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Category: Food & Beverage PRReturn to Latest News
Fri., Feb. 26, 2016
Food and Beverage Brand Insights From Super Bowl 50
By Michelle Vangel
 
Michelle VangelAn analysis of social media activity during Super Bowl Sunday that focused on food and beverage brands can provide communicators with insight into what messages resonate with consumers.
Category: Food & Beverage PR
Wed., Feb. 24, 2016
Bullfrog + Baum Serves Barteca
By Jon Gingerich
 

BartecaBullfrog + Baum has been named agency of record for Barteca Restaurant Group, owner of restaurant concepts Barcelona Wine Bar & Restaurant and bartaco.

Category: Food & Beverage PR
Wed., Jan. 27, 2016
Jim Beam Toasts Olson
By Editorial Staff
 
Jim BeamOlson Engage has picked up US PR duties for Jim Beam Bourbon, after a competitive review.
Category: Food & Beverage PR
Fri., Jan. 22, 2016
Restaurant PR Firm Rebrands
By Jon Gingerich
 
Kristin DaherMorgan Marketing & Public Relations has rebranded as Powerhouse Public Relations. The agency specializes in franchised restaurant brands.
Category: Food & Beverage PR
Fri., Jan. 8, 2016
New Dietary Guidelines Focus on Eating Patterns Over Specific Foods
By Jon Gingerich
 
USDAThe latest Dietary Guidelines for Americans report was released Thursday. What affects could this new policy document have on food marketers?
Category: Food & Beverage PR
Fri., Dec. 18, 2015
Study Signals Americans' Return to Fast Food, Convenience Over Nutrition
By Jon Gingerich
 

Hunter food surveyAmericans still exhibit an interest in health and nutrition, but a recent study suggests the dietary pendulum may be swinging back to a consumer climate where convenience trumps quality.

Category: Food & Beverage PR
Tue., Sep. 15, 2015
Bittman Signs Off at Times
By Greg Hazley
 
mark bittmanNew York Times food writer and columnist Mark Bittman is leaving the paper.
Category: Food & Beverage PR
Tue., Aug. 25, 2015
'Big Soda' Puts Pop in Outlays to Fend Off Regs
By Kevin McCauley
 
Big Soda vs. Public Health'Big Soda' spent a combined $106M from '09 through `14 to counter health/labeling initiatives at the local, state and federal levels, according to report released today by Center for Science in the Public Interest.
Category: Food & Beverage PR
Wed., Aug. 19, 2015
Edelman Wins Florida Citrus
By Greg Hazley
 
citrusEdelman has wrested the lucrative Florida Citrus PR and marketing accounts from longtime agency Golin after a review.
Category: Food & Beverage PR
Thu., Jul. 2, 2015
5W Serves Fancy Foods
By Kevin McCauley
 
5w5W Public Relations hosted a "growing gourmet" event June 30 at its New York offices to discuss trends and insights gleaned from Specialty Food Association's Summer Fancy Food Show.
Category: Food & Beverage PR
Tue., Jun. 23, 2015
Consumers Prompt General Mills to Nix Faux Colors, Flavors
By Greg Hazley
 
gmMagically delicious cereal maker General Mills will take some of the mystery out of its ingredients as the Lucky Charms and Trix purveyor said June 22 that it will remove artificial flavors and colors from its cereals by 2017.
Category: Food & Beverage PR
Mon., Jun. 15, 2015
Hoffman Heads FoodBev PR for PadillaCRT
By Greg Hazley
 
edward hoffmanEdward Hoffman, executive VP for Porter Novelli focused on the food and beverage sectors, has moved to PadillaCRT to head its food, beverage and nutrition group as a senior VP.
Category: Food & Beverage PR
Wed., May 27, 2015
Hunter Adds London to PR Menu
By Greg Hazley
 
alex conwayNew York-based food PR specialist Hunter PR has crossed the pond with a London office, its first foray outside of the US.
Category: Food & Beverage PR
Mon., May 18, 2015
Coffee, Granola Bars Are Good for You (Maybe)
By Jack O'Dwyer
 

coffeeProducts that consumers usually approach with caution—coffee and granola bars—got "good ink" recently thanks no doubt to PR efforts by the industries involved.

 
Category: Food & Beverage PR
Wed., Apr. 22, 2015
Blue Bell Gets Crisis PR Help in Total Recall
By Greg Hazley
 
blue bellBlue Bell Creameries, the ice cream and frozen treats maker crippled by a deadly listeria outbreak and recall, brings in PR counsel.
Category: Food & Beverage PR
Thu., Apr. 16, 2015
FDA Challenges Kind Bars on 'Healthy' Claims
By Jack O'Dwyer
 

kindKind Healthy Snacks, which makes liberal use of the words "healthy" and "healthful" in selling 28 granola bars, including six with "Healthy" in their names, flunks FDA requirements for use of that term and has been ordered to make corrections. 

Category: Food & Beverage PR
Wed., Apr. 15, 2015
Burson Drives PR for Spam Food Truck
By Greg Hazley
 
spamBurson-Marsteller is driving PR for Hormel Foods' Spam food truck tour, a 12-stop cross-country celebration of the iconic canned meat.
Category: Food & Beverage PR
Tue., Mar. 31, 2015
Weight Watchers Trims Ad, PR Roster
By Greg Hazley
 

wwStruggling Weight Watchers has trimmed its agency roster of Weiden + Kennedy (advertising) and Ketchum (PR).

Category: Food & Beverage PR
Thu., Mar. 19, 2015
How Should Restaurants Approach Online Reviews?
By Mark Thabit
 

O'Dwyer's Mar. '15 Food & Beverage PR MagazineUnflattering online reviews can be a nuisance for restaurants. However, learning how to address customer comments via social media can often turn a negative into a net positive.

Category: Food & Beverage PR
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Commentary &
Prof. Development:
Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

Mon., Nov. 28
The Art of Trump’s Failed NYT Deal
By Eric Starkman
Eric Starkman

Mon., Nov. 28
Lufthansa Flies Into PR Nightmare
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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