With the presidential election a year away, we can count on three things: an onslaught of campaign ads, hilarious Saturday Night Live candidate parody sketches, and a deluge of debate regarding the future of healthcare in the United States.
Marketing automation is a great way for communicators to drive brand awareness, and should be strategically integrated into all marketing and PR efforts, connecting everything you do in digital spaces for healthcare clients.
California blazed a trail when it legalized medical marijuana in 1996. Today, nearly half the country — 23 states and Washington, D.C. — permit medical marijuana use, and 11 of those have passed their legislation since 2010. However, controversy around the issue remains thick.
Crystal Run Healthcare, a multi-specialty group practice of more than 350 physicians serving New York's Hudson Valley region and lower Catskill Mountain region, is circulating an RFP for PR and advertising.
APCO Worldwide and Text100 have developed ATDigitalHealth, an offering that combines the independent DC's firm's healthcare/public policy savvy with the Next 15 Communications unit's technology strength.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.