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Category: Technology PRReturn to Latest News
Fri., May 8, 2015
'Wearable' Pioneer Fitbit Eyes $100M IPO
By Greg Hazley
fitbitFitbit, the fitness tracking device maker that filed for a $100M initial public offering on May 7, relies on Olson for PR support.
Category: Technology PR
Tue., May 5, 2015
Burson Leads Team Oracle
By Kevin McCauley
oracleOracle has selected Burson-Marsteller to lead a WPP team to position the software/hardware giant as a leader in cloud computing.
Category: Technology PR
Thu., Apr. 23, 2015
Apple PR Vet Kerris Resigns
By Kevin McCauley
natalie kerrisNatalie Kerris, a 25-year Silicon Valley PR pro, has stepped down as senior director for worldwide communications at Apple.
Category: Technology PR
Fri., Apr. 10, 2015
IBM Vet Joins H+K
By Kevin McCauley
mike azziMike Azzi, a 16-year veteran of IBM, has joined Hill+Knowlton Strategies to head its New York tech group.
Category: Technology PR
Tue., Mar. 31, 2015
PR Firms Need to Work on Mobile-Friendliness
By John ODwyer

Google mobile-friendly websitesOnly 55 of 96 websites belonging to the PR firms in O’Dwyer’s 2015 rankings meet Google’s mobile-friendly criteria, according to a study by Didit Communications.

Category: Technology PR
Wed., Mar. 4, 2015
Blog: Social Media = Shameless Self-Promotion
By Kevin McCauley
Maura FitzGerald has developed one of the best definitions of social media, simply calling it "shameless self-promotion."
Category: Technology PR
Mon., Mar. 2, 2015
Piston Pumps Up Lewis PR
By Kevin McCauley
lewisLondon-based Lewis PR has acquired Piston, a San Diego digital shop with 50 staffers, to bolster its analytics/creative offers and build scale in US.
Category: Technology PR
Wed., Feb. 18, 2015
Tyler Moves to Cloud
By Kevin McCauley

Janet Tyler, who launched Michigan's Airfoil Group with Lisa Vallee-Smith in the late `90s, has moved to Red Level Networks, as COO in charge of operations and marketing communications.

Category: Technology PR
Wed., Feb. 11, 2015
Maron Tapped for Twist's Tech Push
By Kevin McCauley
john maronW2O Group's Twist Mktg. unit has hired Jon Maron, a more than 20-year PR veteran, as managing director to open a Seattle office and build out its technology practice.
Category: Technology PR
Wed., Feb. 11, 2015
F5 Plugs in Waggener Edstrom
By Greg Hazley
f5Application delivery networking company F5 Networks has plugged in Waggener Edstrom as communications AOR after a review.
Category: Technology PR
Wed., Feb. 4, 2015
IBM Taps Bergevin for Cyber-PR Work
By Kevin McCauley
paul-bergevinTech PR veteran Paul Bergevin has joined IBM in the new post of VP-cybersecurity communications.
Category: Technology PR
Tue., Feb. 3, 2015
Cohn & Wolfe Connects Tanner as Global Tech Czar
By Greg Hazley
julian tannerCohn & Wolfe has elevated the CEO of its AxiCom unit, Julian Tanner, to the new post of global technology leader across C&W. Updated
Category: Technology PR
Mon., Feb. 2, 2015
Xchanging Expands Finn Partnership
By Kevin McCauley

xchangingLondon-based Xchanging Technologies has handled lead agency duties to Peter Finn's Finn Partners following a competitive pitch.

Category: Technology PR
Tue., Jan. 27, 2015
Schwager Slides into Edelman GM Post
By Kevin McCauley
kelly schwagerKelly Schwager has joined Edelman as general manager of its Silicon Valley outpost, succeeding Maria Amundson, who was bumped up to global tech chair in September.
Category: Technology PR
Thu., Jan. 8, 2015
MWW Connects with Sharkey to Lead East Coast Tech
By Greg Hazley
kristen sharkeyExecutive VP and teach practice lead at Makovsky moves to MWW in New York as a senior VP to lead its East Coast tech operation.
Category: Technology PR
Wed., Dec. 31, 2014
Internet Group Nets Wood
By Kevin McCauley
James Wood has joined The Internet Society as senior director/ strategic communications & media relations, a new post.
Category: Technology PR
Thu., Dec. 18, 2014
USA Today Tech Editor to Access
By Greg Hazley
nancy blairNancy Blair, technology editor for USA Today, is moving to tech firm Access Communications as VP of content in San Francisco.
Category: Technology PR
Tue., Dec. 2, 2014
Want To Tell Stories? Offer a Strategic Narrative
By Guy Murrel
Guy MurrelThe challenge with traditional positioning and messaging approaches for tech companies is simple: it’s often too inward and self-centered.
Category: Technology PR
Wed., Nov. 26, 2014
Getting Cleantech Through its Awkward Teen Years
By Matt Stewart
Matt StewartNot so long ago, cleantech was mired in a troubled childhood.  Efficiency bored consumers into a coma, solar was expensive, biofuels were always years away from production, electric cars caught fire.
Category: Technology PR
Thu., Nov. 20, 2014
Tech's Corporate Social Responsibility Opportunity
By Peter Prodromou
Peter ProdromouTechnology companies have long focused on the next great innovation, offering greater access at faster speeds, with more relevance and glint. However, the tech industry is missing an opportunity to innovate in another arena: being the first practitioners of real corporate social responsibility.
Category: Technology PR
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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