Inside News of PR & Marketing Communications

Last Updated: Mon., Oct. 23, 2017 @ 5:14 pm

Category: Beauty & Fashion PRReturn to Latest News

Tech Advances in Stylish Travel Gear

Tue, Sep. 19, 2017

By Adrienne Jordan

G-RO carry-on luggageFashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.

Evolution of Lifestyle PR: Step Up and Enjoy the Ride

Mon, Sep. 18, 2017

By Maggie O'Neill

Maggie O’NeillFor lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.

The Rise of Digital Celebrities

Wed, Sep. 13, 2017

By Nadia Duwaik

Nadia DuwaikCelebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.

Fashion, Beauty Agencies Step Onto Their Own Runway

Mon, Sep. 11, 2017

By Crosby Noricks

Crosby NoricksIt used to be standard for PR professionals to operate firmly behind the scenes. However, this invisibility can come at a cost to opportunities for thought leadership, discovery and an enhanced online presence that are metrics of success in our digital world.

AMP3 to Launch PR Boot Camp

Mon, May 22, 2017

By John O'Dwyer

Alyson RoyStudents studying PR, marketing and communications with an interest in fashion will be hosted at AMP3’s SoHo offices June 30 for a day of real world training and guest speakers.

How Being a Good Listener Leads to Growth

Fri, May 12, 2017

By Mia West

Mia West Beauty brands have continued to find success and growth — even in tough economic times — by actively listening to their consumer base and delivering on insights gleaned from this listening in meaningful ways.

AMP3 PR Adds CR7 Denim to Roster

Tue, Apr. 11, 2017

By Editorial Staff

Cristiano RonaldoThe Boutique lifestyle and fashion PR shop will be handling publicity for the launch of international soccer star Cristiano Ronaldo’s denim collection this spring.

Red Dress Boutique Tries on Steinreich

Tue, Mar. 28, 2017

By Editorial Staff

Red Dress BoutiqueSteinreich Communications has been named agency of record for the online retailer that caters to young moms and working women searching for affordable head-to-toe styling.

Steinreich Gets Colorful with Archroma

Thu, Mar. 2, 2017

By Editorial Staff

ArchromaArchroma, which has been providing textile mills with the ability to create season color palettes on any fabric for 130 years, has named Steinrech Communications as North American agency of record.

CLY Reps L'Oréal's Dermablend

Tue, Feb. 21, 2017

By Editorial Staff

DermablendBeauty & lifestyle specialist CLY Communication has been picked to handle all US press relations for Dermablend makeup.

Fashion Vet Jones Joins Steinreich

Fri, Feb. 10, 2017

By Editorial Staff

John JonesFormer director of marketing at Monterey, CA-based luxury clothing brand Robert Talbott will take senior role in the firm’s fashion practice.

5W PR Gets New Digs at The Helmsley Building

Fri, Dec. 23, 2016

By Editorial Staff

The Helmsley BuildingRonn Torossian’s 5W PR is moving up to 43,295 square-foot office space on the 31st and 32nd floors of the iconic Helmsley Building in midtown Manhattan above Grand Central Terminal.

Fashion and Tech Grow Hand in Hand

Thu, Sep. 8, 2016

By Adrienne Jordan

O'Dwyer's Sept. '16 Beauty/Fashion & Lifestyle PR MagazineThe intersection of technology and fashion, as evidenced by sustainable and eco-friendly materials and the booming markets of e-commerce and online shopping in the fashion design and luggage industries, illustrate how technological advances are now working at the forefront of what’s new and what’s hot.

Selling Fashion via Facebook Video Storytelling

Wed, Sep. 7, 2016

By Stephanie Siewert

Stephanie SiewertBrands that fail to adopt and apply video marketing to their strategies with the media and consumers are losing market share. Gone are the days of a product shot with a white background. Welcome to the age of video storytelling.