The NFL's off-season serenity blew up yesterday with the shocking news that San Francisco linebacker Chris Borland, 24, is retiring because of health concerns about head injuries. Ultimate nightmare: Borland hits the media trail with savvy PR firm.
Sony Pictures Entertainment has reversed course and said today it will release "The Interview" in a limited number of theaters on Christmas, days after the company faced criticism for pulling the plug on the controversial film.
There’s no denying that people love fantasy football. The pastime’s popularity has exploded in recent years, and the cultural fixture is now even the backdrop for a sitcom. Here’s what PR pros can do to connect with this growing market.
Any baseball player will tell you that what happens on one corner of the diamond has the potential to impact the outcome of a play at the other end. Similarly, in the world of branding, sports PR is about more than the action on the field.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.