Tue., Mar. 26, 2013
Rockstar Hires DC Help
By Kevin McCauley
Rockstar, the Las Vegas-based marketer of energy drinks in more than 30 countries, has hired Washington support in its bid to fend off heavy-handed federal regulation of its business.
Category: Food & Beverage PR
Thu., Feb. 21, 2013
Top Chefs, Timely Trends Make Today's Food News
By Jon Gingerich
Publicists, PR pros and foodies of all stripes gathered for a February panel featuring key editorial staff from some of the world’s top food media outlets.
The sold-out panel, held at the 3 West Club in New York, served as a roundtable for seasoned industry pros who discussed everything from what makes our current food-obsessed media landscape so vibrant, to what PR pros can do to insert their culinary clients into the conversation of our nation’s gourmands.
Category: Food & Beverage PR
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O'Dwyer's PR Magazine
Sep. '14 Beauty/Fashion & Lifestyle
magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.
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January, 2014 Editorial Calendar:
PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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How To Hire A PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
By Fraser Seitel
It still makes great good sense for a
corporate buyer to be cautious before hiring a public relations agency. Read more...
Top PR Firms - 2014 Rankings
17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013. Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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