The Inside News of PR & Marketing Communications

Last Updated: Fri., Mar. 16, 2018 @ 5:27 pm

Category: Technology PRReturn to Latest News

March Puts Consumer at the Center

Mon, Feb. 27, 2017

By Editorial Staff

March CommunicationsNew consumer innovation group at tech PR shop March Communications is focused on better understanding the audience most likely to buy what the client is selling.

Pinsent to Grow Hoffman in Europe

Fri, Feb. 24, 2017

By Editorial Staff

Mark PinsentThe Hoffman Agency has recruited Mark Pinsent from digital marketer Metia to head up its European operations.

Brand Definition is AOR for Enterprise Ireland

Wed, Feb. 22, 2017

By John O'Dwyer

Enterprise Ireland logoNYC-headquartered Brand Definition will work to promote innovation and entrepreneurship in Ireland as well as Irish businesses operating in the U.S. and Canada.

Resound Reps C+A Global

Wed, Feb. 22, 2017

By Jon Gingerich

Resound MarketingResound Marketing has been named AOR for electronics, photographic equipment and consumer product manufacturer C+A Global.

MPOWER Names Feintuch AOR

Thu, Feb. 9, 2017

By Jon Gingerich

MPOWER FinancingFeintuch Communications has been named PR agency of record for lending platform MPOWER Financing.

Cao to Head Hoffman's China Operations

Tue, Feb. 7, 2017

By Editorial Staff

Jason CaoThe Hoffman Agency has appointed Jason Cao, former general manager for WE Beijing, as head of its China operations.

Karbo Grabs TDK U.S. PR Account

Tue, Jan. 31, 2017

By John O'Dwyer

TDK logoAfter a five-month search involving 12 agencies, TDK U.S.A. Corporation has named Karbo Communications agency of record.

360° Virtual Reality: the Future of Storytelling

Tue, Jan. 24, 2017

By Ivan Ristic

Ivan Ristic360° Virtual Reality Video is the latest trend peaking interest amongst consumers, brands and media organizations. Here’s why it’s important that PR agencies incorporate VR into their communications plans for 2017.

New Zealand Has Tech Jobs for Americans

Wed, Jan. 18, 2017

By Editorial Staff

Klick CommunicationsWellington Regional Economic Development Agency has hired Klick Communications to recruit tech talent from the US to the capital city of New Zealand.

Demonstrate PR Goes Virtual

Wed, Jan. 18, 2017

By Editorial Staff

Exit RealityExit Reality, which offers mobile virtual reality experiences, has named San Francisco's Demonstrate PR as AOR.

Tech Trends for ‘17

Fri, Jan. 6, 2017

By Editorial Staff

Racepoint Global's InMedia Report on TechnologyRacepoint Global’s latest InMedia report identifies the technology innovations marketers should be on the lookout for this year.

Tech Shops Merge to Form New Agency

Wed, Jan. 4, 2017

By Jon Gingerich

Witz Communications Connect2 Communications and Engage PR have merged to form a new bio-coastal technology shop, Witz Communications.

Quell Group Deepens Automotive Bench

Tue, Dec. 20, 2016

By Editorial Staff

The Quell GroupThe Quell Group adds to its automotive industry experience with the addition of veterans John Fitzgerald and Michele Tinson.

Resound To 'Make Some Noise' for SOURCENEXT

Wed, Dec. 14, 2016

By Editorial Staff

Noriyuki MatsudaAs North American AOR, Resound Marketing will highlight Japan’s top software distributor’s ability to help U.S. tech companies penetrate and grow within the Japanese marketplace.

Storyshowing 2.0: Catering to Instantaneous Need

Tue, Nov. 29, 2016

By Rory Schaff

Rory Schaff In 2014, I provided O’Dwyer’s readers with insights into the transformation within tech PR from storytelling to storyshowing. Two years later, we’re seeing another shift — Storyshowing 2.0 — in which social networks are providing new tools for brands to share their stories.

'Cyber Security Seal' Warns Hackers to Stay Away

Mon, Nov. 28, 2016

By Editorial Staff

CyberSecuritySealTransMedia Group is set to launch CyberSecuritySeal™, a registered mark to be placed on websites to ward off hackers and assure customers their interactions will be protected.

Content Marketing and Tech PR at a Crossroads

Fri, Nov. 25, 2016

By Dan Garza

Dan GarzaTech company execs have delegated PR pros to put out the press releases while marketing and sales writes the marketing content, creating a lot of unnecessary friction.

PR’s New Infrastructure

Wed, Nov. 23, 2016

By Sean O'Brien

Sean O'BrienAdvances in artificial intelligence offer better insights that have transformed how communicators can deliver integrated services and interact with audiences.