Seventy-seven percent of investors said they have investigated an issue based on information gleamed from social media sources like StockTwits or LinkedIn, according to Brunswick's Global Investor Survey, although information obtained directly from companies remains king.
After years of tempered deal volume, M&A activity has returned to pre-recession levels. But this uptick doesn't just buoy bankers and lawyers -- it reveals a surge in activity for communications pros as well.
Avon Products used Brunswick Group to deal with fallout connected with the May 14 filing on the Securities and Exchange online database of a bogus $18.75 per-share takeover bid, which triggered a 20 percent spike in its shares.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.