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Jan. '17 PR Buyer's Guide & Crisis Comms. Magazine

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Bacon Speaks for Eggs

Fri, Mar. 13, 2015

By Greg Hazley

baconThe American Egg Board, the Illinois-based checkoff program that promotes egg consumption, has enlisted actor Kevin Bacon for a multi-platform campaign launching today.

Category: Food & Beverage PR

Big Soda's Splashy PR Move

Thu, Sep. 25, 2014

By Kevin McCauley

ABABig Soda's splashy announcement of a plan to cut the number of calories that its customers drink by 20 percent by 2025 is nothing more than a PR move, says highly respected nutritionist Marion Nestle.

Category: Food & Beverage PR