Articles by experts in these areas plus profiles of PR firms.
|Category: Healthcare PR||Return to Latest News|
A trust deficit exists in healthcare: among health systems, health plans, physicians and patients. Healthcare organizations can close those internal and external gaps by utilizing several essential elements that drive and establish trust in brands.
In the life sciences and medical tech sectors, integrated communications services are an effective way to reach key stakeholders, key influencers, patients, advocacy groups and the investment community.
“The Accountant,” No. 1 box office hit starring Ben Affleck as an autistic accounting whiz, is manna for radiation health advocates who say it will focus attention on skyrocketing autism rates. (1 reader comment)
Citing “radiation risks,” China has ordered the removal of full-body X-ray scanners at airports and railway stations.
Too often, companies let water cooler conversations influence their marketing and PR strategies, relying on opinions and hunches instead of research and facts. The result is a communications plan that's apt to change with the prevailing wind.
The healthcare industry is evolving rapidly, and as this landscape changes, communications strategies that keep up with the pace of this change and resonate with target audiences are more important than ever.
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