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Category: Healthcare PRReturn to Latest News
Tue., Aug. 26, 2014
FH Gets $25M Extension from Illinois Health Exchange
By Greg Hazley
 
illinoisFleishmanHillard, which withstood strict scrutiny from the Associated Press this year over its multimillion-dollar PR work with Illinois' health insurance exchange, has received a nine-month, $25.6M extension.
Category: Healthcare PR
Fri., Jul. 25, 2014
Bird: Why the Healthcare Industry Needs to Chart a Social Media Course
By Timothy Bird
 

timothy birdDespite years of experience that show social interactions play a key role in helping people better manage their health, there is understandably some hesitancy from the healthcare industry to chart its own course in social media.

Category: Healthcare PR
Wed., Jul. 16, 2014
Ex-Pfizer Pro Checks in at Porter Novelli
By Kevin McCauley
 
amy nayarPfizer alum Amy Nayar has joined Porter Novelli as senior VP/global health & wellness.
Category: Healthcare PR
Tue., Jun. 17, 2014
AP Probes FH-Illinois Obamacare Pact
By Greg Hazley
 
get covered illinoisThe Associated Press has put FleishmanHillard's multimillion-dollar Obamacare pact with Illinois under the microscope, questioning PR spending rates that it says were among the highest in the nation.
Category: Healthcare PR
Tue., Mar. 18, 2014
Chandler Chicco Chief to Retire in June
By Greg Hazley
 

bob chandlerBob Chandler, the Chandler Chicco Companies founder and CEO who leads parent inVentiv Health's communications operations, said he will retire in June.

 
Category: Healthcare PR
Mon., Mar. 17, 2014
O'Dwyer's Ranking of Healthcare PR Firms Published
By Greg Hazley
 
O'Dwyer's today published its annual ranking of healthcare PR firms. Edelman, W2O Group, Ruder Finn, APCO Worldwide and Cooney/Waters Group lead the 67 ranked firms.
Category: Healthcare PR
Thu., Feb. 27, 2014
Zogenix Slates Potent Painkiller for March Launch
By Greg Hazley
 
zohydroZogenix, the San Diego drug company preparing to market the potent painkiller Zohydro in March, relies on WCG for PR counsel.
Category: Healthcare PR
Wed., Feb. 12, 2014
Kekst, Edelman Advise $1.3B Cadence Deal
By Greg Hazley
 
ofirmevEdelman and Kekst and Company are advising Irish pharmaceutical maker Mallinckrodt's $1.3B acquisition of Cadence Pharmaceuticals.
Category: Healthcare PR
Fri., Feb. 7, 2014
WHO Slates PR Push on Antibiotic Resistance
By Greg Hazley
 
whoThe World Health Organization is in the midst of an agency search for a global campaign on antimicrobial resistance, the growing problem of infectious diseases adapting to modern antibiotics and similar drugs.
Category: Healthcare PR
Thu., Feb. 6, 2014
Edelman Helps CVS Drop Tobacco
By Greg Hazley
 

cvsEdelman is advising client CVS Caremark amid its Feb. 5 announcement that the pharmacy chain will stop selling tobacco products at its 7,600-plus stores in the U.S.

Category: Healthcare PR
Tue., Feb. 4, 2014
Zeno Prescribes Tylenol PR
By Greg Hazley
 
tylenolJohnson & Johnson's McNeil Consumer Healthcare unit has awarded consumer PR duties for some of its Tylenol product lines to Zeno Group, following an RFP process.
Category: Healthcare PR
Fri., Jan. 31, 2014
Margulies Advises Gynos on Male Patient PR
By Greg Hazley
 
abogThe American Board of Obstetrics and Gynecology is relying on outside PR support after the group said in the face of months of criticism this week that it lifted a ban on its members treating male patients.
Category: Healthcare PR
Thu., Jan. 23, 2014
Goldfarb Shifts to JPA
By Kevin McCauley
 
Jeff Goldfarb, senior strategist at Matthews Media Group, will join JPA Health Communications on Feb. 3 as VP.
Category: Healthcare PR
Fri., Jan. 17, 2014
FH Installs Key Obama Healthcare Pro in DC
By Greg Hazley
 
richard sorianRichard Sorian, a key Obama administration healthcare pro who recently tackled PR for Washington, D.C.'s health insurance exchange, has moved to FleishmanHillard to heads its health operation in the capital.
Category: Healthcare PR
Mon., Jan. 6, 2014
Foley: Moore's Obamacare Publicity Stunt
By Kevin Foley
 
Filmmaker Michael Moore's New York Times op-ed critical of Obamacare appears to be little more than a publicity stunt, a way for the aging director to portray himself as a serious critic while keeping his name and face in front of the media.
Category: Healthcare PR
Thu., Dec. 19, 2013
Outspoken Amy Schulman Ousted by Pfizer
By Jack ODwyer
 
schulmanAmy Schulman, SVP, general counsel and head of the $3.2 billion healthcare business at Pfizer, has suddenly agreed “by mutual agreement” to depart the company—a switch that is being billed as a firing by the pharmaceutical trade press.
Category: Healthcare PR
Tue., Dec. 17, 2013
Pfizer 'Get Old' Theme to PR, Ads Still on NY Bldg
By Jack ODwyer
 
get oldPfizer has ended the advertising portion of its “Get Old” campaign and switched to PR via Edelman although its building at 235 E. 42nd St. (between Second and Third Aves.) is decorated with large-size ads for the campaign.
Category: Healthcare PR
Wed., Dec. 4, 2013
Levy: Should A-Rod Get Paid More than Top Surgeons?
By Ronald N. Levy
 
ron levyIf shortstops, singers and Oprah Winfrey can make tens of millions of dollars each year, is $4 million or $5 million a year too much for doctors who can save your life and mine?
Category: Healthcare PR
Tue., Nov. 26, 2013
23andMe Mounts PR Defense
By Greg Hazley
 
23andmePersonal DNA testing kit marketer 23andMe is mounting a defense after the Food and Drug Administration on Nov. 22 ordered the company to stop selling its kits without marketing clearance.
Category: Healthcare PR
Fri., Nov. 22, 2013
Chamberlain's Wilson Takes Spectrum
By Kevin McCauley
 
spectrumEleven-year veteran of Chamberlain Healthcare and president for the last four will relocate to Washington to take the president slot at Spectrum Science Communications on Jan. 4.
Category: Healthcare PR
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rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
 
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
 
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