By communicating clearly to stakeholders and providing actionable steps to overcome challenges, financial communications and investor relations pros can be instrumental in ensuring the success of an organization through difficult times.
Carey Phelps, an investor relations and corporate communications exec for Spectrum Brands and Beazer Homes, has moved to publicly traded building and contracting materials supplier BMC Stock Holdings in Atlanta to direct IR.
Many financial services companies are plagued by the notion that content and communications must be artless and bland. This often prevents financial institutions from developing better communication methods to reach and influence their target audience.
Millennials are more skeptical of financial services and institutions than older generations. Because of this, marketers and financial professionals face uphill battles in earning Millennials’ trust when it comes to handling and investing their money.
Entering the public markets may be a dream scenario for a growing company, particularly those in industries like fintech or cybersecurity. The reality is that working toward an IPO is an arduous process that requires careful consideration and communications planning.