Articles by experts in these areas plus profiles of PR firms.
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360° Virtual Reality Video is the latest trend peaking interest amongst consumers, brands and media organizations. Here’s why it’s important that PR agencies incorporate VR into their communications plans for 2017.
In 2014, I provided O’Dwyer’s readers with insights into the transformation within tech PR from storytelling to storyshowing. Two years later, we’re seeing another shift — Storyshowing 2.0 — in which social networks are providing new tools for brands to share their stories.
As AOR, Havas PR is getting the word out on the Barnacle, a device meant to be a modern alternative to towing or booting a vehicle parked illegally.
With an increasing number of tasks now being automated, it deserves to be said that there’s still no substitute for a human touch. Here’s how PR can ensure that it strikes that perfect balance between automation and amiability.