Inside News of PR & Marketing Communications

Last Updated: Mon., Dec. 11, 2017 @ 4:25 pm

Sard Verbinnen Works Atrium’s $2.3B Deal

Mon., Dec. 11, 2017

By Kevin McCauley

Peter LutherSard Verbinnen & Co. represents Montreal’s Atrium Innovations as the “science-based” natural supplements company agrees to be acquired by Nestle for $2.3B cash/debt.

Commentary

Saving Garrison Keillor

Mon., Dec. 11, 2017

By Fraser Seitel

Fraser SeitelHow public relations could help "A Prairie Home Companion" creator Garrison Keillor recover his good name. (5 reader comments)

Ex-Spokesperson for Ireland PM Joins Edelman

Mon., Dec. 11, 2017

By Kevin McCauley

Feargal PurcellFeargal Purcell, who worked six years as press secretary for Ireland’s former taoiseach Edna Kenny, has joined Edelman as public affairs director.

J’s Helped in Sex Assault Story—Time

Mon., Dec. 11, 2017

By Jack O'Dwyer

Time Person of the Year“Phenomenal reporting” by “determined journalists" helped break the female sexual assault story that has dominated media in recent months.

Media Moves

Mon., Dec. 11, 2017

By Steve Barnes

Janice MinJanice Min teams with Nina Tassler to create TV/digital production company focused on projects led by women…. GateHouse Media acquires Boston Herald…. Wall Street Journal ups Emily Gitter to weekend business/finance editor.

Olympic PR: What’s New and What’s Not

Mon., Dec. 11, 2017

By Caroline Andrew

Caroline AndrewThe countdown to 2018 Winter Olympics is on, and already the world is buzzing about who’ll be the Olympic darlings to watch in PyeongChang, along with which brands will emerge victorious amid a flurry of Olympics-related marketing activities.

Accounts in Transit

Mon., Dec. 11, 2017

By Steve Barnes

Scott SignoreMatter Communications expands client roster by seven... The Republik goes to work on OLE… Xhibition picks up HQ Architects… Adkins Publicity sings songs of Silverado Records.

Commentary

Exploding Rifles Put Gun Maker In PR Crosshairs

Mon., Dec. 11, 2017

By Ronn Torossian

Ronn TorossianA series of incidents involving exploding rifle barrels has brought lawsuits and a PR crisis to firearms manufacturing company Savage Arms.

Ads Motivate Millennials More Than Older Generations

Fri., Dec. 8, 2017

By Jon Gingerich

ClutchA recent study suggests that Millennials are more likely to trust marketing messages and to make a purchase after seeing or hearing an advertisement about a product than older generations.

Ashcroft Summons Hawksbill for Qatar Work

Fri., Dec. 8, 2017

By Kevin McCauley

Bob FergusonEx-Attorney General John Ashcroft's fim summons The Hawksbill Group, which was co-founded by a trio of top General Motors executives, for help on Qatar. (1 reader comment)

Trump Ranks as PR's Biggest Winner, Loser in '17

Fri., Dec. 8, 2017

By Steve Barnes

TrumpDonald Trump is the biggest PR winner—and loser—of 2017 according to a survey of more than 1,000 U.S. adults commissioned by Bospar PR. (1 reader comment)

Print Media More Trustworthy than Digital

Fri., Dec. 8, 2017

By Jon Gingerich

Fake NewsU.S. consumers find print media to be a safer, more secure and trusted medium than its digital counterpart in virtually every way, according to a recent survey. (1 reader comment)

News of PR Firms

Fri., Dec. 8, 2017

By Steve Barnes

Michael KempnerMWWPR chief Michael Kempner elected Manhattan Chamber of Commerce chairman... Crosby Marketing Communications takes "Best of Maryland" trophies... MCS Healthcare PR moves to new Basking Ridge, NJ, headquarters.

King Cruises to CLIA

Fri., Dec. 8, 2017

By Kevin McCauley

Megan Barber KingMegan King, who spent the 13 years at Porter Novelli, has joined Cruise Lines International Assn., as senior VP strategic communications & research.

People on the Move

Fri., Dec. 8, 2017

By Steve Barnes

Stephen MoeglingHailey Sault, healthcare/cause shop, hires Stephen Moegling as senior VP-growth… Pierpont Communications promotes Brian Banks to CFO and Chris Jones to senior VP… Vested recruits Lauren Pozmanter, who was PR chief at Worldwide Business Research.

Glover Park Bids to Score 2026 World Cup

Thu., Dec. 7, 2017

By Kevin McCauley

United Bid CommitteeGlover Park Group represents the United Bid Committee of the US, Mexico and Canada in its effort to host the 2026 FiFA World Cup soccer championship.

Keystone Inks $450K Pact with Eastern Libya

Thu., Dec. 7, 2017

By Kevin McCauley

Ari MittlemanKeystone Strategic Advisors has inked a $450K one-year pact with the governor of Eastern Libya, which is under the control of renegade General Khalifa Haftar and based in Benghazi. (1 reader comment)

Weber Shandwick Adds Digital Firm Duo

Thu., Dec. 7, 2017

By Kevin McCauley

Andy PolanskyWeber Shandwick today announced the acquisition of a pair of New York-based digital marketing, data science and business intelligence firms to expand the Interpublic unit’s technology/analytics capabilities.

 

Commentary

Infrastructure Paves Way for Advertising’s Comeback

Thu., Dec. 7, 2017

By Kevin McCauley

andrew essexTraditional advertising is obsolete. America’s crumbling roads, bridges, interstates, railroad stations and airports are the new whitespace for creative directors and advertising copywriters. (1 reader comment)

Marketers Take $300B Hit from 'Plain Packaging' Laws

Thu., Dec. 7, 2017

By Steve Barnes

coca cola logoFood and beverage brands stand to lose almost $300 billion if “plain packaging” laws similar to those recently enacted for tobacco products in several countries were applied to alcohol, sugary drinks, confectionery and savory snacks. (1 reader comment)

Media Moves

Thu., Dec. 7, 2017

By Steve Barnes

Leslie MoonvesCBS orders round of layoffs, buyouts... Voice of America, Radio Free Europe/Radio Liberty branded as 'foreign agents' in retaliatory move by Russia... Brian Sullivan upped to president of Fox Networks Group.