Greed, avarice and tone-deaf to PR come to mind with reports that the NFL wants to turn the Super Bowl halftime show into a "pay for play" situation so it can pour more gilt into its already swollen coffers.
Jimmy Fallon gets what late night TV is all about, what "The Tonight Show" is all about, and he gets how to keep all the aspects of both that audiences love even as he is changing it and making the show a reflection of his own distinct style.
The Denver Broncos' PR unit, which navigated a high-profile Super Bowl defeat and planned for the retirement of its longtime VP of corporate communications, has won the top annual award for NFL communications departments given by the Professional Football Writers of America.
Monster Beverage Corp. is relying on Sitrick and Company for communications regarding a lawsuit filed by the Beastie Boys over the energy beverage giant's use of the recording artists' music in a promotional video.
Recently ridiculed by a Facebook survey showing a lack of majority fan base in every single zip code in the US and plagued by another losing record, the New York Mets have put Harold Kaufman in the PR batter box.
Despite unexpected on-the-field success, the New York Mets' PR team had a tough week since the New York Times stirred things Sunday giving plenty of coverage to a Facebook study that found every single zip code in the metropolitan New York cursed with a majority Yankee fan base.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.