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Category: News of AccountsReturn to Latest News
Fri., Apr. 29, 2016
JMPR Becomes 3M Auto AOR
By Jon Gingerich
 
3M AutoJMPR Public Relations has been named agency of record for 3M Auto, a division of multinational conglomerate 3M.
Category: News of Accounts
Tue., Apr. 26, 2016
Coyne Dresses Up Babiators
By Editorial Staff
 
BabiatorsChildren's sunglasses brand Babiators has engaged Coyne PR to dress up its PR.
Category: News of Accounts
Tue., Apr. 19, 2016
C&W Books Global Duties for Newell Brands
By Editorial Staff
 
Newell BrandsCohn & Wolfe has won global consumer and B2B PR duties for Newell Brands, the Atlanta-based consumer products giant behind Sharpie, Paper Mate, Graco and Rubbermaid, among more than two dozen other brands.
Category: News of Accounts
Wed., Mar. 16, 2016
Bob Hope USO Picks Pollack
By Jon Gingerich
 
USOPollack PR Marketing Group has been retained by Bob Hope USO to raise awareness of the nonprofit and support ongoing issue management needs.
Category: News of Accounts
Fri., Jan. 29, 2016
Florida's Natural Pours Account to Exponent
By Editorial Staff
 
florida's naturalMinneapolis-based Exponent PR has picked up AOR duties for Florida's Natural fruit juices, following a competitive search.
Category: News of Accounts
Fri., Jan. 15, 2016
FH Sweetens PR for Russell Stover
By Editorial Staff
 
russell stoverConfectioner Russell Stover has brought in FleishmanHillard to mold its PR as AOR.
Category: News of Accounts
Tue., Jan. 12, 2016
P&G Books Quintet for Global PR
By Editorial Staff
 
Procter & GambleProcter & Gamble has earmarked five firms for various global PR duties among its myriad brands, following a review and companywide overhaul.
Category: News of Accounts
Thu., Dec. 10, 2015
Accounts: NextVR, Toy Industry Assn, Global Equity Int'l, Pamplona Capital...
By Greg Hazley
 
geniusNew business wins at Burson-Marsteller, The Halo Group, PCG Advisory Group, Havas PR, ReviveHealth, Darby Communications, Media Frenzy Global, PMBC Grop...
Category: News of Accounts
Wed., Dec. 9, 2015
Hue & Cry Hits Road with Relief Riders Int'l
By Greg Hazley
 
Relief Riders Int'lHue & Cry's NYC office will handle PR for the first relief ride on motorcyle across Rajasthan, India.
Category: News of Accounts
Wed., Dec. 2, 2015
New Accounts: Seabourn Cruise Line, Camby Hotel, NY Life, Blue Waters Resort, O'verlays, GoDaddy...
By Greg Hazley
 
Sebourn cruise shipNew business at J Public Relations, Weber Shandwick, Blackbird PR, Warner Communications, Gotham PR, Figliulo&Partners, Brand Architecture, TBWA, The Hoffman Agency...
Category: News of Accounts
Tue., Nov. 24, 2015
PR Accounts: Renaissance NY, Arcadia Healthcare, Bandago, Colorado Edu Association...
By Greg Hazley
 
Renaissance HotelBusiness wins at MGA Media, Branstyle Comms., Red PR, ReviveHealth, Brandware, Airfoil, Weber Shandwick, TrizCom, Walt & Company...
Category: News of Accounts
Wed., Nov. 18, 2015
PR Accounts: Vidanta, Fredrik Eklund, Maestro Health, SciMetrika, Diamonds Direct...
By Greg Hazley
 
Q&A residential hotelNew business wins at Turner, The Brooks Group, Pan Communications, French/West/Vaughan, MMI, E. Boineau, Amendola, Zion & Zion, Global Results Comms...
Category: News of Accounts
Mon., Nov. 16, 2015
RED PR Lands Louvelle Account
By Matthew Schwartz
 
Red PRRED PR will manage Louvelle’s U.S. media relations and consumer PR efforts to increase awareness and promote the Hollywood-inspired line of shower wear and headbands.
Category: News of Accounts
Fri., Nov. 13, 2015
Crop Protection Association Taps Cohn & Wolfe
By Matthew Schwartz
 

Cohn&WolfeThe Crop Protection Association, which represents the UK Plant Science sector, has selected Cohn & Wolfe for media relations and issues management.

Category: News of Accounts
Fri., Nov. 6, 2015
GM to Review PR Agencies, With Goal One Agency Per Brand
By Matthew Schwartz
 

General MotorsPR incumbents, such as Weber Shandwick and MSLGroup, which both do corporate work for GM; FleishmanHillard (Cadillac and Chevrolet) and John Doe (Buick and GMC) will compete in the reviews. The budgets will not be curtailed.

Category: News of Accounts
Fri., Nov. 6, 2015
Strategic Vision Tapped for NAMED Account
By Matthew Schwartz
 
Strategic Vision PR GroupAtlanta-based Strategic Vision has been selected by Nutritional Addiction Mitigation Eating & Drinking (NAMED), a nutritional program, to handle all media and public relations for the company’s launch.
Category: News of Accounts
Mon., Nov. 2, 2015
Rutenberg Rents Rubenstein
By Jon Gingerich
 
Rubenstein PRRubenstein PR has been picked AOR for New York City residential real estate firm Charles Rutenberg, LLC.
Category: News of Accounts
Mon., Oct. 26, 2015
ChargeItSpot Taps Feintuch Communications for PR Campaign
By Matthew Schwartz
 
ChargeItSpotChargeItSpot provides free, secure and user-friendly charging stations that can charge eight phones at a time. Clients include Bloomingdale's, Neiman Marcus and Rite Aid.
Category: News of Accounts
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Commentary &
Prof. Development:
Thu., Sep. 29
Trump Must Check Habit of Personalizing Responses
By Bodine Williams
Bodine Williams

Thu., Sep. 29
Why Heather Bresch Should Fire Herself
By Fraser Seitel
Fraser Seitel

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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