The intersection of technology and fashion, as evidenced by sustainable and eco-friendly materials and the booming markets of e-commerce and online shopping in the fashion design and luggage industries, illustrate how technological advances are now working at the forefront of what’s new and what’s hot.
Brands that fail to adopt and apply video marketing to their strategies with the media and consumers are losing market share. Gone are the days of a product shot with a white background. Welcome to the age of video storytelling.
Lippe Taylor is handling press outreach for Revlon's LOVE IS ON Million Dollar Change philanthropic push to benefit three leading health issues (cancer, heart disease, diabetes) facing today's woman.
A splashy "Simply American" campaign from Revlon's Almay cosmetics line has come under fire from ad watchdog Truth in Advertising, which says the push is deceptive about its products' origins.
Ascena Retail Group, $4.9B parent of women apparel retailers Lane Bryant and Dressbarn, is acquiring $2.5B Ann Inc., parent of Ann Taylor and Loft, in a deal worth $2B in cash/stock.
Several years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.
Depending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
The intersection of technology and fashion, as evidenced by sustainable and eco-friendly materials and the booming markets of e-commerce and online shopping in the fashion design and luggage industries, illustrate how technological advances are now working at the forefront of what’s new and what’s hot.
Brands that fail to adopt and apply video marketing to their strategies with the media and consumers are losing market share. Gone are the days of a product shot with a white background. Welcome to the age of video storytelling.
Steinreich Communications has acquired New York fashion PR and creative marketing shop Kenwerks.
CLY Communication has been named agency of record for beauty brand DOUCCE Cosmetics.
Lee Jeans has donned Hill+Knowlton Strategies as US AOR for a rebranding of the Kansas-based denim apparel maker.
Beautiful Planning Marketing & PR has been named agency of record for luxury skincare line Alpessence.
5W Public Relations has added global skin care and color cosmetics brand Borghese to its beauty division roster.
Exposure America has been named agency of record for fashion accessories brand Herschel Supply.
Ruder Finn has picked up scented candle and frangrance company LAFCO to burnish the luxury brand.
LaForce + Stevens, a 20-year-old fashion and lifestyle firm, is dissolving, according to report in the New York Post.
The concept of fashion PR campaigns mingling with must-see tourist destinations has surged in recent years. 
A splashy "Simply American" campaign from Revlon's Almay cosmetics line has come under fire from ad watchdog Truth in Advertising, which says the push is deceptive about its products' origins.
Ascena Retail Group, $4.9B parent of women apparel retailers Lane Bryant and Dressbarn, is acquiring $2.5B Ann Inc., parent of Ann Taylor and Loft, in a deal worth $2B in cash/stock.
Lippe Taylor, known for its beauty, fashion and lifestyle work, has named Abby Gardner to the newly created VP-content post.
Several years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.
Depending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.
2016 Rankings
