Food marketers in 2016 find themselves in a situation similar to political campaign managers, struggling to position their candidates for an electorate now with dramatically different perspectives than generations prior.
While the 2015-2020 Dietary Guidelines for Americans inform the direction for marketers and food manufacturers alike, consumer food trends as well as diet preferences and purchase drivers are just as important to consider. (1 reader comment)
Many companies hire a spokesperson to tell a brand or company’s story. Why? Because customers are more likely to forge a connection with people. But there’s another way to interact with customers and engage them: using an animated brand mascot in the digital world.
As a shift toward eating healthy foods and “giving back” takes hold, opportunities arise for brands to enhance visibility, extend reach in the social media marketplace, increase relevance and open new markets.