121 firms ranked overall by net fees and in 12 PR specialties and key cities/regions.
|Category: Food & Beverage PR||Return to Latest News|
Philadelphia, the first major city in the nation to pass a sugary beverage tax, is looking for a PR firm to guide communications for its rollout.
Food marketers in 2016 find themselves in a situation similar to political campaign managers, struggling to position their candidates for an electorate now with dramatically different perspectives than generations prior.
While the 2015-2020 Dietary Guidelines for Americans inform the direction for marketers and food manufacturers alike, consumer food trends as well as diet preferences and purchase drivers are just as important to consider. (1 reader comment)
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