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Category: Web LinksReturn to Latest News
Mon., Mar. 3, 2014
PR Web Links of The Day
By Greg Hazley
Microsoft Mark Penn is MSFT's controversial new strategy chief(BBW) 
Microsoft Memo confirms exec shakeup, Mark Penn promoted (BI) 
Social 14 answers to the 'What do I say on Twitter' question from your CEO (A. Hanson) 
Tech Privacy and digital marketing (P. Lamotte) 
PR Seattle mayor's PR office retracts release about ex-city official's death (Romenesko) 
Corporate Disney to cut Boy Scouts support over ban of gay leaders (LA Times) 
Branding Olive Garden logo change dubbed 'brand renaissance'(Consumerist) 
Oscars Samsung shines at the Oscars. Or does it? (J. Nau) 
Oscars Tips PR pros can learn from the Oscars (T. Beaven)
Category: Web Links
Wed., Feb. 26, 2014
Web Links
By Greg Hazley
Amen Next time you're crafting exec quotes, consider this (L. Hoffman) 
PR 101 The secrets to working with a PR firm (G. Matusky) 
RFPs Why I'm done with RFPs (for now) (A. Hanson) 
PR 101 How serious are PRs about being professional? (N. Hobson) 
Women Why 'leaning in' is killing us (Foreign Policy) 
Marketing How to find and use online brand ambassadors (S. Scott) 
RFP Regional Transportation Commiss. of So. Nevada (PDF) 
Profile Chris Lehane out-Washingtons Washington (NY Times Mag)
Tools Pinterest for corporate communications (Streamfeed) 
Olympics Russia somehow pulls off Olympic PR masterpiece (J. Landsberg) 
Healthcare Small screen reporting on ACA misses big picture (W. Potter) 
Media Newspaper denies attorney general profile is Trump's revenge (BuzzFeed) 
Entertainment Ronan Farrow's PR rules: No personal questions (NY Post) 
RFP India, IDBI Bank (PDF)
Category: Web Links
Tue., Feb. 25, 2014
Web Links
By Greg Hazley
Content Nostalgia, #tbr, quizzes & the secret to content engagement (K. Dugan) 
Careers Get creative with your PR job search and stand out (R. Mathias) 
TV PR winners and losers from House of Cards (F. Strong) 
Careers How to evaluate multiple job offers (G. Corbett) 
PR 101 5 tips for optimizing an outsourced PR relationship (L. Soza) 
Corporate Citizenship & future-proofing brands (Interbrand) 
Corporate Legal Sea Foods turning tragedy into a cause (R. Tauberman) 
Data What data-obsessed marketers don't understand (J. Sorofman) 
Food Taco Bell takes on McDonald's in breakfast game (AP) 
Food Nutrition labels set for major overhaul (Politico) 
Social @GSElevator tattletale exposed (NYT) 
RFP PR for Connecticut Resources Recovery Authority (link)
Category: Web Links
Mon., Feb. 24, 2014
Web Links
By Greg Hazley
Infographic Decrypting 8 code phrases in the client/PR agency relationship (L. Hoffman) 
Essay Twilight of the brands (J. Surowiecki) 
Media Yahoo aims to more deftly blend ads with content (V. Goel) 
Corporate Walmart, The Container Store get different reactions to same programs (Forbes) 
Healthcare Cutting out middleman, hospital goes into insurance biz (CNBC) 
Tech What's App acquisition brings more trust to advertising (J. Bell)
Social Is Facebook dead to Millenials? (C. Penn) 
Social The 6 types of Twitter conversations (L. Rainie) 
Sports Michael Sam's publicist tries to get ahead of 'the distractions' (KC Star) 
Marketing Dads and the age of exclusion (Hunter PR) 
PR 101 The 5 C's of crisis communications (B. Phillips) 
Marketing Milk industry drops 'Got Milk?' campaign (Ad Age) 
