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Bowie’s decision to conceal his fight with cancer while he concentrated on his art stands in stark contrast to the popular strategy among today’s pop stars of highlighting the most private corners of their personal lives for quick publicity.
In recent years, alternative uniforms in the NFL have become all the rage, despite fan disapproval and near-universal ridicule.
Legendary UK entertainment publicist Gary Farrow has split with longtime client Elton John over "differences" with the singer's management.
While it may not have depicted an entirely realistic portrayal of the advertising business, “Mad Men” still offered a number of lessons that can be taken to heart by today’s PR professionals.
With football season in high gear, it deserves to be mentioned that the pastime offers plenty of life lessons that can be applied both on and off the field, particularly in the field of public relations.
Your client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.
How a PR firm became involved in developing a memoir into a major motion picture.
As traditional paid media fades in importance, marketers have turned to online advertising, influencer marketing and social media as solutions for enhancing talent pools with more integrated people. But are they considering talent with entertainment marketing experience?
Brian Bartow, a 30-year PR veteran of the St. Louis Cardinals, has won the 2015 Robert O. Fishel Award, Major League Baseball's highest PR honor.
History has proven that if you’re a sponsor of sports and you see something wrong, you usually keep it to yourself.
Success in the PR industry doesn’t demand that you be a “people-person” nearly insomuch as you become an “answer-person.”
Michael Jordan, Derek Jeter, Peyton Manning, Serena Williams and other successful athletes have turned influence into multi-million dollar endorsements. Weekend warriors and niche personalities also spread messages to the right audiences — and can do it at a fraction of the cost.
Mark Penn's Stagwell Group has inked a deal to acquire Nielsen's National Research Group, the movie marketing research unit relied upon by Hollywood.
As an individual who got his start in journalism as a sports reporter and segued into public relations, where I managed and played key roles in some of the most significant national and international sports events, it’s evident to me that a dictionary definition of “hypocrites” should include “sports cabals.”
Top executives from Broadway press agency O&M Co. have joined DKC to create DKC/O&M, billed as “the first national Broadway and Live Events public relations agency.”
Sports fanatics are a baffling group, elevating athletes to positions of enormous influence and wealth.
The symbiotic relationship between media and the sports business provides covers up the many problems of professional and big-time college athletics.
Glen Caplin, senior communications director for New York Senator Kirsten Gillibrand, has moved to Global Strategy Group as senior VP.
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