Yang Cheng teaches research methods, strategic communication, and global communication in the U.S. and Hong Kong. Her research interests include social media effects, relationship management, crisis communication, and agenda-setting/building research. Some of her publications have appeared in top journals such as the New media & Society, International Journal of Communication, Public Relations Review, and Asian Journal of Communication. She has also received many awards and honors from global institutions such as the Institute of Public Relations and PRIME research, and has acted as principal investigator in 8 grants including the Arthur Page Johnson Legacy Scholar Grant.

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