As Pope Francis revamps the Vatican's PR strategy, PR pro Toni Muzi Falconi outlined the communications strategies of the pope and his two predecessors at a UK university this month. Here is an excerpt.
As it prepares to stage the controversial opera "The Death of Klinghoffer," perhaps the Metropolitan Opera at Lincoln Center should spend a little more time and effort policing the inside of Lincoln Center.
DiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.
Publicis Groupe CEO Maurice Levy said the famous selfie arranged by his firm that Ellen DeGeneres took at the Academy Awards ceremony was worth from $800M to $1B in “earned media” for client Samsung due to the massive press and social media coverage.
Next Fifteen Communications Group reported today first half revenue rose six percent to £49.3m (about $82.4M) on the strength of its US operations like Outcast, M Booth, Text 100 and Blueshirt, which saw 13% organic revenue growth for the period ended Jan. 31.
Media watchdog Media Matters for America is taking oil giant Chevron to task for its launch of a local “news” site in Richmond, Cal., the site of its 2012 refinery fire that led to a financial settlement of $2M for fines and restitutions.
Should a PR firm represent a client that is adverse to American interests? In this case, the client is Russia, represented by Ketchum, but the same question could be asked by most international PR firms which have toiled on behalf of foreign accounts or governments.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.