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July magazine will feature articles & profiles from leading travel PR firms. Contact Jon Gingerich.

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Cision Nabs Exec Talent

Thu, Apr. 20, 2017

By Editorial Staff

Michael Piispanen & Pat GalvinFormer Nasdaq VP of corporate solutions, Michael Piispanen, and former VP of general business at InsideSales.com, Pat Galvin, have jumped to Cision as chief operations officer and chief revenue officer respectively.

Category: PR Services

What's Your Movie Trailer?

Thu, Apr. 6, 2017

By John Carter

John CarterIf you don’t expect to watch a movie without first seeing the trailer, why expect your customers to make buying decisions without experiencing your trailer? (1 reader comment)

Category: PR Services

Live Video Content is Blowing Up

Thu, Apr. 6, 2017

By Andrew Krause

Andrew Krause Responses from a 2017 survey of more than 1,500 corporate, non-profit and agency communicators suggest that live streaming events and platforms including Facebook Live are in demand for 2017, second only to video content strategy, creative and production. (1 reader comment)

Category: PR Services

Want to boost media coverage? Write a book

Thu, Mar. 30, 2017

By Brian Feinblum

Brian Feinblum Companies, c-suite executives and entrepreneurs spend billions annually in the hopes of building a brand, garnering media attention and raising their profile. There’s no better way to do this than to write a book and promote it. (2 reader comments)

Category: PR Services

Sysomos Taps Heffring as CEO

Mon, Sep. 19, 2016

By Editorial Staff

Peter HeffringAnalytics platform Sysomos has tapped Peter Heffring as CEO, a year after the San Francisco-based company acquired social marketing service Expion, which Heffring co-founded and led.

Category: PR Services