Labor Does UAW rejection in TN set a tone for the South? (W. Sharp) 
Fashion Instagramming New York Fashion Week (N. Hobson)
Category: Web Links
Fri., Feb. 21, 2014
Web Links
By Greg Hazley
Content Is your competitor using paid? (Edelman Digital) 
Content Why being a pessimist may lead to greater success (E. Cohen) 
Careers Future PR Pros: Tips for networking college (A. Grinavich) 
Marketing Why you're having trouble tying marketing to bottom-line results (K. Dollar) 
DC Where have all the lobbyists gone? (L. Fang) 
RFP Project: PR for Pillars of Peace Hawaii (link)
Category: Web Links
Thu., Feb. 20, 2014
Web Links
By Greg Hazley

Media Comcast's costly package (D. Johnston) 
Corporate For corporate restructuring PR firm, timing is everything (HBJ) 
Metrics Google Analytics 101: 5 metrics for PR (C. Wolverton) 
Ethics Journalists seeking accreditation for Brit Awards asked to cover sponsor (Press Gazette) 
Marketing Hitch your campaign to a star (MediaPost) 
Sports How the myth of the NCCA 'Student-Athlete' was born (Deadspin) 
Q&A Lou Hoffman on PR and storytelling (F. Strong) 
Q&A Deidre Breckenridge (R. Iliff)

Category: Web Links
Wed., Feb. 19, 2014
Web Links
By Greg Hazley
Content You're not going to read this, but you'll probably share it anyway (A. Jeffries) 
Creativity In complicated times, simplicity shines (S. Earl) 
Practice Top PR mistakes to fix this year (Red Banyan) 
Corporate Preparing tomorrow's CCO today (G. Sheffer) 
Tactics Are you throwing away media hits? (K. Cabrera) 
Social The power of the meme (R. Torossian) 
Monitoring 3 things you don't know about social media monitoring (E. Schwartzman)
Tools A picture is worth 1,000 likes (D. Thielen)
Category: Web Links
Tue., Feb. 18, 2014
Web Links
By Greg Hazley
Finance Activist investing gains momentum: Top 10 for 2013 (K. Wailes) 
Content Write guest posts that Google (and your audience) will love (Lewis360) 
Tech Boston: Future tech capital of the world? (J. Young) 
Media Comcast-Time Warner merger is not a sign of strength (L. Downes) 
Media Three first impressions on the Comcast-Time Warner deal (B. Chlopak) 
Metrics How to use inflection point metrics in PR (C. Penn) 
Social Twitter: Views are my own — oh no they aren't (S. Bruce) 
Corporate Leaders at Davos are focused on trust: Good for WEF (S. Collender) 
Sports Dissecting Derek Jeter's retirement post on Facebook (L. Hoffman)
Category: Web Links
Fri., Feb. 14, 2014
Web Links
By Greg Hazley
Sochi How much will a speed-skating flap slow down Under Armour? (BBW) 
Healthcare Damage-control teams seek to calm Obamacare complaints (Bloomberg) 
Firms When we was fab (S. Cody) 
Careers How being odd can help out your PR career (S. Mills) 
Demographics Why you should market to Boomers (J. Hegenderfer) 
Environment Who says industry is awakening to climate change? (MIT) 
Careers Students: Grammar, spelling, content and style matter (H. Feintuch) 
Astroturf Faking it (P. Krugman) 
RFP PR marketing and advertising, Univ. of Kentucky (PDF) 
RFP Economic dev marketing & advertising, South Dakota (SD) 
Friday The world's best (unaltered) photosy (NYT)
Category: Web Links
Thu., Feb. 13, 2014
Web Links
By Greg Hazley
Brands Brands aren't dead, but traditional branding tools are dying(HBR) 
CSR Apple: Supplies don't come from war zones (NYT) 
PA Lobbying is dead; long live lobbying! (D. Pinkham) 
