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Inside News of PR & Marketing Communications

Last Updated: Thu., Sep. 21, 2017 @ 5:54 pm

Category: Food & Beverage PRReturn to Latest News

FDA Examines Definition of 'Healthy'

Wed, May 11, 2016

By Jon Gingerich

US FDAThe Food and Drug Administration plans to re-evaluate its current definition of the term "healthy," which could have a direct impact on how food companies market their products.

Teuwen Sets Up San Francisco Shop

Mon, May 2, 2016

By Jon Gingerich

Teuwen CommunicationsFood, wine and spirits agency Teuwen Communications has broken ground on a San Francisco office.

SodaStream Pours US PR to Pollack After Review

Thu, Apr. 14, 2016

By Editorial Staff

SodaStream USASodaStream USA, the home soda kit marketer, has engaged The Pollack PR Marketing Group to as AOR focused on the health and wellness market, following a review.

Mfa Bakes Messages for Megpies

Thu, Mar. 31, 2016

By Jon Gingerich

megpiesNew York-based agency Missy Farren & Associates has been named agency of record for Brooklyn wholesale bakeshop Megpies.

Making Sense of Personalized Nutrition

Wed, Mar. 23, 2016

By Jeannie Houchins

Jeannie HouchinsAs more become conscious of the connection between the food we eat and health, it’s not surprising that personalized nutrition is piquing consumer interest.

Deveney Slings PR for Bayou Rum

Mon, Mar. 21, 2016

By Jon Gingerich

Bayou RumDeveney has been named agency of record for Lacassine, LA-based spirits distiller Bayou Rum.

Real Ingredients, Real Stories

Fri, Mar. 18, 2016

By Max Martens

Max MartensFood marketers in 2016 find themselves in a situation similar to political campaign managers, struggling to position their candidates for an electorate now with dramatically different perspectives than generations prior.

Marketing Functional Ingredients

Thu, Mar. 17, 2016

By Lindsey Carnett

Lindsey CarnettHow to navigate today’s regulatory environment when executing PR campaigns for food and beverage brands that contain health claims.

Where Diet Fads Meet Dietary Advice

Tue, Mar. 15, 2016

By Jenna Bell

Jenna BellWhile the 2015-2020 Dietary Guidelines for Americans inform the direction for marketers and food manufacturers alike, consumer food trends as well as diet preferences and purchase drivers are just as important to consider. (1 reader comment)

Keeping Food Safety Crises at Bay

Mon, Mar. 14, 2016

By Stacey Stevens

Stacey StevensHere’s how PR pros can work lock-step with operations counterparts to prevent safety compromises and keep brands’ reputations intact.

How Purpose Builds Consumer Trust

Fri, Mar. 11, 2016

By Atalanta Rafferty

Atalanta RaffertyWhen it comes to food and social responsibility, few issues today remain so personal yet so complex.

Boost Your Brand With Social Media ‘Spokescreatures’

Tue, Mar. 8, 2016

By Rafael Sangiovanni

Rafael SangiovanniMany companies hire a spokesperson to tell a brand or company’s story. Why? Because customers are more likely to forge a connection with people. But there’s another way to interact with customers and engage them: using an animated brand mascot in the digital world.

How Hotels Are Staying Ahead of the Food & Beverage Game

Mon, Mar. 7, 2016

By Adrienne Jordan

Gold Coast BurgerTravelers today are eager to connect with destinations through food. The result? Hotels are now offering innovative programs that are propelling the hospitality industry to new culinary heights.

Burson Aids Chipotle

Fri, Mar. 4, 2016

By Editorial Staff

ChipotleBurson-Marsteller has picked up AOR duties for Chipotle, the struggling fast feeder that split with Edelman over a conflict in January.

Nutrition Cause Marketing: Putting Money Where Your Heart is

Fri, Mar. 4, 2016

By Ronn Torossian

Ronn TorossianAs a shift toward eating healthy foods and “giving back” takes hold, opportunities arise for brands to enhance visibility, extend reach in the social media marketplace, increase relevance and open new markets.

Roy Rogers Orders Up PR

Tue, Mar. 1, 2016

By Editorial Staff

roy rogersRebuilding fast food franchise Roy Rogers has ordered Maryland-based Maroon PR as AOR, following an RFP process.

Food and Beverage Brand Insights From Super Bowl 50

Fri, Feb. 26, 2016

By Michelle Vangel

Michelle VangelAn analysis of social media activity during Super Bowl Sunday that focused on food and beverage brands can provide communicators with insight into what messages resonate with consumers.

Bullfrog + Baum Serves Barteca

Wed, Feb. 24, 2016

By Jon Gingerich

BartecaBullfrog + Baum has been named agency of record for Barteca Restaurant Group, owner of restaurant concepts Barcelona Wine Bar & Restaurant and bartaco.

Jim Beam Toasts Olson

Wed, Jan. 27, 2016

By Editorial Staff

Jim BeamOlson Engage has picked up US PR duties for Jim Beam Bourbon, after a competitive review.