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Category: Media NewsReturn to Latest News
Fri., Sep. 30, 2016
Auritt Comms. Provided Media Training for American Heroes
By Editorial Staff
 
15:17 to Paris book coverFriends Spencer Stone, Anthony Sadler and Alex Skarlatos tell the story of their encounter with a terrorist on a train from Amsterdam to Paris last summer in The 15:17 to PARIS.
Category: Media News
Tue., Sep. 27, 2016
Plug Laden TV Plots Planned
By Jack O'Dwyer
 

Randall Rothenberg“Native advertising is about to flood the airwaves,” says Business Insider, meaning storylines written around “products the advertisers are trying to sell.” (2 reader comments)

Category: Media News
Mon., Sep. 26, 2016
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer
 

PuppiesDo newspaper readers want to read about "puppy dogs" or real news? was discussed Sept. 21 when a Daily News panel examined advertiser-initiated editorial content that looks like it was written by the news staff. (3 reader comments)

Category: Media News
Fri., Sep. 23, 2016
Daily News Provides Video of “Branding” Panel
By Jack O'Dwyer
 

Daily News Innovation LabThe Daily News has provided a video of the 57-minute program Sept. 21 that considered new levels of cooperation between the business and editorial sides of media. Attendance was 150+.

Category: Media News
Fri., Sep. 23, 2016
YouTube, Gmail More Popular Among Teens than Social Media
By Jon Gingerich
 
NCSAA study on the online behaviors of American teens found that YouTube and Gmail were more poplar among this demographic than Snapchat, Instagram, Facebook or Twitter.
Category: Media News
Thu., Sep. 22, 2016
Reporters Help Companies Create Ads—Panel
By Jane Landers
 

Daily News Panel on branded contentA spirit of cooperation with the community and advertisers is currently required of reporters, a New York Daily News panel was told last night. Attendance was 150+. (1 reader comment)

Category: Media News
Mon., Sep. 19, 2016
Daily News Editors Handle Hot Potato - “Branded Content”
By Jack O'Dwyer
 

Jim RichThe crumbling wall between the “business” and “editorial” sides of media, which has helped credibility in media to plummet from 69% in 1974 to 21% last year, is the topic of a New York Daily News panel Wednesday at 6 p.m.

Category: Media News
Fri., Sep. 16, 2016
New York News Hosts Public Panels on Media Changes
By Jack O'Dwyer
 

Daily News Innovation LabThe New York Daily News is hosting a series of public events focused on “the changing new media landscape.” Editor-in-chief Jim Rich will be among panelists Sept. 21 at 6 p.m. at 11 Times Square.

Category: Media News
Wed., Sep. 7, 2016
Fox Apologizes, Settles Harassment Suit
By Greg Hazley
 
Gretchen CarlsonFox News parent 21st Century Fox settled a high-profile harassment suit by former host Gretchen Carlson for $20M and apologized for the company’s treatment of Carlson, who has hired a high-powered Hollywood PR exec.
Category: Media News
Wed., Sep. 7, 2016
Newspaper Association Drops 'Newspaper' in Re-Brand
By Greg Hazley
 
times adTrade group the Newspaper Association of America has dropped "newspaper" from its name and re-branded as the News Media Alliance in a bid to highlight the industry’s “evolution” to digital content.
Category: Media News
Tue., Aug. 30, 2016
Osgood Exits 'Sunday Morning'
By Editorial Staff
 
charles osgoodCharles Osgood, host of CBS' "Sunday Morning" for the past 22 years, is stepping down at the age of 83.
Category: Media News
Wed., Aug. 24, 2016
Starz Tunes in Glover Park
By Editorial Staff
 
Power on StarzTV network and video entertainment company Starz has plugged in Glover Park Group for communications and government relations focused on Washington.
Category: Media News
Thu., Aug. 18, 2016
Bough Exits Mondelez
By Editorial Staff
 
bonin boughDigital guru Bonin Bough has departed the chief media and eCommerce officer post at Mondelez International.
Category: Media News
Wed., Aug. 17, 2016
Nocera to BuzzFeed DC After Short PR Stint
By Editorial Staff
 
noceraKate Nocera, the political reporter who jumped to PR last year with SKDKnickerbocker, is returning to BuzzFeed as managing editor for Washington, D.C.
Category: Media News
Fri., Aug. 12, 2016
Huffington Exits HuffPost for Start-Up
By Editorial Staff
 
Arianna HuffingtonArianna Huffington is leaving her 11-year-old, eponymous progressive news site to build a new site focused on lifestyle, health and wellness content.
Category: Media News
Fri., Aug. 12, 2016
Brookings Fires Back at NY Times
By Editorial Staff
 
How Think Tanks Amplify Corporate America's InfluenceThe Brookings Institution has fired back at the New York Times with a 7,000-word, annotated retort after the paper published a series of articles about the influence and funding of corporations on think tanks.
Category: Media News
Mon., Aug. 8, 2016
“Branded” Media Content Fights Facebook (and Loses)
By Jack O'Dwyer
 

Facebook like buttonAds that look like editorial matter are a “necessary evil,” say 45% of those voting in a current poll on this website. They are “unethical,” say 27%. Since stories “with a Mickey in them” are being pushed by New York Times and others, it’s no wonder Facebook is thriving.

Category: Media News
Wed., Aug. 3, 2016
Vice Slates Nightly News Program Sept. 26
By Editorial Staff
 
vice newsVice Media is slated to debut a nightly news program Sept. 26 on HBO, a half-hour weeknight competitor to the network mainstays.
Category: Media News
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Commentary &
Prof. Development:
Thu., Sep. 29
Trump Must Check Habit of Personalizing Responses
By Bodine Williams
Bodine Williams

Thu., Sep. 29
Why Heather Bresch Should Fire Herself
By Fraser Seitel
Fraser Seitel

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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