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Category: Entertainment & Sports PRReturn to Latest News
Tue., Jan. 28, 2014
Super Bowl: More Likely to Post About Ads Than Game
By Greg Hazley
 
More Super Bowl viewers are likely to post on social media about a commercial than a big play in the game, according to a study by Burson-Marsteller and Penn Schoen Berland.
Category: Entertainment & Sports PR
Fri., Jan. 24, 2014
PR Stunts: Travel Portal Offers Bieber Flight Out of US
By Greg Hazley
 
bieberNew York-based Alison Brod PR is promoting online travel booking client AirFastTickets.com's offer of a free flight anywhere in the world to briefly incarcerated Justin Bieber.
Category: Entertainment & Sports PR
Wed., Jan. 22, 2014
Elton John Adds to Putin's Sochi PR Nightmare
By Kevin McCauley
 
elton johnElton John, the world’s most famous gay artist, lashed out today at Russia’s hateful anti-homosexual law via a 500-word statement in which he blistered the measure for legitimizing “vicious homophobia” and providing “extremists the cover to abuse people’s basis human rights.”
Category: Entertainment & Sports PR
Mon., Jan. 13, 2014
Ex-PGA Chief Tees Off With Buffalo
By Kevin McCauley
 
joe sterankaJoe Steranka, former CEO of PGA America, has joined Buffalo Communications (Vienna, Va.) as chief global strategist to bolster its reach the golf/lifestyle categories.
Category: Entertainment & Sports PR
Mon., Jan. 13, 2014
The A-Rod Decision: A Pyrrhic Victory?
By Arthur Solomon
 

If Alex Rodriguez is serious about taking his case to federal court, and the court agrees to take the case, all sports -- not just MLB -- may be the losers, even though the A-Rod arbitrator’s ruling is upheld.

Category: Entertainment & Sports PR
Thu., Jan. 9, 2014
Rodman Apologizes Through PR Firm
By Greg Hazley
 
rodmanNorth Korea visitor and former NBA star Dennis Rodman apologized through his PR firm today after defending in a CNN interview the country's hard labor detention of an American citizen, Kenneth Bae.
Category: Entertainment & Sports PR
Fri., Jan. 3, 2014
Atlanta's BurnsGroup Powers Chrysler Racing
By Kevin McCauley
 
Chrysler Group's street and racing technology unit has picked Atlanta's BurnsGroup Unlimited to handle the IMSA Tudor United SportsCar 2014 Championship, which kicks off Jan. 23 with the Rolex 24 at Daytona International Speedway.
Category: Entertainment & Sports PR
Tue., Dec. 31, 2013
The Case for Ambush Marketing
By Arthur Solomon
 
Sochi 2014It’s almost Olympic time again and soon the International Olympic Committee will again pull out its crying towel and complain about ambush marketing campaigns aimed at the Sochi Winter Olympics.
Category: Entertainment & Sports PR
Fri., Dec. 20, 2013
Polk Adds Broadway PR Business, Staff from Shuttering Hartman
By Greg Hazley
 
wickedPolk & Co., a Broadway PR firm, has picked up four publicists and a handful of marquee clients from the shuttering Hartman Group.
Category: Entertainment & Sports PR
Mon., Dec. 16, 2013
Legal Win for Sitrick in A-Rod Case
By Greg Hazley
 
A federal judge declined a request by Major League Baseball to hold PR counselor Michael Sitrick in contempt of court in the league's legal showdown with slugger Alex Rodriguez.
Category: Entertainment & Sports PR
Mon., Dec. 9, 2013
Denver Broncos Comms Head to Retire
By Greg Hazley
 
jim saccomanoVice president of corporate communications for the NFL's Denver Broncos plans to retire at the end of the current season after 36 years with the team.
Category: Entertainment & Sports PR
Tue., Dec. 3, 2013
Broadway PR Fixture Hartman to Close Down
By Greg Hazley
 
michael hartmanBroadway PR fixture The Hartman Group said it will close down on Jan. 5, ending a four-year run representing some of the Great White Way's long-running hits like "Wicked" and "Rock of Ages."
Category: Entertainment & Sports PR
Wed., Nov. 20, 2013
Bills Fan Who Fell From Upper Deck Fired From Agency Gig
By Greg Hazley
 
billsA Buffalo Bills football fan who fell from the upper deck of Ralph Wilson Stadium on Sunday after trying to slide down a railing has been fired from his agency job at PR and advertising agency Eric Mower and Associates.
Category: Entertainment & Sports PR
Tue., Nov. 19, 2013
Solomon: A-Rod's Witch Hunt
By Arthur Solomon
 
Baseball's legal and PR assault on Alex Rodriguez equates to  witch-hunting, because for years teams, leagues, sports marketers, the commissioner’s office and much of the media turned the other way when it was obvious players weren’t hitting longer balls because they were eating more spinach.
Category: Entertainment & Sports PR
Mon., Nov. 18, 2013
Sachs Media Creates Rock 'n' Roll Heaven
By Kevin McCauley
 
rock n rollSachs Media Group chief Ron Sachs, a lover of rock 'n' roll, commissioned photo restoration and manipulation firm Phojoe to produce a set of 12 portraits depicting what deceased rock giants would look like today had they not died at an early age.
Category: Entertainment & Sports PR
Mon., Nov. 18, 2013
A-Rod Moves to Block PR Subpoena
By Greg Hazley
 
The legal team of embattled New York Yankees third baseman Alex Rodriguez has asked a federal judge in New York to block the subpoena of records from his PR advisor Sitrick and Company.
Category: Entertainment & Sports PR
Wed., Oct. 30, 2013
MLB Wants A-Rod PR Records
By Greg Hazley
 
postMajor League Baseball has asked a Manhattan court to subpoena PR records from Sitrick and Company related to its work with Alex Rodriguez amid the league's arbitration showdown with the embattled slugger.
Category: Entertainment & Sports PR
Fri., Oct. 18, 2013
German Firm Makes PR Move on American Poundage
By Kevin McCauley
 
bodychangeSocial Media Interactive, the Munich-based developer of the "BodyChange" movement, which promotes weight-loss via fitness and behavior change, slates a November push in the U.S.
Category: Entertainment & Sports PR
Thu., Oct. 17, 2013
Seitel: Say Goodbye to the Washington Redskins
By Fraser Seitel
 
redskinsThe opposition to the Washington Redskins name has converged so quickly and landed so ferociously that the textbook public relations program adopted by the team's opponents may have gotten lost in the tidal wave.
Category: Entertainment & Sports PR
Wed., Oct. 9, 2013
Foley: NFL Denies, Delays, Defends, Defames
By Kevin Foley
 
league of denialPBS "Frontline" aired the scathing documentary "League of Denial" last evening revealing how the National Football League has addressed the troubling issue of chronic traumatic encephalopathy (CTE) among former players.
Category: Entertainment & Sports PR
Today's Poll:
October 2014
LEGO should have:
never aligned with Shell.
cut ties with Shell earlier.
defended Shell.
attacked Greenpeace.
View past polls
Snapshots - 10/17/08
 
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