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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Broadcast Media Services & Social Media PR: Apr. '14
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Category: Entertainment & Sports PRReturn to Latest News
Tue., Apr. 15, 2014
PMK-BNC Acquires Spokes, Forms Digital Unit
By Greg Hazley
 
pmkEntertainment PR and marketing powerhouse PMK-BNC has acquired San Francisco social marketing shop Spokes Labs and formed a digital operation dubbed Vowel.
Category: Entertainment & Sports PR
Mon., Apr. 14, 2014
Warner PR Exec to Rep Taylor Swift in New Firm
By Greg Hazley
 
tree paineTree Paine, senior VP of publicity for Warner Music Nashville, will leave the record label to start Premium PR next month with singer-songwriter Taylor Swift as her first client.
Category: Entertainment & Sports PR
Wed., Mar. 26, 2014
Matter Scores 2015 PGA Championship PR
By Greg Hazley
 
pgaThe PGA has enlisted Chicago-based Edelman sports PR unit Matter to handle the 2015 PGA Championship in Kohler, Wis.
Category: Entertainment & Sports PR
Mon., Mar. 24, 2014
Will Dolan Destroy the Tribeca Film Festival?
By Kevin McCauley
 
james dolanMadison Garden Co. is acquiring a 50 percent stake in the acclaimed Tribeca Film Festival, which was founded by Robert DeNiro, Jane Rosenthal and Craig Hatkoff in the aftermath of the World Trade Center terror attack as a boost to then-beleaguered downtown Manhattan.
Category: Entertainment & Sports PR
Fri., Mar. 21, 2014
Breeders' Cup Talks to Handful of Selected Shops
By Kevin McCauley
 
Breeders CupBreeders’ Cup, a series of thoroughbred horse races, is reviewing a “few select agencies” for its PR push, confirmed a spokesperson to O’Dwyer’s via email.
Category: Entertainment & Sports PR
Fri., Mar. 14, 2014
Sard Verbinnen Streams Beats Music
By Greg Hazley
 
beatsBeats Music is working with Sard Verbinnen on corporate PR as the privately held company looks to parlay the success of Beats by Dre headphones into the streaming music business.
Category: Entertainment & Sports PR
Tue., Feb. 25, 2014
Pussy Riot Strikes Gold; Putin, IOC Strike Out in Sochi
By Arthur Solomon
 
The Games are over and the athletes are chasing another type of gold. Putin and the IOC will congratulate themselves but the human rights abuses in Russia continue as IOC’s corporate sponsors remain mute.
Category: Entertainment & Sports PR
Tue., Feb. 18, 2014
FWV Helps US Speedskating Deal with Suit 'Scandal'
By Kevin McCauley
 
under armourFrench West Vaughan has been helping US Speedskating cope with the racing uniform disaster, which has been blamed for the poor results of the American team at the Sochi Olympics.
Category: Entertainment & Sports PR
Fri., Feb. 14, 2014
Lavidge Works Deen Comeback Deal
By Greg Hazley
 
paula deenThe Lavidge Company is working PR for Najafi Companies, the private equity firm that has backed TV chef Paula Deen's comeback with an investment reportedly worth up to $100M.
Category: Entertainment & Sports PR
Tue., Feb. 4, 2014
PR Super Bowl Winners & Losers
By Ronn Torossian
 
The Jersey Super Bowl has come and gone, this one being the most boring in the last several years. The commercials were decent – not terrible, not amazing –  and the entertainment around the game provided plenty of fodder due to their proximity to New York City.
Category: Entertainment & Sports PR
Mon., Feb. 3, 2014
Dylan's Perfect Pitch For American Authenticity
By Kevin McCauley
 
dylanNodding off during the third-quarter during last night’s Super Bowl blowout, I awoke from my sleep upon hearing creaky Bob Dylan ask, "Is there anything more American than America?"
Category: Entertainment & Sports PR
Mon., Feb. 3, 2014
Solomon: Nice Try Seattle, New York Wins Super Bowl
By Arthur Solomon
 
The NFL super-hype machine gave it its best shot, but it never really had a chance.
Category: Entertainment & Sports PR
Mon., Feb. 3, 2014
IMPR Handles Actor Hoffman's Death
By Greg Hazley
 
hoffmanBeverly Hills-based Image Management PR represents the late actor Philip Seymour Hoffman, who was found dead of a suspected drug overdose in his New York apartment on Sunday. He was 46.
Category: Entertainment & Sports PR
Fri., Jan. 31, 2014
Sabres PR Chief Joins Team USA for Sochi Games
By Greg Hazley
 
hockeyMike Gilbert, VP of public and community relations for the National Hockey League's Buffalo Sabres, will be joining the 2014 U.S. Olympic men's hockey team to support media relations during the Sochi Games.
Category: Entertainment & Sports PR
Fri., Jan. 31, 2014
Luntz, Fleischer Defend 'Redskins' Use
By Kevin McCauley
 
redskinsWashington Redskins owner Dan Snyder tapped Republican operatives Frank Luntz and Ari Fleischer to help fend off growing pressure to drop the team’s name, which most Native-Americans consider a slur.
Category: Entertainment & Sports PR
Tue., Jan. 28, 2014
Super Bowl: More Likely to Post About Ads Than Game
By Greg Hazley
 
More Super Bowl viewers are likely to post on social media about a commercial than a big play in the game, according to a study by Burson-Marsteller and Penn Schoen Berland.
Category: Entertainment & Sports PR
Fri., Jan. 24, 2014
PR Stunts: Travel Portal Offers Bieber Flight Out of US
By Greg Hazley
 
bieberNew York-based Alison Brod PR is promoting online travel booking client AirFastTickets.com's offer of a free flight anywhere in the world to briefly incarcerated Justin Bieber.
Category: Entertainment & Sports PR
Wed., Jan. 22, 2014
Elton John Adds to Putin's Sochi PR Nightmare
By Kevin McCauley
 
elton johnElton John, the world’s most famous gay artist, lashed out today at Russia’s hateful anti-homosexual law via a 500-word statement in which he blistered the measure for legitimizing “vicious homophobia” and providing “extremists the cover to abuse people’s basis human rights.”
Category: Entertainment & Sports PR
Mon., Jan. 13, 2014
Ex-PGA Chief Tees Off With Buffalo
By Kevin McCauley
 
joe sterankaJoe Steranka, former CEO of PGA America, has joined Buffalo Communications (Vienna, Va.) as chief global strategist to bolster its reach the golf/lifestyle categories.
Category: Entertainment & Sports PR
Mon., Jan. 13, 2014
The A-Rod Decision: A Pyrrhic Victory?
By Arthur Solomon
 

If Alex Rodriguez is serious about taking his case to federal court, and the court agrees to take the case, all sports -- not just MLB -- may be the losers, even though the A-Rod arbitrator’s ruling is upheld.

Category: Entertainment & Sports PR
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