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Cision State of Media 2015
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Category: Technology PRReturn to Latest News
Wed., Mar. 4, 2015
Blog: Social Media = Shameless Self-Promotion
By Kevin McCauley
 
Maura FitzGerald has developed one of the best definitions of social media, simply calling it "shameless self-promotion."
Category: Technology PR
Mon., Mar. 2, 2015
Piston Pumps Up Lewis PR
By Kevin McCauley
 
lewisLondon-based Lewis PR has acquired Piston, a San Diego digital shop with 50 staffers, to bolster its analytics/creative offers and build scale in US.
Category: Technology PR
Wed., Feb. 18, 2015
Tyler Moves to Cloud
By Kevin McCauley
 

Janet Tyler, who launched Michigan's Airfoil Group with Lisa Vallee-Smith in the late `90s, has moved to Red Level Networks, as COO in charge of operations and marketing communications.

Category: Technology PR
Wed., Feb. 11, 2015
Maron Tapped for Twist's Tech Push
By Kevin McCauley
 
john maronW2O Group's Twist Mktg. unit has hired Jon Maron, a more than 20-year PR veteran, as managing director to open a Seattle office and build out its technology practice.
Category: Technology PR
Wed., Feb. 11, 2015
F5 Plugs in Waggener Edstrom
By Greg Hazley
 
f5Application delivery networking company F5 Networks has plugged in Waggener Edstrom as communications AOR after a review.
Category: Technology PR
Wed., Feb. 4, 2015
IBM Taps Bergevin for Cyber-PR Work
By Kevin McCauley
 
paul-bergevinTech PR veteran Paul Bergevin has joined IBM in the new post of VP-cybersecurity communications.
Category: Technology PR
Tue., Feb. 3, 2015
Cohn & Wolfe Connects Tanner as Global Tech Czar
By Greg Hazley
 
julian tannerCohn & Wolfe has elevated the CEO of its AxiCom unit, Julian Tanner, to the new post of global technology leader across C&W. Updated
Category: Technology PR
Mon., Feb. 2, 2015
Xchanging Expands Finn Partnership
By Kevin McCauley
 

xchangingLondon-based Xchanging Technologies has handled lead agency duties to Peter Finn's Finn Partners following a competitive pitch.

Category: Technology PR
Tue., Jan. 27, 2015
Schwager Slides into Edelman GM Post
By Kevin McCauley
 
kelly schwagerKelly Schwager has joined Edelman as general manager of its Silicon Valley outpost, succeeding Maria Amundson, who was bumped up to global tech chair in September.
Category: Technology PR
Thu., Jan. 8, 2015
MWW Connects with Sharkey to Lead East Coast Tech
By Greg Hazley
 
kristen sharkeyExecutive VP and teach practice lead at Makovsky moves to MWW in New York as a senior VP to lead its East Coast tech operation.
Category: Technology PR
Wed., Dec. 31, 2014
Internet Group Nets Wood
By Kevin McCauley
 
James Wood has joined The Internet Society as senior director/ strategic communications & media relations, a new post.
Category: Technology PR
Thu., Dec. 18, 2014
USA Today Tech Editor to Access
By Greg Hazley
 
nancy blairNancy Blair, technology editor for USA Today, is moving to tech firm Access Communications as VP of content in San Francisco.
Category: Technology PR
Tue., Dec. 2, 2014
Want To Tell Stories? Offer a Strategic Narrative
By Guy Murrel
 
Guy MurrelThe challenge with traditional positioning and messaging approaches for tech companies is simple: it’s often too inward and self-centered.
Category: Technology PR
Wed., Nov. 26, 2014
Getting Cleantech Through its Awkward Teen Years
By Matt Stewart
 
Matt StewartNot so long ago, cleantech was mired in a troubled childhood.  Efficiency bored consumers into a coma, solar was expensive, biofuels were always years away from production, electric cars caught fire.
Category: Technology PR
Thu., Nov. 20, 2014
Tech's Corporate Social Responsibility Opportunity
By Peter Prodromou
 
Peter ProdromouTechnology companies have long focused on the next great innovation, offering greater access at faster speeds, with more relevance and glint. However, the tech industry is missing an opportunity to innovate in another arena: being the first practitioners of real corporate social responsibility.
Category: Technology PR
Wed., Nov. 19, 2014
Think Consumer When Marketing B2B Technology
By Gene Carozza
 
Gene CarozzaIt’s a great time to be in technology PR, and sure, these new tactics, tools and technologies are valuable, but when it comes to  99% of the tech world — the B2Bs  — who face small budgets, limited resources and a dogfight to gain visibility in a crowded space, the basics appear to remain the same. Or do they?
Category: Technology PR
Mon., Nov. 10, 2014
Transforming Established Brands in the Digital Age
By Sabrina Horn
 
Sabrina HornWhile creating a brand from scratch has its own set of difficulties, transforming a vintage brand is more complicated and requires a delicate touch and an understanding of how to carefully navigate a company’s complexities and culture.
Category: Technology PR
Tue., Nov. 4, 2014
Airfoil Co-CEO Tyler Exits After 14 Years
By Greg Hazley
 
airfoilJanet Tyler, co-CEO and co-founder of Detroit-area tech firm Airfoil, has resigned after a 14-year career.
Category: Technology PR
Tue., Nov. 4, 2014
Burkhart: How PR Can Lead the Charge for Organic Search
By Steve Burkhart
 
steve burkhartPR firms need to hire and train organic search experts, preferably with a PR background, who know how to deliver on the three core components listed below.
Category: Technology PR
Wed., Oct. 29, 2014
London's Liberty Targets SF
By Kevin McCauley
 
scott beaverUK's Liberty Communications has named Scott Beaver to lead the new San Francisco outpost of the digital communications/integrated technology shop.
Category: Technology PR
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
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