A recent study of Millennials has revealed some telling details about this coveted demographic’s perspectives on health, diet, nutrition and well-being, and how an emphasis on concepts like mindfulness and authenticity affect food and beverage brands.
Call it a Dickensian paradox: food today is experiencing both the best and worst of times. Never in history have so many people been able to consume so much, while simultaneously remaining unsatisfied and, in many cases, being genuinely malnourished.
Food consumers concerned about source as much as price, brand and nutrition represent $200 billion, or about one-quarter, of the annual food sales market, according to a study by a joint venture of G&S Business Communications and rbb PR.
Food and beverage container maker Thermos relied on PR and creative support from Spong as it shipped hot coffee to contest winners and journalists in what The Atlantic dubbed an "extraordinary PR stunt."
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