Stories by Rory Schaff

•

Social Media Turns 10 (Social Media) Fri., Apr. 7, 2017 It’s been a decade since social networks opened up business for brands, and communications agencies began adding social media to their list of services. Social media's evolution and its role in PR since 2007 can teach us a great deal about what the industry might also have in store for us in the next 10 years.

•

Storyshowing 2.0: Catering to Instantaneous Need (Technology PR) Tue., Nov. 29, 2016 In 2014, I provided O’Dwyer’s readers with insights into the transformation within tech PR from storytelling to storyshowing. Two years later, we’re seeing another shift — Storyshowing 2.0 — in which social networks are providing new tools for brands to share their stories.