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Category: Technology PRReturn to Latest News
Tue., Jan. 14, 2014
Horn Plugs Raine in to Lead SF, Global Biz
By Greg Hazley
debra raineTech PR pro Debra Raine, whose shop was swallowed by BondPR in 2010, has decamped for Horn Group as a principal in San Francisco.
Category: Technology PR
Tue., Jan. 7, 2014
C&W Plugs In Dunton to Lead SF
By Greg Hazley
mischa duntonCohn & Wolfe has recruited APCO Worldwide San Francisco senior VP Mischa Dunton to lead its outpost in that city, the hub for its North American tech accounts.
Category: Technology PR
Fri., Dec. 13, 2013
Atomic PR Folded into Grayling
By Kevin McCauley
Atomic PR is being merged into Grayling effective Jan. 1, three years following the British firm's acquisition of the San Francisco-headquartered tech/social media firm.
Category: Technology PR
Mon., Dec. 2, 2013
AbMac Adds Tech Veteran Jacobs in SF
By Greg Hazley
jacobsCorporate and agency tech PR veteran Erica Jacobs has landed at Abernathy MacGregor Group's San Francisco outpost as an executive VP for the New York-based firm.
Category: Technology PR
Mon., Nov. 18, 2013
WCG's Jones Moves to Edelman
By Kevin McCauley

spike jonesEdelman hired WCG's Spike Jones in Austin as senior VP to oversee business development and regional strategy in the southwest.

Category: Technology PR
Tue., Nov. 12, 2013
WCG Grabs Edelman Digital Maven
By Kevin McCauley
michael britoWCG has recruited Michael Brito, who led Edelman Digital's social business strategy, for the group director slot at its San Francisco headquarters office.
Category: Technology PR
Fri., Nov. 8, 2013
Eclipse of CIO Signals Big Changes for Tech Suppliers
By O'Dwyer's Staff
O'Dwyer's November Technology PR MagazineWinston Churchill said that “to improve is to change.” This is advice today’s technology vendors should take to heart. Corporations are now witnessing an internal transformation in the information technology world, where IT-related decisions in organizations once handled by its traditional center, the Chief Information Officer, has moved to the Chief Marketing Officer and Chief Financial Officer.
Category: Technology PR
Tue., Nov. 5, 2013
Digital Guru Kane Exits Makovsky
By Kevin McCauley
tim kaneFounder of Makovsky Integrated Communications' digital branding practice is exiting the independent firm at the end of the week.
Category: Technology PR
Mon., Oct. 28, 2013
Microsoft Reorg Spurs PR Firm Cuts
By Greg Hazley
Waggener Edstrom has sliced five percent of its estimated 900-staffer workforce as flagship client Microsoft undergoes a large restructuring.
Category: Technology PR
Fri., Oct. 25, 2013
Fry: 'Present Shock' Forces Changes in PR Storytelling
By Tim Fry
tim fryThe need for quality storytelling is just as important as ever before, but technologies have changed in how they are told.
Category: Technology PR
Wed., Oct. 16, 2013
IPO-Bound Twitter Sings Praises of PR
By Kevin McCauley
twitterTwitter, in its S-1 financial document filed yesterday, pitches the opportunity for “earned media and viral global reach” as one of its “value propositions” offered to advertisers.
Category: Technology PR
Wed., Sep. 18, 2013
Horn Launches 'LaunchLM'
By Kevin McCauley
launchHorn Group is promoting the "Launch" initiative developed in conjunction with the Alliance for Downtown NY to accelerate the transformation of the lower Manhattan financial district into a high-tech hub.
Category: Technology PR
Wed., Sep. 4, 2013
MWW Puts Bite in Tech Unit
By Kevin McCauley
ryan wallaceRyan Wallace, who led Bite Global’s New York outpost, has shifted to MWW as VP-enterprise & technology.
Category: Technology PR
Tue., Aug. 20, 2013
NBC News Establishes Original Video Unit
By Kevin McCauley
NBC News digital group has created an original video unit to create material for social, mobile and web audiences.
Category: Technology PR
Fri., Aug. 16, 2013
Shift Communications Handles Boston Tech Bash
By Kevin McCauley
bostonShift Communications is handling the inaugural Boston TechJam, a block party slated Oct. 3 to celebrate the tech community and the city's "Innovation District."
Category: Technology PR
Wed., Aug. 14, 2013
Hard Drive Makers Form Trade Group as Cloud Computing, Flash Rises
By Greg Hazley
spaFour leading hard drive makers have formed the Storage Products Association to represent and promote the $37B sector as the Big Data and mobile communications era places a greater emphasis on cloud computing and so-called flash memory use expands.
Category: Technology PR
Tue., Aug. 13, 2013
Icahn Forces Apple to Open Up to PR
By Kevin McCauley
alcatelApple, which is renowned for its close-mouthed ways, may be forced to open up as it is currently overmatched in the dust-up with media savvy investor Carl Icahn, the pride of Far Rockaways, Queens.
Category: Technology PR
Fri., Aug. 2, 2013
Reasons Why Sony is Beating Microsoft in the PR War
By Ronn Torossian
Every few years, the world of technology gets rocked by the release of new home video gaming consoles.
Category: Technology PR
Mon., Jul. 22, 2013
Spotify Plugs in Roth for US PR
By Greg Hazley
spotifyMusic and tech PR alum of Apple, Capitol Records and moves to streaming music service Spotify as communications director for the U.S.
Category: Technology PR
Fri., Jul. 19, 2013
Employers Must Watch for Smart Phone Abuses
By Jack O'Dwyer
David RosenbaumOwners of PR firms and other businesses need to have strict policies for employees who download proprietary information to their smart phones and tablets, says David Rosenbaum, president of Real-Time Computer Services, New York.
Category: Technology PR
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Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
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10. DKC, New York - $32,896,560
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