Agency vet who led Hill+Knowlton's New York and US health practices before leaving the firm in September lands at Inventiv Health as executive VP in its Chamberlain Healthcare PR and Shared Voice PR operations.
Tina Stow, an APCO Worldwide VP who has specialized in PR counsel for clients implementing the Affordable Care Act, is moving to the Pharmaceutical Research and Manufacturers of America as VP of communications next week.
In the surgical world, the term “barrier to entry” is used to denote the financial or temporal obstacles associated with implementing a new technology or technique. A new modality might offer faster, better, or safer treatment, but the first things any buyer will ask almost always include: “How much will it cost me?” and “How much time will I spend learning it?”
Changes in the national healthcare landscape have led to a surge in urgent care centers. Communicators working in the health industry would be wise to pay attention to the messages being crafted in these spaces, as well as new challenges and opportunities that have arisen.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.