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Category: Beauty & Fashion PR

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Mon., Nov. 11, 2013

Gap Shops for PR

By Kevin McCauley

Gap Inc. is circulating an RFP for a corporate communications PR partner to "serve as a thought partner to deliver out-of-the-box and innovative ideas" to the San Francisco-based $16 billion retailer. Continue »

Category: Beauty & Fashion PR

Fri., Sep. 6, 2013

Beauty and Fashion Move Toward Getting "Real"

By Jon Gingerich

O'Dwyer's September 2013 Beauty & Fashion PR Magazine

Celebrity endorsements still increase the profiles of beauty and fashion products, but in some circles the stories of everyday people are taking over as the reigning fashion narrative du jour. Continue »

Category: Beauty & Fashion PR

Today's Poll:

Amazon's PR play announcing its drone plans via '60 Minutes' was:

View past polls

PR Videos:

PR Advice for Mayor Rob Ford
Fri. Nov. 8

Obamacare's Web
PR Woes
Tue., Oct. 29

Carnival's Crisis PR Off Course
Fri., Oct. 4

The Most Quoted Man in News
Thu., Sept. 4

Paul: Weiner 'Far From Dead'
Thu., July 25

Firm Produces Vid of Rescued Kidnapping Victims
Tue., July 9

Kwittken on Bloomberg's Crisis PR
Tue., May 14

'Making it Work' Between PR Pros and Journos
Wed., May 8

Twitter, Media Credibility, Post-Boston
Tue., April 30

O'Dwyer's PR Magazine

Dec. '13 Entertaiment & Sports PR Magazine

O'Dwyer's magazine, now in its 27th year, is the #1 publication for PR and marketing communications pros.

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2013 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty & Fashion PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR

Each month a different area of PR is examined and firms with strengths in the focus area are profiled.

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How To Hire A PR Firm

By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...

By Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...

Top PR Firms - 2013 Rankings

1. Edelman, NY - $655,900,289

2. APCO Worldwide, D.C. - $121,800,000

3. Waggener Edstrom, Wash. - $118,426,000

4. W2O Group, San Fran. - $62,005,000

5. Ruder Finn, NY - $56,148,000

6. MWW Group, NJ - $42,875,000

7. ICR, CT - $36,554,283

8. DKC, New York - $32,896,560

9. Finn Partners, New York - $32,293,000

10. Qorvis Comms., D.C. - $29,500,000

PR Firms, Large and Small, Grew in 2012
Fifteen of the 25 largest PR firms taking part in the O'Dwyer rankings posted double-digit gains in 2012 led by Edelman which grew 12.4% to $655 million or nearly four times the size of the next ranked firm, the strategic communications practice of publicly-held FTI Consulting.
• Many Tech PR Practices Post Double-Digit Gains
• Most Healthcare PR Units Rose in 2012

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