Media pundits are howling for the head of NFL Commissioner Roger Goodell in their quest for a fall guy in the NFL PR crisis surrounding off-the-field violence of "stars" such as Ray Rice of the Baltimore Ravens and Adrian Peterson of the Minnesota Vikings.
A Los Angeles digital marketing firm and its client Fox Home Entertainment have apologized for the poor timing of a campaign touting "Headless Day" in support of the DVD release of FOX "sleepy Hollow" show on the same day the terrorist group ISIS released a video showing the beheading of an American journalist.
Greed, avarice and tone-deaf to PR come to mind with reports that the NFL wants to turn the Super Bowl halftime show into a "pay for play" situation so it can pour more gilt into its already swollen coffers.
Jimmy Fallon gets what late night TV is all about, what "The Tonight Show" is all about, and he gets how to keep all the aspects of both that audiences love even as he is changing it and making the show a reflection of his own distinct style.
The Denver Broncos' PR unit, which navigated a high-profile Super Bowl defeat and planned for the retirement of its longtime VP of corporate communications, has won the top annual award for NFL communications departments given by the Professional Football Writers of America.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.