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It’s what any good PR operation does when there’s erroneous (or fuzzy) information circulating about your brand or client: Correct the information quickly and don’t leave the media any wiggle room.
PR writers in Singapore, Hong Kong and Shanghai focus on their new mantra of snackable text, big-picture meaning, headline dominance and enhanced imagery.
Marketing communications may do more to shape US-Cuba relations in the decades to come than diplomatic dispatches pertaining to politics, according to Jack Leslie, chairman of Weber Shandwick.
Media may be responsible for people believing there are more female CEOs than there really are, according to Weber Shandwick's recently released "The Female CEO Reputation Premium?" survey.
The dispersion of authority, audience and experience is the important trend shaping the communications sector, said Richard Edelman in his June 14 commencement to DePaul University graduates.
Ellen Pao, the former venture capital partner who made waves in Silicon Valley with a $16M gender discrimination suit against Kleiner Perkins Caufield & Byers, is relying on Abernathy MacGregor Group for PR support.
Grocery story shelf space and media space are being sold to the highest bidders. It's a shocking statement but there's a lot of truth to it. PR people must be aware of such market forces in order to cope with the PR fallout.
For any business embarking on a relationship with a PR firm, "What can I do to be a good client?" is a conversation worth having.
Toni Muzi Falcone, founder of Methodos, a major Italian PR firm he sold in 1990 to Weber Shandwick, has described 50 years in international PR in Glow Worms: Biased Memoirs of a Public Relator.
PR has the opportunity to provide value in a “marketplace turned on its head by channel disruption,” Ray Kotcher, senior partner and chairman of Ketchum, told 300 last night at the Institute for PR dinner at the Yale Club, New York.
The majority of top agencies don't call themselves "PR agencies" any more, not due to the negative perception of PR as spin, but because many potential clients don't know that PR firms provide services that weren't previously defined as PR.
There's a generational divide on reasons for the national state of incivility; younger people finger the Internet and social media while older ones fault politicians for the state of affairs, according to Weber Shandwick/Powell Tate's annual "Civility in America" survey.
Variety's editor Peter Bart has landed another haymaker on PR. It's one of several negative media items confronting the industry as PRSA gears up for its annual conference Oct 11-14 in D.C.
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