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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Sep. '16 Beauty/Fashion & Lifestyle PR Magazine
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Category: Entertainment & Sports PRReturn to Latest News
Mon., Oct. 26, 2015
Sports Fanatics Elevate Athletes to Influence and Wealth
By Arthur Solomon
arthur solomonSports fanatics are a baffling group, elevating athletes to positions of enormous influence and wealth.
Category: Entertainment & Sports PR
Fri., Sep. 25, 2015
PR's Greatest Success Story
By Arthur Solomon
Arthur SolomonThe symbiotic relationship between media and the sports business provides covers up the many problems of professional and big-time college athletics.
Category: Entertainment & Sports PR
Tue., Sep. 8, 2015
Gillibrand Aide Goes Global
By Kevin McCauley
Global Strategy GroupGlen Caplin, senior communications director for New York Senator Kirsten Gillibrand, has moved to Global Strategy Group as senior VP.
Category: Entertainment & Sports PR
Tue., Jul. 28, 2015
Foxwoods Puts PR Chips on SHIFT
By Kevin McCauley
Shift Comms.Foxwoods Resort Casino, operator of the largest resort casino in the US, has selected SHIFT Communications of Boston to handle its PR account following a competitive pitch.
Category: Entertainment & Sports PR
Thu., Jul. 23, 2015
Yanks Media Relations Director Cringes at Social Media
By John O'Dwyer
Jason ZilloJason Zillo doesn't discourage Yankee players from using social media but he worries whether the pitfalls outweigh the benefits.
Category: Entertainment & Sports PR
Thu., Jul. 16, 2015
Blog: Caitlyn Jenner is Walt Disney Co.'s New PR Pitchwoman
By Kevin McCauley
bruce jennerAfter last-night's boffo performance on ESPN's Espy Award program, Caitlyn Jenner is the new face of Walt Disney Co.
Category: Entertainment & Sports PR
Fri., Jul. 10, 2015
ESPN Scribe Blount Races to NHRA PR Post
By Greg Hazley

terry blountTerry Blount, who spent the last three years covering the Seattle Seahawks's rise to the top of the NFL for, is moving to the PR side as VP of PR and communications for the NHRA, the governing body for drag racing.

Category: Entertainment & Sports PR
Wed., Jun. 24, 2015
Taylor Swift: Apple's Secret PR Guru
By Kevin McCauley
Singer Taylor Swift's criticism of Apple's royalty plan for new streaming service turn out to be pure PR gold for the Cupertino powerhouse.
Category: Entertainment & Sports PR
Wed., Jun. 24, 2015
Music PR Maven Rosenberg Calls it Quits
By Greg Hazley
Liz Rosenberg, the longtime Warner Bros. Records publicist who has repped stars from Cher to Madonna, is closing down her firm at the end of June.
Category: Entertainment & Sports PR
Mon., Jun. 15, 2015
Dreamworks' Singh Saunters to DKC
By Kevin McCauley
john singhJohn Singh, a DreamWorks Animation alum, has taken a VP post in DKC's entertainment practice in Los Angeles. He reports to Joe Quenqua, who heads up the group.
Category: Entertainment & Sports PR
Wed., Jun. 3, 2015
Nierob Gets Praise for Caitlyn Jenner PR Plan
By Greg Hazley
caitlyn jennerAlan Nierob, the veteran entertainment PR exec of Rogers & Cowan, has earned high praise for guiding the PR strategy behind Caitlyn Jenner’s public debut.
Category: Entertainment & Sports PR
Mon., May 18, 2015
Nam Cast in Top PR Role at New Line
By Greg Hazley
catherine namCatherine Nam, director of international publicity for Warner Bros. Pictures, has moved to its New Line Cinema unit as VP of publicity and communication.
Category: Entertainment & Sports PR
Tue., May 12, 2015
Moar Returns to Helm Diddy's PR
By Greg Hazley
nathalie moarNathalie Moar, an entertainment pro and former DKC partner, has returned to Sean "Diddy" Combs' Combs Enterprises as senior VP and head of communications.
Category: Entertainment & Sports PR
Tue., Apr. 14, 2015
Bruce Jenner Gets PR Help Ahead of Expected Blitz
By Greg Hazley

bruce jennerBruce Jenner is working with veteran entertainment PR counselor Alan Nierob ahead of his anticipated April 24 sit-down with Diane Sawyer.

Category: Entertainment & Sports PR
Fri., Apr. 3, 2015
Tardio Relinquishes Reins of Rogers & Cowan After 27 Years
By Greg Hazley

tom tardioRogers & Cowan CEO Tom Tardio is stepping down after 27 years at the helm of the entertainment PR powerhouse and is slated to join enterprise social software developer Socialtext as chairman in July.

Category: Entertainment & Sports PR
Wed., Mar. 18, 2015
Blog: NFL Can't Shake Concussion Nightmare
By Kevin McCauley
NFL logoThe NFL's off-season serenity blew up yesterday with the shocking news that San Francisco linebacker Chris Borland, 24, is retiring because of health concerns about head injuries. Ultimate nightmare: Borland hits the media trail with savvy PR firm.
Category: Entertainment & Sports PR
Tue., Mar. 10, 2015
Lucid Reps Montel Williams
By Kevin McCauley
montel williamsLucid PR reps Montel Williams, who signed a consent order with NY Dept. of Financial Services in its payday loans ad flap.
Category: Entertainment & Sports PR
Tue., Mar. 10, 2015
MLB Fields PR for 2015 All-Star Game
By Greg Hazley
askMajor League Baseball has added Ohio-based Game Day Communications to its PR lineup for the annual All-Star Game in July.
Category: Entertainment & Sports PR
Thu., Feb. 26, 2015
Ollison Rushes to Saints
By Kevin McCauley
fitz ollisonThe New Orleans Saints have named Fitz Ollison senior director of communications at the National Football League club.
Category: Entertainment & Sports PR
Mon., Feb. 23, 2015
The Oscars: 'American Sniper' Takes One Between the Eyes
By Bill Huey
eastwoodHollywood blockbuster 'American Sniper' took a big hit at the Academy Awards celebration last night. How should its director Clint Eastwood react to the snub?
Category: Entertainment & Sports PR
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Commentary &
Prof. Development:
Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

Wed., Sep. 14
Benefits of Working for a Small Agency
By Gabrielle JasinskiGabrielle Jasinski

Mon., Sep. 12
Part-Time CFOs a Solid Bet for PR Firms
By Rick Gould
Rick Gould

Mon., Sep. 12
What ‘Ailes’ Trump Might Get Him Elected
By Joe Honick
Joe Honick

Thu., Sep. 8
And the Cable Babel Continues
By Arthur Solomonarthur solomon

Wed., Sep. 7
Selling Fashion via Facebook Video Storytelling
By Stephanie SiewertStephanie Siewert

Wed., Sep. 7
The Decline of the Editorial Calendar
By Jon Schubin
Jon Schubin

Tue., Sep. 6
ROI in Today’s Communications Landscape
By Nicole Moreo
Nicole Moreo

Tue., Sep. 6
Happy Labor Day! People Rent Homes, Cars to Survive
By Jack O'Dwyer
Jack O'Dwyer

Tue., Sep. 6
Anticipating Drama for the Presidential Debates
By Joe Honick
Joe Honick

*Find more commentary & prof. development under these categories:
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Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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