A small but motivated segment of mostly young, female food influencers is shaping opinions about brands, companies and the food and agriculture sector while shrugging off traditional marketing practices, according to a study by Ketchum.
Chobani, the upstate New York pioneer in the burgeoning Greek yogurt category, issued a swift apology on the company's site following the Sept. 4 Food and Drug Administration probe into reports of mold problems with its product.
Central European Distribution Corp., the Poland-based vodka bailed out by a Russian billionaire, is leaning on Sitrick and Company for communications counsel as it navigates Chapter 11 bankruptcy in the
Magic Hat Brewing, the national beer maker, is leaning on outside PR support in a marketing-turned-legal battle with Kentucky's West Sixth Brewing, a so-called craft brewer which Magic Hat says uses a logo too similar to its own.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.