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Category: Technology PRReturn to Latest News
Thu., Dec. 8, 2016
InkHouse Taps Harrison to Lead Tech Practice
By Editorial Staff
 
Ed HarrisonVeteran Ed Harrison has been picked by the B2B technology PR firm to head business development for its east coast office.
Category: Technology PR
Fri., Dec. 2, 2016
Brand-News-Team is Certified Drone Operator
By Editorial Staff
 
Roger Rosenbaum operates an aerial droneThe Upstate New York-based PR firm has been certified by the FAA to fly an aerial drone to capture video and stills for clients.
Category: Technology PR
Tue., Nov. 29, 2016
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
 
Rory Schaff In 2014, I provided O’Dwyer’s readers with insights into the transformation within tech PR from storytelling to storyshowing. Two years later, we’re seeing another shift — Storyshowing 2.0 — in which social networks are providing new tools for brands to share their stories.
Category: Technology PR
Mon., Nov. 28, 2016
'Cyber Security Seal' Warns Hackers to Stay Away
By Editorial Staff
 
CyberSecuritySealTransMedia Group is set to launch CyberSecuritySeal™, a registered mark to be placed on websites to ward off hackers and assure customers their interactions will be protected.
Category: Technology PR
Fri., Nov. 25, 2016
Content Marketing and Tech PR at a Crossroads
By Dan Garza
 
Dan GarzaTech company execs have delegated PR pros to put out the press releases while marketing and sales writes the marketing content, creating a lot of unnecessary friction.
Category: Technology PR
Wed., Nov. 23, 2016
PRís New Infrastructure
By Sean O'Brien
 

Sean O'BrienAdvances in artificial intelligence offer better insights that have transformed how communicators can deliver integrated services and interact with audiences.

Category: Technology PR
Tue., Nov. 22, 2016
Avoiding a Tech Communications Crisis
By Gene Carozza
 
Gene Carozza When it comes to the high-technology market, the possibility of something going wrong within your company is less a matter of “if” than “when.”
Category: Technology PR
Fri., Nov. 18, 2016
Barnacle Parking Enforcement Latches Onto Havas PR
By Editorial Staff
 
Barnacle attached to a windshieldAs AOR, Havas PR is getting the word out on the Barnacle, a device meant to be a modern alternative to towing or booting a vehicle parked illegally.
Category: Technology PR
Fri., Nov. 18, 2016
PR Challenges for Foreign Tech Companies
By Matthew Pugh
 

Matthew Pugh Technology companies based overseas often have a difficult time gaining traction among media and influencers in the U.S. Here’s how a consistent communications program can change all that.

Category: Technology PR
Thu., Nov. 17, 2016
Cutler Signs Tech Trio
By Editorial Staff
 
Cutler PRCutler PR, with offices in NYC and Tel Aviv, has been named AOR for Zive, Glassbox and Wise Data Media.
Category: Technology PR
Wed., Nov. 16, 2016
The Internet of Influence: IoT, AI and Humanity
By Julie Karbo
 
Julie KarboWith an increasing number of tasks now being automated, it deserves to be said that there’s still no substitute for a human touch. Here’s how PR can ensure that it strikes that perfect balance between automation and amiability.
Category: Technology PR
Tue., Nov. 15, 2016
Suddenly You're a Tech Company. Now What?
By Dennis Brown
 
Dennis Brown Several lessons industrial brands can learn from the technology sector.
Category: Technology PR
Wed., Nov. 9, 2016
Audience-Based Analytics Will Disrupt Tech PR
By Rob Cronin
 
Rob Cronin Seth Duncan
After working with disruptive technologies and the companies that create them we finally decided to follow suit and join the disruption.
Category: Technology PR
Wed., Nov. 9, 2016
Are We Stuck in the Third Age of Mobile?
By RJ Bardsley
 

RJ Bardsley We’re witnessing a crucial juncture in the evolution of mobile that’s forcing the industry to question what function and future role these devices will play in our increasingly connected lives.

Category: Technology PR
Tue., Nov. 8, 2016
Bridging the Silicon Valley/Wall Street Gap
By Bo Park
 
Bo ParkFor all their differences, Silicon Valley’s technology industry and New York’s financial sector need each other.
Category: Technology PR
Fri., Nov. 4, 2016
Treasure Data Taps Resound as AOR
By Jon Gingerich
 
Treasure Data Resound Marketing has been named agency of record for Silicon Valley-based cloud data management platform Treasure Data.
Category: Technology PR
Wed., Oct. 26, 2016
PAN Looks to Frost to Drive Digital
By Editorial Staff
 
Michele FrostAs VP of Digital, Michele Frost will lead efforts to integrate digital offerings for PAN’s tech, healthcare and consumer clients.
Category: Technology PR
Mon., Oct. 24, 2016
Consumers, CMOs Cautiously Embrace AI
By Jon Gingerich
 
Weber Shandwick study on artificial intelligenceMarketing professionals and consumers around the world appear to exhibit trepidation regarding the effects artificial intelligence may have on society and business, though all seem willing to embrace the technology nonetheless.
Category: Technology PR
Fri., Oct. 14, 2016
Gerantabee Heads Digital at Lippe Taylor
By Editorial Staff
 
Fred GerantabeeThe former Grey Advertising digital leader will help the firm drive its new "Public Relevance" service model.
Category: Technology PR
Thu., Oct. 13, 2016
Major & Trade Media Are Best for Tech PR Says Survey
By Jack O'Dwyer
 

Curtis SparrerTech companies that want to drive prospects to their websites are finding the best results come from hits in general circulation and trade media, says research by Bospar, San Francisco tech PR firm.

Category: Technology PR
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Commentary &
Prof. Development:
Thu., Dec. 8
Wells Fargo, Trump Give 'PR' a Pummeling
By Tom Madden
Tom Madden

Thu., Dec. 8
2017: The Year Independently Owned Agencies Will Thrive
By Ronn TorossianRonn Torossian

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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