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Category: Healthcare PRReturn to Latest News

Russo Launches Sports-Health Alliance

Wed, Jun. 14, 2017

By Steve Barnes

David Schull, Tony Russo & Solomon WilcotsHealthcare firm Russo Partners has launched the Sports-Health Alliance, a service that leverages the firm’s access to pro athletes, broadcasters and sports business leaders to focus public attention on diseases and their treatments.

Category: Healthcare PR

Moving from Output to Outcomes in Healthcare PR

Thu, Jun. 8, 2017

By Tim Goddard

Tim Goddard Healthcare PR professionals are fighting to demonstrate ROI in a fierce battle for funding. In an industry where the stakes — improving health outcomes — are high, PR agencies must show the value of the conversations we shape. Doing so requires a shift in the way we deal with metrics.

Category: Healthcare PR

Healthcare PR Thriving in Uncertain Times

Fri, May 5, 2017

By Steve Barnes

O'Dwyer's May 2017 PR Firm Rankings MagazineOur annual checkup on PR firms specializing in healthcare and medical communications reveals an industry that’s alive and kicking, where a digitized landscape characterized by evolving patient roles and a range of new client engagements has emerged amid major policy shifts in Washington. (1 reader comment)

Category: Healthcare PR

Gandler Joins Centron

Mon, Apr. 10, 2017

By Editorial Staff

Stacey GandlerHealthcare communications veteran Stacey Gandler has been named executive VP, managing director, PR for HealthSTAR Communications company Centron Public Relations.

Category: Healthcare PR