Calling all Finc'l. PR/IR & Prof. Svcs. PR Experts!
August issue will feature articles & profiles from leaders in these areas -- Contact Jon Gingerich
| Category: Beauty & Fashion PR | Return to Latest News |
Students studying PR, marketing and communications with an interest in fashion will be hosted at AMP3’s SoHo offices June 30 for a day of real world training and guest speakers.
Beauty brands have continued to find success and growth — even in tough economic times — by actively listening to their consumer base and delivering on insights gleaned from this listening in meaningful ways.
The Boutique lifestyle and fashion PR shop will be handling publicity for the launch of international soccer star Cristiano Ronaldo’s denim collection this spring.
Steinreich Communications has been named agency of record for the online retailer that caters to young moms and working women searching for affordable head-to-toe styling.
Archroma, which has been providing textile mills with the ability to create season color palettes on any fabric for 130 years, has named Steinrech Communications as North American agency of record.
Beauty & lifestyle specialist CLY Communication has been picked to handle all US press relations for Dermablend makeup.
Former director of marketing at Monterey, CA-based luxury clothing brand Robert Talbott will take senior role in the firm’s fashion practice.
5W Public Relations has been named PR agency of record for hair care line It’s A 10 Haircare.
Hispanic market focused Chic Influence has been named agency of record for Reina Rebelde (Rebel Queen) makeup line.
Dress Abstract, which prints actual art pieces onto clothes, has signed NYC’s Beautiful Planning Marketing & PR.
Ronn Torossian’s 5W PR is moving up to 43,295 square-foot office space on the 31st and 32nd floors of the iconic Helmsley Building in midtown Manhattan above Grand Central Terminal.
The Brandon Agency has been named agency of record for luxury sport watch maker Hook + Gaff Watch Company.
Altar'd State, the Christian retailer focused on women's fashion, has engaged DeVries Global for PR in the US.
The intersection of technology and fashion, as evidenced by sustainable and eco-friendly materials and the booming markets of e-commerce and online shopping in the fashion design and luggage industries, illustrate how technological advances are now working at the forefront of what’s new and what’s hot.
Brands that fail to adopt and apply video marketing to their strategies with the media and consumers are losing market share. Gone are the days of a product shot with a white background. Welcome to the age of video storytelling.
Steinreich Communications has acquired New York fashion PR and creative marketing shop Kenwerks.
CLY Communication has been named agency of record for beauty brand DOUCCE Cosmetics.
Lee Jeans has donned Hill+Knowlton Strategies as US AOR for a rebranding of the Kansas-based denim apparel maker.
Beautiful Planning Marketing & PR has been named agency of record for luxury skincare line Alpessence.
5W Public Relations has added global skin care and color cosmetics brand Borghese to its beauty division roster.
Exposure America has been named agency of record for fashion accessories brand Herschel Supply.
Ruder Finn has picked up scented candle and frangrance company LAFCO to burnish the luxury brand.
LaForce + Stevens, a 20-year-old fashion and lifestyle firm, is dissolving, according to report in the New York Post.
The concept of fashion PR campaigns mingling with must-see tourist destinations has surged in recent years.
Lippe Taylor is handling press outreach for Revlon's LOVE IS ON Million Dollar Change philanthropic push to benefit three leading health issues (cancer, heart disease, diabetes) facing today's woman.
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