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Cision State of Media 2015
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Category: PR ServicesReturn to Latest News
Mon., Mar. 23, 2015
Cision Acquires Social Platform Viralheat
By Greg Hazley
 
viralheatPR software provider Cision has acquired social media management and anlytics platform Viralheat to boost its social offering.
Category: PR Services
Fri., Feb. 27, 2015
CHR Continues PR Shopping Spree, Nabs AirPR Marketplace
By Greg Hazley
 
marketplaceNew York-based marketing holding company The CHR Group has inked its fourth PR acquisition in the past year, snapping up the software-driven PR marketplace of AirPR that connects early stage companies and small businesses with PR counsel.
Category: PR Services
Fri., Feb. 27, 2015
Currency 'Headwinds' Cut Gains at PR Newswire in 2014
By Greg Hazley
 
ubmPR Newswire's 2014 revenue declined three percent to $302.1M, mostly due to currency effects, as underlying growth actually ticked up 3%.
Category: PR Services
Tue., Feb. 10, 2015
Marketwired Splits from Sysomos, Names CEO in Shakeup
By Greg Hazley
 
ahmedMarketwired has split from its Sysomos social, analytics and monitoring platform and named new leadership in a revamp under private equity owner OMERS.
Category: PR Services
Tue., Jan. 13, 2015
MediaTracks Celebrates 25 Years
By Greg Hazley
 
MediaTracks staffMediaTracks Communications, radio/audio services provider for PR pros at companies such as Walmart, McDonald's and Coca-Cola, hit the 25-year mark this past Dec.
Category: PR Services
Mon., Jan. 5, 2015
Factors in Picking Media List and PR Measurement Services
By Todd Murphy
 
murphyMany complaints about the accuracy of media lists were made in a December LinkedIn discussion. Here are points to consider when looking for a vendor.
Category: PR Services
Tue., Dec. 30, 2014
Monitoring Firm Acquires Bulldog Assets, Ragan Eyes Webinar Purchase
By Greg Hazley
 
mediamiserCanadian media monitoring supplier MediaMiser has acquired key assets of Bulldog Reporter for $135K with plans to re-start the bankrupt PR trade publication after a federal judge approved the deal despite objections from the case's bankruptcy trustee.
Category: PR Services
Mon., Dec. 29, 2014
PR Services Vendors Dissected in LinkedIn Bull Session
By Jack O'Dwyer
 
servicesCision, Vocus, Gorkana, Meltwater, BurrellesLuce, PR Newswire, Media Miser and TV Eyes get puffs and pans in a 3,671-word confab on LinkedIn. PR people struggling to find the right media distribution and measurement service can find answers here.
Category: PR Services
Wed., Dec. 24, 2014
UK Probes Cision/Gorkana Link
By Kevin McCauley
 
Cision & GorkanaThe British antitrust watchdog today announced it is reviewing Cision's $300M-plus acquisition of Gorkana Group to gauge its impact on competition in the United Kingdom.
Category: PR Services
Wed., Dec. 17, 2014
Bankruptcy Trustee Objects to Sale of Bulldog Reporter Assets
By Greg Hazley
 
bulldogA federal bankruptcy trustee has objected to Bulldog Reporter parent Sirius Information's plans to sell assets to a Canadian information company, claiming Sirius president Jim Sinkinson has a conflict as an interested party in the sale.
Category: PR Services
Thu., Dec. 4, 2014
Next Fifteen Grabs Brand Consulting Firm Morar
By Greg Hazley
 
morarNext Fifteen Communications Group has acquired London-based brand market research firm Morar.
Category: PR Services
Wed., Nov. 5, 2014
Critical Mention's Armon to Brand.com
By Greg Hazley
 
dave armonPR services veteran Dave Armon has left the president slot at monitoring services provider Critical Mention to head content marketing and online reputation company Brand.com, the former Reputation Changer.
Category: PR Services
Thu., Oct. 23, 2014
Bruce Rauner, ex-GTCR, in Race for Illinois Governor
By Jack O'Dwyer
 

bruce raunerBruce Rauner, 30-year principal of GTCR, buyer of Cision, Vocus and Gorkana, is in a tight race for governor of Illinois vs. incumbent Pat Quinn. 

 
Category: PR Services
Wed., Oct. 22, 2014
Cision Gobbles Up Gorkana
By Greg Hazley
 
gorkanaCision has acquired UK rival Gorkana for more than $300M (£200M), following weeks of speculation and the PR software giant's own merger with Vocus under private equity firm GTCR.
Category: PR Services
Tue., Oct. 14, 2014
C&W's Levin to Newlio
By Greg Hazley
 
josh levinJosh Levin, senior VP and head of Cohn & Wolfe's US corporate affairs practice, has moved to marketing research start-up newlio as chief marketing officer and partner.
Category: PR Services
Mon., Sep. 15, 2014
Cision, Vocus Acquire Social Media Analytics Provider Visible
By Greg Hazley
 
visibleThe combined Vocus and Cision have acquired Visible Technologies, the New York-based social media monitoring and analytics company.
Category: PR Services
Fri., Aug. 15, 2014
PR Newswire Revenue Falls in First Half
By Greg Hazley
 
ubmPR Newswire revenue fell 6.4% in the first half of 2014 to £98.3M ($165.4M) as currency rates dragged down underlying growth of 2.6%.
Category: PR Services
Tue., Jul. 15, 2014
KEF Adds Huff for Digital
By Greg Hazley
 
patricia huffDigital agency vet Patria Huff has joined KEF Media as senior VP to lead its online and social media operation.
Category: PR Services
Fri., Jun. 20, 2014
PR Newswire Cracks Down on Content After Google Update
By Greg Hazley
 
pr newswirePR Newswire has imposed stricter guidelines to root out "low quality content" and crack down on releases more focused on gaming search engines than providing analysis and useful information.
Category: PR Services
Tue., Jun. 3, 2014
Vocus, Cision to Be Merged
By Greg Hazley
 
cisionThe Chicago private equity firm that acquired Vocus and Cision this year has confirmed industry expectations and said it will combine the two PR and marketing software providers under former Cision CEO Peter Granat.
Category: PR Services
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February, Environmental PR & Public Affairs
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November: Technology PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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