In the surgical world, the term “barrier to entry” is used to denote the financial or temporal obstacles associated with implementing a new technology or technique. A new modality might offer faster, better, or safer treatment, but the first things any buyer will ask almost always include: “How much will it cost me?” and “How much time will I spend learning it?”
Changes in the national healthcare landscape have led to a surge in urgent care centers. Communicators working in the health industry would be wise to pay attention to the messages being crafted in these spaces, as well as new challenges and opportunities that have arisen.
Elizabeth Funderburk, a top communications ands public affairs exec for the over-the-counter drug industry's Washington trade group, has moved to APCO Worldwide in the District as director of its health policy group.
FleishmanHillard, which withstood strict scrutiny from the Associated Press this year over its multimillion-dollar PR work with Illinois' health insurance exchange, has received a nine-month, $25.6M extension.
Despite years of experience that show social interactions play a key role in helping people better manage their health, there is understandably some hesitancy from the healthcare industry to chart its own course in social media.
The World Health Organization is in the midst of an agency search for a global campaign on antimicrobial resistance, the growing problem of infectious diseases adapting to modern antibiotics and similar drugs.
The American Board of Obstetrics and Gynecology is relying on outside PR support after the group said in the face of months of criticism this week that it lifted a ban on its members treating male patients.
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