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Jan. '17 PR Buyer's Guide & Crisis Comms. Magazine

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Category: Food & Beverage PRReturn to Latest News

Real Ingredients, Real Stories

Fri, Mar. 18, 2016

By Max Martens

Max MartensFood marketers in 2016 find themselves in a situation similar to political campaign managers, struggling to position their candidates for an electorate now with dramatically different perspectives than generations prior.

Category: Food & Beverage PR

Where Diet Fads Meet Dietary Advice

Tue, Mar. 15, 2016

By Jenna Bell

Jenna BellWhile the 2015-2020 Dietary Guidelines for Americans inform the direction for marketers and food manufacturers alike, consumer food trends as well as diet preferences and purchase drivers are just as important to consider. (1 reader comment)

Category: Food & Beverage PR

5W Serves Fancy Foods

Thu, Jul. 2, 2015

By Kevin McCauley

5w5W Public Relations hosted a "growing gourmet" event June 30 at its New York offices to discuss trends and insights gleaned from Specialty Food Association's Summer Fancy Food Show.

Category: Food & Beverage PR