121 firms ranked overall by net fees and in 12 PR specialties and key cities/regions.
|Category: Food & Beverage PR||Return to Latest News|
Many companies hire a spokesperson to tell a brand or company’s story. Why? Because customers are more likely to forge a connection with people. But there’s another way to interact with customers and engage them: using an animated brand mascot in the digital world.
Travelers today are eager to connect with destinations through food. The result? Hotels are now offering innovative programs that are propelling the hospitality industry to new culinary heights.
As a shift toward eating healthy foods and “giving back” takes hold, opportunities arise for brands to enhance visibility, extend reach in the social media marketplace, increase relevance and open new markets.
An analysis of social media activity during Super Bowl Sunday that focused on food and beverage brands can provide communicators with insight into what messages resonate with consumers.
The latest Dietary Guidelines for Americans report was released Thursday. What affects could this new policy document have on food marketers?
Americans still exhibit an interest in health and nutrition, but a recent study suggests the dietary pendulum may be swinging back to a consumer climate where convenience trumps quality.
'Big Soda' spent a combined $106M from '09 through `14 to counter health/labeling initiatives at the local, state and federal levels, according to report released today by Center for Science in the Public Interest.
Magically delicious cereal maker General Mills will take some of the mystery out of its ingredients as the Lucky Charms and Trix purveyor said June 22 that it will remove artificial flavors and colors from its cereals by 2017.
Kind Healthy Snacks, which makes liberal use of the words "healthy" and "healthful" in selling 28 granola bars, including six with "Healthy" in their names, flunks FDA requirements for use of that term and has been ordered to make corrections.
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