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Category: Food & Beverage PRReturn to Latest News
Mon., Mar. 14, 2016
Keeping Food Safety Crises at Bay
By Stacey Stevens
 
Stacey StevensHere’s how PR pros can work lock-step with operations counterparts to prevent safety compromises and keep brands’ reputations intact.
Category: Food & Beverage PR
Fri., Mar. 11, 2016
How Purpose Builds Consumer Trust
By Atalanta Rafferty
 
Atalanta RaffertyWhen it comes to food and social responsibility, few issues today remain so personal yet so complex.
Category: Food & Beverage PR
Tue., Mar. 8, 2016
Boost Your Brand With Social Media ‘Spokescreatures’
By Rafael Sangiovanni
 
Rafael SangiovanniMany companies hire a spokesperson to tell a brand or company’s story. Why? Because customers are more likely to forge a connection with people. But there’s another way to interact with customers and engage them: using an animated brand mascot in the digital world.
Category: Food & Beverage PR
Mon., Mar. 7, 2016
How Hotels Are Staying Ahead of the Food & Beverage Game
By Adrienne Jordan
 
Gold Coast BurgerTravelers today are eager to connect with destinations through food. The result? Hotels are now offering innovative programs that are propelling the hospitality industry to new culinary heights.
Category: Food & Beverage PR
Fri., Mar. 4, 2016
Burson Aids Chipotle
By Editorial Staff
 
ChipotleBurson-Marsteller has picked up AOR duties for Chipotle, the struggling fast feeder that split with Edelman over a conflict in January.
Category: Food & Beverage PR
Fri., Mar. 4, 2016
Nutrition Cause Marketing: Putting Money Where Your Heart is
By Ronn Torossian
 
Ronn TorossianAs a shift toward eating healthy foods and “giving back” takes hold, opportunities arise for brands to enhance visibility, extend reach in the social media marketplace, increase relevance and open new markets.
Category: Food & Beverage PR
Tue., Mar. 1, 2016
Roy Rogers Orders Up PR
By Editorial Staff
 
roy rogersRebuilding fast food franchise Roy Rogers has ordered Maryland-based Maroon PR as AOR, following an RFP process.
Category: Food & Beverage PR
Fri., Feb. 26, 2016
Food and Beverage Brand Insights From Super Bowl 50
By Michelle Vangel
 
Michelle VangelAn analysis of social media activity during Super Bowl Sunday that focused on food and beverage brands can provide communicators with insight into what messages resonate with consumers.
Category: Food & Beverage PR
Wed., Feb. 24, 2016
Bullfrog + Baum Serves Barteca
By Jon Gingerich
 

BartecaBullfrog + Baum has been named agency of record for Barteca Restaurant Group, owner of restaurant concepts Barcelona Wine Bar & Restaurant and bartaco.

Category: Food & Beverage PR
Wed., Jan. 27, 2016
Jim Beam Toasts Olson
By Editorial Staff
 
Jim BeamOlson Engage has picked up US PR duties for Jim Beam Bourbon, after a competitive review.
Category: Food & Beverage PR
Fri., Jan. 22, 2016
Restaurant PR Firm Rebrands
By Jon Gingerich
 
Kristin DaherMorgan Marketing & Public Relations has rebranded as Powerhouse Public Relations. The agency specializes in franchised restaurant brands.
Category: Food & Beverage PR
Fri., Jan. 8, 2016
New Dietary Guidelines Focus on Eating Patterns Over Specific Foods
By Jon Gingerich
 
USDAThe latest Dietary Guidelines for Americans report was released Thursday. What affects could this new policy document have on food marketers?
Category: Food & Beverage PR
Fri., Dec. 18, 2015
Study Signals Americans' Return to Fast Food, Convenience Over Nutrition
By Jon Gingerich
 

Hunter food surveyAmericans still exhibit an interest in health and nutrition, but a recent study suggests the dietary pendulum may be swinging back to a consumer climate where convenience trumps quality.

Category: Food & Beverage PR
Tue., Sep. 15, 2015
Bittman Signs Off at Times
By Greg Hazley
 
mark bittmanNew York Times food writer and columnist Mark Bittman is leaving the paper.
Category: Food & Beverage PR
Tue., Aug. 25, 2015
'Big Soda' Puts Pop in Outlays to Fend Off Regs
By Kevin McCauley
 
Big Soda vs. Public Health'Big Soda' spent a combined $106M from '09 through `14 to counter health/labeling initiatives at the local, state and federal levels, according to report released today by Center for Science in the Public Interest.
Category: Food & Beverage PR
Wed., Aug. 19, 2015
Edelman Wins Florida Citrus
By Greg Hazley
 
citrusEdelman has wrested the lucrative Florida Citrus PR and marketing accounts from longtime agency Golin after a review.
Category: Food & Beverage PR
Thu., Jul. 2, 2015
5W Serves Fancy Foods
By Kevin McCauley
 
5w5W Public Relations hosted a "growing gourmet" event June 30 at its New York offices to discuss trends and insights gleaned from Specialty Food Association's Summer Fancy Food Show.
Category: Food & Beverage PR
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
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