Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
CooneyWaters Unlimited
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter

Category: Beauty & Fashion PRReturn to Latest News
Thu., Sep. 8, 2016
Fashion and Tech Grow Hand in Hand
By Adrienne Jordan
O'Dwyer's Sept. '16 Beauty/Fashion & Lifestyle PR MagazineThe intersection of technology and fashion, as evidenced by sustainable and eco-friendly materials and the booming markets of e-commerce and online shopping in the fashion design and luggage industries, illustrate how technological advances are now working at the forefront of what’s new and what’s hot.
Category: Beauty & Fashion PR
Wed., Sep. 7, 2016
Selling Fashion via Facebook Video Storytelling
By Stephanie Siewert
Stephanie SiewertBrands that fail to adopt and apply video marketing to their strategies with the media and consumers are losing market share. Gone are the days of a product shot with a white background. Welcome to the age of video storytelling.
Category: Beauty & Fashion PR
Mon., Jul. 18, 2016
Steinreich Acquires NY Fashion PR Shop
By Jon Gingerich
SteinreichSteinreich Communications has acquired New York fashion PR and creative marketing shop Kenwerks.
Category: Beauty & Fashion PR
Fri., Jun. 17, 2016
CLY Pitches Press for DOUCCE Cosmetics
By Jon Gingerich

DOUCCE CosmeticsCLY Communication has been named agency of record for beauty brand DOUCCE Cosmetics.

Category: Beauty & Fashion PR
Tue., May 10, 2016
Lee Jeans Dons H+K for Rebrand
By Editorial Staff
Lee jeansLee Jeans has donned Hill+Knowlton Strategies as US AOR for a rebranding of the Kansas-based denim apparel maker.
Category: Beauty & Fashion PR
Fri., Apr. 8, 2016
BPMPR Named Alpessence AOR
By Jon Gingerich
AlpessenceBeautiful Planning Marketing & PR has been named agency of record for luxury skincare line Alpessence.
Category: Beauty & Fashion PR
Tue., Mar. 8, 2016
5W Becomes Borghese AOR
By Jon Gingerich

Borghese5W Public Relations has added global skin care and color cosmetics brand Borghese to its beauty division roster.

Category: Beauty & Fashion PR
Thu., Jan. 7, 2016
Herschel Supply Enlists Exposure
By Jon Gingerich
Herschel Supply Co.Exposure America has been named agency of record for fashion accessories brand Herschel Supply.
Category: Beauty & Fashion PR
Thu., Nov. 5, 2015
Ruder Finn Lights Up LAFCO Account
By Greg Hazley
lafcoRuder Finn has picked up scented candle and frangrance company LAFCO to burnish the luxury brand.
Category: Beauty & Fashion PR
Fri., Sep. 18, 2015
LaForce + Stevens Splitting Up
By Kevin McCauley
LaForce + StevensLaForce + Stevens, a 20-year-old fashion and lifestyle firm, is dissolving, according to report in the New York Post.
Category: Beauty & Fashion PR
Thu., Sep. 10, 2015
Tourist Attractions Emerge as Big Draws for Fashion
By Monique Tatum

Monique TatumThe concept of fashion PR campaigns mingling with must-see tourist destinations has surged in recent years. 

Category: Beauty & Fashion PR
Thu., Jul. 30, 2015
Lippe Taylor Does Press Outreach For Revlon Million Dollar Challenge
By Kevin McCauley
Lippe TaylorLippe Taylor is handling press outreach for Revlon's LOVE IS ON Million Dollar Change philanthropic push to benefit three leading health issues (cancer, heart disease, diabetes) facing today's woman.
Category: Beauty & Fashion PR
Wed., May 20, 2015
Ad Watchdog Hits Almay for 'Simply American' Campaign
By Greg Hazley
almayA splashy "Simply American" campaign from Revlon's Almay cosmetics line has come under fire from ad watchdog Truth in Advertising, which says the push is deceptive about its products' origins.
Category: Beauty & Fashion PR
Tue., May 19, 2015
Lane Bryant Gobbles Up Ann Taylor
By Kevin McCauley

ann taylorAscena Retail Group, $4.9B parent of women apparel retailers Lane Bryant and Dressbarn, is acquiring $2.5B Ann Inc., parent of Ann Taylor and Loft, in a deal worth $2B in cash/stock.

