Any baseball player will tell you that what happens on one corner of the diamond has the potential to impact the outcome of a play at the other end. Similarly, in the world of branding, sports PR is about more than the action on the field.
Athletes are generally regarded as market influencers, but in today’s culture, they’re also seen as heroes. As heroes exist, however, so do villains — a notion made painfully apparent by recent acts committed by several players in the NFL.
Media pundits are howling for the head of NFL Commissioner Roger Goodell in their quest for a fall guy in the NFL PR crisis surrounding off-the-field violence of "stars" such as Ray Rice of the Baltimore Ravens and Adrian Peterson of the Minnesota Vikings.
A Los Angeles digital marketing firm and its client Fox Home Entertainment have apologized for the poor timing of a campaign touting "Headless Day" in support of the DVD release of FOX "sleepy Hollow" show on the same day the terrorist group ISIS released a video showing the beheading of an American journalist.
Greed, avarice and tone-deaf to PR come to mind with reports that the NFL wants to turn the Super Bowl halftime show into a "pay for play" situation so it can pour more gilt into its already swollen coffers.
Jimmy Fallon gets what late night TV is all about, what "The Tonight Show" is all about, and he gets how to keep all the aspects of both that audiences love even as he is changing it and making the show a reflection of his own distinct style.
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