The American Board of Obstetrics and Gynecology is relying on outside PR support after the group said in the face of months of criticism this week that it lifted a ban on its members treating male patients.
Richard Sorian, a key Obama administration healthcare pro who recently tackled PR for Washington, D.C.'s health insurance exchange, has moved to FleishmanHillard to heads its health operation in the capital.
Filmmaker Michael Moore's New York Times op-ed critical of Obamacare appears to be little more than a publicity stunt, a way for the aging director to portray himself as a serious critic while keeping his name and face in front of the media.
Amy Schulman, SVP, general counsel and head of the $3.2 billion healthcare business at Pfizer, has suddenly agreed “by mutual agreement” to depart the company—a switch that is being billed as a firing by the pharmaceutical trade press.
Pfizer has ended the advertising portion of its “Get Old” campaign and switched to PR via Edelman although its building at 235 E. 42nd St. (between Second and Third Aves.) is decorated with large-size ads for the campaign.
The White House communications team has once again turned the chicken salad into chicken feathers, allowing the far right wing noise machine to take the communications high ground while they scramble around in reaction mode.
Chicago firm knocks off 11 others in a competitive pitch to guide PR and marketing for the Illinois Medical District Commission, a political subdivision of the Windy City encompassing $3.3B in healthcare-related economic activity.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.