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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Services & Social Media PR: Apr. '15
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Category: Healthcare PRReturn to Latest News
Thu., Feb. 27, 2014
Zogenix Slates Potent Painkiller for March Launch
By Greg Hazley
zohydroZogenix, the San Diego drug company preparing to market the potent painkiller Zohydro in March, relies on WCG for PR counsel.
Category: Healthcare PR
Wed., Feb. 12, 2014
Kekst, Edelman Advise $1.3B Cadence Deal
By Greg Hazley
ofirmevEdelman and Kekst and Company are advising Irish pharmaceutical maker Mallinckrodt's $1.3B acquisition of Cadence Pharmaceuticals.
Category: Healthcare PR
Fri., Feb. 7, 2014
WHO Slates PR Push on Antibiotic Resistance
By Greg Hazley
whoThe World Health Organization is in the midst of an agency search for a global campaign on antimicrobial resistance, the growing problem of infectious diseases adapting to modern antibiotics and similar drugs.
Category: Healthcare PR
Thu., Feb. 6, 2014
Edelman Helps CVS Drop Tobacco
By Greg Hazley

cvsEdelman is advising client CVS Caremark amid its Feb. 5 announcement that the pharmacy chain will stop selling tobacco products at its 7,600-plus stores in the U.S.

Category: Healthcare PR
Tue., Feb. 4, 2014
Zeno Prescribes Tylenol PR
By Greg Hazley
tylenolJohnson & Johnson's McNeil Consumer Healthcare unit has awarded consumer PR duties for some of its Tylenol product lines to Zeno Group, following an RFP process.
Category: Healthcare PR
Fri., Jan. 31, 2014
Margulies Advises Gynos on Male Patient PR
By Greg Hazley
abogThe American Board of Obstetrics and Gynecology is relying on outside PR support after the group said in the face of months of criticism this week that it lifted a ban on its members treating male patients.
Category: Healthcare PR
Thu., Jan. 23, 2014
Goldfarb Shifts to JPA
By Kevin McCauley
Jeff Goldfarb, senior strategist at Matthews Media Group, will join JPA Health Communications on Feb. 3 as VP.
Category: Healthcare PR
Fri., Jan. 17, 2014
FH Installs Key Obama Healthcare Pro in DC
By Greg Hazley
richard sorianRichard Sorian, a key Obama administration healthcare pro who recently tackled PR for Washington, D.C.'s health insurance exchange, has moved to FleishmanHillard to heads its health operation in the capital.
Category: Healthcare PR
Mon., Jan. 6, 2014
Foley: Moore's Obamacare Publicity Stunt
By Kevin Foley
Filmmaker Michael Moore's New York Times op-ed critical of Obamacare appears to be little more than a publicity stunt, a way for the aging director to portray himself as a serious critic while keeping his name and face in front of the media.
Category: Healthcare PR
Thu., Dec. 19, 2013
Outspoken Amy Schulman Ousted by Pfizer
By Jack O'Dwyer
schulmanAmy Schulman, SVP, general counsel and head of the $3.2 billion healthcare business at Pfizer, has suddenly agreed “by mutual agreement” to depart the company—a switch that is being billed as a firing by the pharmaceutical trade press.
Category: Healthcare PR
Tue., Dec. 17, 2013
Pfizer 'Get Old' Theme to PR, Ads Still on NY Bldg
By Jack O'Dwyer
get oldPfizer has ended the advertising portion of its “Get Old” campaign and switched to PR via Edelman although its building at 235 E. 42nd St. (between Second and Third Aves.) is decorated with large-size ads for the campaign.
Category: Healthcare PR
Wed., Dec. 4, 2013
Levy: Should A-Rod Get Paid More than Top Surgeons?
By Ronald N. Levy
ron levyIf shortstops, singers and Oprah Winfrey can make tens of millions of dollars each year, is $4 million or $5 million a year too much for doctors who can save your life and mine?
Category: Healthcare PR
Tue., Nov. 26, 2013
23andMe Mounts PR Defense
By Greg Hazley
23andmePersonal DNA testing kit marketer 23andMe is mounting a defense after the Food and Drug Administration on Nov. 22 ordered the company to stop selling its kits without marketing clearance.
Category: Healthcare PR
Fri., Nov. 22, 2013
Chamberlain's Wilson Takes Spectrum
By Kevin McCauley
spectrumEleven-year veteran of Chamberlain Healthcare and president for the last four will relocate to Washington to take the president slot at Spectrum Science Communications on Jan. 4.
Category: Healthcare PR
Thu., Nov. 14, 2013
NH Awards Obamacare PR Pact
By Greg Hazley
nhThe Granite State has awarded a $1.9M pact to promote the statewide offerings under the federal Affordable Care to Concord-based Louis Karno & Company, following an RFP process.
Category: Healthcare PR
Tue., Nov. 12, 2013
Cooney Waters Teams With Russo
By Kevin McCauley

Cooney/Waters has teamed with Russo Partners to form Clearpath Health Communications to provide holistic PR support to companies though the lifecycles of businesses and products.

Category: Healthcare PR
Fri., Oct. 25, 2013
RF Inks $2.5M Pact with Japanese Rx Giant
By Kevin McCauley
daiichiRuder Finn has signed a three-year contract with Japanese pharmaceutical giant Daiichi Sankyo with an annual budget set at $2.5M.
Category: Healthcare PR
Thu., Oct. 3, 2013
O'Dwyer Health Rankings Are No. 1 on Google
By Jack O'Dwyer
O'Dwyer's Healthcare & Medical PR MagazineThe ranking of 66 healthcare PR practices, a feature of the October O’Dwyer’s
magazine, comes out at the top when searches for “healthcare PR” are made via Google.
Category: Healthcare PR
Tue., Oct. 1, 2013
WCG Freshens Up Via London Digital Rx Deal
By Kevin McCauley
WCG has acquired Refreshed Wellbeing, a London-based digital healthcare shop with a pan-European client base.
Category: Healthcare PR
Thu., Sep. 26, 2013
Foley: Obamacare PR Flatlines
By Kevin Foley
foleyThe White House communications team has once again turned the chicken salad into chicken feathers, allowing the far right wing noise machine to take the communications high ground while they scramble around in reaction mode.
Category: Healthcare PR
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Top 10 PR firms for 2015:
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