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Category: Beauty & Fashion PRReturn to Latest News
Fri., Nov. 4, 2016
Christian Fashion Retailer Dons DeVries for PR
By Editorial Staff
 
Altar'd stateAltar'd State, the Christian retailer focused on women's fashion, has engaged DeVries Global for PR in the US.
Category: Beauty & Fashion PR
Thu., Sep. 8, 2016
Fashion and Tech Grow Hand in Hand
By Adrienne Jordan
 
O'Dwyer's Sept. '16 Beauty/Fashion & Lifestyle PR MagazineThe intersection of technology and fashion, as evidenced by sustainable and eco-friendly materials and the booming markets of e-commerce and online shopping in the fashion design and luggage industries, illustrate how technological advances are now working at the forefront of what’s new and what’s hot.
Category: Beauty & Fashion PR
Wed., Sep. 7, 2016
Selling Fashion via Facebook Video Storytelling
By Stephanie Siewert
 
Stephanie SiewertBrands that fail to adopt and apply video marketing to their strategies with the media and consumers are losing market share. Gone are the days of a product shot with a white background. Welcome to the age of video storytelling.
Category: Beauty & Fashion PR
Mon., Jul. 18, 2016
Steinreich Acquires NY Fashion PR Shop
By Jon Gingerich
 
SteinreichSteinreich Communications has acquired New York fashion PR and creative marketing shop Kenwerks.
Category: Beauty & Fashion PR
Fri., Jun. 17, 2016
CLY Pitches Press for DOUCCE Cosmetics
By Jon Gingerich
 

DOUCCE CosmeticsCLY Communication has been named agency of record for beauty brand DOUCCE Cosmetics.

Category: Beauty & Fashion PR
Tue., May 10, 2016
Lee Jeans Dons H+K for Rebrand
By Editorial Staff
 
Lee jeansLee Jeans has donned Hill+Knowlton Strategies as US AOR for a rebranding of the Kansas-based denim apparel maker.
Category: Beauty & Fashion PR
Fri., Apr. 8, 2016
BPMPR Named Alpessence AOR
By Jon Gingerich
 
AlpessenceBeautiful Planning Marketing & PR has been named agency of record for luxury skincare line Alpessence.
Category: Beauty & Fashion PR
Tue., Mar. 8, 2016
5W Becomes Borghese AOR
By Jon Gingerich
 

Borghese5W Public Relations has added global skin care and color cosmetics brand Borghese to its beauty division roster.

 
Category: Beauty & Fashion PR
Thu., Jan. 7, 2016
Herschel Supply Enlists Exposure
By Jon Gingerich
 
Herschel Supply Co.Exposure America has been named agency of record for fashion accessories brand Herschel Supply.
Category: Beauty & Fashion PR
Thu., Nov. 5, 2015
Ruder Finn Lights Up LAFCO Account
By Greg Hazley
 
lafcoRuder Finn has picked up scented candle and frangrance company LAFCO to burnish the luxury brand.
Category: Beauty & Fashion PR
Fri., Sep. 18, 2015
LaForce + Stevens Splitting Up
By Kevin McCauley
 
LaForce + StevensLaForce + Stevens, a 20-year-old fashion and lifestyle firm, is dissolving, according to report in the New York Post.
Category: Beauty & Fashion PR
Thu., Sep. 10, 2015
Tourist Attractions Emerge as Big Draws for Fashion
By Monique Tatum
 

Monique TatumThe concept of fashion PR campaigns mingling with must-see tourist destinations has surged in recent years. 

Category: Beauty & Fashion PR
Thu., Jul. 30, 2015
Lippe Taylor Does Press Outreach For Revlon Million Dollar Challenge
By Kevin McCauley
 
Lippe TaylorLippe Taylor is handling press outreach for Revlon's LOVE IS ON Million Dollar Change philanthropic push to benefit three leading health issues (cancer, heart disease, diabetes) facing today's woman.
Category: Beauty & Fashion PR
Wed., May 20, 2015
Ad Watchdog Hits Almay for 'Simply American' Campaign
By Greg Hazley
 
almayA splashy "Simply American" campaign from Revlon's Almay cosmetics line has come under fire from ad watchdog Truth in Advertising, which says the push is deceptive about its products' origins.
Category: Beauty & Fashion PR
Tue., May 19, 2015
Lane Bryant Gobbles Up Ann Taylor
By Kevin McCauley
 

ann taylorAscena Retail Group, $4.9B parent of women apparel retailers Lane Bryant and Dressbarn, is acquiring $2.5B Ann Inc., parent of Ann Taylor and Loft, in a deal worth $2B in cash/stock.

Category: Beauty & Fashion PR
Thu., Jan. 29, 2015
Cosmo Alum Takes Lippe Taylor Content Post
By Kevin McCauley
 
abby gardnerLippe Taylor, known for its beauty, fashion and lifestyle work, has named Abby Gardner to the newly created VP-content post.
Category: Beauty & Fashion PR
Fri., Oct. 31, 2014
McShane Adds Beauty, Fashion Buzz to Coyne
By Kevin McCauley
 
Kate Barbera-McShane, a 12-year veteran of Ann Inc.'s LOFT and Edelman, has joined Coyne PR's beauty & fashion practice.
Category: Beauty & Fashion PR
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Commentary &
Prof. Development:
Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

Mon., Nov. 28
Matching the Vision of PR Buyers with PR Sellers
By Rick Gould
Rick Gould

Mon., Nov. 28
Corporations Look to White House for Top Comms. Pros
By Nick Kalm
Nick Kalm

Wed., Nov. 23
Double Spaces Are Dead. Here’s Why You Should Care
By Rachel Thomas
Rachel Thomas

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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