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Last Updated: Thu., Mar. 28, 2024 @ 10:59 am

Category: Healthcare PRReturn to Latest News

Who Are You Trying to Influence?

Thu, Oct. 27, 2022

By Tom Jones

Tom JonesThe path to drug launch in today’s fragmented health ecosystem is complex, but the right communications approach can overcome barriers to success.

The 'Great Retirement': A Thought Leadership Opportunity

Wed, Oct. 26, 2022

By Kim Blake

Kim BlakeThe pandemic contributed to a record number of healthcare CEOs retiring in the past year. Here’s how new and emerging leaders can seize the opportunity and emerge as industry thought leaders.

Patients Are Our North Star

Tue, Oct. 18, 2022

By Fern Lazar

Fern LazarPatient-centered marketing is essential to organizational success. It’s also the right thing to do.

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Nuzzi Checks in at CVS Health

Thu, Oct. 13, 2022

By Kevin McCauley

Gary NuzziGary Nuzzi, who was senior VP and PA practice lead at Adfero, has joined CVS Health as VP-PA at the Woonsocket, RI-based pharmacy chain and health benefits provider.

Navigating Healthcare's Next Frontier

Wed, Oct. 5, 2022

By Dan Martin

Dan MartinMarketers’ opportunity for more personalized storytelling with the evolution of Web3 and the rise of the metaverse.

Where the CDC Went Wrong

Tue, Oct. 4, 2022

By Dr. David Lenihan

David LenihanSimple rules of crisis communications that the Centers for Disease Control and Prevention ignored, overlooked or didn’t understand.

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Weber Shandwick Hires Havas Health’s Massaia

Mon, Sep. 26, 2022

By Kevin McCauley

Louis MassaiaWeber Shandwick has hired Louis Massaia, executive VP/chief creative officer at Havas Health & You, as its first CCO for the North America healthcare group.

Haberman Notches Minnesota Push Vs. E-Cigs

Thu, Sep. 22, 2022

By Kevin McCauley

MinnesotaThe Minnesota Dept. of Health has selected Haberman for a grassroots campaign to create "youth ambassadors" to spread word about health risks connected to e-cigarrette use.