Inside News of PR & Marketing Communications

Last Updated: Fri., Oct. 20, 2017 @ 5:59 pm

Category: Technology PRReturn to Latest News

Storyshowing 2.0: Catering to Instantaneous Need

Tue, Nov. 29, 2016

By Rory Schaff

Rory Schaff In 2014, I provided O’Dwyer’s readers with insights into the transformation within tech PR from storytelling to storyshowing. Two years later, we’re seeing another shift — Storyshowing 2.0 — in which social networks are providing new tools for brands to share their stories.

'Cyber Security Seal' Warns Hackers to Stay Away

Mon, Nov. 28, 2016

By Editorial Staff

CyberSecuritySealTransMedia Group is set to launch CyberSecuritySeal™, a registered mark to be placed on websites to ward off hackers and assure customers their interactions will be protected.

Content Marketing and Tech PR at a Crossroads

Fri, Nov. 25, 2016

By Dan Garza

Dan GarzaTech company execs have delegated PR pros to put out the press releases while marketing and sales writes the marketing content, creating a lot of unnecessary friction.

PRís New Infrastructure

Wed, Nov. 23, 2016

By Sean O'Brien

Sean O'BrienAdvances in artificial intelligence offer better insights that have transformed how communicators can deliver integrated services and interact with audiences.

Avoiding a Tech Communications Crisis

Tue, Nov. 22, 2016

By Gene Carozza

Gene Carozza When it comes to the high-technology market, the possibility of something going wrong within your company is less a matter of “if” than “when.”

PR Challenges for Foreign Tech Companies

Fri, Nov. 18, 2016

By Matthew Pugh

Matthew Pugh Technology companies based overseas often have a difficult time gaining traction among media and influencers in the U.S. Here’s how a consistent communications program can change all that.

Cutler Signs Tech Trio

Thu, Nov. 17, 2016

By Editorial Staff

Cutler PRCutler PR, with offices in NYC and Tel Aviv, has been named AOR for Zive, Glassbox and Wise Data Media.

The Internet of Influence: IoT, AI and Humanity

Wed, Nov. 16, 2016

By Julie Karbo

Julie KarboWith an increasing number of tasks now being automated, it deserves to be said that there’s still no substitute for a human touch. Here’s how PR can ensure that it strikes that perfect balance between automation and amiability.

Are We Stuck in the Third Age of Mobile?

Wed, Nov. 9, 2016

By RJ Bardsley

RJ Bardsley We’re witnessing a crucial juncture in the evolution of mobile that’s forcing the industry to question what function and future role these devices will play in our increasingly connected lives.

Treasure Data Taps Resound as AOR

Fri, Nov. 4, 2016

By Jon Gingerich

Treasure Data Resound Marketing has been named agency of record for Silicon Valley-based cloud data management platform Treasure Data.

PAN Looks to Frost to Drive Digital

Wed, Oct. 26, 2016

By Editorial Staff

Michele FrostAs VP of Digital, Michele Frost will lead efforts to integrate digital offerings for PAN’s tech, healthcare and consumer clients.

Consumers, CMOs Cautiously Embrace AI

Mon, Oct. 24, 2016

By Jon Gingerich

Weber Shandwick study on artificial intelligenceMarketing professionals and consumers around the world appear to exhibit trepidation regarding the effects artificial intelligence may have on society and business, though all seem willing to embrace the technology nonetheless.

Major & Trade Media Are Best for Tech PR Says Survey

Thu, Oct. 13, 2016

By Jack O'Dwyer

Curtis SparrerTech companies that want to drive prospects to their websites are finding the best results come from hits in general circulation and trade media, says research by Bospar, San Francisco tech PR firm.

JMPR Takes Charge of PR for EVgo

Tue, Oct. 4, 2016

By Editorial Staff

EVgoJMPR is now AOR for EVgo, the nation's largest network of electric vehicle charging stations.