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The parallels between tech's boom years in the late 1990s and today are undeniable. As the tech market seems to be heading toward another correction, learning from those parallels could help communicators negotiate a bear market.
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Because the products and services of SaaS companies are sold online, those companies need to take an apporach that goes beyond such traditional marketing methods as print and television ads to reach and engage their target audience.
Big Valley Marketing has named Katie Huang Shin, who led WPP’s AxiCom technology unit, president.
ICR Inc. was the big gainer among the top 10 tech PR firms in O’Dwyer’s 2022 rankings, while Edelman retained command of the top spot.
How can Web3 and the metaverse industry leaders grab media attention and market share if the news cycle and conversation surrounding these disruptive technologies change on a daily basis?
The Coalition for Deep Space Exploration has registered to lobby Washington in support of its mission for a long-term, sustainable direction for the nation’s space investments.
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Sabrina Guttman, who has more than 25 years of technology experience, has joined Finn Partners to head its global tech practice.
Teneo has named technology heavyweight Sue Ribot senior managing director in its Washington office.
How PR pros in the tech marketing world can bypass overt marketing and sales talk and craft quality, editorially-acceptable blogs and byline articles.
How companies can leverage tech trade show events to boost awareness, demonstrate creativity, build thought leadership and deliver extra ROI.
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Ransomware attacks are an omnipresent risk in today’s business climate. As businesses have enhanced their crisis communications playbooks and deepened their sophistication in response to this growing threat, cyber actors are constantly evolving their tactics, requiring organizations to similarly adjust their ransomware communications efforts.
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As uncertainty grows in the market, tech brands are shifting away from language that draws attention to their outsider status and are instead adopting profiles that provide a much-needed sense of stability and certainty.
How to establish an effective process that protects your company from everyday threats as well as major disasters.
The technology sector needs to come to grips with the current changes shaping the labor force in our post-COVID landscape and recognize how professionals’ new views of work can help businesses grow and succeed in the future.
Tech companies have an opportunity to address society’s biggest challenges and position themselves as stewards of positive change.
Why personalization and customization are key in creating better omnichannel experiences.
Technology brands landed pandemic panic-buyers, but can they keep them?
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Social media is a waste of time for reaching and engaging followers. Here are some of the platforms you should be paying attention to instead.
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