Inside News of PR & Marketing Communications

Last Updated: Tue., Oct. 17, 2017 @ 6:10 pm

Category: Healthcare PRReturn to Latest News

Moving from Output to Outcomes in Healthcare PR

Thu, Jun. 8, 2017

By Tim Goddard

Tim Goddard Healthcare PR professionals are fighting to demonstrate ROI in a fierce battle for funding. In an industry where the stakes — improving health outcomes — are high, PR agencies must show the value of the conversations we shape. Doing so requires a shift in the way we deal with metrics.

Health Advocates Want Warnings on All Wireless Industry Ads

Wed, May 24, 2017

By Jack O'Dwyer

Federal Communications CommissionThe Federal Communications Commission is being asked to require that industry ads recommend use of cellphones only in speaker mode or with a headset and that texting replace holding a phone to the head. (5 reader comments)

MCS Promotes Harrison to Agency Pres.

Tue, May 9, 2017

By Editorial Staff

Eliot HarrisonMCS Healthcare PR has named long-time employee Eliot Harrison agency president, charging him with heading up long-range business plans for the 32-year-old agency.

FTC Pushes Disclosure; Health Advocates Want Same for FCC

Tue, May 9, 2017

By Jack O'Dwyer

Federal Trade CommissionThe Federal Trade Commission has rapped web marketers for alleged abuses by “influencers” and targeted companies that trick children into making purchases via the web. Wi-Fi health advocates want same disclosure policy at Federal Communications Commission. (3 reader comments)

Healthcare PR Thriving in Uncertain Times

Fri, May 5, 2017

By Steve Barnes

O'Dwyer's May 2017 PR Firm Rankings MagazineOur annual checkup on PR firms specializing in healthcare and medical communications reveals an industry that’s alive and kicking, where a digitized landscape characterized by evolving patient roles and a range of new client engagements has emerged amid major policy shifts in Washington. (1 reader comment)

Lippe Taylor Nabs Healthcare Vet from inVentiv

Thu, Apr. 27, 2017

By Editorial Staff

Jennifer O'NeillLippe Taylor’s growing healthcare team has a new practice leader, former managing director of inVentiv Health’s Chamberlain Healthcare, Jennifer O’Neill.

'60 Minutes' Reports Charge that Google Creates Cellphone Addicts

Thu, Apr. 27, 2017

By Jack O'Dwyer

Tristan Harris on 60 MinutesCellphone health advocates are buoyed by two items--“60 Minutes” interviewing an ex-Google employee who accuses it of trying to control the minds of cellphone users, and a court decision that allows in-store cellphone warnings.

LaVoieHealthScience Adds Health Vet to Team

Wed, Apr. 26, 2017

By Editorial Staff

Andrew MastrangeloAndrew Mastrangelo, most recently director of media relations and public information officer for Lahey Health, signs on with the health and life science industries PR shop as assistant VP, PR.

Rubenstein PR Reps Alkamind

Mon, Apr. 17, 2017

By Editorial Staff

AlkamindAlkamind, a line of products designed to counteract the inflammation-causing and energy-depleting effects of a diet high in acidic foods, has named Rubenstein PR agency of record.

R&J Grows Health Care Team

Wed, Apr. 12, 2017

By Editorial Staff

Rebecca SmithR&J Strategic Communications, named one of the “Best Places to Work in New Jersey” for five years by NJBIZ Magazine, has added Rebecca Smith to its health care team.

Gandler Joins Centron

Mon, Apr. 10, 2017

By Editorial Staff

Stacey GandlerHealthcare communications veteran Stacey Gandler has been named executive VP, managing director, PR for HealthSTAR Communications company Centron Public Relations.

New Yorkers Lobby for Single-Payer Health Act

Tue, Mar. 28, 2017

By Jack O'Dwyer

Campaign for New York HealthNew Yorkers will board buses to Albany Tuesday, April 4 to lobby for what would be the largest statewide universal single-payer healthcare system, billed as “like Medicare, but better.” (2 reader comments)

RxAdvance Appoints 5W AOR

Fri, Mar. 24, 2017

By Jon Gingerich

RxAdvance5W Public Relations has been named AOR for health-tech company RxAdvance. (1 reader comment)

Structure House Commits to FWV

Wed, Mar. 22, 2017

By Editorial Staff

Structure HouseFrench/West/Vaughan has been picked by residential weight loss center and retreat Structure House to boost its media presence.

WaPo Health Section Editor Joins Spectrum

Mon, Mar. 13, 2017

By Editorial Staff

Larry ThompsonLarry Thompson, who co-founded The Washington Post’s Health section, has been tapped as senior VP of media at Wash., D.C.’s Spectrum Science Communications.

'Glow Kids' (too much screen time) Is Topic in Westhampton

Thu, Mar. 2, 2017

By Jack O'Dwyer

Glow KidsNicholas Kardaras, author of Glow Kids, which says cellphones and computers are exercising the “fright/flight” part of youthful brains rather than the thinking part, will appear from noon to 2 p.m. Friday March 3 at the Westhampton Free Library.

NYC Group Campaigns vs. Radiators on Buildings

Tue, Feb. 28, 2017

By Jack O'Dwyer

Manhattan Neighbors for Safer TelecommunicationsA new group of radiation health advocates has been formed in New York to battle the profusion of radiating cell towers that sit atop many, if not most, buildings.

Scientists Warn of Wi-Fi, Other Radiation Dangers

Tue, Feb. 21, 2017

By Jack O'Dwyer

Scientists warn of WiFi dangersThree scientists have published a document that says science, governments and business have failed to adequately protect the public from the dangers of Wi-Fi and other electromagnetic sources. (1 reader comment)