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Category: Media NewsReturn to Latest News
Tue., Oct. 25, 2016
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian NBCUniversal's recent bid to increase its investment in BuzzFeed reveals traditional media's ongoing struggle to find their place in the brave new world of digital and mobile viewing.
Category: Media News
Mon., Oct. 24, 2016
Since Earned Media Is “Harder" to Obtain, Branded Content Is Needed
By Jack O'Dwyer

Katie CreaserSince earned media is getting “harder to gain traction in,” PR people need to make “smart branded content recommendations for clients,” Communications Week was told Oct. 21.

Category: Media News
Fri., Oct. 21, 2016
Can Machines Replace PR People? Maybe.
By Jack O'Dwyer

Communications Week panelistsAutomation in PR, with computers dealing with reporters instead of PR people, was one of the topics at Communications Week, New York, which ends today. (1 reader comment)

Category: Media News
Mon., Oct. 17, 2016
Nat'l Press Club Condemns Trump's 'Journalist Intimidation'
By Editorial Staff
Tommy BurrNPC president Tommy Burr believes Donald Trump should "embrace the role of independent journalists in a democratic society." (2 reader comments)
Category: Media News
Fri., Oct. 14, 2016
PR People Must Show How Items benefit Consumers, Reporters Tell G&S Business Communications Guests
By Jack O'Dwyer
NYWICI Breakfast Meeting logoPR people pitching media should do this in terms of what will benefit consumers and should “eliminate jargon,” reporters told a “Meet the Media” event Oct. 12 at G&S Business Communications.
Category: Media News
Tue., Oct. 11, 2016
The Atlantic Assigns Goldberg Editor-in-Chief
By Jon Gingerich
Jeffrey Goldberg Atlantic correspondent Jeffrey Goldberg has been named that magazine's newest editor-in-chief.
Category: Media News
Fri., Oct. 7, 2016
Magazine Readership Rises in ’16
By Jon Gingerich
Magazine Media 360Magazine audiences have picked up more than nine percent in the last year, according to the latest Brand Audience Report from Magazine Media 360°.
Category: Media News
Wed., Oct. 5, 2016
Beacon Reader, Independent J Group, Shuts Down
By Jack O'Dwyer

Beacon ReaderBeacon Reader, founded in 2013 to fund independent journalism, said it is no longer offering services to journalists and has cancelled all subscriptions.

Category: Media News
Fri., Sep. 30, 2016
Auritt Comms. Provided Media Training for American Heroes
By Editorial Staff
15:17 to Paris book coverFriends Spencer Stone, Anthony Sadler and Alex Skarlatos tell the story of their encounter with a terrorist on a train from Amsterdam to Paris last summer in The 15:17 to PARIS.
Category: Media News
Tue., Sep. 27, 2016
Plug Laden TV Plots Planned
By Jack O'Dwyer

Randall Rothenberg“Native advertising is about to flood the airwaves,” says Business Insider, meaning storylines written around “products the advertisers are trying to sell.” (2 reader comments)

Category: Media News
Mon., Sep. 26, 2016
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

PuppiesDo newspaper readers want to read about "puppy dogs" or real news? was discussed Sept. 21 when a Daily News panel examined advertiser-initiated editorial content that looks like it was written by the news staff. (3 reader comments)

Category: Media News
Fri., Sep. 23, 2016
Daily News Provides Video of “Branding” Panel
By Jack O'Dwyer

Daily News Innovation LabThe Daily News has provided a video of the 57-minute program Sept. 21 that considered new levels of cooperation between the business and editorial sides of media. Attendance was 150+.

Category: Media News
Fri., Sep. 23, 2016
YouTube, Gmail More Popular Among Teens than Social Media
By Jon Gingerich
NCSAA study on the online behaviors of American teens found that YouTube and Gmail were more poplar among this demographic than Snapchat, Instagram, Facebook or Twitter.
Category: Media News
Thu., Sep. 22, 2016
Reporters Help Companies Create Ads—Panel
By Jane Landers

Daily News Panel on branded contentA spirit of cooperation with the community and advertisers is currently required of reporters, a New York Daily News panel was told last night. Attendance was 150+. (1 reader comment)

Category: Media News
Mon., Sep. 19, 2016
Daily News Editors Handle Hot Potato - “Branded Content”
By Jack O'Dwyer

Jim RichThe crumbling wall between the “business” and “editorial” sides of media, which has helped credibility in media to plummet from 69% in 1974 to 21% last year, is the topic of a New York Daily News panel Wednesday at 6 p.m.

Category: Media News
Fri., Sep. 16, 2016
New York News Hosts Public Panels on Media Changes
By Jack O'Dwyer

Daily News Innovation LabThe New York Daily News is hosting a series of public events focused on “the changing new media landscape.” Editor-in-chief Jim Rich will be among panelists Sept. 21 at 6 p.m. at 11 Times Square.

Category: Media News
Wed., Sep. 7, 2016
Fox Apologizes, Settles Harassment Suit
By Greg Hazley
Gretchen CarlsonFox News parent 21st Century Fox settled a high-profile harassment suit by former host Gretchen Carlson for $20M and apologized for the company’s treatment of Carlson, who has hired a high-powered Hollywood PR exec.
Category: Media News
Wed., Sep. 7, 2016
Newspaper Association Drops 'Newspaper' in Re-Brand
By Greg Hazley
times adTrade group the Newspaper Association of America has dropped "newspaper" from its name and re-branded as the News Media Alliance in a bid to highlight the industry’s “evolution” to digital content.
Category: Media News
Tue., Aug. 30, 2016
Osgood Exits 'Sunday Morning'
By Editorial Staff
charles osgoodCharles Osgood, host of CBS' "Sunday Morning" for the past 22 years, is stepping down at the age of 83.
Category: Media News
Wed., Aug. 24, 2016
Starz Tunes in Glover Park
By Editorial Staff
Power on StarzTV network and video entertainment company Starz has plugged in Glover Park Group for communications and government relations focused on Washington.
Category: Media News
Thu., Aug. 18, 2016
Bough Exits Mondelez
By Editorial Staff
bonin boughDigital guru Bonin Bough has departed the chief media and eCommerce officer post at Mondelez International.
Category: Media News
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Healthcare &
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Commentary &
Prof. Development:
Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
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November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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