Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
AMP3 New York Fashion PR Agency
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter

Category: Food & Beverage PRReturn to Latest News
Thu., Apr. 14, 2016
SodaStream Pours US PR to Pollack After Review
By Editorial Staff
SodaStream USASodaStream USA, the home soda kit marketer, has engaged The Pollack PR Marketing Group to as AOR focused on the health and wellness market, following a review.
Category: Food & Beverage PR
Thu., Mar. 31, 2016
Mfa Bakes Messages for Megpies
By Jon Gingerich

megpiesNew York-based agency Missy Farren & Associates has been named agency of record for Brooklyn wholesale bakeshop Megpies.

Category: Food & Beverage PR
Fri., Mar. 25, 2016
360 Brews Communications for Crabbie’s
By Jon Gingerich
Crabbies360 Public Relations has been named U.S. agency of record for UK brand Crabbie’s Alcoholic Ginger Beer.
Category: Food & Beverage PR
Wed., Mar. 23, 2016
Making Sense of Personalized Nutrition
By Jeannie Houchins
Jeannie HouchinsAs more become conscious of the connection between the food we eat and health, it’s not surprising that personalized nutrition is piquing consumer interest.
Category: Food & Beverage PR
Mon., Mar. 21, 2016
Deveney Slings PR for Bayou Rum
By Jon Gingerich
Bayou RumDeveney has been named agency of record for Lacassine, LA-based spirits distiller Bayou Rum.
Category: Food & Beverage PR
Fri., Mar. 18, 2016
Real Ingredients, Real Stories
By Max Martens
Max MartensFood marketers in 2016 find themselves in a situation similar to political campaign managers, struggling to position their candidates for an electorate now with dramatically different perspectives than generations prior.
Category: Food & Beverage PR
Thu., Mar. 17, 2016
Marketing Functional Ingredients
By Lindsey Carnett
Lindsey CarnettHow to navigate today’s regulatory environment when executing PR campaigns for food and beverage brands that contain health claims.
Category: Food & Beverage PR
Tue., Mar. 15, 2016
Where Diet Fads Meet Dietary Advice
By Jenna Bell
Jenna BellWhile the 2015-2020 Dietary Guidelines for Americans inform the direction for marketers and food manufacturers alike, consumer food trends as well as diet preferences and purchase drivers are just as important to consider. (1 reader comment)
Category: Food & Beverage PR
Mon., Mar. 14, 2016
Keeping Food Safety Crises at Bay
By Stacey Stevens
Stacey StevensHere’s how PR pros can work lock-step with operations counterparts to prevent safety compromises and keep brands’ reputations intact.
Category: Food & Beverage PR
Fri., Mar. 11, 2016
How Purpose Builds Consumer Trust
By Atalanta Rafferty
Atalanta RaffertyWhen it comes to food and social responsibility, few issues today remain so personal yet so complex.
Category: Food & Beverage PR
Tue., Mar. 8, 2016
Boost Your Brand With Social Media ‘Spokescreatures’
By Rafael Sangiovanni
Rafael SangiovanniMany companies hire a spokesperson to tell a brand or company’s story. Why? Because customers are more likely to forge a connection with people. But there’s another way to interact with customers and engage them: using an animated brand mascot in the digital world.
Category: Food & Beverage PR
Mon., Mar. 7, 2016
How Hotels Are Staying Ahead of the Food & Beverage Game
By Adrienne Jordan
Gold Coast BurgerTravelers today are eager to connect with destinations through food. The result? Hotels are now offering innovative programs that are propelling the hospitality industry to new culinary heights.
Category: Food & Beverage PR
Fri., Mar. 4, 2016
Burson Aids Chipotle
By Editorial Staff
ChipotleBurson-Marsteller has picked up AOR duties for Chipotle, the struggling fast feeder that split with Edelman over a conflict in January.
Category: Food & Beverage PR
Fri., Mar. 4, 2016
Nutrition Cause Marketing: Putting Money Where Your Heart is
By Ronn Torossian
Ronn TorossianAs a shift toward eating healthy foods and “giving back” takes hold, opportunities arise for brands to enhance visibility, extend reach in the social media marketplace, increase relevance and open new markets.
Category: Food & Beverage PR
Tue., Mar. 1, 2016
Roy Rogers Orders Up PR
By Editorial Staff
roy rogersRebuilding fast food franchise Roy Rogers has ordered Maryland-based Maroon PR as AOR, following an RFP process.
Category: Food & Beverage PR
Fri., Feb. 26, 2016
Food and Beverage Brand Insights From Super Bowl 50
By Michelle Vangel
Michelle VangelAn analysis of social media activity during Super Bowl Sunday that focused on food and beverage brands can provide communicators with insight into what messages resonate with consumers.
Category: Food & Beverage PR
Wed., Feb. 24, 2016
Bullfrog + Baum Serves Barteca
By Jon Gingerich

