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Category: Food & Beverage PRReturn to Latest News
Fri., Dec. 13, 2013
Post: The Simple Truth about Carbs and Sugar is in Dietary Guidance
By Dr. Robert Post
 
robert postThere's never been a time like the present with as much interest in the press about nutrition and approaches to healthy eating and lifestyles.
Category: Food & Beverage PR
Mon., Dec. 9, 2013
Produce for Kids Seeks PR firm
By Greg Hazley
 
produce logoA national campaign encouraging kids to eat produce is searching for a PR firm to guide a spring 2014 push tied to raising funds for children's hospitals.
Category: Food & Beverage PR
Mon., Dec. 9, 2013
Junk Food Is New Cigarettes - Health Advisors
By Jack O'Dwyer
 
The new set of guidelines for lowering cholesterol, released in November by heart organizations and which could about double the number of people taking statins, already a $30 billion market, has touched off a barrage of criticisms and resulted in increased media attention on diet and health.
Category: Food & Beverage PR
Thu., Dec. 5, 2013
110+ PBS Stations Airing 'Grain Brain'
By Jack O'Dwyer
 
brain changeA 90-minute TV special saying that wheat, carbohydrates, sugar and statins should be replaced in the diet with healthy fat from grass fed beef, free range chicken and wild caught fish is airing on more than 110 PBS Stations from early December through Dec. 11.
Category: Food & Beverage PR
Mon., Dec. 2, 2013
Eat Fats, Dump Carbs and Statins, Says Best Seller
By Jack O'Dwyer
 
perlmutterGrain Brain: The Surprising Truth about Wheat, Carbs and Sugars—Your Brain’s Silent Killers is a New York Times best seller in the dining category by Dr. David Perlmutter, a neurologist and nutritionist.
Category: Food & Beverage PR
Fri., Nov. 22, 2013
Irish Food Board Winds Down Pitch
By Kevin McCauley
 

bord biaBord Bia, or Irish Food Board, expects to wrap up the pitch for its consumer PR account by Christmas.

Category: Food & Beverage PR
Thu., Nov. 21, 2013
FoodMinds Offers Compass to Guide Reg Overhaul
By Kevin McCauley
 

Chicago-based FoodMinds has developed the Food Label Compass to help marketers deal with the Food & Drug Administration’s impending overhaul of nutrition labeling.

Category: Food & Beverage PR
Fri., Nov. 15, 2013
WellPet Seeks PR Firm
By Kevin McCauley
 
wellness-holisticWellPet, which claims to market the "healthiest natural products for pets," has issued an RFP to build awareness and sales of its line of dog/cat food, supplements and treats.
Category: Food & Beverage PR
Thu., Nov. 7, 2013
Alaska Seafood Casts Net for $500K Eco-Labeling Campaign
By Kevin McCauley
 
alaskaThe Alaska Seafood Marketing Institute is looking for a communications firm to handle a $500K, first-quarter 2014 effort to build support for its own eco-labeling sustainability certification program.
Category: Food & Beverage PR
Mon., Nov. 4, 2013
Smith Bros Rolls Meatloaf Cupcakes
By Kevin McCauley
 
meatloaf cupcakeSmith Bros. Agency handled today announcement of the introduction of the meatloaf cupcakes at the 32-member Kings Restaurants chain.
Category: Food & Beverage PR
Tue., Oct. 8, 2013
Ketchum IDs Food Sector's Most Influential Consumers
By Greg Hazley
 
evangelistA small but motivated segment of mostly young, female food influencers is shaping opinions about brands, companies and the food and agriculture sector while shrugging off traditional marketing practices, according to a study by Ketchum.
Category: Food & Beverage PR
Fri., Oct. 4, 2013
Ketchum Harvests Welch's After Review
By Greg Hazley
 

welchsGrape juice and jam icon Welch's has poured its PR account into Ketchum's cup after a competitive review.

Category: Food & Beverage PR
Tue., Sep. 24, 2013
Brod Helps Burger King Serve 'Satisfries'
By Greg Hazley
 
todayAlison Brod PR is guiding Burger King's rollout of Satisfries, reduced fat French fries which debut today across the country.
Category: Food & Beverage PR
Fri., Sep. 13, 2013
GMO Showdown in Washington State
By Greg Hazley
 
522The PR firm that helped torpedo a ballot initiative to require labeling of genetically modified foods in California last year is trying to replicate the victory in Washington this fall.
Category: Food & Beverage PR
Thu., Sep. 12, 2013
Weber Shandwick to Guide Chobani Comeback
By Kevin McCauley
 

chobaniChobani, the nation's No. 1 Greek yogurt maker, has selected Weber Shandwick to handle its PR effort.

Category: Food & Beverage PR
Fri., Sep. 6, 2013
Chobani Apologizes for Moldy Yogurt
By Kevin McCauley
 
chobaniChobani, the upstate New York pioneer in the burgeoning Greek yogurt category, issued a swift apology on the company's site following the Sept. 4 Food and Drug Administration probe into reports of mold problems with its product.
Category: Food & Beverage PR
Tue., Aug. 6, 2013
Ogilvy Handles Launch of Test-Tube Burger
By Kevin McCauley
 
beefOgilvy PR generated the buzz surrounding yesterday's unveiling of the world's first test-tube burger.
Category: Food & Beverage PR
Wed., Jul. 17, 2013
Wheat Growers Sew PR After GM Discovery
By Greg Hazley
 
wheatU.S. wheat growers are working with outside PR counsel in the aftermath of the Dept. of Agriculture's disclosure in May that genetically modified wheat was found growing in Oregon.
Category: Food & Beverage PR
Mon., Jul. 1, 2013
Hostess Cooks Up PR, Ad Recipe for 'Comeback'
By Greg Hazley
 
ding dongsHostess Brands, the snack cake maker of Twinkies and Ding Dongs, has brought in PR and advertising firms to guide its "comeback" campaign following bankruptcy and sales of its major brands.
Category: Food & Beverage PR
Fri., May 31, 2013
Sitrick Guides Ch. 11 PR for Vodka Giant
By Greg Hazley
 
vodkaCentral European Distribution Corp., the Poland-based vodka bailed out by a Russian billionaire, is leaning on Sitrick and Company for communications counsel as it navigates Chapter 11 bankruptcy in the
Category: Food & Beverage PR
Today's Poll:
October 2014
LEGO should have:
never aligned with Shell.
cut ties with Shell earlier.
defended Shell.
attacked Greenpeace.
View past polls
Snapshots - 10/17/08
 
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rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
 
1. Edelman, NY - $734,177,526
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3. Waggener Edstrom, Wash. - $117,600,000
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