video and stills for clients.
Category: Technology PR
Fri., Dec. 2, 2016
Customer Loyalty Up, Impulse Buying Suffers
By Editorial Staff
 
rbb Breakout Brands SurveyThe latest brand study by rbb Communications shows that for 43% of those surveyed no amount of money is enough to bribe them away from their favorite product.
Category: Corporate Communications
Fri., Dec. 2, 2016
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
 

New York Post - Apple JamToday’s New York Post screams “Apple Jam” on page one and says New Yorkers are “driven nuts” by traffic but does not offer solutions such as a $500 fee and $1 per gallon gas tax for private cars.

Category: Public Affairs

O'Dwyer's Poll:
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Clinton gains the White House
More fuel for Trump backers
Waste of time & money
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Commentary &
Prof. Development:
Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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