BartecaBullfrog + Baum has been named agency of record for Barteca Restaurant Group, owner of restaurant concepts Barcelona Wine Bar & Restaurant and bartaco.

Category: Food & Beverage PR
Wed., Jan. 27, 2016
Jim Beam Toasts Olson
By Editorial Staff
Jim BeamOlson Engage has picked up US PR duties for Jim Beam Bourbon, after a competitive review.
Category: Food & Beverage PR
Fri., Jan. 22, 2016
Restaurant PR Firm Rebrands
By Jon Gingerich
Kristin DaherMorgan Marketing & Public Relations has rebranded as Powerhouse Public Relations. The agency specializes in franchised restaurant brands.
Category: Food & Beverage PR
Fri., Jan. 8, 2016
New Dietary Guidelines Focus on Eating Patterns Over Specific Foods
By Jon Gingerich
USDAThe latest Dietary Guidelines for Americans report was released Thursday. What affects could this new policy document have on food marketers?
Category: Food & Beverage PR
O'Dwyer's Poll:
GOP logo
What is GOP's top PR priority before the election?
Ignore Trump
Embrace Trump
Focus on Pence
Focus on Congress
View past polls
Rank Your Firm With O'Dwyer's
Snapshots - 10/17/08
O'Dwyer's NL
Oct. 24, 2016
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
Oct. '16
Healthcare &
Medical PR
O'Dwyer's Oct. Healthcare & Medical PR Magazine O'Dwyer's Oct. Healthcare & Medical PR Magazine
Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Aug. '16
Financial PR/IR & Professional Svcs. PR
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
O'Dwyer's Travel & Tourism PR Magazine
O'Dwyer's magazine back issues
Commentary &
Prof. Development:
Thu., Oct. 27
Trust is What’s Ailing Healthcare
By Kriste Goad
Kriste Goad

Thu., Oct. 27
McCarthy Must Be Smiling
By Joe Honick
Joe Honick

Thu., Oct. 27
Getting the Most Out of Your Pitching Hours
By Alessandra Nagy
Alessandra Nagy

Wed., Oct. 26
Integrated Communications in the Life Sciences
By James Heins
James Heins

Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
Become an O'Dwyer's Ranked PR Firm
Edelman - Show Up Differently Edelman - Show Up Differently

Is your resume up-to-date on O'Dwyer's?

- Expose your resume to top employers who search the database daily. No contact information is shared with the employer unless you say so.

- Search open jobs and weed out any irrelevant ones using robust search filters.

- Be the first to get job alerts when a job that meets your criteria is posted.

Find The Right PR Firm

Download PDF of
'16 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Microsoft, Nike, Starbucks) and determine its outside PR counsel.

Try it out!

Compare terms using: AND    OR

How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
List Your Firm With O'Dwyer's
inVentiv Health: Millennial Mindset
O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

O'Dwyer's magazine, now in its 30th year, is the #1 publication for PR and marketing communications pros.

Advertise With O'Dwyer's
2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
Submit Profile for O'Dwyer's Magazine
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York
PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 54 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

Add Your PR Service or Product

Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF


GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation 2015 SIIA CODiE Awards 2015 SIIA CODiE Awards Crisis Response Pro PR Summit - San Francisco G2 Crowd, Write a Review, Get a $15 Amazon Gift Card Karbo Communications When & How: Selling Your PR Firm Communications Week - Oct. 17-21 - #CommsWeek16 Beehive Strategic Communication

PadillaCRT - Rachel McPherson & Rohit Keshwani


Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2016 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710