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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Healthcare & Medical PR: Oct. '14
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Category: Healthcare PRReturn to Latest News
Fri., Oct. 24, 2014
National Cancer Institute to Review PR
By Greg Hazley
 
nciThe National Cancer Institute plans to review its multimillion-dollar PR account handled by Ogilvy PR for the past five years.
Category: Healthcare PR
Thu., Oct. 23, 2014
APCO's Stow Heads to PhRMA
By Greg Hazley
 
tina stowTina Stow, an APCO Worldwide VP who has specialized in PR counsel for clients implementing the Affordable Care Act, is moving to the Pharmaceutical Research and Manufacturers of America as VP of communications next week.
Category: Healthcare PR
Thu., Oct. 23, 2014
Ruder Finn SVP Dies at 36
By Greg Hazley
 
kevin silvermanKevin Silverman, senior VP and director of healthcare innovation at Ruder Finn, died suddenly on Oct. 20. He was 36.
Category: Healthcare PR
Mon., Oct. 20, 2014
Are Healthcare PR Pros Patient-Centric Enough?
By Peter Matheson Gay
 
peter gayHeathcare communicators need to make necessary changes to bridge the gap between pharma and increasingly proactive patients seeking information about disease and treatment.
Category: Healthcare PR
Wed., Oct. 15, 2014
Improving Healthcare Literacy Among Consumers
By Michal Regunberg
 
O'Dwyer's Healthcare & Medical PR MagazineHealthcare already has a captive audience. The real challenge lies in figuring out how to talk to consumers in ways that keep them engaged and involved.
Category: Healthcare PR
Wed., Oct. 8, 2014
Healthcare and the Celebrity Spokesperson
By Gil Bashe
 
O'Dwyer's Healthcare & Medical PR MagazineExecuted thoughtfully and for the right campaign, a celebrity spokesperson can capture consumer attention and inspire action.
Category: Healthcare PR
Tue., Oct. 7, 2014
Inbound Marketing Brings Fresh Air to Healthcare
By John F. Kouten
 
O'Dwyer's Healthcare & Medical PR MagazineThe advent of inbound marketing is a logical extension of a rapidly evolving communications environment where consumers are increasingly demanding personalized content.
Category: Healthcare PR
Fri., Oct. 3, 2014
Promoting the Small Physician Practice
By Georgette Pascale
 
O'Dwyer's Oct. '14 Healthcare & Medical PR MagazineIn the surgical world, the term “barrier to entry” is used to denote the financial or temporal obstacles associated with implementing a new technology or technique. A new modality might offer faster, better, or safer treatment, but the first things any buyer will ask almost always include: “How much will it cost me?” and “How much time will I spend learning it?”
Category: Healthcare PR
Thu., Oct. 2, 2014
How Urgent Cares Changed the Health Conversation
By Erika Kauffman
 

O'Dwyer's Oct. '14 Healthcare & Medical PR MagazineChanges in the national healthcare landscape have led to a surge in urgent care centers. Communicators working in the health industry would be wise to pay attention to the messages being crafted in these spaces, as well as new challenges and opportunities that have arisen.

Category: Healthcare PR
Fri., Sep. 26, 2014
Bigger Cities Mean Bigger Healthcare PR Challenges
By Jeanine O'Kane
 

jeanine okaneThe dramatic growth in megacities of more than 10M people across the globe taxes local healthcare infrastructures and challenges PR people.

Category: Healthcare PR
Wed., Sep. 24, 2014
Virgo Takes Bite of Big Apple
By Kevin McCauley
 
Britain's Virgo Health, which was acquired by Golin in 2012, has launched a US healthcare communications in New York.
Category: Healthcare PR
Tue., Sep. 16, 2014
Finn Partners Grabs gabbegroup
By Greg Hazley
 
gabbeFinn Partners has acquired New York-based gabbegroup, a 34-year-old PR firm focused on the health and education markets.
Category: Healthcare PR
Thu., Sep. 4, 2014
Funderburk to APCO in DC
By Greg Hazley
 
funderburkElizabeth Funderburk, a top communications ands public affairs exec for the over-the-counter drug industry's Washington trade group, has moved to APCO Worldwide in the District as director of its health policy group.
Category: Healthcare PR
Tue., Aug. 26, 2014
FH Gets $25M Extension from Illinois Health Exchange
By Greg Hazley
 
illinoisFleishmanHillard, which withstood strict scrutiny from the Associated Press this year over its multimillion-dollar PR work with Illinois' health insurance exchange, has received a nine-month, $25.6M extension.
Category: Healthcare PR
Fri., Jul. 25, 2014
Bird: Why the Healthcare Industry Needs to Chart a Social Media Course
By Timothy Bird
 

timothy birdDespite years of experience that show social interactions play a key role in helping people better manage their health, there is understandably some hesitancy from the healthcare industry to chart its own course in social media.

Category: Healthcare PR
Wed., Jul. 16, 2014
Ex-Pfizer Pro Checks in at Porter Novelli
By Kevin McCauley
 
amy nayarPfizer alum Amy Nayar has joined Porter Novelli as senior VP/global health & wellness.
Category: Healthcare PR
Tue., Jun. 17, 2014
AP Probes FH-Illinois Obamacare Pact
By Greg Hazley
 
get covered illinoisThe Associated Press has put FleishmanHillard's multimillion-dollar Obamacare pact with Illinois under the microscope, questioning PR spending rates that it says were among the highest in the nation.
Category: Healthcare PR
Tue., Mar. 18, 2014
Chandler Chicco Chief to Retire in June
By Greg Hazley
 

bob chandlerBob Chandler, the Chandler Chicco Companies founder and CEO who leads parent inVentiv Health's communications operations, said he will retire in June.

 
Category: Healthcare PR
Mon., Mar. 17, 2014
O'Dwyer's Ranking of Healthcare PR Firms Published
By Greg Hazley
 
O'Dwyer's today published its annual ranking of healthcare PR firms. Edelman, W2O Group, Ruder Finn, APCO Worldwide and Cooney/Waters Group lead the 67 ranked firms.
Category: Healthcare PR
Thu., Feb. 27, 2014
Zogenix Slates Potent Painkiller for March Launch
By Greg Hazley
 
zohydroZogenix, the San Diego drug company preparing to market the potent painkiller Zohydro in March, relies on WCG for PR counsel.
Category: Healthcare PR
Today's Poll:
October 2014
LEGO should have:
never aligned with Shell.
cut ties with Shell earlier.
defended Shell.
attacked Greenpeace.
View past polls
Snapshots - 10/17/08
 
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rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
 
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