The Inside News of PR & Marketing Communications

Last Updated: Mon., May 21, 2018 @ 2:12 pm

Category: PR ServicesReturn to Latest News

In Search of the Perfect Television Show

Tue, Apr. 10, 2018

By Kevin Foley

Kevin FoleyHow the acquisition of a nationally-syndicated news program that focuses on integrated client messaging is a win for PR agencies.

Donít Forget Radio!

Thu, Apr. 5, 2018

By Wendy Meyeroff

Wendy J. MeyeroffDespite common misconceptions, radio is still roaring in the 21st Century. (1 reader comment)

The Secret to Successful Food Videos

Tue, Mar. 13, 2018

By Joan Auritt

Joan AurittWhen planning a video shoot involving food, whether it’s for a web video or satellite media tour or an appearance on-set of a show, some ingredients are essential.

Television in Reach for Small PR Agencies

Mon, Mar. 12, 2018

By Kevin Foley

Kevin FoleyBoutique and small public relations agencies are flourishing, but how do you answer the client when he or she asks when the network news cameras will be showing up? (2 reader comments)

Cision Acquires CEDROM

Wed, Dec. 20, 2017

By Jon Gingerich

CisionCision has acquired Montréal-based news aggregator CEDROM-SNi Inc.

25 Years of Connecting the Dots

Thu, Dec. 7, 2017

By Joan Auritt

Joan AurittThe one constant throughout all of the seismic shifts in technology and news entities is story. And it’s the stories we tell that will see us through the next technological upheaval.

Auritt Hits 25-Year Mark

Wed, Nov. 29, 2017

By John O'Dwyer

Joan AurittJoan Auritt's broadcast and digital PR production company has produced over 6,00 media tours, PSA's, videos and webcasts since its founding in 1992.

Ex-Atomic PR Chief Moves into HR Consulting

Mon, Nov. 27, 2017

By Kevin McCauley

Andy GetseyHuman resources consulting firm Employera's mission is to help companies become great at attracting, selecting and keeping the right people.

Synaptic Leverages SMT Content for Social Media

Tue, May 16, 2017

By John O'Dwyer

Synaptic Digital SMT Content Extension OfferingSynaptic Digital’s new offering captures content during a SMT and “reimagines” it for social media outreach such as Facebook videos, Pinterest posts and Instagram stories.

Cision Nabs Exec Talent

Thu, Apr. 20, 2017

By Editorial Staff

Michael Piispanen & Pat GalvinFormer Nasdaq VP of corporate solutions, Michael Piispanen, and former VP of general business at InsideSales.com, Pat Galvin, have jumped to Cision as chief operations officer and chief revenue officer respectively.

Crosby Acquires Production Company

Fri, Apr. 7, 2017

By Jon Gingerich

Ray Crosby & David ButlerCrosby Marketing Communications has acquired Butler Films, 20-year-old production company led by David Butler, as part of creation of new multimedia division.

What's Your Movie Trailer?

Thu, Apr. 6, 2017

By John Carter

John CarterIf you don’t expect to watch a movie without first seeing the trailer, why expect your customers to make buying decisions without experiencing your trailer? (1 reader comment)

Live Video Content is Blowing Up

Thu, Apr. 6, 2017

By Andrew Krause

Andrew Krause Responses from a 2017 survey of more than 1,500 corporate, non-profit and agency communicators suggest that live streaming events and platforms including Facebook Live are in demand for 2017, second only to video content strategy, creative and production. (1 reader comment)

Pitch Drone Targets Reporters

Fri, Mar. 31, 2017

By Editorial Staff

Pitch Drone from PitchFriendlyPR pros can now reach reporters in ways more invasive than ever before with new drone technology from media relations software company PitchFriendly. (2 reader comments)

Want to boost media coverage? Write a book

Thu, Mar. 30, 2017

By Brian Feinblum

Brian Feinblum Companies, c-suite executives and entrepreneurs spend billions annually in the hopes of building a brand, garnering media attention and raising their profile. There’s no better way to do this than to write a book and promote it. (2 reader comments)

Cision Buys Business Intelligence Company

Tue, Mar. 28, 2017

By Jon Gingerich

CisionPR software giant Cision today announced that it has acquired open-source business intelligence provider Bulletin Intelligence.

New Media Platforms, New Options for PSAs

Tue, Mar. 21, 2017

By Annette Minkalis

Annette Minkalis Public service campaigns have entered a new age. They can reach mass audiences through traditional media like television and radio stations or can be highly targeted through digital channels and other non-traditional media.

Why and How Concept Video Gets ROI

Thu, Mar. 16, 2017

By John Carter

John CarterMany successful businesses are still not using professionally scripted and produced video marketing content.