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Category: Technology PRReturn to Latest News
Fri., May 20, 2016
Leclanché Lands Feintuch as AOR
By Jon Gingerich
 
LeclancheSwiss battery maker Leclanché has named Feintuch Communications its North American PR agency of record.
Category: Technology PR
Wed., May 18, 2016
Tech PR Agencies Disrupt Traditional Growth Model
By Adrienne Jordan
 
Peter ProdromouThe top 10 firms ranked by O’Dwyer’s that specialize in technology brought in more than $240 million in net fees in 2015, charting historic growth amid market volatility and seemingly constant evolution within the industry.
Category: Technology PR
Tue., May 17, 2016
Former NSA Deputy Director Shares Strategies for Cybersecurity Challenges
By Hal Bienstock
 
Hal BienstockThere are two kinds of companies: those that have been hacked and those that have been hacked but don’t know it yet.
Category: Technology PR
Fri., May 6, 2016
Storytizing: A Communications Game Changer
By Bob Pearson
 
Bob PearsonAll models evolve. Often the change is imperceptible, but in today’s world, the three primal drivers of evolution — technology, science and culture — are shaping how we reach our customers faster than ever before.
Category: Technology PR
Wed., May 4, 2016
Affect Announces Boston Outpost
By Jon Gingerich
 
AffectAffect has expanded, with the opening of a new office in downtown Boston.
Category: Technology PR
Thu., Apr. 14, 2016
Grayling Plugs in Blackberry’s Emery to Lead Tech
By Editorial Staff
 
adam emeryAdam Emery, VP of corporate communications for Blackberry, has moved to Grayling as head of its US technology practice.
Category: Technology PR
Wed., Apr. 6, 2016
PR Lessons From the First Tech Bubble Burst
By Michael Fineman
 
Michael FinemanParallels exist between today’s tech boom craze, characterized by a saturation of up-and-coming startups, with the ill-fated “dot-com” era of the late ’90s.
Category: Technology PR
Tue., Mar. 29, 2016
W20's Brito to Lewis
By Editorial Staff
 
michael britoMichael Brito, who led social marketing for W20 Group, has moved to Lewis as senior VP of digital marketing to head its Lewis Pulse operation in San Francisco.
Category: Technology PR
Mon., Mar. 28, 2016
What B2B Companies Should Look for in a PR Agency Partner
By Vanessa Horwell
 
Vanessa HorwellPR can drive untold value to B2B companies, but it’s up to the industry’s stakeholders to earn that value through tactical campaigns, smart networking and hard work.
Category: Technology PR
Wed., Mar. 16, 2016
Amadeus Selects Speyside
By Jon Gingerich
 
AmadeusSpeyside Corporate Relations has been hired by travel industry IT provider Amadeus to support the company in five markets across the Latin America region.
Category: Technology PR
Tue., Mar. 15, 2016
Weber Collaborates with Columbia’s Data Science Institute
By Jon Gingerich
 
Columbia Data Science InstituteWeber Shandwick has joined the Affiliates Program at Columbia University’s Data Science Institute to collaborate on data-related social issues.
Category: Technology PR
Thu., Mar. 10, 2016
Podesta Ramps Up PR
By Editorial Staff
 
Hastie AfhkamiHastie Afkhami, senior VP for Social@Ogilvy, has joined Podesta Group PR as senior VP and director of digtial as the Washington-based firm ramps up its digital and PR operations.
Category: Technology PR
Thu., Feb. 25, 2016
Swordfish Secures BTB Security
By Jon Gingerich
 
BTB SecuritySwordfish Communications has been named agency of record for cyber security firm BTB Security, LLC.
Category: Technology PR
Thu., Feb. 18, 2016
Tech Vet Launches New Shop
By Jon Gingerich
 
scott friedmanPR veteran Scott Friedman has launched a New York-based technology shop, The Lede Agency.
Category: Technology PR
Thu., Feb. 18, 2016
Wreckage of Google Wi-Fi Balloon Found in Sri Lanka
By Jack O'Dwyer
 

Wi-Fi high-altitude balloonWorkers at a Sri Lanka tea plantation on Feb. 17 found wreckage of a Google “Project Loon” Wi-Fi high-altitude balloon. It was the maiden flight of the controversial project that would bring Wi-Fi to remote areas.

Category: Technology PR
Wed., Feb. 17, 2016
BPMPR Bolsters Phantom Glass
By Jon Gingerich
 
Beautiful PlanningBeautiful Planning Marketing & PR has been named agency of record for screen protection company Phantom Glass.
Category: Technology PR
Thu., Jan. 28, 2016
McGrath/Power Fires Up PR for Medicinal Cannabis Company
By Jon Gingerich
 
McGrath PowerMcGrath/Power Public Relations and Communications has become AOR for Constance Therapeutics, a manufacturer of medicinal cannabis oil.
Category: Technology PR
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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