The "millennial" demographic coveted by marketers and advertisers is a consumer force that will trump the Baby Boomers, but targeting the generation born since the early 1980s requires a deft, engaging and authentic approach, Evan Shapiro, president of the cable network Pivot, told Gibbs & Soell's annual conference in New York this month.
Political writer Michael Kinsley, in a debut column in Vanity Fair, says most local newspapers are not “very good” and that national newspapers like New York Times and USA Today, which “everyone can read,” will survive.
Print magazines like Forbes don’t have a readership problem, they have an advertising problem, Forbes Media chief revenue officer Mark Howard told Gibbs & Soell's annual "Welcome to the Global Street Fight" event in New York on April 11.
Interactive advertising revenues for the first time surpassed annual broadcast television sales in 2013, powered by a 6.7 percent rise to a record $42.8B, according to the Interactive Advertising Bureau. Broadcasters chalked up $40.1B in revenues during the past year.
"I'm not interested in making money. I just want to be a journalist," said a starry-eyed Fordham University freshman during the Q&A following last night’s Center for Communication panel discussion at NYU’s Arthur L. Carter Journalism Institute. Her words must have heartened the hearts of the journalism professors who served as the session’s panelists.
Walt Disney Co. announced today that ABC News president Ben Sherwood will take over for Anne Sweeney when she steps from Jan. 31 from the helm of Disney/ABC Television Group for a life in the movie director business.
The Committee to Protect Journalists has sent a letter to Russian leader Vladimir Putin to express its grave concern over the restrictions that he placed on what’s left of the country’s independent press.
Six members of the extended Ochs-Sulzberger family are being groomed for leadership of the New York Times Co., publisher Pinch Sulzberger, 62, said today during the “Media Minds” session held at New York’s Bryant Grill.
British computer scientist Tim Berners-Lee, who is credited with inventing the world wide web 25 years ago today, called for an online Magna Carta to protect the rights of users against corporate and governmental assault.
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