Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.
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As a shift toward eating healthy foods and “giving back” takes hold, opportunities arise for brands to enhance visibility, extend reach in the social media marketplace, increase relevance and open new markets.
An analysis of social media activity during Super Bowl Sunday that focused on food and beverage brands can provide communicators with insight into what messages resonate with consumers.
The latest Dietary Guidelines for Americans report was released Thursday. What affects could this new policy document have on food marketers?
Americans still exhibit an interest in health and nutrition, but a recent study suggests the dietary pendulum may be swinging back to a consumer climate where convenience trumps quality.
'Big Soda' spent a combined $106M from '09 through `14 to counter health/labeling initiatives at the local, state and federal levels, according to report released today by Center for Science in the Public Interest.
Magically delicious cereal maker General Mills will take some of the mystery out of its ingredients as the Lucky Charms and Trix purveyor said June 22 that it will remove artificial flavors and colors from its cereals by 2017.
Kind Healthy Snacks, which makes liberal use of the words "healthy" and "healthful" in selling 28 granola bars, including six with "Healthy" in their names, flunks FDA requirements for use of that term and has been ordered to make corrections.
Recent nutrition survey data shows today’s consumers want to make positive health changes, but are bombarded with diet fads and conflicting sources of information, which ultimately leave them confused and make the adoption of lifestyle changes difficult.
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