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Podesta Ramps Up PR

Thu, Mar. 10, 2016

By Editorial Staff

Hastie AfhkamiHastie Afkhami, senior VP for Social@Ogilvy, has joined Podesta Group PR as senior VP and director of digtial as the Washington-based firm ramps up its digital and PR operations.

Category: Technology PR

Understanding the New B2B Buyer Journey

Wed, Nov. 18, 2015

By Dave Parro

Dave ParroA new study shows that the B2B buyer journey is only growing in complexity, underscoring why it’s critical for communicators to understand how B2B prospects make purchase decisions, and to stay in front of buyers over the course of the sales cycle.

Category: Technology PR