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August issue will feature articles & profiles from leaders in these areas -- Contact Jon Gingerich

Category: Media NewsReturn to Latest News

Plug Laden TV Plots Planned

Tue, Sep. 27, 2016

By Jack O'Dwyer

Randall Rothenberg“Native advertising is about to flood the airwaves,” says Business Insider, meaning storylines written around “products the advertisers are trying to sell.” (2 reader comments)

Category: Media News

Fox Apologizes, Settles Harassment Suit

Wed, Sep. 7, 2016

By Greg Hazley

Gretchen CarlsonFox News parent 21st Century Fox settled a high-profile harassment suit by former host Gretchen Carlson for $20M and apologized for the company’s treatment of Carlson, who has hired a high-powered Hollywood PR exec.

Category: Media News

“Branded” Media Content Fights Facebook (and Loses)

Mon, Aug. 8, 2016

By Jack O'Dwyer

Facebook like buttonAds that look like editorial matter are a “necessary evil,” say 45% of those voting in a current poll on this website. They are “unethical,” say 27%. Since stories “with a Mickey in them” are being pushed by New York Times and others, it’s no wonder Facebook is thriving.

Category: Media News

Nielsen: SVOD Usage Now Rivals DVRs

Thu, Jul. 14, 2016

By Jon Gingerich

NielsenTV still leads when it comes to overall media consumption, with subscription-based video on demand programming now available in 50 percent of all U.S. households, according to a report by Nielsen.

Category: Media News