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Category: Food & Beverage PRReturn to Latest News
Tue., May 31, 2016
Cohn & Wolfe Dines at Applebee's
By Editorial Staff
 
ApplebeesApplebee's has served global PR duties to Cohn & Wolfe, following a competitive pitch.
Category: Food & Beverage PR
Wed., May 11, 2016
FDA Examines Definition of 'Healthy'
By Jon Gingerich
 
US FDAThe Food and Drug Administration plans to re-evaluate its current definition of the term "healthy," which could have a direct impact on how food companies market their products.
Category: Food & Beverage PR
Wed., May 11, 2016
Chuck E. Cheese's Chooses Current as AOR
By Jon Gingerich
 
Chuck E. CheeseIconic restaurant chain Chuck E. Cheese's has named Current its public relations agency of record.
Category: Food & Beverage PR
Mon., May 2, 2016
Teuwen Sets Up San Francisco Shop
By Jon Gingerich
 
Teuwen CommunicationsFood, wine and spirits agency Teuwen Communications has broken ground on a San Francisco office.
Category: Food & Beverage PR
Thu., Apr. 14, 2016
SodaStream Pours US PR to Pollack After Review
By Editorial Staff
 
SodaStream USASodaStream USA, the home soda kit marketer, has engaged The Pollack PR Marketing Group to as AOR focused on the health and wellness market, following a review.
Category: Food & Beverage PR
Thu., Mar. 31, 2016
Mfa Bakes Messages for Megpies
By Jon Gingerich
 

megpiesNew York-based agency Missy Farren & Associates has been named agency of record for Brooklyn wholesale bakeshop Megpies.

Category: Food & Beverage PR
Fri., Mar. 25, 2016
360 Brews Communications for Crabbie’s
By Jon Gingerich
 
Crabbies360 Public Relations has been named U.S. agency of record for UK brand Crabbie’s Alcoholic Ginger Beer.
Category: Food & Beverage PR
Wed., Mar. 23, 2016
Making Sense of Personalized Nutrition
By Jeannie Houchins
 
Jeannie HouchinsAs more become conscious of the connection between the food we eat and health, it’s not surprising that personalized nutrition is piquing consumer interest.
Category: Food & Beverage PR
Mon., Mar. 21, 2016
Deveney Slings PR for Bayou Rum
By Jon Gingerich
 
Bayou RumDeveney has been named agency of record for Lacassine, LA-based spirits distiller Bayou Rum.
Category: Food & Beverage PR
Fri., Mar. 18, 2016
Real Ingredients, Real Stories
By Max Martens
 
Max MartensFood marketers in 2016 find themselves in a situation similar to political campaign managers, struggling to position their candidates for an electorate now with dramatically different perspectives than generations prior.
Category: Food & Beverage PR
Thu., Mar. 17, 2016
Marketing Functional Ingredients
By Lindsey Carnett
 
Lindsey CarnettHow to navigate today’s regulatory environment when executing PR campaigns for food and beverage brands that contain health claims.
Category: Food & Beverage PR
Tue., Mar. 15, 2016
Where Diet Fads Meet Dietary Advice
By Jenna Bell
 
Jenna BellWhile the 2015-2020 Dietary Guidelines for Americans inform the direction for marketers and food manufacturers alike, consumer food trends as well as diet preferences and purchase drivers are just as important to consider. (1 reader comment)
Category: Food & Beverage PR
Mon., Mar. 14, 2016
Keeping Food Safety Crises at Bay
By Stacey Stevens
 
Stacey StevensHere’s how PR pros can work lock-step with operations counterparts to prevent safety compromises and keep brands’ reputations intact.
Category: Food & Beverage PR
Fri., Mar. 11, 2016
How Purpose Builds Consumer Trust
By Atalanta Rafferty
 
Atalanta RaffertyWhen it comes to food and social responsibility, few issues today remain so personal yet so complex.
Category: Food & Beverage PR
Tue., Mar. 8, 2016
Boost Your Brand With Social Media ‘Spokescreatures’
By Rafael Sangiovanni
 
Rafael SangiovanniMany companies hire a spokesperson to tell a brand or company’s story. Why? Because customers are more likely to forge a connection with people. But there’s another way to interact with customers and engage them: using an animated brand mascot in the digital world.
Category: Food & Beverage PR
Mon., Mar. 7, 2016
How Hotels Are Staying Ahead of the Food & Beverage Game
By Adrienne Jordan
 
Gold Coast BurgerTravelers today are eager to connect with destinations through food. The result? Hotels are now offering innovative programs that are propelling the hospitality industry to new culinary heights.
Category: Food & Beverage PR
Fri., Mar. 4, 2016
Burson Aids Chipotle
By Editorial Staff
 
ChipotleBurson-Marsteller has picked up AOR duties for Chipotle, the struggling fast feeder that split with Edelman over a conflict in January.
Category: Food & Beverage PR
Fri., Mar. 4, 2016
Nutrition Cause Marketing: Putting Money Where Your Heart is
By Ronn Torossian
 
Ronn TorossianAs a shift toward eating healthy foods and “giving back” takes hold, opportunities arise for brands to enhance visibility, extend reach in the social media marketplace, increase relevance and open new markets.
Category: Food & Beverage PR
Tue., Mar. 1, 2016
Roy Rogers Orders Up PR
By Editorial Staff
 
roy rogersRebuilding fast food franchise Roy Rogers has ordered Maryland-based Maroon PR as AOR, following an RFP process.
Category: Food & Beverage PR
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Commentary &
Prof. Development:

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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