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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Multicultural/Diversity & Int'l PR: June '15
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 

  

Mon., Jul. 6, 2015
American Apparel Unveils Latest Wrinkle in Survival Plan
By Kevin McCauley
 
american apparelAmerican Apparel today announced a store-closing $30M cost-cutting program in the next phase of the Los Angeles-based retailer's revival plan.
Category: Corporate Communications
Mon., Jul. 6, 2015
Media Intelligence is Key for Travel and Tourism PR
By Mark Thabit
 

mark thabitTravelers rely more on technology now than ever, and as we move deeper into the 21st century, that reliance will only grow, affecting how we search for value, convenience, discovery, and experience.

 

Category: Travel PR
 
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Mon., Jul. 6, 2015
Steelers Open Press Policy Is Lesson for PR Clients
By Jack O'Dwyer
 

lynchPress practices of the Pittsburgh Steelers, which have won an award of the Professional Football Writers of America, show that flow of information and flow of money are related. PR people can use this example to encourage clients to loosen their lips.

Category: PR Commentary
Mon., Jul. 6, 2015
AP White House Scribe Pickler Heads to PR
By Greg Hazley
 
nedra picklerProlific Associated Press political reporter Nedra Pickler has jumped to PR ahead of the 2016 presidential campaign.
Category: PR Firms
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Mon., Jul. 6, 2015
Joele Frank Books Police Bodycam Maker Sale
By Greg Hazley
 
bodycamThe Safariland Group, the police and military equipment maker said to be working toward an initial public offering, engaged Joele Frank for PR support of its late-June acquisition of police body camera maker VIEVU.
Category: Financial PR & Investor Relations
Sun., Jul. 5, 2015
Happy 4th of July...Thoughts on America's Future
By Robert Dilenschneider
 
fireworksIn the United States, you can say what you wish without being concerned about reprisal.  You can go to the church of your choice. You have access to the necessary resources and the ability to make something positive happen for yourself and for those dear to you.  And you do not have to be concerned or fearful about what you do regarding your future.  No other place in the world has these same freedoms.
Category: Public Affairs Commentary
Fri., Jul. 3, 2015
SVB Leads Aetna into Insurance Merger Frenzy
By Kevin McCauley
 
Sard Verbinnen & Co is handling media for Aetna's $37B deal announced today to acquire Humana of Louisville.
Category: Financial PR & Investor Relations
Thu., Jul. 2, 2015
Indiana Nixes PR Pact Tied to Religious Freedom Fallout
By Greg Hazley
 
indianaIndiana has cancelled its contract with Porter Novelli, inked in May over fallout from the state's religious freedom law.
Category: Crisis Communications
Thu., Jul. 2, 2015
Palm Beach Eyes Cultural Tourism PR
By Greg Hazley
 
palmPalm Beach's Cultural Council, which oversees more than $3.5M in annual grants for the arts, is looking for PR support to attract cultural tourism from the northeast corridor of the US.
Category: RFPs
Thu., Jul. 2, 2015
San Diego Dangles $1.6M Drought PR Pact
By Greg Hazley
 
san diegoSan Diego is dangling a $1.6M contract for a water conservation PR program as California grapples with an historic drought and water restrictions.
Category: RFPs
Thu., Jul. 2, 2015
Hola Cuba, Says B-M
By Kevin McCauley
 

cubaBurson-Marsteller has established a Cuba specialty team in Miami to counsel clients on political and economic conditions and prepare them for eventual market entry in the Communist state.

 
Category: Foreign government
Thu., Jul. 2, 2015
PR Links of the Day - 7-02-2015
By Greg Hazley
 
Tourism Mexico's Ciudad Juarez, once 'global murder capital,' woos tourists back (Daily Mail) 
Arts Shakeup at one of NY's top PR agencies (Observer) 
Tourism Great Barrier Reef PR blitz after UNESCO ruling (AFR) 
Strategy What's next? Possibly the most important question for marketers and communicators (G. Grates) 
Corporate Business is good at 'general good' (B. Harrison) 
Politics An inside look at how Hilllary Clinton plays the media(Mother Jones) 
Media Gawker CEO warns staff of upcoming negative NY Post story (Romenesko) 
July 4 America's most historic PR campaign (L. Lane) 
Tools Instagram unveils the new explore tab (B. Hock) 
Cuba PR Exec: Why I support US-Cuba relations (N. Fernandez)
Cuba Cuba slowly expands Internet access (Brookings) 
Category: PR Links
Thu., Jul. 2, 2015
Ace Aces Chubb With Joele Frank
By Kevin McCauley
 
chubbZurich-based ACE Ltd is acquiring venerable 133-year-old property insurer Chubb Group in a $28.3B cash/stock transaction with media support from Joele Frank.
Category: Financial PR & Investor Relations
Thu., Jul. 2, 2015
Next Fifteen Acquires London Agency for Text100
By Greg Hazley
 
incredibullNext Fifteen has acquired London agency IncrediBull World, a 21-staffer digital firm slated to be integrated into Text100.
Category: International
Thu., Jul. 2, 2015
5W Serves Fancy Foods
By Kevin McCauley
 
5w5W Public Relations hosted a "growing gourmet" event June 30 at its New York offices to discuss trends and insights gleaned from Specialty Food Association's Summer Fancy Food Show.
Category: Food & Beverage PR
Thu., Jul. 2, 2015
'Quadrennial Political Embarrassment' is Coming Around Once Again
By Joe Honick
 
The Presidential campaign or 'quadrennial political embarrassment' will soon swing into high gear, offering much entertainment but little enlightenment.
Category: Public Affairs
Wed., Jul. 1, 2015
PR Links of the Day - 7-01-2015
By Greg Hazley
 
Tools How to build rapport and pitch media using Twitter (T. Achilles) 
Careers Dear PR People: Calm down (N. Halliwell) 
Corporate Selling new ideas (N. Ashooh) 
Politics Bobby Jindal's Twitter chat goes awry (Salon) 
Food/Bev Dunkin' Donuts phases out styrofoam (HuffPost) 
Politics Christie tries to shed bully image in NH (CNN) 
Media News org's PR Twitter account 'applauds' SCOTUS decision(Wash Post)
Viral ALS Assn. comms. manager: What I learned during the Ice Bucket Challenge (Guardian)
Firms PR Firms that are independent and killing it (R. Iliff) 
RFP Comms. consultant for New Orleans City Council (link)
Category: PR Links
Wed., Jul. 1, 2015
Berger Draws Up Communications for Dreamworks Animation
By Greg Hazley
 
dan bergerDan Berger, a News Corp. and 21st Century Fox alum, is moving to DreamWorks Animation to head corporate communications for the creative studio behind "Shrek" and "Kung Fu Panda."
Category: Corporate Communications
Wed., Jul. 1, 2015
Teneo, SV Handle 'Merger of Equals' Deal
By Kevin McCauley
 
towers, willisTeneo Strategy and Sard Verbinnen & Co. work the $18B "merger of equals" between Britain's Willis Group Holdings and Towers Watson of Arlington.
Category: Financial PR & Investor Relations
Wed., Jul. 1, 2015
Finsbury Advises Digicel IPO
By Greg Hazley
 

digicelDigicel Group, the Caribbean and Pacific island mobile telecom provider founded by Irish billionaire Denis O'Brien, is relying on Finsbury for PR counsel as it pursues an initial public offering on the New York Stock Exchange.

Category: Financial PR & Investor Relations
 
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
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