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Category: Technology PRReturn to Latest News
Fri., Nov. 20, 2015
What Would Marshall McLuhan say?
By Tobin Trevarthen
Tobin TrevarthenMarshall McLuhan’s views on media and narrative are more critical than ever in today’s streaming communications world.
Category: Technology PR
Fri., Nov. 20, 2015
How Digital Influencers Build Brand Credibility
By Susan van Barneveld
Susan van BarneveldBuilding brand credibility is paramount, and working with digital influencers offers an unmatched ally for getting your brand to stand out in a crowded advertising landscape.
Category: Technology PR
Thu., Nov. 19, 2015
Technology's Role in the Future of Influencer Outreach
By Brandon Andersen
Brandon AndersenInfluencer outreach has evolved from just competing to earn an article — or even a quote — in a story. The perimeters of influence have widened, and the influencer’s role has evolved. Now and henceforth, influencers are all around us.
Category: Technology PR
Thu., Nov. 19, 2015
Mulloy Exits MWW to Craft Tech Practice at Crafted
By Greg Hazley
molly mulloyMolly Mulloy, GM for MWWPR in San Francisco and head of its tech practice, has moved to Crafted Communications to develop a tech operation for the food and wellness PR specialists.
Category: Technology PR
Wed., Nov. 18, 2015
Understanding the New B2B Buyer Journey
By Dave Parro
Dave ParroA new study shows that the B2B buyer journey is only growing in complexity, underscoring why it’s critical for communicators to understand how B2B prospects make purchase decisions, and to stay in front of buyers over the course of the sales cycle.
Category: Technology PR
Tue., Nov. 17, 2015
Why PR Needs to Get Specific in 2016 or Go Home
By Brendon Craigie
Brendon CraigieNext year will see the U.S. Presidential election take targeted campaigning to a new level. New technology and in-depth knowledge of target voters will combine to deliver voters with what feels like personalized campaign messages.
Category: Technology PR
Mon., Nov. 16, 2015
Most Native Ads Fail Because They're Not Native (or Good)
By Lou Hoffman
Lou HoffmanNative advertising once promised to rescue online media with a legit revenue stream. A quick look at today’s poster children for the  format, however, reveals most of the content is downright dreadful.
Category: Technology PR
Mon., Nov. 16, 2015
Metzger Gives Up Reins to Colorado PR Shop
By Greg Hazley
john metzgerJohn Metzger, who established tech shop Metzger Associates in Boulder Colo. in the 1990s with a strong focus on B2B, has stepped down as CEO of the firm.
Category: Technology PR
Fri., Nov. 13, 2015
Are Your Customers Getting the Mobile Message?
By Aljolynn Sperber
Alijolynn SperberMobile messaging apps are disrupting how brands communicate with consumers today, especially Millennial and Centennial generations.
Category: Technology PR
Wed., Nov. 11, 2015
Developing Effective Content in a Mobile-First Society
By Julie Karbo
Julie KarboFrom the moment we get up in the morning until we fall asleep, a majority of the world is connected to others via a mobile device.
Category: Technology PR
Wed., Nov. 11, 2015
Measure Early and Often, and Don't Fear Recalibration
By Gene Carozza
Gene CarozzaSetting measurement objectives for your tech client is something that should occur at the very beginning of a campaign, not as an afterthought.
Category: Technology PR
Fri., Nov. 6, 2015
Navigating the Silicon Consolidation Boom
By RJ Bardsley
RJ BardsleyIf you look around the technology landscape, you’ll see that we’re in the middle of another tech boom — only it may not be exactly the boom you’re thinking of.
Category: Technology PR
Thu., Nov. 5, 2015
Believing in Unicorns: Why the Tech IPO Isn't a Myth
By Bo Park
Bo ParkThe markets this year have exhibited a drop-off in tech IPO activity. While some companies are choosing to stay private for now, it isn’t a trend that will continue forever, so it’s imperative that companies share their stories with the business and financial media, should they decide to pursue an IPO in the future.
Category: Technology PR
Thu., Oct. 29, 2015
Prowly Debuts New PR Platform
By Matthew Schwartz

ProwlyThe software provides PR pros with metrics regarding their stories' performance, who opened email messages, saw a press release and downloaded attachments.  

Category: Technology PR
Mon., Oct. 26, 2015
Cision Debuts Upgrade of PR Platform
By Matthew Schwartz

CisionThe upgrade is designed to improve the ability among PR professionals to find both media reps and influencers who are most likely interested in their story pitches.

Category: Technology PR
Fri., Oct. 23, 2015
Getting the Message on Messaging
By Dan Garza
Dan GarzaIn order for a tech PR program to be effective, communications and messaging must be inextricably intertwined. The process requires nimble thinking and more than a small amount of patience.
Category: Technology PR
Wed., Oct. 21, 2015
Burson Scans Zebra Account
By Greg Hazley
zebraZebra Technologies, the publicly traded maker of barcode and identification printers and technology, has connected with Burson-Marsteller, following an RFP.
Category: Technology PR
Fri., Oct. 9, 2015
Karbo Communications Program Targets Tech Startups
By Matthew Schwartz
Karbo CommunicationsThe offering includes spokesperson coaching, story pitching to top-tier press and media kit/press material.
Category: Technology PR
Tue., Sep. 29, 2015
WaggeEd Becomes WE
By Greg Hazley
waggedWaggener Edstrom, the tech PR institution founded by Melissa Waggener Zorkin and Pam Edstrom, has trimmed its moniker to become WE.
Category: Technology PR
Thu., Sep. 24, 2015
Sard, Brunswick Work Lyft's China Entree
By Greg Hazley
dkDidi Kuaidi, the Uber of China, worked with Sard Verbinnen & Co. and Brunswick Group on PR for its $100M tie-up with San Francisco-based ride-sharing service Lyft.
Category: Technology PR
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Healthcare &
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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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