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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
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Category: Food & Beverage PRReturn to Latest News
Fri., Dec. 18, 2015
Study Signals Americans' Return to Fast Food, Convenience Over Nutrition
By Jon Gingerich

Hunter food surveyAmericans still exhibit an interest in health and nutrition, but a recent study suggests the dietary pendulum may be swinging back to a consumer climate where convenience trumps quality.

Category: Food & Beverage PR
Tue., Sep. 15, 2015
Bittman Signs Off at Times
By Greg Hazley
mark bittmanNew York Times food writer and columnist Mark Bittman is leaving the paper.
Category: Food & Beverage PR
Tue., Aug. 25, 2015
'Big Soda' Puts Pop in Outlays to Fend Off Regs
By Kevin McCauley
Big Soda vs. Public Health'Big Soda' spent a combined $106M from '09 through `14 to counter health/labeling initiatives at the local, state and federal levels, according to report released today by Center for Science in the Public Interest.
Category: Food & Beverage PR
Wed., Aug. 19, 2015
Edelman Wins Florida Citrus
By Greg Hazley
citrusEdelman has wrested the lucrative Florida Citrus PR and marketing accounts from longtime agency Golin after a review.
Category: Food & Beverage PR
Thu., Jul. 2, 2015
5W Serves Fancy Foods
By Kevin McCauley
5w5W Public Relations hosted a "growing gourmet" event June 30 at its New York offices to discuss trends and insights gleaned from Specialty Food Association's Summer Fancy Food Show.
Category: Food & Beverage PR
Tue., Jun. 23, 2015
Consumers Prompt General Mills to Nix Faux Colors, Flavors
By Greg Hazley
gmMagically delicious cereal maker General Mills will take some of the mystery out of its ingredients as the Lucky Charms and Trix purveyor said June 22 that it will remove artificial flavors and colors from its cereals by 2017.
Category: Food & Beverage PR
Mon., Jun. 15, 2015
Hoffman Heads FoodBev PR for PadillaCRT
By Greg Hazley
edward hoffmanEdward Hoffman, executive VP for Porter Novelli focused on the food and beverage sectors, has moved to PadillaCRT to head its food, beverage and nutrition group as a senior VP.
Category: Food & Beverage PR
Wed., May 27, 2015
Hunter Adds London to PR Menu
By Greg Hazley
alex conwayNew York-based food PR specialist Hunter PR has crossed the pond with a London office, its first foray outside of the US.
Category: Food & Beverage PR
Mon., May 18, 2015
Coffee, Granola Bars Are Good for You (Maybe)
By Jack O'Dwyer

coffeeProducts that consumers usually approach with caution—coffee and granola bars—got "good ink" recently thanks no doubt to PR efforts by the industries involved.

Category: Food & Beverage PR
Wed., Apr. 22, 2015
Blue Bell Gets Crisis PR Help in Total Recall
By Greg Hazley
blue bellBlue Bell Creameries, the ice cream and frozen treats maker crippled by a deadly listeria outbreak and recall, brings in PR counsel.
Category: Food & Beverage PR
Thu., Apr. 16, 2015
FDA Challenges Kind Bars on 'Healthy' Claims
By Jack O'Dwyer

kindKind Healthy Snacks, which makes liberal use of the words "healthy" and "healthful" in selling 28 granola bars, including six with "Healthy" in their names, flunks FDA requirements for use of that term and has been ordered to make corrections. 

Category: Food & Beverage PR
Wed., Apr. 15, 2015
Burson Drives PR for Spam Food Truck
By Greg Hazley
spamBurson-Marsteller is driving PR for Hormel Foods' Spam food truck tour, a 12-stop cross-country celebration of the iconic canned meat.
Category: Food & Beverage PR
Tue., Mar. 31, 2015
Weight Watchers Trims Ad, PR Roster
By Greg Hazley

wwStruggling Weight Watchers has trimmed its agency roster of Weiden + Kennedy (advertising) and Ketchum (PR).

Category: Food & Beverage PR
Thu., Mar. 19, 2015
How Should Restaurants Approach Online Reviews?
By Mark Thabit

O'Dwyer's Mar. '15 Food & Beverage PR MagazineUnflattering online reviews can be a nuisance for restaurants. However, learning how to address customer comments via social media can often turn a negative into a net positive.

Category: Food & Beverage PR
Wed., Mar. 18, 2015
Is Misinformation Feeding America's Obesity Epidemic?
By Louise Pollock

O'Dwyer's March '15 Food & Beverage PR MagazineRecent nutrition survey data shows today’s consumers want to make positive health changes, but are bombarded with diet fads and conflicting sources of information, which ultimately leave them confused and make the adoption of lifestyle changes difficult.

Category: Food & Beverage PR
Tue., Mar. 17, 2015
Are Americans Experiencing Health Fatigue?
By Samara Mormar

O'Dwyer's Mar. '15 Food & Beverage PR MagazineAn annual poll that gauges the importance and influence of top food news items shows Americans may now be exhibiting less interest in nutrition-related headlines than years prior.

Category: Food & Beverage PR
Fri., Mar. 13, 2015
Bacon Speaks for Eggs
By Greg Hazley
baconThe American Egg Board, the Illinois-based checkoff program that promotes egg consumption, has enlisted actor Kevin Bacon for a multi-platform campaign launching today.
Category: Food & Beverage PR
Fri., Mar. 13, 2015
What the Facts Say About Millennials and Nutrition
By Rose Anna Kaczmarcik

O'Dwyer's Mar. '15 Food & Beverage PR MagazineA recent study of Millennials has revealed some telling details about this coveted demographic’s perspectives on health, diet, nutrition and well-being, and how an emphasis on concepts like mindfulness and authenticity affect food and beverage brands.

Category: Food & Beverage PR
Wed., Mar. 11, 2015
New Challenges from the Top of the Food Chain
By Bill Layden

O'Dwyer's March '15 Food & Beverage PR MagazineCall it a Dickensian paradox: food today is experiencing both the best and worst of times. Never in history have so many people been able to consume so much, while simultaneously remaining unsatisfied and, in many cases, being genuinely malnourished. 

Category: Food & Beverage PR
Wed., Mar. 4, 2015
Registered Dietitian Joins MWW
By Kevin McCauley
sarah lewisSarah Lewis, a registered dietitian, has joined MWW's consumer practice as manager of nutritional communications.
Category: Food & Beverage PR
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Oct. '16
Healthcare &
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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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