Ellen Pao, the former venture capital partner who made waves in Silicon Valley with a $16M gender discrimination suit against Kleiner Perkins Caufield & Byers, is relying on Abernathy MacGregor Group for PR support.
Grocery story shelf space and media space are being sold to the highest bidders. It's a shocking statement but there's a lot of truth to it. PR people must be aware of such market forces in order to cope with the PR fallout.
PR has the opportunity to provide value in a “marketplace turned on its head by channel disruption,” Ray Kotcher, senior partner and chairman of Ketchum, told 300 last night at the Institute for PR dinner at the Yale Club, New York.
The majority of top agencies don't call themselves "PR agencies" any more, not due to the negative perception of PR as spin, but because many potential clients don't know that PR firms provide services that weren't previously defined as PR.
There's a generational divide on reasons for the national state of incivility; younger people finger the Internet and social media while older ones fault politicians for the state of affairs, according to Weber Shandwick/Powell Tate's annual "Civility in America" survey.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.