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Category: Healthcare PRReturn to Latest News
Wed., Dec. 3, 2014
Pepsi Alum Adds Fizz to APCO
By Kevin McCauley
 
yachDerek Yach, who was senior VP-global health and agriculture at PepsiCo, has joined APCO Worldwide's health advisory board.
Category: Healthcare PR
Tue., Dec. 2, 2014
CooperKatz Prescribes PR for Sloan Kettering
By Greg Hazley
 
sloanCooperKatz & Company has won a competitive review to guide strategic communications for New York’s Memorial Sloan Kettering Cancer Center, the world’s largest private cancer institution.
Category: Healthcare PR
Tue., Dec. 2, 2014
Healthcare Vet Sheahan to Helm Avalere Comms Unit
By Greg Hazley
 
claire sheahanVeteran healthcare PR pro who led communications for the Generic Pharmaceutical Association is moving to healthcare research and consulting company Avalere Health to head its communications operation.
Category: Healthcare PR
Mon., Nov. 24, 2014
Healthcare NGO Seeks PR Help
By Kevin McCauley
 
aheadAhead of the Curve, a Los Angeles non-profit that promotes healthy living and preventative care programs in the US and Dominican Republic, is looking for a firm to work on a probono business.
Category: Healthcare PR
Thu., Nov. 20, 2014
Former H+K Health Practice Head to Inventiv Health
By Greg Hazley
 
susan thieleAgency vet who led Hill+Knowlton's New York and US health practices before leaving the firm in September lands at Inventiv Health as executive VP in its Chamberlain Healthcare PR and Shared Voice PR operations.
Category: Healthcare PR
Tue., Nov. 18, 2014
Fast-Growing ReviveHealth Acquires Digital Shop
By Greg Hazley
 
chris bevoloHealthcare PR specialist ReviveHealth has acquired Interval, a 19-year-old, digital-savvy healthcare marketing firm based in Minneapolis.
Category: Healthcare PR
Wed., Nov. 12, 2014
New Mexico Health Exchange PR Goes to Garrity
By Kevin McCauley
 
nmhixGarrity Group PR is part of a team to notch the $6.1M marketing outreach program for the New Mexico Heath Exchange.
Category: Healthcare PR
Fri., Oct. 24, 2014
National Cancer Institute to Review PR
By Greg Hazley
 
nciThe National Cancer Institute plans to review its multimillion-dollar PR account handled by Ogilvy PR for the past five years.
Category: Healthcare PR
Thu., Oct. 23, 2014
APCO's Stow Heads to PhRMA
By Greg Hazley
 
tina stowTina Stow, an APCO Worldwide VP who has specialized in PR counsel for clients implementing the Affordable Care Act, is moving to the Pharmaceutical Research and Manufacturers of America as VP of communications next week.
Category: Healthcare PR
Thu., Oct. 23, 2014
Ruder Finn SVP Dies at 36
By Greg Hazley
 
kevin silvermanKevin Silverman, senior VP and director of healthcare innovation at Ruder Finn, died suddenly on Oct. 20. He was 36.
Category: Healthcare PR
Mon., Oct. 20, 2014
Are Healthcare PR Pros Patient-Centric Enough?
By Peter Matheson Gay
 
peter gayHeathcare communicators need to make necessary changes to bridge the gap between pharma and increasingly proactive patients seeking information about disease and treatment.
Category: Healthcare PR
Wed., Oct. 15, 2014
Improving Healthcare Literacy Among Consumers
By Michal Regunberg
 
O'Dwyer's Healthcare & Medical PR MagazineHealthcare already has a captive audience. The real challenge lies in figuring out how to talk to consumers in ways that keep them engaged and involved.
Category: Healthcare PR
Wed., Oct. 8, 2014
Healthcare and the Celebrity Spokesperson
By Gil Bashe
 
O'Dwyer's Healthcare & Medical PR MagazineExecuted thoughtfully and for the right campaign, a celebrity spokesperson can capture consumer attention and inspire action.
Category: Healthcare PR
Tue., Oct. 7, 2014
Inbound Marketing Brings Fresh Air to Healthcare
By John F. Kouten
 
O'Dwyer's Healthcare & Medical PR MagazineThe advent of inbound marketing is a logical extension of a rapidly evolving communications environment where consumers are increasingly demanding personalized content.
Category: Healthcare PR
Fri., Oct. 3, 2014
Promoting the Small Physician Practice
By Georgette Pascale
 
O'Dwyer's Oct. '14 Healthcare & Medical PR MagazineIn the surgical world, the term “barrier to entry” is used to denote the financial or temporal obstacles associated with implementing a new technology or technique. A new modality might offer faster, better, or safer treatment, but the first things any buyer will ask almost always include: “How much will it cost me?” and “How much time will I spend learning it?”
Category: Healthcare PR
Thu., Oct. 2, 2014
How Urgent Cares Changed the Health Conversation
By Erika Kauffman
 

O'Dwyer's Oct. '14 Healthcare & Medical PR MagazineChanges in the national healthcare landscape have led to a surge in urgent care centers. Communicators working in the health industry would be wise to pay attention to the messages being crafted in these spaces, as well as new challenges and opportunities that have arisen.

Category: Healthcare PR
Fri., Sep. 26, 2014
Bigger Cities Mean Bigger Healthcare PR Challenges
By Jeanine O'Kane
 

jeanine okaneThe dramatic growth in megacities of more than 10M people across the globe taxes local healthcare infrastructures and challenges PR people.

Category: Healthcare PR
Wed., Sep. 24, 2014
Virgo Takes Bite of Big Apple
By Kevin McCauley
 
Britain's Virgo Health, which was acquired by Golin in 2012, has launched a US healthcare communications in New York.
Category: Healthcare PR
Tue., Sep. 16, 2014
Finn Partners Grabs gabbegroup
By Greg Hazley
 
gabbeFinn Partners has acquired New York-based gabbegroup, a 34-year-old PR firm focused on the health and education markets.
Category: Healthcare PR
Thu., Sep. 4, 2014
Funderburk to APCO in DC
By Greg Hazley
 
funderburkElizabeth Funderburk, a top communications ands public affairs exec for the over-the-counter drug industry's Washington trade group, has moved to APCO Worldwide in the District as director of its health policy group.
Category: Healthcare PR
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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