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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Travel & Tourism PR: Jul. '16
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Fri., Jul. 22, 2016
Tupelo Gets PR Help After Police Shooting
By Editorial Staff
 
danny blantonThe City of Tupelo, Miss., has engaged crisis PR counsel after the June 18 police shooting of an African-American man following a traffic stop drew national attention.
Category: Crisis Communications
Fri., Jul. 22, 2016
Publicis Sees Sluggish North America in Q2
By Editorial Staff
 
Publicis WorldwidePublicis posted second quarter revenue of €2.4B euro, up 0.9% over a year earlier, as exchange rates took a 3.5% bite and European and emerging market growth offset slower business in North America.
Category: Marketing Communications
Fri., Jul. 22, 2016
Health Advocates Push Wi-Fi Doís and Doníts
By Jack O'Dwyer
 

WiFi imageKeep cellphones away from body and especially the head; no phones in pants pockets, no wireless laptops, no iPads at school, are among do’s and don’ts being publicized by Cindy Sage, Ph.D., and Dr. Martha Herbert.

Category: Healthcare PR
Fri., Jul. 22, 2016
Auritt, Ross Tout Noah's Ark
By Editorial Staff
 
arkAuritt Communications Group and A. Larry Ross Communications are promoting the newly opened Noah's Ark replica theme park, drawing national media attention from its Williamstown, Ky., locale.
Category: Public Relations
Fri., Jul. 22, 2016
Pocky Picks S+L PR
By Jon Gingerich
 
PockyS+L PR has been named U.S. agency of record for iconic snack brand Pocky.
Category: Food & Beverage PR
Fri., Jul. 22, 2016
Utilizing Social Media for Conference Participation
By Kourtney Evans
 
Kourtney Evans Social platforms are excellent ways to promote your company’s participation in an upcoming conference.
Category: Social Media
Fri., Jul. 22, 2016
Pioneering Oscar PR Pro David Horowitz Dies at 86
By Editorial Staff
 
david horowitzDavid Horowitz, a pioneering Hollywood PR pro in the Oscar realm who played a key role in booking Bill Clinton's iconic appearance playing the saxophone on late-night TV, died July 17 in Los Angeles. He was 86.
Category: Entertainment & Sports PR
Fri., Jul. 22, 2016
The Pokemon Go Phenomenon; Account Management No-Nos; Trump and the Dark Art of Bad Publicity
By Editorial Staff
 

pokemonViral How 'Pokemon Go' went from prank to phenomenon (AP)

Tech The reality of our non-reality: Pokemon Go (C. Montes) 

Careers 12 things to expect in the first 12 months of PR (K. Hyman) 

Tactics 10 things PR account managers do that they really shouldn't (H. Baker) 

Politics Trump and the dark art of band publicity (Politico Mag) 

Tech A checkpoint conversation on AI and machine learning in PR (N. Hobson) 

Int'l Saudi PR machine uses 28 pages to blame Iran for 9/11 (Intercept) 

Politics The family trump: Can they remake Donald's image? (Wash Post) 

Category: PR Links
Thu., Jul. 21, 2016
Ailes Steps Down at Fox
By Jon Gingerich
 
Roger AilesFacing allegations of sexual harassment, Roger Ailes has resigned from his position as Fox News chairman and CEO.
Category: Media News
Thu., Jul. 21, 2016
Diamond Delivers PR for Bahamian Resort
By Jon Gingerich
 

Diamond Public RelationsDiamond Public Relations has been named agency of record for forthcoming Bahamian resort French Leave Eleuthera.

Category: Travel PR
Thu., Jul. 21, 2016
Sard Reps Coalition of Biz Heavyweights Backing Good Governance
By Editorial Staff
 
Warren Buffett signatureA coalition of top corporate leaders and financiers is working with Sard Verbinnen & Co. to tout a list of core governance principles and foster a dialog on the subject.
Category: Corporate Communications
Thu., Jul. 21, 2016
Revlon Brings in Alabaster for PR Makeover
By Editorial Staff
 
Pamela Gill AlabasterPamela Gill Alabaster, VP of global corporate responsibility for Estee Lauder Companies, has moved to Revlon under its new CEO to head global corporate communications and CSR.
Category: Corporate Communications
Thu., Jul. 21, 2016
Rising Revenues Continue at IPG
By Jon Gingerich
 
IPGInterpublic for the second quarter of 2016 revealed a trend of continuing gains in revenues and income.
Category: Marketing Communications
Thu., Jul. 21, 2016
Autism Speaks Omits Radiation as a Cause
By Jack O'Dwyer
 

Autism SpeaksAutism Speaks, a 501c/3 non-profit with revenues of $57.5M in 2014, has extensive materials on possible causes of the skyrocketing syndrome but Wi-Fi and other sources of radiation are not listed.

Category: Healthcare PR
Thu., Jul. 21, 2016
Crop Trust Seeks PR Agency
By Jon Gingerich
 

Crop TrustInternational non-profit crop conservation organization the Global Crop Diversity Trust is seeking a PR firm to expand its global media relations and social media outreach.

Category: RFPs
Thu., Jul. 21, 2016
Elon Musk: Youíre Doing it Wrong
By Ronn Torossian
 

Ronn TorossianElon Musk’s response to the death of a driver who was using Tesla’s autopilot feature shows a lack of skill in handling pressure and the press.

Category: Crisis Communications
Thu., Jul. 21, 2016
Tesla's Autopilot Crash Response; Why I Quit Freelancing and Took the Job; When Transparency Backfires
By Editorial Staff
 

TeslaCrisis A look into Tesla's autopilot crash response (D. Rene) 

Media The silencing of Fox News' powerful publicist Irena Briganti (NY Mag) 

Careers 5 reasons I quit freelancing and took the job offer (S. Wottreng) 

UK Prime minister hopeful's major gaffe: Speaking from the heart ... unfiltered (M. PisDudot) 

Crisis When transparency backfires, and how to prevent it (D. De Cremer) 

Digital The cost of influencer marketing; how not to get an FTC fine (WCG) 

Food/Bev Imagery, words & speech strategies around food & nutrition (P. Beucler) 

Firms 5 ways to measure agency operations (S. Burke) 

B2B Top B2B challenges and how to solve them (A. Munroe) 

Category: PR Links

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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January, PR Buyer's Guide/Crisis Comms.
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November: Technology PR
December: Entertainment & Sports PR
 
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