Several years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.
Depending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.
Gap Inc. is circulating an RFP for a corporate communications PR partner to "serve as a thought partner to deliver out-of-the-box and innovative ideas" to the San Francisco-based $16 billion retailer.
Celebrity endorsements still increase the profiles of beauty and fashion products, but in some circles the stories of everyday people are taking over as the reigning fashion narrative du jour.
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
By Fraser Seitel
It still makes great good sense for a
corporate buyer to be cautious before hiring a public relations agency. Read more...
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
Lippe Taylor, known for its beauty, fashion and lifestyle work, has named Abby Gardner to the newly created VP-content post.
Several years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.
Depending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.
FleishmanHillard
Gap Inc. is circulating an RFP for a corporate communications PR partner to "serve as a thought partner to deliver out-of-the-box and innovative ideas" to the San Francisco-based $16 billion retailer.
17 of Top 25 PR Firms Grew in Double Digits in 2013
