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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Dec. '16 Entertainment & Sports PR Magazine
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O'Dwyer's August '16 Financial PR/Investor Relations and Professional Services PR MagazineDec. '16 Entertainment & Sports PR Magazine
Articles by thought leaders plus firms specializing in this area are profiled.



Wed., Dec. 7, 2016
Megaphone Reps Electors Planning Not to Vote for Trump
By Editorial Staff
Megaphone StrategiesWash., D.C., PR firm Megaphone Strategies says it’s working with Republican electors who don’t plan on voting for Trump Dec. 19.
Category: Public Affairs
Wed., Dec. 7, 2016
Martin Inducted Into ICCO Hall of Fame
By Jon Gingerich
Jack Martin Hill+Knowlton Strategies global chairman and CEO Jack Martin was inducted into the International Communications Consultancy Organization’s Hall of Fame.
Category: PR Awards
Wed., Dec. 7, 2016
Osborn Barr Acquires Paramore
By Jon Gingerich

Osborn Barr Osborn Barr has acquired Nashville digital creative agency Paramore Digital.

Category: PR Firms
Wed., Dec. 7, 2016
Russo to Lead FH Media Relations Division
By Jon Gingerich
Laura RussoLaura Russo has been chosen to lead FleishmanHillard’s newly updated media relations practice.
Category: Personnel Appointments
Wed., Dec. 7, 2016
PRGN Grows, Debuts New Look
By Editorial Staff

PRGNPublic Relations Global Network adds firms from Belgium, Bulgaria, Canada, Denmark and Lithuania along with unveiling a new logo for the global PR and marketing communications group.

Category: PR Groups
Wed., Dec. 7, 2016
Brandon Agency Becomes Hook + Gaff AOR
By Jon Gingerich
Hook + Gaff The Brandon Agency has been named agency of record for luxury sport watch maker Hook + Gaff Watch Company.
Category: Beauty & Fashion PR
Wed., Dec. 7, 2016
Mfa Promotes Three
By Editorial Staff
MfaWith an eye toward retaining leadership talent, Mfa Marketing and PR has promoted Samantha Lacher, Cynthia Patnode and Amelie Bruzat.
Category: Travel PR
Wed., Dec. 7, 2016
Warner Bros. Names Morentin Comms. EVP
By Jon Gingerich

Liz Morentin Warner Bros. Records has named Liz Morentin executive vice president of communications and media.

Category: Entertainment & Sports PR
Wed., Dec. 7, 2016
AbMac Staffs Up on Both Coasts
By Editorial Staff
Abernathy MacGregor staffersAbernathy MacGregor has added three senior VPs in New York, San Francisco and Los Angeles.
Category: Financial PR & Investor Relations
Wed., Dec. 7, 2016
SEO & PR Go Together; Crisis of Trust on Madison Ave.; Exxon's Failing PR Strategy
By Editorial Staff
Search Engine OptimizationDigital Mktg. It takes two to tango: why SEO is the left foot and PR the right (Media Update)

Adv. A crisis of trust on Madison Avenue (Bloomberg)

Crisis Exxon's failing PR strategy (Bloomberg)

Fake news The "post-truth" era (Ruder Finn)

Fake news Disinformation, not fake news, got Trump elected, and it is not stopping (The Intercept)

Trump Taiwan call is an opportunity, not a crisis (National Review)

Writing Tips for PR pros looking to produce more effective copy (Forbes)
Category: PR Links
Tue., Dec. 6, 2016
Millennial Employees More Likely to Recognize Workplace Discrimination
By Jon Gingerich

Millennials in the workplace study by Weber ShandwickMillennials value the role diversity plays in the workplace, and place a higher priority on this factor when searching for prospective jobs, according to a report issued by Weber Shandwick and the Institute for PR.

Category: Multicultural PR
Tue., Dec. 6, 2016
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman

Rachel SpielmanCompanies looking for more consistent and authentic ways to engage with audiences are now recognizing how important storytelling is to their success.

Category: Marketing Communications
Tue., Dec. 6, 2016
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel

Fraser SeitelIf the anti-Trump New York Times is serious about regaining its credibility in wake of the presidential election, it should make a concerted effort to add one pro-Trump advocate as an op-ed columnist. (3 reader comments)

Category: Public Affairs Commentary
Tue., Dec. 6, 2016
Hawkins Tops in Social Networking
By Editorial Staff
Hawkins wins social networking awardHawkins Int’l PR recently took home PR News’ top social networking campaign award for its work on the reopening of the InterContinental New York Barclay.
Category: Travel PR
Tue., Dec. 6, 2016
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann

Steve Mann Far too often, brands fail to reap the full benefits of sports-related partnerships. That may be due to a lack of resources, an incomplete activation strategy or simply a bad fit between the brand, the sport and their respective audiences. What’s typically missing? Purpose.

Category: Sports PR
Tue., Dec. 6, 2016
Delta Books Walker for Return Flight as CCO
By Editorial Staff
Ned WalkerNed Walker, who retired as chief communications officer of Delta Air Lines in 2014, will return to the Atlanta-based carrier in January in its top communications role.
Category: Corporate Communications
Tue., Dec. 6, 2016
PR Firm Nixes Holiday Bash Because of Trump; Thanks to PR, Anything is Possible; Why Coming Jobs Crisis is Bigger Than You Think
By Editorial Staff
Holiday partyMerry Xmas PR firm cancels holiday party because of Trump win (NY Post)

Power of PR Thanks to public relations, Trump, CalExit and anything is possible (Forbes - Robert Wynne)

Air Force One Trump says Boeing's contract to build new plane for him should be canceled (Wash. Post)

Banking Trump seems like he's trying to restore pre-financial crisis inequities (CNBC)

Jobs Why the coming jobs crisis is bigger than you think (The Wharton School)

Fake News Confronting the risks of fake news (Patrick Hirigoyen)

Cyber-security New data shows that PR and IT teams should plan for cyberattacks (Chicago Business Journal)
Category: PR Links
Mon., Dec. 5, 2016
Wilson Becomes Spectrum CEO
By Jon Gingerich
Jonathan WilsonSpectrum Science Communications president Jonathan Wilson has been appointed CEO of the agency.
Category: Personnel Appointments
Mon., Dec. 5, 2016
DKC Makes Impact With Non-Profits
By Editorial Staff
Giants running back Rashad JenningsDKC PR has created a new division dedicated to providing pro bono PR and digital support to non-profit, charitable, humanitarian and educational groups.
Category: CSR - Corporate Social Responsibility

O'Dwyer's Poll:
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Dec. 5, 2016
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
Dec '16
Entertainment &
Sports PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Nov. '16
Technology PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
O'Dwyer's magazine back issues
Commentary &
Prof. Development:

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations


Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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