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Category: Technology PRReturn to Latest News
Tue., Dec. 2, 2014
Want To Tell Stories? Offer a Strategic Narrative
By Guy Murrel
 
Guy MurrelThe challenge with traditional positioning and messaging approaches for tech companies is simple: it’s often too inward and self-centered.
Category: Technology PR
Wed., Nov. 26, 2014
Getting Cleantech Through its Awkward Teen Years
By Matt Stewart
 
Matt StewartNot so long ago, cleantech was mired in a troubled childhood.  Efficiency bored consumers into a coma, solar was expensive, biofuels were always years away from production, electric cars caught fire.
Category: Technology PR
Thu., Nov. 20, 2014
Tech's Corporate Social Responsibility Opportunity
By Peter Prodromou
 
Peter ProdromouTechnology companies have long focused on the next great innovation, offering greater access at faster speeds, with more relevance and glint. However, the tech industry is missing an opportunity to innovate in another arena: being the first practitioners of real corporate social responsibility.
Category: Technology PR
Wed., Nov. 19, 2014
Think Consumer When Marketing B2B Technology
By Gene Carozza
 
Gene CarozzaIt’s a great time to be in technology PR, and sure, these new tactics, tools and technologies are valuable, but when it comes to  99% of the tech world — the B2Bs  — who face small budgets, limited resources and a dogfight to gain visibility in a crowded space, the basics appear to remain the same. Or do they?
Category: Technology PR
Mon., Nov. 10, 2014
Transforming Established Brands in the Digital Age
By Sabrina Horn
 
Sabrina HornWhile creating a brand from scratch has its own set of difficulties, transforming a vintage brand is more complicated and requires a delicate touch and an understanding of how to carefully navigate a company’s complexities and culture.
Category: Technology PR
Tue., Nov. 4, 2014
Airfoil Co-CEO Tyler Exits After 14 Years
By Greg Hazley
 
airfoilJanet Tyler, co-CEO and co-founder of Detroit-area tech firm Airfoil, has resigned after a 14-year career.
Category: Technology PR
Tue., Nov. 4, 2014
Burkhart: How PR Can Lead the Charge for Organic Search
By Steve Burkhart
 
steve burkhartPR firms need to hire and train organic search experts, preferably with a PR background, who know how to deliver on the three core components listed below.
Category: Technology PR
Wed., Oct. 29, 2014
London's Liberty Targets SF
By Kevin McCauley
 
scott beaverUK's Liberty Communications has named Scott Beaver to lead the new San Francisco outpost of the digital communications/integrated technology shop.
Category: Technology PR
Tue., Oct. 28, 2014
Tech PR Guru Joins Ruder Finn
By Kevin McCauley
 
robin kimRobin Kim will join Ruder Finn as executive VP/managing director of global technology & innovation Nov 10 in San Francisco.
Category: Technology PR
Wed., Oct. 15, 2014
Racepoint Looks West with Fonkalsrud
By Greg Hazley
 
dan fonkalsrudDavid Fonkalsrud, co-founder and partner at tech shop K/F Communications, has landed at Racepoint Global as EVP and West Coast lead based in San Francisco.
Category: Technology PR
Fri., Oct. 10, 2014
Edelman's Mays to Burson in Key Digital Role
By Greg Hazley
 
brad maysBrad Mays, general manager for Edelman Digital's 75-staffer Chicago unit, has moved to Burson-Marsteller to oversee integration of digital and analytics into the firm's operations.
Category: Technology PR
Thu., Oct. 9, 2014
Finn Partners Acquires UK Tech Firm
By Greg Hazley
 
finn partnersFinn Partners has acquired London-based Johnson King with plans to integrate the European tech PR firm over the next year.
Category: Technology PR
Wed., Oct. 8, 2014
Allison Makes Silicon Valley Move
By Greg Hazley
 
nvcAllison+Partners has acquired the staff of San Mateo-based New Venture Communications to bolster its Silicon Valley presence.
Category: Technology PR
Thu., Sep. 25, 2014
Text, APCO Support Blackberry 'Passport' Launch
By Greg Hazley
 
blackberryText 100 and APCO Worldwide handled the global launch of Blackberry's Passport smartphone this week, a bid to recapture the enterprise mobile phone business it has lost over the past decade.  
Category: Technology PR
Wed., Sep. 24, 2014
Google Bows to PR Pressure, Quits ALEC
By Greg Hazley
 
google, ALECUnder pressure from environmental groups and tech activists, Google said it will sever ties with the conservative lobbying group ALEC because it is "literally lying" about climate change.
Category: Technology PR
Thu., Sep. 4, 2014
Text's US Chief Opts for B-M
By Kevin McCauley
 

rowan beneckeRowan Benecke, executive VP-North America region at Text100, will join Burson-Marsteller Oct. 6 as chair of its global technology practice.

Category: Technology PR
Mon., Aug. 25, 2014
Tech Titan Takes H+K PR Post
By Kevin McCauley
 
jodi baumannJodi Baumann, who was most recently senior director of global communications at NetApp, will join Hill+Knowlton Strategies Sept. 15 as executive VP.
Category: Technology PR
Tue., Aug. 12, 2014
Weber Hauls in Big Tech Fish
By Kevin McCauley
 
penati, noonanWeber Shandwick has named Luca Penati, tech veteran of Ogilvy and Edelman, general manager of San Francisco/Silicon Valley and western lead of the Mediaco content unit.
Category: Technology PR
Wed., Jul. 16, 2014
Cisco's Platon Goes to Gutenberg
By Kevin McCauley
 
jeff platonJeff Platón, who was a top marketing executive at Cisco Systems, has joined Gutenberg Communications to drive its growth in Silicon Valley.
Category: Technology PR
Mon., Jul. 7, 2014
Synechron Searches for PR
By Kevin McCauley
 
SynechronSynechron, New York-based information technology provider, is looking for a PR firm to expand and promote its brand across the US and other operating regions.
Category: Technology PR
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
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