Technology companies have long focused on the next great innovation, offering greater access at faster speeds, with more relevance and glint. However, the tech industry is missing an opportunity to innovate in another arena: being the first practitioners of real corporate social responsibility.
It’s a great time to be in technology PR, and sure, these new tactics, tools and technologies are valuable, but when it comes to 99% of the tech world — the B2Bs — who face small budgets, limited resources and a dogfight to gain visibility in a crowded space, the basics appear to remain the same. Or do they?
While creating a brand from scratch has its own set of difficulties, transforming a vintage brand is more complicated and requires a delicate touch and an understanding of how to carefully navigate a company’s complexities and culture.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.