The new set of guidelines for lowering cholesterol, released in November by heart organizations and which could about double the number of people taking statins, already a $30 billion market, has touched off a barrage of criticisms and resulted in increased media attention on diet and health.
A 90-minute TV special saying that wheat, carbohydrates, sugar and statins should be replaced in the diet with healthy fat from grass fed beef, free range chicken and wild caught fish is airing on more than 110 PBS Stations from early December through Dec. 11.
A small but motivated segment of mostly young, female food influencers is shaping opinions about brands, companies and the food and agriculture sector while shrugging off traditional marketing practices, according to a study by Ketchum.
Chobani, the upstate New York pioneer in the burgeoning Greek yogurt category, issued a swift apology on the company's site following the Sept. 4 Food and Drug Administration probe into reports of mold problems with its product.
Central European Distribution Corp., the Poland-based vodka bailed out by a Russian billionaire, is leaning on Sitrick and Company for communications counsel as it navigates Chapter 11 bankruptcy in the
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.