Chrysler Group's street and racing technology unit has picked Atlanta's BurnsGroup Unlimited to handle the IMSA Tudor United SportsCar 2014 Championship, which kicks off Jan. 23 with the Rolex 24 at Daytona International Speedway.
Baseball's legal and PR assault on Alex Rodriguez equates to witch-hunting, because for years teams, leagues, sports marketers, the commissioner’s office and much of the media turned the other way when it was obvious players weren’t hitting longer balls because they were eating more spinach.
Sachs Media Group chief Ron Sachs, a lover of rock 'n' roll, commissioned photo restoration and manipulation firm Phojoe to produce a set of 12 portraits depicting what deceased rock giants would look like today had they not died at an early age.
Major League Baseball has asked a Manhattan court to subpoena PR records from Sitrick and Company related to its work with Alex Rodriguez amid the league's arbitration showdown with the embattled slugger.
The opposition to the Washington Redskins name has converged so quickly and landed so ferociously that the textbook public relations program adopted by the team's opponents may have gotten lost in the tidal wave.
PBS "Frontline" aired the scathing documentary "League of Denial" last evening revealing how the National Football League has addressed the troubling issue of chronic traumatic encephalopathy (CTE) among former players.
Zippo Manufacturing Co. today pulled its social media campaign, which cashed in on the embarrassing Red Square flame-out of the Olympic torch during a Vladimir Putin-attended ceremony on Oct. 6, to mark the 2014 Sochi Winter Olympics.
Former Univ. of Kansas media relations director Doug Vance has been named executive director of the College Sports Information Directors of America, the trade group for PR pros representing collegiate athletics.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.