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Jason Zillo doesn't discourage Yankee players from using social media but he worries whether the pitfalls outweigh the benefits.
After last-night's boffo performance on ESPN's Espy Award program, Caitlyn Jenner is the new face of Walt Disney Co.
Terry Blount, who spent the last three years covering the Seattle Seahawks's rise to the top of the NFL for ESPN.com, is moving to the PR side as VP of PR and communications for the NHRA, the governing body for drag racing.
Rogers & Cowan CEO Tom Tardio is stepping down after 27 years at the helm of the entertainment PR powerhouse and is slated to join enterprise social software developer Socialtext as chairman in July.
The NFL's off-season serenity blew up yesterday with the shocking news that San Francisco linebacker Chris Borland, 24, is retiring because of health concerns about head injuries. Ultimate nightmare: Borland hits the media trail with savvy PR firm.
Hollywood blockbuster 'American Sniper' took a big hit at the Academy Awards celebration last night. How should its director Clint Eastwood react to the snub?
The International Cinematographers Guild has nominated Sony's "The Interview" among five other films for its coveted top award for studio publicity.
O&M Co., the Broadway PR firm of Rick Miramontez working to promote Hollywood mogul Harvey Weinstein's first musical, "Finding Neverland," resigned last week reportedly after clashing with Weinstein.
Warner Bros worked with Glover Park Group to cultivate military interest in the release of "American Sniper," the blockbuster film based on the memoir of Navy SEAL Chris Kyle.
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