Embargos Love 'em, hate 'em, please don't break 'em (E. Cronin) 
PR 101 5 tips for pitching your story internationally (T. Dankowski) 
Travel What's in your PR bag? (M. Griffiths) 
Sochi 2014 Olympics: #sochiproblems = #PRproblems (J. Colangelo) 
Tools 4 essential photo apps for PR pros (J. Burpee) 
Crisis 6 crisis comms. lessons from a snowstorm (C. Penn) 
Image Sheryl Sandberg in the image game: Why your brand should care (O. Navon) 
PA Sheldon Adelson's jihad against Internet gambling (Politico Mag)
Category: Web Links
Wed., Feb. 12, 2014
Web Links
By Greg Hazley
Tools A PR overview of Reddit (D. Mcalister) 
PR 101 Why PR pros should never engage in satire (J. Horton) 
Corporate Why CVS' healthy rebrand is all about the cabbage (S. Prelog) 
Online Vetting bloggers and social media influencers (KWE) 
Int'l Arabs just don't understand marketing and PR (Arab Daily News) 
Education What we actually need to teach PR undergrads (E. Zitron) 
Social How Bill Maher is using social to unseat a Congressman (Lost Remote) 
Digital Living the struggle: Real-time marketing (M. Brito) 
Healthcare Healthcare v health insurance (M. Miller) 
Corporate Walmart needs some internal comms love (S. Wood) 
CSR The importance of social entrepreneurship (J. Cline)
Category: Web Links
Tue., Feb. 11, 2014
Web Links
By Greg Hazley
Crisis Edelman helps client AOL in 401k crisis (Mediaite) 
Careers The advantages of working in a larger agency (N. Yusman) 
Social 5 advanced tips from a Facebook ad playbook (F. Strong) 
Grammar More than vs. over (C. Spicer) 
RFP City of Coachella, CA (PDF) 
PR Eight myths about PR (PRMoment) 
Media Swimsuit shakeup - SI goes from Letterman to Kimmel (Capital NY) 
Response Business Wire comments on WSJ speed trade piece (BW) 
Tools How to reddit: Marketing through the anti-social feeding tube (S. Gemdjian) 
Social LinkedIn: The social media dark horse (C. Penn) 
Corporate GM releases CEO pay data after outcry (NYT)
Category: Web Links
Mon., Feb. 10, 2014
Web Links
By Greg Hazley
Invasion Ed Sullivan publicist recalls planning arrival of Beatles (Music Times) 
Careers Boston's new PR problem: Finding talent (B. Brenner) 
Corporate CVS Caremark: Making strides to become a champion brand (K. Sprehe)
Ethics Ms. Dylan Farrow (E. Tchividjian) 
Content 7 ways to make content marketing accountable (J. Bell) 
Social The future of social media: Why public conversations will go private (M. Cole) 
Data Is big data better data? (E. Friedman) 
Tools Brands spreading themselves all over Jelly (R. Torossian) 
Placement How did Chattanooga land a NY Times feature? (L. Hoffman) 
Fashion Week Donna Karan turns to real people for her show (AP)
PA Minimum wage fight illustrates web of industry ties (NYT) 
Media Rethinking TV news, Part III: Kill the stand-up (J. Jarvis)
Category: Web Links
Fri., Feb. 7, 2014
Web Links
By Greg Hazley
Measurement The ROI dilemma in media relations: CEOs and PR pros face off (DCI) 
Tact Fashion labels promote what celebs wore to Hoffman services (T. Palmeri) 
Olympics 8 PR lessons from Sochi 2014 (Management Today) 
Olympics Are Sochi Games a PR disaster for the Kremlin? Think again (M. Nuckols) 
Olympics Opening ceremony fails through the years (The Atlantic)
Social The modern CEO's social business agenda and technology paradox (D. Fossas) 
Social Facebook is Ten (N. Pollack) 
Content A play-by-play guide for real-time content creation (Edelman Dig.) 
