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Category: Beauty & Fashion PRReturn to Latest News
Fri., Jun. 17, 2016
CLY Pitches Press for DOUCCE Cosmetics
By Jon Gingerich
 

DOUCCE CosmeticsCLY Communication has been named agency of record for beauty brand DOUCCE Cosmetics.

Category: Beauty & Fashion PR
Tue., May 10, 2016
Lee Jeans Dons H+K for Rebrand
By Editorial Staff
 
Lee jeansLee Jeans has donned Hill+Knowlton Strategies as US AOR for a rebranding of the Kansas-based denim apparel maker.
Category: Beauty & Fashion PR
Fri., Apr. 8, 2016
BPMPR Named Alpessence AOR
By Jon Gingerich
 
AlpessenceBeautiful Planning Marketing & PR has been named agency of record for luxury skincare line Alpessence.
Category: Beauty & Fashion PR
Tue., Mar. 8, 2016
5W Becomes Borghese AOR
By Jon Gingerich
 

Borghese5W Public Relations has added global skin care and color cosmetics brand Borghese to its beauty division roster.

 
Category: Beauty & Fashion PR
Thu., Jan. 7, 2016
Herschel Supply Enlists Exposure
By Jon Gingerich
 
Herschel Supply Co.Exposure America has been named agency of record for fashion accessories brand Herschel Supply.
Category: Beauty & Fashion PR
Thu., Nov. 5, 2015
Ruder Finn Lights Up LAFCO Account
By Greg Hazley
 
lafcoRuder Finn has picked up scented candle and frangrance company LAFCO to burnish the luxury brand.
Category: Beauty & Fashion PR
Fri., Sep. 18, 2015
LaForce + Stevens Splitting Up
By Kevin McCauley
 
LaForce + StevensLaForce + Stevens, a 20-year-old fashion and lifestyle firm, is dissolving, according to report in the New York Post.
Category: Beauty & Fashion PR
Thu., Sep. 10, 2015
Tourist Attractions Emerge as Big Draws for Fashion
By Monique Tatum
 

Monique TatumThe concept of fashion PR campaigns mingling with must-see tourist destinations has surged in recent years. 

Category: Beauty & Fashion PR
Thu., Jul. 30, 2015
Lippe Taylor Does Press Outreach For Revlon Million Dollar Challenge
By Kevin McCauley
 
Lippe TaylorLippe Taylor is handling press outreach for Revlon's LOVE IS ON Million Dollar Change philanthropic push to benefit three leading health issues (cancer, heart disease, diabetes) facing today's woman.
Category: Beauty & Fashion PR
Wed., May 20, 2015
Ad Watchdog Hits Almay for 'Simply American' Campaign
By Greg Hazley
 
almayA splashy "Simply American" campaign from Revlon's Almay cosmetics line has come under fire from ad watchdog Truth in Advertising, which says the push is deceptive about its products' origins.
Category: Beauty & Fashion PR
Tue., May 19, 2015
Lane Bryant Gobbles Up Ann Taylor
By Kevin McCauley
 

ann taylorAscena Retail Group, $4.9B parent of women apparel retailers Lane Bryant and Dressbarn, is acquiring $2.5B Ann Inc., parent of Ann Taylor and Loft, in a deal worth $2B in cash/stock.

Category: Beauty & Fashion PR
Thu., Jan. 29, 2015
Cosmo Alum Takes Lippe Taylor Content Post
By Kevin McCauley
 
abby gardnerLippe Taylor, known for its beauty, fashion and lifestyle work, has named Abby Gardner to the newly created VP-content post.
Category: Beauty & Fashion PR
Fri., Oct. 31, 2014
McShane Adds Beauty, Fashion Buzz to Coyne
By Kevin McCauley
 
Kate Barbera-McShane, a 12-year veteran of Ann Inc.'s LOFT and Edelman, has joined Coyne PR's beauty & fashion practice.
Category: Beauty & Fashion PR
Fri., Sep. 12, 2014
Ethical Issues Move Needle for Fashion Consumers
By Adrienne Jordan
 
O'Dwyer's MagazineSeveral years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.
Category: Beauty & Fashion PR
Thu., Sep. 11, 2014
How PR Can Revive, Relaunch a Familiar Brand
By Elizabeth Maxim
 
Elizabeth MaximDepending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.
Category: Beauty & Fashion PR
Tue., Apr. 1, 2014
FH Gets Fashionable
By Kevin McCauley
 

emily shapoffFleishmanHillard has recruited Alison Brod PR's fashion leader for the VP-brand marketing slot.

Category: Beauty & Fashion PR
Mon., Nov. 11, 2013
Gap Shops for PR
By Kevin McCauley
 
gapGap Inc. is circulating an RFP for a corporate communications PR partner to "serve as a thought partner to deliver out-of-the-box and innovative ideas" to the San Francisco-based $16 billion retailer.
Category: Beauty & Fashion PR
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