Germany Seeks PR for $2.5M Push in US
Mon., Apr. 23, 2018
By Kevin McCauley
The Goethe-Institut is seeking a firm to support the one-year public diplomacy “Deutschlandjahr (Year of German) USA” campaign that kicks off in October.
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The Goethe-Institut is seeking a firm to support the one-year public diplomacy “Deutschlandjahr (Year of German) USA” campaign that kicks off in October.
PR pros and the public have commended Starbucks’ management for its fast and decisive action in the wake of a recent crisis, but the coffee giant’s spur-of-the-moment decision to acquiesce to mob demands may likely backfire.
Jeremy Gaines, a media veteran most recently managing director at Burson-Marsteller, will join the Public Broadcasting Service later this month as senior VP corporate communications, a new position.
Serious reflection is in order regarding your plans and future options before signing the dotted line on an agency merger or acquisition.
A growing distrust in clickbait headlines and the corrosive atmosphere of fake news is sending the public fleeing digital news sources and returning to subscription-based media properties that offer quality reporting and great storytelling.
Marie-Claire Barker will become global chief talent officer at Edelman on July 23 and report to COO Matt Harrington.
Workplace safety issues at Tesla, Inc. have become a recent focus for both the company and safety watchdogs.
Mobile ads are slated to outpace TV for the first time, accounting for nearly 34 percent of total U.S. ad spends versus TV's 31.6 percent share, according to eMarketer estimates. (1 reader comment)
KCSA Strategic Communications is expanding its presence in the growing cannabis industry with the acquisition of Salar Media Group, which specializes in the sector.
The Embassy of Morocco has hired ThirdCircle to a $480K one-year pact to promote film production in the Kingdom.
APCO Worldwide picks up Global Citizen, the nonprofit dedicated to eradicating extreme poverty by 2030.
Percepture says Frisbees, Hula Hoops for all as Wham-O celebrates it 70th anniversary... Magrino adds downtown Brooklyn residential tower, barbeque grills and pop-up bars... Bob Gold & Assocs. scoops up FierceCable, briefing for service providers.
Newlink has acquired Madrid-based lifestyle shop Globally Eventos y Comunicación SA.
Jen Wong, former Time Inc. COO, winds up at Reddit... Apple launches premium news service... Justice Dept. close to blessing Sinclair/Tribune deal.
Grand Rapids-based Lambert, Edwards & Assocs. today announced the acquisition of financial PR powerhouse Owen Blicksilver PR to move into the New York market.
Publicis Groupe today reported an 8.2 percent slide in net revenues to $2.6B due to unfavorable currency exchange rates. At constant rates, Publicis revenues advanced 1.6 percent. (1 reader comment)
Ferrero finds Cheryll Forsatz at Ketchum... R&J Strategic Communications promotes Tiffany Miller to VP... Gavin hires digital guru from going-out-of-business Bon-Ton Stores... Trilogy Financial adds Ginger Silverman, Aha! Unlimited founder.
Commentary
The public may be warming to President Trump's position that environmental regulation kills jobs and stifles economic growth. Ketchum finds that concern for the environment plummets during the past year. (2 reader comments)
The achievements of female journalists in the nation’s capital will be celebrated at the 5th annual Washington Women in Journalism Awards on April 26.
Edelman has recruited Andrea Hagelgans, senior advisor to New York Mayor Bill de Blasio as executive VP for Public Affairs. (1 reader comment)
More than 80 percent of respondents said they've abandoned an online form recently and never returned to complete it, according to a recent survey.
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