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Category: Food & Beverage PRReturn to Latest News
Mon., Mar. 21, 2016
Deveney Slings PR for Bayou Rum
By Jon Gingerich
 
Bayou RumDeveney has been named agency of record for Lacassine, LA-based spirits distiller Bayou Rum.
Category: Food & Beverage PR
Fri., Mar. 18, 2016
Real Ingredients, Real Stories
By Max Martens
 
Max MartensFood marketers in 2016 find themselves in a situation similar to political campaign managers, struggling to position their candidates for an electorate now with dramatically different perspectives than generations prior.
Category: Food & Beverage PR
Thu., Mar. 17, 2016
Marketing Functional Ingredients
By Lindsey Carnett
 
Lindsey CarnettHow to navigate today’s regulatory environment when executing PR campaigns for food and beverage brands that contain health claims.
Category: Food & Beverage PR
Tue., Mar. 15, 2016
Where Diet Fads Meet Dietary Advice
By Jenna Bell
 
Jenna BellWhile the 2015-2020 Dietary Guidelines for Americans inform the direction for marketers and food manufacturers alike, consumer food trends as well as diet preferences and purchase drivers are just as important to consider. (1 reader comment)
Category: Food & Beverage PR
Mon., Mar. 14, 2016
Keeping Food Safety Crises at Bay
By Stacey Stevens
 
Stacey StevensHere’s how PR pros can work lock-step with operations counterparts to prevent safety compromises and keep brands’ reputations intact.
Category: Food & Beverage PR
Fri., Mar. 11, 2016
How Purpose Builds Consumer Trust
By Atalanta Rafferty
 
Atalanta RaffertyWhen it comes to food and social responsibility, few issues today remain so personal yet so complex.
Category: Food & Beverage PR
Tue., Mar. 8, 2016
Boost Your Brand With Social Media ‘Spokescreatures’
By Rafael Sangiovanni
 
Rafael SangiovanniMany companies hire a spokesperson to tell a brand or company’s story. Why? Because customers are more likely to forge a connection with people. But there’s another way to interact with customers and engage them: using an animated brand mascot in the digital world.
Category: Food & Beverage PR
Mon., Mar. 7, 2016
How Hotels Are Staying Ahead of the Food & Beverage Game
By Adrienne Jordan
 
Gold Coast BurgerTravelers today are eager to connect with destinations through food. The result? Hotels are now offering innovative programs that are propelling the hospitality industry to new culinary heights.
Category: Food & Beverage PR
Fri., Mar. 4, 2016
Burson Aids Chipotle
By Editorial Staff
 
ChipotleBurson-Marsteller has picked up AOR duties for Chipotle, the struggling fast feeder that split with Edelman over a conflict in January.
Category: Food & Beverage PR
Fri., Mar. 4, 2016
Nutrition Cause Marketing: Putting Money Where Your Heart is
By Ronn Torossian
 
Ronn TorossianAs a shift toward eating healthy foods and “giving back” takes hold, opportunities arise for brands to enhance visibility, extend reach in the social media marketplace, increase relevance and open new markets.
Category: Food & Beverage PR
Tue., Mar. 1, 2016
Roy Rogers Orders Up PR
By Editorial Staff
 
roy rogersRebuilding fast food franchise Roy Rogers has ordered Maryland-based Maroon PR as AOR, following an RFP process.
Category: Food & Beverage PR
Fri., Feb. 26, 2016
Food and Beverage Brand Insights From Super Bowl 50
By Michelle Vangel
 
Michelle VangelAn analysis of social media activity during Super Bowl Sunday that focused on food and beverage brands can provide communicators with insight into what messages resonate with consumers.
Category: Food & Beverage PR
Wed., Feb. 24, 2016
Bullfrog + Baum Serves Barteca
By Jon Gingerich
 

BartecaBullfrog + Baum has been named agency of record for Barteca Restaurant Group, owner of restaurant concepts Barcelona Wine Bar & Restaurant and bartaco.

Category: Food & Beverage PR
Wed., Jan. 27, 2016
Jim Beam Toasts Olson
By Editorial Staff
 
Jim BeamOlson Engage has picked up US PR duties for Jim Beam Bourbon, after a competitive review.
Category: Food & Beverage PR
Fri., Jan. 22, 2016
Restaurant PR Firm Rebrands
By Jon Gingerich
 
Kristin DaherMorgan Marketing & Public Relations has rebranded as Powerhouse Public Relations. The agency specializes in franchised restaurant brands.
Category: Food & Beverage PR
Fri., Jan. 8, 2016
New Dietary Guidelines Focus on Eating Patterns Over Specific Foods
By Jon Gingerich
 
USDAThe latest Dietary Guidelines for Americans report was released Thursday. What affects could this new policy document have on food marketers?
Category: Food & Beverage PR
Fri., Dec. 18, 2015
Study Signals Americans' Return to Fast Food, Convenience Over Nutrition
By Jon Gingerich
 

Hunter food surveyAmericans still exhibit an interest in health and nutrition, but a recent study suggests the dietary pendulum may be swinging back to a consumer climate where convenience trumps quality.

Category: Food & Beverage PR
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Sponsors Dump Lochte; Mom had Tipped Press
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Keillor Retires with Crisis Averted
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Brazil, Olympics Officials and Media Savage Lochte; Accuser Is Accused
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Mon., Aug. 22
It's Time to Show Some Respect for Our Flag
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Fri., Aug. 19
Donald Trump's 'Apology'
By Arthur Solomon

Thu., Aug. 18
What Roger Ailes Should Tell Trump
By Fraser Seitel

Thu., Aug. 18
What PR Can Learn From This Election Cycle
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Tue., Aug. 16
The Commonality Of PR People And Donald Trump
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Thu., Aug. 11
New York Times Decries “Vanishing” Jury Trials
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
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3. WE, Wash. - $98,782,000
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6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
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