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Category: Technology PRReturn to Latest News
Fri., Oct. 25, 2013
Fry: 'Present Shock' Forces Changes in PR Storytelling
By Tim Fry
 
tim fryThe need for quality storytelling is just as important as ever before, but technologies have changed in how they are told.
Category: Technology PR
Wed., Oct. 16, 2013
IPO-Bound Twitter Sings Praises of PR
By Kevin McCauley
 
twitterTwitter, in its S-1 financial document filed yesterday, pitches the opportunity for “earned media and viral global reach” as one of its “value propositions” offered to advertisers.
Category: Technology PR
Wed., Sep. 18, 2013
Horn Launches 'LaunchLM'
By Kevin McCauley
 
launchHorn Group is promoting the "Launch" initiative developed in conjunction with the Alliance for Downtown NY to accelerate the transformation of the lower Manhattan financial district into a high-tech hub.
Category: Technology PR
Wed., Sep. 4, 2013
MWW Puts Bite in Tech Unit
By Kevin McCauley
 
ryan wallaceRyan Wallace, who led Bite Global’s New York outpost, has shifted to MWW as VP-enterprise & technology.
Category: Technology PR
Tue., Aug. 20, 2013
NBC News Establishes Original Video Unit
By Kevin McCauley
 
NBC News digital group has created an original video unit to create material for social, mobile and web audiences.
Category: Technology PR
Fri., Aug. 16, 2013
Shift Communications Handles Boston Tech Bash
By Kevin McCauley
 
bostonShift Communications is handling the inaugural Boston TechJam, a block party slated Oct. 3 to celebrate the tech community and the city's "Innovation District."
Category: Technology PR
Wed., Aug. 14, 2013
Hard Drive Makers Form Trade Group as Cloud Computing, Flash Rises
By Greg Hazley
 
spaFour leading hard drive makers have formed the Storage Products Association to represent and promote the $37B sector as the Big Data and mobile communications era places a greater emphasis on cloud computing and so-called flash memory use expands.
Category: Technology PR
Tue., Aug. 13, 2013
Icahn Forces Apple to Open Up to PR
By Kevin McCauley
 
alcatelApple, which is renowned for its close-mouthed ways, may be forced to open up as it is currently overmatched in the dust-up with media savvy investor Carl Icahn, the pride of Far Rockaways, Queens.
Category: Technology PR
Fri., Aug. 2, 2013
Reasons Why Sony is Beating Microsoft in the PR War
By Ronn Torossian
 
Every few years, the world of technology gets rocked by the release of new home video gaming consoles.
Category: Technology PR
Mon., Jul. 22, 2013
Spotify Plugs in Roth for US PR
By Greg Hazley
 
spotifyMusic and tech PR alum of Apple, Capitol Records and Inside.com moves to streaming music service Spotify as communications director for the U.S.
Category: Technology PR
Fri., Jul. 19, 2013
Employers Must Watch for Smart Phone Abuses
By Jack ODwyer
 
David RosenbaumOwners of PR firms and other businesses need to have strict policies for employees who download proprietary information to their smart phones and tablets, says David Rosenbaum, president of Real-Time Computer Services, New York.
Category: Technology PR
Wed., Jul. 17, 2013
Matter Reaches West with Hollenbeck Deal
By Greg Hazley
 
Kent HollenbeckMassachusetts tech firm Matter Communications has acquired the year-old boutique Portland, Ore., shop of Kent Hollenbeck, a former senior VP of Waggener Edstrom.
Category: Technology PR
Thu., Jul. 11, 2013
SKDKnickerbocker Plugs in NY Tech Pro
By Greg Hazley
 

Lindsay GreenSKDKnickerbocker has brought in New York startup PR maven Lindsay Green as a VP in New York as the political communications firm eyes the red-hot tech and media space.

 
Category: Technology PR
Mon., Jul. 8, 2013
Motorola Mobility Takes PR Bite of Apple
By Kevin McCauley
 

motorolaUnfortunately for Apple CEO Tim Cook, Motorola Mobility, which is part of Apple arch-rival Google, beat him to the publicity punch in announcing a domestic production push.

Category: Technology PR
Wed., Jul. 3, 2013
Cunningham Exits Bite to Focus on Startup
By Greg Hazley
 
Andy CunninghamTech PR maven Andy Cunningham has left the CEO post at San Francisco's Bite Communications after six months to focus on SeriesC, her marketing and consulting venture serving startup companies.
Category: Technology PR
Tue., Jun. 25, 2013
H+K Acquires Content Shop
By Greg Hazley
 
Hill+Knowlton Strategies has acquired content and digital strategy shop Group SJR, a New York-based firm with 50 staffers and annual revenue of $13.6M.
Category: Technology PR
Tue., Jun. 18, 2013
R&C Adds Publicist Barr
By Greg Hazley
 
Los Angeles publicist who reps rapper Romeo, actresses Raven Simone and Brande Roderick, along with a spate of actors in the teen market, moves to Rogers & Cowan as a VP, bringing along her client roster and boutique PR shop's staff.
Category: Technology PR
Tue., Jun. 18, 2013
W20 Snags Dell's Chief Blogger
By Kevin McCauley
 
Lionel MenchacaW20 Group has hired Lionel Menchaca, chief blogger at Dell Inc., which is the midst of a go-private deal backed by founder Michael Dell.
Category: Technology PR
Fri., Jun. 14, 2013
North 6th Agency Heads West
By Greg Hazley
 
Mark RizzettaNew York-based tech firm North 6th Agency has opened a West Coast outpost in San Francisco to provide local support for Bay Area clients.
Category: Technology PR
Mon., Jun. 10, 2013
Lewis Acquires Davies Murphy
By Greg Hazley
 
San Francisco-based Lewis PR has acquired Davies Murphy Group of Boston to bolster its East Coast presence and create a $45M global firm.
Category: Technology PR
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