Influencer outreach has evolved from just competing to earn an article — or even a quote — in a story. The perimeters of influence have widened, and the influencer’s role has evolved. Now and henceforth, influencers are all around us.
A new study shows that the B2B buyer journey is only growing in complexity, underscoring why it’s critical for communicators to understand how B2B prospects make purchase decisions, and to stay in front of buyers over the course of the sales cycle.
Next year will see the U.S. Presidential election take targeted campaigning to a new level. New technology and in-depth knowledge of target voters will combine to deliver voters with what feels like personalized campaign messages.
The markets this year have exhibited a drop-off in tech IPO activity. While some companies are choosing to stay private for now, it isn’t a trend that will continue forever, so it’s imperative that companies share their stories with the business and financial media, should they decide to pursue an IPO in the future.
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