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Category: Technology PRReturn to Latest News
Wed., Jul. 3, 2013
Cunningham Exits Bite to Focus on Startup
By Greg Hazley
 
Andy CunninghamTech PR maven Andy Cunningham has left the CEO post at San Francisco's Bite Communications after six months to focus on SeriesC, her marketing and consulting venture serving startup companies.
Category: Technology PR
Tue., Jun. 25, 2013
H+K Acquires Content Shop
By Greg Hazley
 
Hill+Knowlton Strategies has acquired content and digital strategy shop Group SJR, a New York-based firm with 50 staffers and annual revenue of $13.6M.
Category: Technology PR
Tue., Jun. 18, 2013
R&C Adds Publicist Barr
By Greg Hazley
 
Los Angeles publicist who reps rapper Romeo, actresses Raven Simone and Brande Roderick, along with a spate of actors in the teen market, moves to Rogers & Cowan as a VP, bringing along her client roster and boutique PR shop's staff.
Category: Technology PR
Tue., Jun. 18, 2013
W20 Snags Dell's Chief Blogger
By Kevin McCauley
 
Lionel MenchacaW20 Group has hired Lionel Menchaca, chief blogger at Dell Inc., which is the midst of a go-private deal backed by founder Michael Dell.
Category: Technology PR
Fri., Jun. 14, 2013
North 6th Agency Heads West
By Greg Hazley
 
Mark RizzettaNew York-based tech firm North 6th Agency has opened a West Coast outpost in San Francisco to provide local support for Bay Area clients.
Category: Technology PR
Mon., Jun. 10, 2013
Lewis Acquires Davies Murphy
By Greg Hazley
 
San Francisco-based Lewis PR has acquired Davies Murphy Group of Boston to bolster its East Coast presence and create a $45M global firm.
Category: Technology PR
Fri., Jun. 7, 2013
Communicating with the iGeneration
By Stefan Pollack
 
disruptedWith the coming of age of the next generation -- a generation often called Generation Z, but more likely to be known as the iGen generation (a nod to Apple?) -- there is likely to be such an enormous disruption that fundamentally it will change how brands and consumers communicate and, more importantly, the media’s role in this process.
Category: Technology PR
Tue., May 21, 2013
Popular Content-Sharing App Moves into Spotlight
By Greg Hazley
 
snapchatSnapchat, the fast-rising photo and video messaging app, was thrust into the spotlight this month when a major marketer used it to help launch a new menu item and a privacy complaint put it on PR defense.
Category: Technology PR
Thu., May 9, 2013
Grayling Unveils Cybersecurity Unit
By Greg Hazley
 
Mike LocatisGrayling has established a cybersecurity consulting and advisory unit to help clients respond to data breaches and deal with the raft of regulatory matters.
Category: Technology PR
Wed., May 1, 2013
Blackberry Consolidates with Text 100, APCO
By Greg Hazley
 
BlackBerryBlackBerry, the Canada-based mobile device maker trying to make a comeback, has consolidated global PR duties with Text100 and APCO Worldwide, following a review.
Category: Technology PR
Wed., May 1, 2013
Paluska Finds A Better Place
By Kevin McCauley
 
Joe PaluskaJoe Paluska, who was VP-global communications & public policy at Better Place, electric car battery re-charger start-up, is Edelman’s new technology practice chair.
Category: Technology PR
Wed., Apr. 10, 2013
Big Data's Big Opportunities, Challenges for PR
By Kevin McCauley
 
Big Data"The past is prologue," wrote clairvoyant William Shakespeare in "The Tempest," predicting the rise of Big Data and the booming PR business of predictive analytics.
Category: Technology PR
Wed., Apr. 10, 2013
TiVo Tunes in Olson
By Greg Hazley
 
tivoTiVo has handed consolidated AOR duties for advertising, digital and consumer PR with Minneapolis-based Olson, following a review.
Category: Technology PR
Wed., Mar. 27, 2013
Weber Shandwick Unveils Content Unit
By Greg Hazley
 
Jason WellcomeWeber Shandwick is the latest firm to create a division focused on content creation and distribution to tap into the "branded" media frenzy.
Category: Technology PR
Tue., Mar. 26, 2013
'Reputation Doctor' vs Reputation.com
By Kevin McCauley
 
Mike PaulMike Paul, CEO of MGP & Associates PR, wants an apology and compensation from Reputation.com for the alleged theft of his trademarked "Reputation Doctor" brand name.
Category: Technology PR
Tue., Mar. 19, 2013
Do PR Agencies Still Need a Chief Digital Officer?
By Linda Perry-Lube
 
Perry-LubeGartner Group recently reported that by 2015, 25 percent of all organizations will have a Chief Digital Officer.

At the inaugural Chief Digital Officer Summit held in New York City on Feb. 28, conference curator David Mathison shared findings from his survey, “Chief Digital Officer Talent Map”. Mathison’s study found 40 percent of current CDOs work in agencies and agencies have had CDOs for upwards of ten years.

This got me thinking; do PR agencies still need CDOs?
Category: Technology PR
Mon., Mar. 18, 2013
Many Tech PR Practices Post Double Digit Gains
By Jack O'Dwyer
 
Many of the more than 70 tech practices taking part in the O’Dwyer rankings relased today posted double-digit gains in 2012 led by Edelman, whose tech practice grew 71% to $217,856,287, comprising 33.2% of the firm’s total revenues.

Richard Edelman, president and CEO, has said that the “biggest increases” at the firm, whose overall revenues grew 12.4% to $655 million, were in digital. 

The majority of the firm’s clients are now incorporating digital in the assignments to the firm, he said.
Category: Technology PR
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