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Category: Food & Beverage PRReturn to Latest News
Thu., Nov. 21, 2013
FoodMinds Offers Compass to Guide Reg Overhaul
By Kevin McCauley
 

Chicago-based FoodMinds has developed the Food Label Compass to help marketers deal with the Food & Drug Administration’s impending overhaul of nutrition labeling.

Category: Food & Beverage PR
Fri., Nov. 15, 2013
WellPet Seeks PR Firm
By Kevin McCauley
 
wellness-holisticWellPet, which claims to market the "healthiest natural products for pets," has issued an RFP to build awareness and sales of its line of dog/cat food, supplements and treats.
Category: Food & Beverage PR
Thu., Nov. 7, 2013
Alaska Seafood Casts Net for $500K Eco-Labeling Campaign
By Kevin McCauley
 
alaskaThe Alaska Seafood Marketing Institute is looking for a communications firm to handle a $500K, first-quarter 2014 effort to build support for its own eco-labeling sustainability certification program.
Category: Food & Beverage PR
Mon., Nov. 4, 2013
Smith Bros Rolls Meatloaf Cupcakes
By Kevin McCauley
 
meatloaf cupcakeSmith Bros. Agency handled today announcement of the introduction of the meatloaf cupcakes at the 32-member Kings Restaurants chain.
Category: Food & Beverage PR
Tue., Oct. 8, 2013
Ketchum IDs Food Sector's Most Influential Consumers
By Greg Hazley
 
evangelistA small but motivated segment of mostly young, female food influencers is shaping opinions about brands, companies and the food and agriculture sector while shrugging off traditional marketing practices, according to a study by Ketchum.
Category: Food & Beverage PR
Fri., Oct. 4, 2013
Ketchum Harvests Welch's After Review
By Greg Hazley
 

welchsGrape juice and jam icon Welch's has poured its PR account into Ketchum's cup after a competitive review.

Category: Food & Beverage PR
Tue., Sep. 24, 2013
Brod Helps Burger King Serve 'Satisfries'
By Greg Hazley
 
todayAlison Brod PR is guiding Burger King's rollout of Satisfries, reduced fat French fries which debut today across the country.
Category: Food & Beverage PR
Fri., Sep. 13, 2013
GMO Showdown in Washington State
By Greg Hazley
 
522The PR firm that helped torpedo a ballot initiative to require labeling of genetically modified foods in California last year is trying to replicate the victory in Washington this fall.
Category: Food & Beverage PR
Thu., Sep. 12, 2013
Weber Shandwick to Guide Chobani Comeback
By Kevin McCauley
 

chobaniChobani, the nation's No. 1 Greek yogurt maker, has selected Weber Shandwick to handle its PR effort.

Category: Food & Beverage PR
Fri., Sep. 6, 2013
Chobani Apologizes for Moldy Yogurt
By Kevin McCauley
 
chobaniChobani, the upstate New York pioneer in the burgeoning Greek yogurt category, issued a swift apology on the company's site following the Sept. 4 Food and Drug Administration probe into reports of mold problems with its product.
Category: Food & Beverage PR
Tue., Aug. 6, 2013
Ogilvy Handles Launch of Test-Tube Burger
By Kevin McCauley
 
beefOgilvy PR generated the buzz surrounding yesterday's unveiling of the world's first test-tube burger.
Category: Food & Beverage PR
Wed., Jul. 17, 2013
Wheat Growers Sew PR After GM Discovery
By Greg Hazley
 
wheatU.S. wheat growers are working with outside PR counsel in the aftermath of the Dept. of Agriculture's disclosure in May that genetically modified wheat was found growing in Oregon.
Category: Food & Beverage PR
Mon., Jul. 1, 2013
Hostess Cooks Up PR, Ad Recipe for 'Comeback'
By Greg Hazley
 
ding dongsHostess Brands, the snack cake maker of Twinkies and Ding Dongs, has brought in PR and advertising firms to guide its "comeback" campaign following bankruptcy and sales of its major brands.
Category: Food & Beverage PR
Fri., May 31, 2013
Sitrick Guides Ch. 11 PR for Vodka Giant
By Greg Hazley
 
vodkaCentral European Distribution Corp., the Poland-based vodka bailed out by a Russian billionaire, is leaning on Sitrick and Company for communications counsel as it navigates Chapter 11 bankruptcy in the
Category: Food & Beverage PR
Wed., May 29, 2013
China Seeks PR Rebound from Porker Apocalypse
By Kevin McCauley
 

smithfieldChina's biggest meat company struck an outstanding PR bargain today in announcing the acquisition of American pork powerhouse Smithfield Foods.

Category: Food & Beverage PR
Fri., May 24, 2013
Magic Hat Brews PR Support in Marketing, Legal Battle
By Greg Hazley
 
magic hatMagic Hat Brewing, the national beer maker, is leaning on outside PR support in a marketing-turned-legal battle with Kentucky's West Sixth Brewing, a so-called craft brewer which Magic Hat says uses a logo too similar to its own.
Category: Food & Beverage PR
Tue., May 14, 2013
Team Interpublic Eats Up Frozen Foods Pitch
By Kevin McCauley
 
AFFIInterpublic's McCann Erickson, GolinHarris and Casanova Pendrill (Hispanic communications) units have gobbled up a national consumer campaign form the American Frozen Food Institute.
Category: Food & Beverage PR
Tue., Apr. 16, 2013
GolinHarris Squeezes Competitors for Citrus PR
By Greg Hazley
 
floridaGolinHarris has defended its lucrative Florida Dept. of Citrus PR account in a five-way pitch, following a review.
Category: Food & Beverage PR
Mon., Apr. 15, 2013
CLS Packs PR for Thermos
By Greg Hazley
 
thermosCarmichael Lynch Spong has picked up agency of record duties for food and beverage container icon Thermos, following a competitive review.
Category: Food & Beverage PR
Wed., Apr. 3, 2013
Burger King Feeds Account to Alison Brod
By Greg Hazley
 
Burger KingBurger King has moved its U.S. PR account to Alison Brod PR, following a review, in a shift to target women and families.
Category: Food & Beverage PR
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