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Category: Healthcare PRReturn to Latest News
Wed., Oct. 15, 2014
Improving Healthcare Literacy Among Consumers
By Michal Regunberg
O'Dwyer's Healthcare & Medical PR MagazineHealthcare already has a captive audience. The real challenge lies in figuring out how to talk to consumers in ways that keep them engaged and involved.
Category: Healthcare PR
Wed., Oct. 8, 2014
Healthcare and the Celebrity Spokesperson
By Gil Bashe
O'Dwyer's Healthcare & Medical PR MagazineExecuted thoughtfully and for the right campaign, a celebrity spokesperson can capture consumer attention and inspire action.
Category: Healthcare PR
Tue., Oct. 7, 2014
Inbound Marketing Brings Fresh Air to Healthcare
By John F. Kouten
O'Dwyer's Healthcare & Medical PR MagazineThe advent of inbound marketing is a logical extension of a rapidly evolving communications environment where consumers are increasingly demanding personalized content.
Category: Healthcare PR
Fri., Oct. 3, 2014
Promoting the Small Physician Practice
By Georgette Pascale
O'Dwyer's Oct. '14 Healthcare & Medical PR MagazineIn the surgical world, the term “barrier to entry” is used to denote the financial or temporal obstacles associated with implementing a new technology or technique. A new modality might offer faster, better, or safer treatment, but the first things any buyer will ask almost always include: “How much will it cost me?” and “How much time will I spend learning it?”
Category: Healthcare PR
Thu., Oct. 2, 2014
How Urgent Cares Changed the Health Conversation
By Erika Kauffman

O'Dwyer's Oct. '14 Healthcare & Medical PR MagazineChanges in the national healthcare landscape have led to a surge in urgent care centers. Communicators working in the health industry would be wise to pay attention to the messages being crafted in these spaces, as well as new challenges and opportunities that have arisen.

Category: Healthcare PR
Fri., Sep. 26, 2014
Bigger Cities Mean Bigger Healthcare PR Challenges
By Jeanine O'Kane

jeanine okaneThe dramatic growth in megacities of more than 10M people across the globe taxes local healthcare infrastructures and challenges PR people.

Category: Healthcare PR
Wed., Sep. 24, 2014
Virgo Takes Bite of Big Apple
By Kevin McCauley
Britain's Virgo Health, which was acquired by Golin in 2012, has launched a US healthcare communications in New York.
Category: Healthcare PR
Tue., Sep. 16, 2014
Finn Partners Grabs gabbegroup
By Greg Hazley
gabbeFinn Partners has acquired New York-based gabbegroup, a 34-year-old PR firm focused on the health and education markets.
Category: Healthcare PR
Thu., Sep. 4, 2014
Funderburk to APCO in DC
By Greg Hazley
funderburkElizabeth Funderburk, a top communications ands public affairs exec for the over-the-counter drug industry's Washington trade group, has moved to APCO Worldwide in the District as director of its health policy group.
Category: Healthcare PR
Tue., Aug. 26, 2014
FH Gets $25M Extension from Illinois Health Exchange
By Greg Hazley
illinoisFleishmanHillard, which withstood strict scrutiny from the Associated Press this year over its multimillion-dollar PR work with Illinois' health insurance exchange, has received a nine-month, $25.6M extension.
Category: Healthcare PR
Fri., Jul. 25, 2014
Bird: Why the Healthcare Industry Needs to Chart a Social Media Course
By Timothy Bird

timothy birdDespite years of experience that show social interactions play a key role in helping people better manage their health, there is understandably some hesitancy from the healthcare industry to chart its own course in social media.

Category: Healthcare PR
Wed., Jul. 16, 2014
Ex-Pfizer Pro Checks in at Porter Novelli
By Kevin McCauley
amy nayarPfizer alum Amy Nayar has joined Porter Novelli as senior VP/global health & wellness.
Category: Healthcare PR
Tue., Jun. 17, 2014
AP Probes FH-Illinois Obamacare Pact
By Greg Hazley
get covered illinoisThe Associated Press has put FleishmanHillard's multimillion-dollar Obamacare pact with Illinois under the microscope, questioning PR spending rates that it says were among the highest in the nation.
Category: Healthcare PR
Tue., Mar. 18, 2014
Chandler Chicco Chief to Retire in June
By Greg Hazley

bob chandlerBob Chandler, the Chandler Chicco Companies founder and CEO who leads parent inVentiv Health's communications operations, said he will retire in June.

Category: Healthcare PR
Mon., Mar. 17, 2014
O'Dwyer's Ranking of Healthcare PR Firms Published
By Greg Hazley
O'Dwyer's today published its annual ranking of healthcare PR firms. Edelman, W2O Group, Ruder Finn, APCO Worldwide and Cooney/Waters Group lead the 67 ranked firms.
Category: Healthcare PR
Thu., Feb. 27, 2014
Zogenix Slates Potent Painkiller for March Launch
By Greg Hazley
zohydroZogenix, the San Diego drug company preparing to market the potent painkiller Zohydro in March, relies on WCG for PR counsel.
Category: Healthcare PR
Wed., Feb. 12, 2014
Kekst, Edelman Advise $1.3B Cadence Deal
By Greg Hazley
ofirmevEdelman and Kekst and Company are advising Irish pharmaceutical maker Mallinckrodt's $1.3B acquisition of Cadence Pharmaceuticals.
Category: Healthcare PR
Fri., Feb. 7, 2014
WHO Slates PR Push on Antibiotic Resistance
By Greg Hazley
whoThe World Health Organization is in the midst of an agency search for a global campaign on antimicrobial resistance, the growing problem of infectious diseases adapting to modern antibiotics and similar drugs.
Category: Healthcare PR
Thu., Feb. 6, 2014
Edelman Helps CVS Drop Tobacco
By Greg Hazley

cvsEdelman is advising client CVS Caremark amid its Feb. 5 announcement that the pharmacy chain will stop selling tobacco products at its 7,600-plus stores in the U.S.

Category: Healthcare PR
Tue., Feb. 4, 2014
Zeno Prescribes Tylenol PR
By Greg Hazley
tylenolJohnson & Johnson's McNeil Consumer Healthcare unit has awarded consumer PR duties for some of its Tylenol product lines to Zeno Group, following an RFP process.
Category: Healthcare PR
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
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