The Inside News of PR & Marketing Communications

Last Updated: Fri., May 25, 2018 @ 5:02 pm

Category: Technology PRReturn to Latest News

Thought Leadership: Going Beyond the Buzzword

Wed, Nov. 8, 2017

By Scott Davila and Christian Munson

Scott Davila and Christian MunsonBusinesses spend enormous sums of time and money developing “thought leadership” content. But truly getting into the ring of ideas is a practice that demands a great deal of courage.

When Hackers Target Public Relations Firms

Tue, Nov. 7, 2017

By Frank Tortorici

Frank TortoriciCorporate communications companies and their counselors are ideal targets for cybersecurity breaches. Here are several steps firms can take to safeguard information and prevent further crisis to their clients.

Chasing Press Mentions is PR with Blinders

Mon, Nov. 6, 2017

By Dan Garza

Dan GarzaEarned media opportunities are a far more effective and strategic means of gaining coverage and opening editorial doors than merely chasing press mentions in business or trade publications. (2 reader comments)

Brodeur Probes 'Final Frontier'

Wed, Sep. 27, 2017

By Steve Barnes

Earth from spaceOmnicom’s Brodeur Partners has established a space group to help clients exploit the potential offered by space travel, asteroid mining and exploration.

Lorenz to Spark Lewis' PR Push

Tue, Sep. 26, 2017

By Kevin McCauley

Yvette LorenzYvette Lorenz, who has more than 20 years of experience in consumer and technology PR expertise, has joined LEWIS as senior VP.

Informa Installs Diffusion as AOR

Wed, Jul. 12, 2017

By Jon Gingerich

Informa Diffusion has been named U.S. agency of record for London-based business intelligence and academic publishing group Informa.

Embraer Hires H+K

Wed, Jun. 28, 2017

By Jon Gingerich

Embraer Hill+Knowlton Strategies has been named global agency of record for Brazilian aircraft maker Embraer.

McGrath/Power Backs Blackfire

Wed, Jun. 21, 2017

By Jon Gingerich

Blackfire ResearchMcGrath/Power Public Relations and Communications has been named agency of record for home entertainment company Blackfire Research.

Karbo Connects with SPMJ Comunicação

Tue, Jun. 13, 2017

By Jon Gingerich

Karbo Connects SPMJ ComunicaçãoKarbo Communications has forged a partnership with Brazilian tech specialists SPMJ Comunicação, expanding the agency’s footprint into Latin America.

IoTium Inks McGrath/Power AOR

Mon, Jun. 5, 2017

By Jon Gingerich

IoTium McGrath/Power has been named agency of record for industrial Internet of things company IoTium.

Tosy Taps Text100 as US AOR

Wed, May 31, 2017

By Jon Gingerich

Tosy toy robotText100 has been named U.S. agency of record for Vietnam-based toy and robotics manufacturer Tosy.

FWV Reps eCommerce Fraud Co. Chargebacks911

Wed, May 24, 2017

By Editorial Staff

Chargebacks911Chargebacks911, which protects eCommerce businesses against fraudulent credit card payment chargebacks, selects FWV as PR agency of record.

CompTIA & Walker Sands Bridge IT Gender Gap

Tue, May 23, 2017

By John O'Dwyer

Rosie AvatarNational #MakeTechHerStory campaign empowered young girls to pursue an interest in technology by illustrating stories of successful women through an e-book, social campaign and interactive avatar generator.

Hotwire Inks 3Doodler as AOR

Wed, May 17, 2017

By Jon Gingerich

3DoodlerHotwire has been named U.S. and U.K. agency of record for 3D printing pen brand 3Doodler.

Technology PR: A Tale of Two Coasts

Wed, May 17, 2017

By Jennifer Malleo and Nikki Festa O’Brien

Nikki Festa O’Brien & Jennifer Malleo A bicoastal look at the technology industry and how the integrated marketing and PR landscape compares in each region. (1 reader comment)

Racepoint Taps Jackson to Head Shenzhen Office

Wed, May 10, 2017

By Editorial Staff

Mark JacksonMark Jackson, former Ogilvy & Mather regional technology PR practice lead, has been named deputy managing director of Asia and will oversee Racepoint’s newly opened office in Shenzhen, China.


Fri, May 5, 2017

By Jon Gingerich

ZiMAD Game developer ZiMAD has retained London-based communications shop TVC Group for PR and marketing support.

Idea Hall Taps Into VR

Thu, May 4, 2017

By Editorial Staff

Idea HallOrange County’s Idea Hall is using virtual reality for client Visit Anaheim to give viewers from anywhere in the world a feel of what it’s like to visit the Southern California destination. (1 reader comment)

March Targets Startups with Zoom

Fri, Apr. 28, 2017

By Editorial Staff

March Communications - ZoomMarch Communications is debuting Zoom, a new “outcomes-oriented” PR offer targeting tech and consumer tech startups.

PR Can Promote Drones’ High Marks in Rescue Operations

Mon, Apr. 24, 2017

By Ronn Torossian

Ronn Torossian

Drones, which have evolved from weapons of war to a hobbyist favorite, to tools used in search and rescue missions by law enforcement, should be the subject of a public relations campaign that can educate people on the benefits of this technology.