The Inside News of PR & Marketing Communications

Last Updated: Mon., May 21, 2018 @ 4:40 pm

Visit California Wants Social Media Partner

Mon., May 21, 2018

By Kevin McCauley

Visit CaliforniaVisit California is floating an RFP for social strategy & content creation services to position the Golden State as a premier travel destination.

Starbucks Takes Self-Inflicted PR Hit

Mon., May 21, 2018

By Kevin McCauley

StarbucksStarbucks, which ranks among the country’s most socially responsible companies, is taking heat from social media critics who blasted it for apparently opening its doors, restrooms and patios to anybody who wants to hang out or use its restrooms.


Special Issue

May Mag Features Insights From Top PR Execs

By John O'Dwyer

O'Dwyer's PR Firm Rankings MagazineO'Dwyer's 88-page May magazine highlights our annual PR firm rankings, plus features commentary and professional development from thought leaders in areas such as financial, healthcare and technology PR.

In July, we'll celebrate our 50th anniversary with a commemorative issue of the magazine. Sponsors are invited to tell their own story of how they've seen the PR/media landscape change.

I'd love to hear from you if you'd like to contribute or are interested in discussing coverage of any particular topics.

John O'Dwyer
john@odwyerpr.com


Netflix Gives Big Stage to Obamas

Mon., May 21, 2018

By Kevin McCauley

NetflixNetflix today announced that former President Barack Obama and First Lady Michelle Obama have signed a multi-year deal to produce films and series that will be available to the media combine's 125M members in 190 countries.

Healthcare Costs Zoom, Hitting PR Firms, Companies

Mon., May 21, 2018

By O'Dwyer's Editorial Staff

Betsy McCaugheySince 20 million Americans opted not to take either Obamacare or private plans, the cost of the private plans in 2018 will be nearly triple the rates of 2013.

Italy's Defense Giant Hires Trump-Tied Firm

Mon., May 21, 2018

By Kevin McCauley

Leonardo DRSLeonardo DRS, the US arm of Italy’s top defense, aerospace and security contractor, has hired Trump-connected Ballard Partners for military procurement matters.

5G: Are We Asking the Right Questions?

Mon., May 21, 2018

By Peter Prodromou and RJ Bardsley

Peter and RJAdvances in 5G technologies could alter the very fabric of innovation, yet a significant distance remains between the hype surrounding 5G and the technical, financial and political challenges facing the technology.

Didit Bids for Gawker

Fri., May 18, 2018

By Kevin McCauley

Kevin LeeDidit marketing services firm is bidding for Gawker Media following its peace treaty with Peter Thiel.

Commentary

Too Many Thoughts and Prayers

Fri., May 18, 2018

By Kevin McCauley

Santa FeGeneration Z, which has grown up with school massacres, puts a safe and secure environment as its No. 1 work priority, according to a survey by Interpublic's Canvas Blue. How sad? We are all complicit in the failure of Congress to confront the gun lobbying and enact tough gun control laws. (4 reader comments)

News of Firms

Fri., May 18, 2018

By Steve Barnes

Emily DunlopBCW Group merges North of Nine, PPR tech brands to form AxiCom US... 5W Public Relations launches gaming/sports gambling unit... Racepoint Global teams with Reputation Institute to probe dynamics of reputation.

Media Maneuvers

Fri., May 18, 2018

By Steve Barnes

Suzanne ScottSuzanne Scott is promoted to CEO of Fox News Channel and Fox Business Network... Wall Street Journal and National Geographic team up for business traveler pub... Pay TV providers suffer another loss of subscribers.

Accounts in Transit

Fri., May 18, 2018

By Steve Barnes

ClusterfestDouble Forte adds Comedy Central and Superfly... RED PR picks up Love Sun Body sunscreen... The Brandon Agency will develop messaging for Security Finance.

SS&A Pitches Philippines-US Free Trade Agreement

Thu., May 17, 2018

By Jon Gingerich

PhillipinesLobbying firm Sorini, Samet & Associates has been hired by a Manila-based trade association to advocate on behalf of a potential bilateral free trade agreement between the US and the Philippines.

SV&C Works IP's Bid for Irish Packaging Giant

Thu., May 17, 2018

By Kevin McCauley

International PaperSard Verbinnen & Co. is handling International Paper’s nearly $11B bid for Ireland’s Smurfit Kappa, which believes (at this point) that independence is its best strategy.

People on the Move

Thu., May 17, 2018

By Steve Barnes

Cheryl OvertonEgami Group creates president post for Cheryl Overton, who was executive VP and New York consumer chief at Zeno Group... SourceCode Communications recruits Sara Ajemain for ad/martech work. She was at DiGennaro Communications... Crosby Marketing Communications ups Lindsey Goebel to VP/content marketing director... Gold's Gym hikes Dave Reiseman to CMO.