Los Angeles publicist who reps rapper Romeo, actresses Raven Simone and Brande Roderick, along with a spate of actors in the teen market, moves to Rogers & Cowan as a VP, bringing along her client roster and boutique PR shop's staff.
With the coming of age of the next generation -- a generation often called Generation Z, but more likely to be known as the iGen generation (a nod to Apple?) -- there is likely to be such an enormous disruption that fundamentally it will change how brands and consumers communicate and, more importantly, the media’s role in this process.
Snapchat, the fast-rising photo and video messaging app, was thrust into the spotlight this month when a major marketer used it to help launch a new menu item and a privacy complaint put it on PR defense.
Gartner Group recently reported that by 2015, 25 percent of all organizations will have a Chief Digital Officer.
At the inaugural Chief Digital Officer Summit held in New York City on Feb. 28, conference curator David Mathison shared findings from his survey, “Chief Digital Officer Talent Map”. Mathison’s study found 40 percent of current CDOs work in agencies and agencies have had CDOs for upwards of ten years.
This got me thinking; do PR agencies still need CDOs?
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.