PR 101 Here's why PR pros should use Twitter (A. Grinavich) 
Marketing What does your brand sound like? (HBR)
Crisis Harvard study says BP's 'greenwashing' paid off (G. Baron)
Category: Web Links
Thu., Feb. 6, 2014
Web Links
By Greg Hazley
Social Walmart's PR team and how they use Twitter (A. Hanson) 
PR 101 How to avoid being labeled a PR spammer (A. Erin) 
PR 3 sure-fire PR tips from 'the man who divided a country' (S. Cody) 
Travel Leaders agree 2014 is year of significant growth, but not much else (K. Leigh) 
Corporate Eatery chain Subway to remove chemical from bread (USAT) 
Corporate GM's first female CEO is paid half of male predecessor (CBS News) 
Social ABC's social push ahead of 'Scandal' return (Lost Remote) 
Int'l Dennis Rodman and sports diplomacy gone awry (M. Kounalakis) 
Recalls Aston Martin recalls 17K of its $120K cars (BBW)
Category: Web Links
Wed., Feb. 5, 2014
Web Links
By Greg Hazley
Digital 10 digital marketing questions to ask your agency partner in 2014 (S. Agresta) 
PR Getting around walls (S. Robertson) 
Stunts Do publicity stunts work? (C. Penn) 
Apologies Retail chiefs face Senate on hacking (Reuters) 
PR 101 Fashion media list round-up (Cision) 
Digital Decoding digital marketing (N. Krestos) 
Travel Hotel PR in the age of social media (D. Craig) 
Apologies Too many sorry excuses for apology (NY Times) 
Crisis Green advertising helped BP recover from the Gulf spill(HBR) 
Social How we use and feel about the No. 1 social network (MMC) 
Olympics Journos in Sochi live-tweeting (bad) experiences (Wash Post) 
Corporate CVS pulls the plug on tobacco (ABC)
Category: Web Links
Tue., Feb. 4, 2014
Web Links
By Greg Hazley
Adv One quarter of all Super Bowl ads were made by one company (Wash Post) 
Canada A PR guru's tough love for Canada's timid business leaders (Financial Post) 
SEO Social media gurus and the foolhardy trend to bash SEO (F. Strong) 
Content The march toward brand journalism continues (C. Wolverton) 
Social Lessons from Coke and the Super Bowl: Have thick skin and clear plan (J. Licko) 
Content Google authorship: Why you need it and why it keeps changing (B. Lucey) 
Crisis New Christie questions: Why a last-minute revision to press release? (Salon) 
Crisis Mercury Public Affairs hires lawyer amid Christie probes (Politico) 
Tips 5 ways confidence will make your presentation more successful (LewisPR)
Category: Web Links
Mon., Feb. 3, 2014
Web Links
By Greg Hazley
Advocacy Since when did lobbying and PR become extortion? (K. Hinton) 
Content How to build a brand using compelling content (T. Robbins) 
Career Deep dive into corporate comms. work and culture in a cross-border PR adventure (J. Gombita) 
Super Bowl Seahawks and two advertisers dominate the competition (B. Dalbec) 
Social The next Facebook killer is … Facebook? (C. Penn) 
Social Hillary Clinton wins Super Bowl newsjacking derby (D.M. Scott) 
PA Gerrymandering the mind (R. Gillott)
Category: Web Links
Fri., Jan. 31, 2014
Web Links
By Greg Hazley
SB Perceptions of legacy and emerging quarterback stars (A. Narvaez) 
SB This Super Bowl will be a moment of truth for 'real-time' (D. Armano) 
SB Those Super Bowl ads (P. Himler) 
SB Seahawks player a quick study in crisis PR (J. David) 
Media How I learned to stop worrying and love bite-sized news (J. Stearns) 
Listicle Top 5 podcasts for PR professionals (S. Snart) 
Crisis When friendly fire causes a crisis: Three easy ways to avoid a brand scandal (C. Winters) 
Social Is Facebook's Paper app really a big deal? (March PR) 
Social What you need to know about Facebook Paper (M. Bhandarkar) 
PA SOTU brings lessons in social and digital strategy (K. Hampton)
Cartoon Re-branding (G. Matusky) 
Pop Culture Five PR takeaways from 'Groundhog Day' (E. Friedman)
Category: Web Links
Thu., Jan. 30, 2014
Web Links
By Greg Hazley
Legal Suit blasts publicist Torossian over message board campaign(Daily News) 
Media Brands bet on star power to shine through ad-cluttered Super Bowl (Reuters) 
PR LA radio producer: I won't respond to your pitch if… (Muckrack)
Sports The epic battle to save the most offensive team name in sports (Thinkprogress) 
Int'l France's PR campaign is missing its target (Financial Times) 
Graphic Super Bowl ad spending by industry (WSJ) 
Sponsorship Scarlett Johannson, Oxfam split over Sodastream(Gawker) 
Crisis The 5 worst video media disasters of January (B. Phillips) 
Map NY subway stations wired for wireless (WNYC)
Category: Web Links
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