The Inside News of PR & Marketing Communications

Last Updated: Tue., Jun. 19, 2018 @ 5:20 pm

Category: PR ServicesReturn to Latest News

New Media Platforms, New Options for PSAs

Tue, Mar. 21, 2017

By Annette Minkalis

Annette Minkalis Public service campaigns have entered a new age. They can reach mass audiences through traditional media like television and radio stations or can be highly targeted through digital channels and other non-traditional media.

Why and How Concept Video Gets ROI

Thu, Mar. 16, 2017

By John Carter

John CarterMany successful businesses are still not using professionally scripted and produced video marketing content.

Black PR Wire Celebrates Black History Month

Tue, Feb. 7, 2017

By Editorial Staff

Black PR WireIn recognition of Black History Month, Black PR Wire is offering a 10 percent discount to distribute news to over 1,500 black media, organizations, and historically black colleges and universities nationwide.

Clutch Helps Clients Find Right PR Firm

Thu, Jan. 26, 2017

By Jack O'Dwyer

ClutchClutch, Washington, D.C., research and consulting firm, helps clients to find the right PR and other professional service firms. It lists 15 “effective” PR firms.

Lubetkin Produces Podcasts for Reinsurance Giant QBE

Fri, Nov. 25, 2016

By Editorial Staff

QBECherry Hill, NJ-based Lubetkin Media Companies is producing thought leadership podcasts for QBE North America, one of the world’s largest insurance and reinsurance companies.

4C4 Media to Push Boundaries of EPKs

Tue, Nov. 1, 2016

By Editorial Staff

4C4 Media4C4 Media has acquired Mark Haefeli Productions and will offer multi-purpose uses for videos and electronic press kits. (1 reader comment)

O’Dwyer’s Has Special Package for PR Firms Joining Database

Fri, Sep. 30, 2016

By Jack O'Dwyer

Special PackagePR firms that join the O’Dwyer database now will receive an extra three months of exposure plus access to the O’Dwyer website for the next 15 months, a copy of the 2016 O’Dwyer’s Directory of PR Firms, and O’Dwyer magazine subscription through December 2017.

Event Shops Merge in DC, LA

Thu, Sep. 22, 2016

By Editorial Staff

poncher, wayneWashington and Los Angeles-based event producers CWA and Roundboxx are merging to form a powerhouse shop to produce political, sports and corporate events.

Cision Bulks Up C-Suite Team

Wed, Sep. 21, 2016

By Editorial Staff

cisionCision has added two top executives in the chief strategy officer and chief information officer roles.

Sysomos Taps Heffring as CEO

Mon, Sep. 19, 2016

By Editorial Staff

Peter HeffringAnalytics platform Sysomos has tapped Peter Heffring as CEO, a year after the San Francisco-based company acquired social marketing service Expion, which Heffring co-founded and led.

Strauss Books DNC Coverage

Thu, Aug. 11, 2016

By Editorial Staff

dncWashington-based Strauss Media Strategies oversaw the booking of hundreds of radio and TV interviews during the Democratic National Convention in Philadelphia July 25-28.

Cision Brings in CEO from Oracle

Mon, Aug. 8, 2016

By Editorial Staff

kevin akeroydCision has brought in Oracle senior VP Kevin Akeroyd as CEO, as the PR software heavyweight moves forward from absorbing rivals Vocus and PR Newswire.

Visual Journalism is Just Journalism

Fri, Aug. 5, 2016

By Vilan Trub

Vilan TrubAs industries evolve, there comes a period when the new becomes unrecognizable compared to the old. That time has come for journalism and the role multimedia now plays in storytelling.

Opinion Research Guru Shafer to Brunswick in DC

Mon, Aug. 1, 2016

By Editorial Staff

Peter ShaferPeter Shafer, a research and analytics vet of Toluna, KRC Research and Harris Interactive, has joined Brunswick Group in Washington as a partner in its Insight operation.

Wieck Unveils Tritium

Tue, Jun. 28, 2016

By Jon Gingerich

WieckWeb development and content management company Wieck is launching a new digital platform titled Tritium.

Auritt Nabs PSA Honor

Fri, Jun. 24, 2016

By John O'Dwyer

NeighborWorks Mortgage Scam PSAAuritt Communications Group won the 2016 National Communicator Award of Distinction for their work on a public service announcement for NeighborWorks.