Category: Beauty & Fashion PR
Thu., Jan. 29, 2015
Cosmo Alum Takes Lippe Taylor Content Post
By Kevin McCauley
abby gardnerLippe Taylor, known for its beauty, fashion and lifestyle work, has named Abby Gardner to the newly created VP-content post.
Category: Beauty & Fashion PR
Fri., Oct. 31, 2014
McShane Adds Beauty, Fashion Buzz to Coyne
By Kevin McCauley
Kate Barbera-McShane, a 12-year veteran of Ann Inc.'s LOFT and Edelman, has joined Coyne PR's beauty & fashion practice.
Category: Beauty & Fashion PR
Fri., Sep. 12, 2014
Ethical Issues Move Needle for Fashion Consumers
By Adrienne Jordan
O'Dwyer's MagazineSeveral years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.
Category: Beauty & Fashion PR
Thu., Sep. 11, 2014
How PR Can Revive, Relaunch a Familiar Brand
By Elizabeth Maxim
Elizabeth MaximDepending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.
Category: Beauty & Fashion PR
Tue., Apr. 1, 2014
FH Gets Fashionable
By Kevin McCauley

emily shapoffFleishmanHillard has recruited Alison Brod PR's fashion leader for the VP-brand marketing slot.

Category: Beauty & Fashion PR
Mon., Nov. 11, 2013
Gap Shops for PR
By Kevin McCauley
gapGap Inc. is circulating an RFP for a corporate communications PR partner to "serve as a thought partner to deliver out-of-the-box and innovative ideas" to the San Francisco-based $16 billion retailer.
Category: Beauty & Fashion PR
O'Dwyer's Poll:
GOP logo
What is GOP's top PR priority before the election?
Ignore Trump
Embrace Trump
Focus on Pence
Focus on Congress
View past polls
Rank Your Firm With O'Dwyer's
Snapshots - 10/17/08
O'Dwyer's NL
Oct. 17, 2016
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Aug. '16
Financial PR/IR & Professional Svcs. PR
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
O'Dwyer's Travel & Tourism PR Magazine
O'Dwyer's magazine back issues
Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
Become an O'Dwyer's Ranked PR Firm
Edelman - Show Up Differently Edelman - Show Up Differently

Is your resume up-to-date on O'Dwyer's?

- Expose your resume to top employers who search the database daily. No contact information is shared with the employer unless you say so.

- Search open jobs and weed out any irrelevant ones using robust search filters.

- Be the first to get job alerts when a job that meets your criteria is posted.

Find The Right PR Firm

Download PDF of
'16 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Microsoft, Nike, Starbucks) and determine its outside PR counsel.

Try it out!

Compare terms using: AND    OR

How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
List Your Firm With O'Dwyer's
inVentiv Health: Millennial Mindset
O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

O'Dwyer's magazine, now in its 30th year, is the #1 publication for PR and marketing communications pros.

Advertise With O'Dwyer's
2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
Submit Profile for O'Dwyer's Magazine
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York
PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 54 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

Add Your PR Service or Product

Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF


GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation 2015 SIIA CODiE Awards 2015 SIIA CODiE Awards Crisis Response Pro PR Summit - San Francisco G2 Crowd, Write a Review, Get a $15 Amazon Gift Card Karbo Communications When & How: Selling Your PR Firm Communications Week - Oct. 17-21 - #CommsWeek16

PadillaCRT - Jack Boris & Lynn Casey


Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2016 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710