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Category: News of AccountsReturn to Latest News
Fri., Sep. 16, 2016
JMPR Drives PR for Prestone
By Editorial Staff
 
prestoneJMPR has picked up PR agency of record duties for Prestone Products Corp., the top automotive fluids brand.
Category: News of Accounts
Mon., Sep. 12, 2016
Berk Becomes Meatpacking BID AOR
By Jon Gingerich
 
Berk Comms.Berk Communications has been named agency of record for the Meatpacking Business Improvement District.
Category: News of Accounts
Tue., Aug. 23, 2016
McGrath/Power Secures Monitronics
By Jon Gingerich
 
MonitronicsMcGrath/Power Public Relations and Communications has been named agency of record for Monitronics International.
Category: News of Accounts
Tue., Aug. 16, 2016
Specialty Insurer PFS Taps KemperLesnik
By Editorial Staff
 
PFS logoPFS, the specialty insurer for clients like professional athletes and musicians, has tapped KemperLesnik as agency of record.
Category: News of Accounts
Fri., Aug. 12, 2016
Rockport Shifts PR Account Amid Rebrand
By Editorial Staff
 
rockportRockport, the 45-year-old Massachusetts footwear company credited with inventing the walking shoe, has donned Shift Communications as agency of record for PR.
Category: News of Accounts
Thu., Aug. 11, 2016
Duluth Trading Dons Turner
By Editorial Staff
 
Duluth TradingDuluth Trading Company, the outdoor apparel and gear supplier sprung from a Minnesota store, has engaged Turner for PR.
Category: News of Accounts
Tue., Aug. 9, 2016
Jaguar Land Rover Rolls with Havas Formula
By Editorial Staff
 
JaguarJaguar Land Rover has tapped Havas Formula as its US agency of record, following a competitive review.
Category: News of Accounts
Thu., Jun. 30, 2016
Maryland Live! Bets on Stanton
By Jon Gingerich
 
Maryland Live!Maryland Live! Casino has retained Stanton Communications to serve as the casino's agency of record.
Category: News of Accounts
Tue., Jun. 28, 2016
Briggs & Riley Bags LDPR as AOR
By Jon Gingerich
 
Briggs & RileyLaura Davidson Public Relations has been named agency of record for luggage brand Briggs & Riley.
Category: News of Accounts
Tue., Jun. 21, 2016
Voith Calls The Quell Group
By Jon Gingerich
 
VoithThe Quell Group has been named agency of record for the North American division of technical services company Voith Industrial Services.
Category: News of Accounts
Fri., Jun. 17, 2016
Stride Rite Dons 360 PR
By Editorial Staff
 
stride riteStride Rite, the children's shoe brand, has engaged 360 PR for its US PR account, following a review.
Category: News of Accounts
Tue., May 24, 2016
Behavior Design Appoints Affect AOR
By Jon Gingerich
 

Behavior DesignNew York-based interactive design studio Behavior Design has hired Affect to launch its first PR program.

Category: News of Accounts
Tue., May 24, 2016
Lou Hammond Lands North American Properties
By Jon Gingerich
 
North American PropertiesNorth American Properties has hired Lou Hammond & Associates for community and media relations work.
Category: News of Accounts
Fri., May 13, 2016
Bentley Drives with M&C Saatchi
By Editorial Staff
 
BentleyBentley Motors, the North American unit of the luxury UK automaker, has driven its Americas business to M&C Saatchi PR.
Category: News of Accounts
Wed., May 4, 2016
3rd Coast Lands Lakeshore
By Jon Gingerich
 
Lakeshore3rd Coast PR has been named agency of record for childhood product manufacturer Lakeshore.
Category: News of Accounts
Fri., Apr. 29, 2016
Crosby Supports Service Member Platform
By Jon Gingerich
 
Military Community & Family PolicyThe Military Community and Family Policy, a program funded by the U.S. Department of Defense, has hired Crosby Marketing Communications to provide outreach, online marketing and social media support.
Category: News of Accounts
Fri., Apr. 29, 2016
JMPR Becomes 3M Auto AOR
By Jon Gingerich
 
3M AutoJMPR Public Relations has been named agency of record for 3M Auto, a division of multinational conglomerate 3M.
Category: News of Accounts
Tue., Apr. 26, 2016
Coyne Dresses Up Babiators
By Editorial Staff
 
BabiatorsChildren's sunglasses brand Babiators has engaged Coyne PR to dress up its PR.
Category: News of Accounts
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Commentary &
Prof. Development:

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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