| Category: Food & Beverage PR | Return to Latest News |
Foodservice marketing campaigns provide big opportunities for food and beverage brands to educate consumers, reach new audiences and increase business.
Companies working across the food sector share a responsibility to educate consumers regarding the sustainability of their food and how to achieve healthy, sustainable diets.
Leveraging successful partnerships with brands, companies and influencers can boost ROI and brand awareness among new audiences.
Our annual issue on food and beverage PR features articles from leading thought leaders, plus profiles of 27 firms with expertise in this specialty.
Consumers are paying attention to corporate responsibility and sustainability issues more than ever before. As a result, companies are now taking meaningful action because they realize their future depends on it.
Sustainability has become a top concern in our current conversations about food, resulting in an uptick in sustainable practices and messaging for PR agencies whose food and beverage clients now view these issues as essential ingredients of a successful branding strategy.
Generation Z consumers aren’t nearly as influenced by online review sites as members of older generations, according to a recent survey.
Megan Van Someren, London-based global strategy director at J. Walter Thompson, will join Edelman Oct. 14 as global chair & EMEA lead for its food & beverage group.
Glover Park Group is handling agricultural and environmental issues for the Sustainable Food Policy Alliance.
The food industry is grappling with seismic shifts in how consumers eat and how quickly product must move. As brands navigate this changing environment, the importance of telling their story is greater than ever. Three key insights reveal how brand-building helps meet consumer expectations and sales goals.
The personalized wellness movement represents a fundamental shift in the way consumers and health professionals approach nutrition, health and wellness. A look at today’s research and technology landscape illustrates some of the many promising opportunities on the horizon.
Why tapping into the experiential dining trend can lead to profitable success among the next generation of restaurant patrons.
Current nutrition and diet trends all suggest that companies today need to care about health if they want to succeed.
Four strategic initiatives to build thriving brands.
Instant access may have changed how and where we shop, but when it comes to what today’s consumers and customers expect, some things never change.
The restaurant industry is evolving at a rapid rate, and keeping pace with investor priorities is critical if communications are to be effective in helping business leaders build and protect their brands’ value.
Technology plays a big role in today’s food and beverage landscape, and with an ever-growing lineup of tech items on the menu, brands must adopt and adapt for the sake of their consumers.
If you’ve seen healthier options at your local fast food restaurant, you likely have Millennials and government to thank.
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