Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.
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VISIT FLORIDA has named JeffreyGroup as AOR to pique the interest of tourists from Latin America.
Diamond Public Relations has been named agency of record for Marriott International’s portfolio of Caribbean and Latin America properties.
Aligning your brand with like-minded consumer partners can build credibility for tourism destinations and hotels. When it comes to integrating those partners into PR activations, however, sometimes the best partnerships aren't always the most obvious ones.
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