Social media is an invaluable tool for healthcare organizations to share their messages and engage with patients online, so having an established presence on these channels is essential. But social media is a double-edged sword.
Personalizing stories and focusing on target audiences within your market niche is crucial in healthcare marketing. Here are some tips professionals can use to discover their niche, own it and achieve success.
Challenges abound surrounding notions of cost and value in today’s pharmaceutical and biotech industries. Healthcare communicators crafting messages with a “value story” need to keep in mind that it’s not just about the data.
With the presidential election a year away, we can count on three things: an onslaught of campaign ads, hilarious Saturday Night Live candidate parody sketches, and a deluge of debate regarding the future of healthcare in the United States.
Marketing automation is a great way for communicators to drive brand awareness, and should be strategically integrated into all marketing and PR efforts, connecting everything you do in digital spaces for healthcare clients.
California blazed a trail when it legalized medical marijuana in 1996. Today, nearly half the country — 23 states and Washington, D.C. — permit medical marijuana use, and 11 of those have passed their legislation since 2010. However, controversy around the issue remains thick.
Crystal Run Healthcare, a multi-specialty group practice of more than 350 physicians serving New York's Hudson Valley region and lower Catskill Mountain region, is circulating an RFP for PR and advertising.
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