The Inside News of PR & Marketing Communications

Last Updated: Mon., Jun. 18, 2018 @ 5:15 pm

Category: Food & Beverage PRReturn to Latest News

Deveney Dishes PR for Emeril’s Homebase

Fri, Jul. 8, 2016

By Jon Gingerich

Emeril LagasseDeveney has been named PR agency of record for Emeril’s Homebase, the corporate office that manages restaurants belonging to celebrity chef Emeril Lagasse.

Fineman Guides Dunkin in NoCal

Mon, Jun. 27, 2016

By Editorial Staff

dunkin donutsFineman PR has picked up PR duties for Dunkin' Donuts in northern and central California as the ubiquitious chain opened its first Bay Area outpost this month.

Evins Serves PR for Chef Currence

Mon, Jun. 13, 2016

By Jon Gingerich

John CurrenceEvins Communications has been named agency of record for James Beard award-winning chef John Currence.

PadillaCRT Purchases FoodMinds

Wed, Jun. 1, 2016

By Jon Gingerich

PadillaCRTPadillaCRT has acquired Chicago-based food and nutrition shop FoodMinds LLC, effectively establishing one of the largest independent food and beverage agencies in the country.

FDA Examines Definition of 'Healthy'

Wed, May 11, 2016

By Jon Gingerich

US FDAThe Food and Drug Administration plans to re-evaluate its current definition of the term "healthy," which could have a direct impact on how food companies market their products.

Teuwen Sets Up San Francisco Shop

Mon, May 2, 2016

By Jon Gingerich

Teuwen CommunicationsFood, wine and spirits agency Teuwen Communications has broken ground on a San Francisco office.

SodaStream Pours US PR to Pollack After Review

Thu, Apr. 14, 2016

By Editorial Staff

SodaStream USASodaStream USA, the home soda kit marketer, has engaged The Pollack PR Marketing Group to as AOR focused on the health and wellness market, following a review.

Mfa Bakes Messages for Megpies

Thu, Mar. 31, 2016

By Jon Gingerich

megpiesNew York-based agency Missy Farren & Associates has been named agency of record for Brooklyn wholesale bakeshop Megpies.

Making Sense of Personalized Nutrition

Wed, Mar. 23, 2016

By Jeannie Houchins

Jeannie HouchinsAs more become conscious of the connection between the food we eat and health, it’s not surprising that personalized nutrition is piquing consumer interest.

Deveney Slings PR for Bayou Rum

Mon, Mar. 21, 2016

By Jon Gingerich

Bayou RumDeveney has been named agency of record for Lacassine, LA-based spirits distiller Bayou Rum.

Real Ingredients, Real Stories

Fri, Mar. 18, 2016

By Max Martens

Max MartensFood marketers in 2016 find themselves in a situation similar to political campaign managers, struggling to position their candidates for an electorate now with dramatically different perspectives than generations prior.

Marketing Functional Ingredients

Thu, Mar. 17, 2016

By Lindsey Carnett

Lindsey CarnettHow to navigate today’s regulatory environment when executing PR campaigns for food and beverage brands that contain health claims.

Where Diet Fads Meet Dietary Advice

Tue, Mar. 15, 2016

By Jenna Bell

Jenna BellWhile the 2015-2020 Dietary Guidelines for Americans inform the direction for marketers and food manufacturers alike, consumer food trends as well as diet preferences and purchase drivers are just as important to consider. (1 reader comment)

Keeping Food Safety Crises at Bay

Mon, Mar. 14, 2016

By Stacey Stevens

Stacey StevensHere’s how PR pros can work lock-step with operations counterparts to prevent safety compromises and keep brands’ reputations intact.

How Purpose Builds Consumer Trust

Fri, Mar. 11, 2016

By Atalanta Rafferty

Atalanta RaffertyWhen it comes to food and social responsibility, few issues today remain so personal yet so complex.

Boost Your Brand With Social Media ‘Spokescreatures’

Tue, Mar. 8, 2016

By Rafael Sangiovanni

Rafael SangiovanniMany companies hire a spokesperson to tell a brand or company’s story. Why? Because customers are more likely to forge a connection with people. But there’s another way to interact with customers and engage them: using an animated brand mascot in the digital world.

How Hotels Are Staying Ahead of the Food & Beverage Game

Mon, Mar. 7, 2016

By Adrienne Jordan

Gold Coast BurgerTravelers today are eager to connect with destinations through food. The result? Hotels are now offering innovative programs that are propelling the hospitality industry to new culinary heights.

Burson Aids Chipotle

Fri, Mar. 4, 2016

By Editorial Staff

ChipotleBurson-Marsteller has picked up AOR duties for Chipotle, the struggling fast feeder that split with Edelman over a conflict in January.