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Category: Public RelationsReturn to Latest News
Fri., Oct. 2, 2015
Vatican Clarifies Pope's Meeting With Kentucky Clerk
By Matthew Schwartz
Pope FrancisIt’s what any good PR operation does when there’s erroneous (or fuzzy) information circulating about your brand or client: Correct the information quickly and don’t leave the media any wiggle room.
Category: Public Relations
Fri., Oct. 2, 2015
Blog: Clinton Gears up for 'SNL'
By Matthew Schwartz

Hillary ClintonFrom a communications perspective, trying to personalize Clinton seems like an uphill battle. After all, she’s been in the public eye for nearly 25 years, most recently as U.S. Secretary of State. 

Category: Public Relations
Fri., Sep. 25, 2015
Thanks for Everything!
By Kevin McCauley

Kevin McCauleyAfter nearly 26 years (Columbus Day is my anniversary), I decided it's time to add another line to my resume. Today is my last day at O'Dwyer's.

Category: Public Relations
Fri., Sep. 25, 2015
PR Careers Overrated
By Greg Hazley
CareerCastPR manager, advertising account exec and event coordinator are among the most overrated jobs of 2015, according to a study by CareerCast.
Category: Public Relations
Tue., Sep. 22, 2015
Edelman Will Toggle Between New York and Chicago
By Matthew Schwartz

Richard EdelmanIn his blog post, Edelman said he will reengage the city in which he grew up—and develop new revenue streams in the process.

Category: Public Relations
Mon., Aug. 31, 2015
PR Firm Redwood Reps France Train Attack Hero
By Greg Hazley
sadlerRedwood Pacific Public Affairs is providing pro bono PR help to Anthony Sadler, one of the three Americans who helped foil a terrorist aboard a train in France earlier this month.
Category: Public Relations
Mon., Aug. 24, 2015
How PR writers in Singapore, HK, Shanghai differ from US pros
By Don Bates
Don BatesPR writers in Singapore, Hong Kong and Shanghai focus on their new mantra of snackable text, big-picture meaning, headline dominance and enhanced imagery.
Category: Public Relations
Tue., Jul. 28, 2015
Ex-Gore Aide Jentleson Goes to APCO
By Kevin McCauley
Bruce JentlesonBruce Jentleson, former foreign policy advisor to former VP Al Gore and Duke University professor, has joined APCO at its Raleigh outpost.
Category: Public Relations
Tue., Jul. 21, 2015
PSB's Leveton Replaced by CEO Duo
By Kevin McCauley

psbBurson-Marsteller's Penn Schoen Berland unit has named Curtis Freet and Jon Penn CEOs of their respective operations to replace Jay Leveton, who had been at the helm since 2012.

Category: Public Relations
Tue., Jul. 21, 2015
PR Trumps Diplomacy for US Companies in Cuba, Says Leslie
By Kevin McCauley
cubaMarketing communications may do more to shape US-Cuba relations in the decades to come than diplomatic dispatches pertaining to politics, according to Jack Leslie, chairman of Weber Shandwick.
Category: Public Relations
Mon., Jul. 6, 2015
Blog: Media Spur Misperception of Upswing in Female CEOs
By Kevin McCauley
ceoMedia may be responsible for people believing there are more female CEOs than there really are, according to Weber Shandwick's recently released "The Female CEO Reputation Premium?" survey.
Category: Public Relations
Mon., Jun. 15, 2015
Dispersion Trend Shapes PR, Edelman Tells DePaul Grads
By Kevin McCauley
richard edelmanThe dispersion of authority, audience and experience is the important trend shaping the communications sector, said Richard Edelman in his June 14 commencement to DePaul University graduates.
Category: Public Relations
Wed., Jun. 3, 2015
Edelman Among Targets of Climate Activists
By Greg Hazley
edelmanClimate activists from the UK-based group Reclaim the Power staged a graphic mock birth in Edelman's London lobby to protest the firm's work on behalf of shale gas companies.
Category: Public Relations
Fri., Apr. 24, 2015
AbMac Aids Silicon Valley Gender Bias Plaintiff Ellen Pao
By Greg Hazley
ellen paoEllen Pao, the former venture capital partner who made waves in Silicon Valley with a $16M gender discrimination suit against Kleiner Perkins Caufield & Byers, is relying on Abernathy MacGregor Group for PR support.
Category: Public Relations
Mon., Apr. 13, 2015
Battle for Store Shelf & Media Space Fought with $$
By Jack ODwyer

supermarketGrocery story shelf space and media space are being sold to the highest bidders. It's a shocking statement but there's a lot of truth to it. PR people must be aware of such market forces in order to cope with the PR fallout.

Category: Public Relations
Thu., Feb. 19, 2015
Can Trust Be Regained?
By Ronn Torossian
torossianTrust is an imprecise science with very real consequences. Gaining it can be difficult. Regaining it can be nigh impossible.
Category: Public Relations
Tue., Dec. 9, 2014
It's a Two-Way Street: What Every Client Should Know
By Sandi Goldfarb
sandi goldfarbFor any business embarking on a relationship with a PR firm, "What can I do to be a good client?" is a conversation worth having.
Category: Public Relations
Wed., Dec. 3, 2014
Toni Muzi, PR Counselor & Prof, Tells All in Biased Memoirs
By Jack ODwyer
glow wormsToni Muzi Falcone, founder of Methodos, a major Italian PR firm he sold in 1990 to Weber Shandwick, has described 50 years in international PR in Glow Worms: Biased Memoirs of a Public Relator.
Category: Public Relations
Fri., Nov. 14, 2014
Kotcher Sees Disruption as Opportunity for PR
By Jack ODwyer

IPRPR has the opportunity to provide value in a “marketplace turned on its head by channel disruption,” Ray Kotcher, senior partner and chairman of Ketchum, told 300 last night at the Institute for PR dinner at the Yale Club, New York.

Category: Public Relations
Thu., Nov. 13, 2014
Graves: PR's Core Remains Earned Influence
By Christopher Graves
christopher gravesWhile aspects of public relations are morphing, adapting, and evolving with new technologies and new modes of communication, the core competence of PR remains strong and unwavering.
Category: Public Relations
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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