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Category: Public RelationsReturn to Latest News
Wed., Jan. 6, 2016
Repeat Offenders Top 2015 PR Crisis List
By Arthur Solomon
 
arthur solomonA look back at 2015, the year in crisis PR, reveals familiar faces and themes.
Category: Public Relations
Thu., Dec. 31, 2015
Happy New Year, 2016!
By Editorial Staff
 
Times SquareThe O'Dwyer's staff wishes you a happy and prosperous 2016. Happy New Year!
Category: Public Relations
Thu., Dec. 24, 2015
Merry Christmas from O'Dwyer's
By Editorial Staff
 

Gingerbread cookies in window at Lord & TaylorA chorus of gingerbread cookies on parade in the window of Lord and Taylor on 5th Ave. in NYC.

Category: Public Relations
Fri., Dec. 11, 2015
Census Bureau Begins PR Search Process for 2020
By Editorial Staff
 
censusThe Census Bureau has scheduled a preliminary event on the extensive agency search process to handle its lucrative advertising and PR contracts for the upcoming 2020 count.
Category: Public Relations
Thu., Dec. 3, 2015
MSL's Wilson to Lead PR Council
By Editorial Staff
 
renee wilsonRenee Wilson, chief client officer at MSLGroup and former North America president of the Publicis firm, has been tapped to lead the PR Council as president.
Category: Public Relations
Mon., Nov. 30, 2015
Spong Stepping Down From Agency That Bears His Name
By Matthew Schwartz
 
Doug SpongThe move comes soon after Spong named managing director Julie Batliner as the PR agency’s new president.
Category: Public Relations
Wed., Nov. 25, 2015
Why PR Pros Can Be Thankful
By Eric Hausman
 
Eric HausmanWith Thanksgiving upon us, now is an opportune time to take a moment to remember what we PR professionals can be thankful for this year
Category: Public Relations
Fri., Nov. 20, 2015
Fernandez Tells PR Pros to Embrace Their Critics
By Matthew Schwartz
 
Institute for Public RelationsAccepting the Alexander Hamilton Medal for Lifetime Contribution to PR, Mike Fernandez stressed that the PR profession needs to take pains to rebuild public trust and step up its diversity efforts.
Category: Public Relations
Tue., Nov. 17, 2015
Blog: Sheen Goes Traditional Media Route to Announce HIV-Positive Status
By Matthew Schwartz
 
Charlie SheenDespite the increasing clout of social media channels—not to mention the growing influence of hipster Websites like BuzzFeed and Mashable—traditional channels such as 'Today' still pack an incredible punch.
Category: Public Relations
Fri., Nov. 13, 2015
Neotrope Rolls Out 16th Annual PR Grant Program for Nonprofits
By Matthew Schwartz
 
Netrope, Non-Profit PR GrantsThe average value of each grant is $2,500 and will be offered to as many as 100 nonprofit organizations "doing good" on a local or national level for 2016.
Category: Public Relations
Thu., Nov. 12, 2015
New Book Focuses on What PR Agency Owners Need to Know About Selling Their Shops
By Matthew Schwartz
 

Art StevensAccording to Stevens the book will be given free of charge to any U.S. PR agency owner who requests it. It will also be available in a quality paperback version as well as through Amazon. 

Category: Public Relations
Tue., Nov. 10, 2015
'SNL' is the Winner of Donald Trump's 'SNL' Appearance
By Ronn Torossian
 
Ronn TorossianBy hosting NBC’s Saturday Night Live last weekend Trump cashed in on his celebrity brand, making a case for himself as a populist anti-establishment Republican candidate who is making “America Great Again” through self-deprecation, bravado and entertainment.
Category: Public Relations
Fri., Nov. 6, 2015
Amid the Shiny and New, PR Canít Forget the Unsexy Stuff
By Andrew Ricci
 

Andrew RicciThink about how your clients might be impacted by issues or in ways outside of your current scope of work. Are there opportunities for your client to be involved in the debate?

Category: Public Relations
Thu., Nov. 5, 2015
Writing Wrongs: Read this Before Writing with Your Gut
By Ben Lincoln
 
Ben LincolnLeft unchecked, gut-given writing rarely sticks out. That’s because the first thing that enters a busy writer’s brain is rarely the best thing.
Category: Public Relations
Mon., Nov. 2, 2015
Staying on the PR Track as a New Mom
By Kathleen Henson
 
Kathleen HensonSome valuable lessons for how to nurture new moms and ensure that the PR mom track doesn’t derail a career.
Category: Public Relations
Thu., Oct. 29, 2015
What Spooks PR Agencies When it Comes to Clients
By Jessie Clapper
 

Halloween brownstoneIn the spirit of Halloween, here are some spooky items clients should consider when working with a communications agency. 

Category: Public Relations
Fri., Oct. 2, 2015
Vatican Clarifies Pope's Meeting With Kentucky Clerk
By Matthew Schwartz
 
Pope FrancisIt’s what any good PR operation does when there’s erroneous (or fuzzy) information circulating about your brand or client: Correct the information quickly and don’t leave the media any wiggle room.
Category: Public Relations
Fri., Oct. 2, 2015
Blog: Clinton Gears up for 'SNL'
By Matthew Schwartz
 

Hillary ClintonFrom a communications perspective, trying to personalize Clinton seems like an uphill battle. After all, she’s been in the public eye for nearly 25 years, most recently as U.S. Secretary of State. 

Category: Public Relations
Fri., Sep. 25, 2015
Thanks for Everything!
By Kevin McCauley
 

Kevin McCauleyAfter nearly 26 years (Columbus Day is my anniversary), I decided it's time to add another line to my resume. Today is my last day at O'Dwyer's.

Category: Public Relations
Fri., Sep. 25, 2015
PR Careers Overrated
By Editorial Staff
 
CareerCastPR manager, advertising account exec and event coordinator are among the most overrated jobs of 2015, according to a study by CareerCast.
Category: Public Relations
Today's Poll:
Donald Trump and Ted Cruz
Who has the best shot to upset Donald Trump or Ted Cruz in Iowa & NH?
Chris Christie
John Kasich
Marco Rubio
Jeb Bush
Ben Carson
No one
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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