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Workers at a Sri Lanka tea plantation on Feb. 17 found wreckage of a Google “Project Loon” Wi-Fi high-altitude balloon. It was the maiden flight of the controversial project that would bring Wi-Fi to remote areas.
McGrath/Power Public Relations and Communications has become AOR for Constance Therapeutics, a manufacturer of medicinal cannabis oil.
Influencer outreach has evolved from just competing to earn an article — or even a quote — in a story. The perimeters of influence have widened, and the influencer’s role has evolved. Now and henceforth, influencers are all around us.
Molly Mulloy, GM for MWWPR in San Francisco and head of its tech practice, has moved to Crafted Communications to develop a tech operation for the food and wellness PR specialists.
A new study shows that the B2B buyer journey is only growing in complexity, underscoring why it’s critical for communicators to understand how B2B prospects make purchase decisions, and to stay in front of buyers over the course of the sales cycle.
Next year will see the U.S. Presidential election take targeted campaigning to a new level. New technology and in-depth knowledge of target voters will combine to deliver voters with what feels like personalized campaign messages.
Native advertising once promised to rescue online media with a legit revenue stream. A quick look at today’s poster children for the format, however, reveals most of the content is downright dreadful.
From the moment we get up in the morning until we fall asleep, a majority of the world is connected to others via a mobile device.
Setting measurement objectives for your tech client is something that should occur at the very beginning of a campaign, not as an afterthought.
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