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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '14
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Wed., Oct. 1, 2014
Heenan Graduates Harvard for Gates
By Kevin McCauley
christine heenanChristine Heenan, Harvard's VP-public affairs/communications, is leaving in February for a senior communications adviser slot at the Bill & Melinda Gates Foundation.
Category: Public Affairs
Wed., Oct. 1, 2014
Russia's Sovereign Fund Invests Lobbying $$$ in Capitol Counsel
By Kevin McCauley
russiaThe Russian Direct Investment Fund, which has more than $10B in assets, has invested $90K in a two-month effort by Capitol Counsel LLC to educate US Treasury staffers and policymakers about its operation.
Category: Foreign government
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Wed., Oct. 1, 2014
Chicago Open Space Network Eyes PR Consultant
By Greg Hazley
FPThe $179M entity that preserves and works to expand the Chicago's 69,000 acres of forest is looking to grow its PR.
Category: RFPs
Wed., Oct. 1, 2014
MacKay Goes to Portland
By Kevin McCauley
UK's Portland has hired David MacKay, a more than 30-year veteran of FleishmanHillard, Hill+Knowlton Strategies, Ketchum and Finn Partners, as general manager-US.
Category: Reputation
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Wed., Oct. 1, 2014
Mattel's Lawrence to Adtech Rubicon Project
By Greg Hazley
dallas lawrenceDallas Lawrence, who led corporate affairs for toymaker Mattel, has moved to the Rubicon Project, the online advertising technology company, in a top PR role.
Category: Corporate Communications
Tue., Sep. 30, 2014
H+K CEO Weitz to Insurer Aon
By Greg Hazley
andy weitzAndy Weitz, president and CEO for Hill+Knowlton Strategies in the US, is moving to London-based insurance giant Aon, an H+K client, as senior VP of global marketing and communications.
Category: Corporate Communications
Tue., Sep. 30, 2014
Cunard's PR Sails to MGA Media
By Kevin McCauley
cunardCunard Line has given North American PR duties to MGA Media, which was founded by Maria Grazia Andriano. Golin is the incumbent.
Category: Travel PR
Tue., Sep. 30, 2014
SeaWorld Hooks Van Scoyoc
By Kevin McCauley

sea worldSeaWorld, which has been battling continued fallout from CNN's "Blackfish" documentary, has hired Van Scoyoc Assocs. to deal with issues related to the display, research and public education issues involving whales.

Category: Lobbying
Tue., Sep. 30, 2014
PR Links of the Day - 9-30-2014
By Greg Hazley
Ethics Lucrative 'Native Ads' challenge PR ethics (P. Plaisance) 
On Message Uber uses same statement almost every time a driver is accused (BuzzFeed) 
Social Should PR pros sign up for Ello? (F. Strong) 
Social Why Ello isn't the new Facebook (A. Hanson) 
PR 101 Three SEO tips PR pros should know (S. Weaver) 
PA PAC cuts ties with PR firm over 'indefensible' wooing of reporters (STPD) 
Sports Derek Jeter teaches class on media relations (Bleacher Report) 
Corporate Should your c-suite tweet? Maybe! (S. Bruce) 
Int'l Burson-Marsteller vs. Ronn Torossian (NY Observer)
Category: PR Links
Tue., Sep. 30, 2014
Blog: Hill+Knowlton Declares the Obvious
By Kevin McCauley
prHill+Knowlton Strategies has made it official: digital is the backbone, not an add-on, to all communications strategies.
Category: Marketing Communications
Tue., Sep. 30, 2014
Forest Service Moves to Quell Press Outrage Over Permit Rule
By Greg Hazley
wildernessThe US Forest Service has scrambled to allay journalist and First Amendment advocate concerns over a proposed directive that would require a permit for commercial photography and filming in wilderness areas.
Category: Environmental PR
Tue., Sep. 30, 2014
Hutton Sits in Edelman's Consumer Chair
By Kevin McCauley
michelle huttonMichelle Hutton, CEO of Edelman Australia, is shifting to global chair of the independent firm's consumer marketing practice Nov. 1.
Category: PR Firms
Tue., Sep. 30, 2014
Book Review: Floyd Abrams 'On the Front Lines with the First Amendment'
By Kevin McVicker

floyd abrams book Floyd Abrams, one of the most highly regarded First Amendment attorneys, gives many examples of the conflicts inherent with the guarantee of free speech in his new book, Friend of the Court: On the Front Lines of the First Amendment.

Category: Book Review
Tue., Sep. 30, 2014
SPJ Has New Unenforceable Ethics Code
By Jack ODwyer

spjThe Society of Professional Journalists has a new Ethical Code. But like most codes it is loaded with lofty principles but shoots blanks -- there is no enforcement mechanism.

Category: Media News
Tue., Sep. 30, 2014
ICR Steps Up for Boot Barn in IPO
By Greg Hazley
boot barnBoot Barn, the western footwear retailer that filed Sept. 29 for an initial public offering, is working with ICR for media and investor relations support.
Category: Financial PR & Investor Relations
Tue., Sep. 30, 2014
BerlinRosen Cooks Up Digital Unit
By Greg Hazley
joshua cookProgressive PR and political shop BerlinRosen Public Affairs has added Obama campaign alum Josh Cook to lead its new digital practice.
Category: Public Affairs
Mon., Sep. 29, 2014
UAE Gets Creative with Kemp Goldberg
By Kevin McCauley
uaeThe United Arab Emirates is paying Kemp Goldberg Partners $180K for a four-month project under a subcontract with The Harbour Group.
Category: Foreign government
Mon., Sep. 29, 2014
Blog: WPP Boss Sorrell Kicks off Advertising Week
By Kevin McCauley
martin sorrellWPP chief Martin Sorrell this morning kicked off the opening session of Advertising Week, the Sept. 29-Oct. 3 celebration of all things advertising.
Category: PR Commentary
Mon., Sep. 29, 2014
NM Health Exchange Splits with Agency
By Greg Hazley
nmhixNew Mexico's health insurance exchange has split with Milwaukee's BVK and put its marketing and communications pact out for bid.
Category: RFPs
Mon., Sep. 29, 2014
PR Links of the Day - 9/29/2014
By Greg Hazley
Social The need for middle ground and skepticism (J. Pepper)
Negativity and the competition (S. Monty) 
PA What Uber and school choice have in common (J. Courtovich)
Digital Crisis and issues: It's time to certify the 'experts' (J. Kerr)
Int'l Qatar creates football blog to attack World Cup critics (AB) 
PR 101 Everything you always wanted to know about pitching journalists, but were afraid to ask (L. Hoffman) 
Media PR firm solicits political journos to blog for conservative group (Columbia Trib) 
Social Nielsen Twitter TV ratings (9/22-9/28) (LR) 
Propaganda Iraqi TV runs satire of ISIS and jihadis to curb fear(BI) 
Public Diplomacy 9 ways Japan can better tall its story to the world (N. Snow)
Category: PR Links
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Oct. '14 Healthcare & Medical PR Magazine

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Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
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