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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Int'l & Multicultural PR: Jun. '16
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Category: Public RelationsReturn to Latest News
Fri., Nov. 6, 2015
Amid the Shiny and New, PR Canít Forget the Unsexy Stuff
By Andrew Ricci
 

Andrew RicciThink about how your clients might be impacted by issues or in ways outside of your current scope of work. Are there opportunities for your client to be involved in the debate?

Category: Public Relations
Thu., Nov. 5, 2015
Writing Wrongs: Read this Before Writing with Your Gut
By Ben Lincoln
 
Ben LincolnLeft unchecked, gut-given writing rarely sticks out. That’s because the first thing that enters a busy writer’s brain is rarely the best thing.
Category: Public Relations
Mon., Nov. 2, 2015
Staying on the PR Track as a New Mom
By Kathleen Henson
 
Kathleen HensonSome valuable lessons for how to nurture new moms and ensure that the PR mom track doesn’t derail a career.
Category: Public Relations
Thu., Oct. 29, 2015
What Spooks PR Agencies When it Comes to Clients
By Jessie Clapper
 

Halloween brownstoneIn the spirit of Halloween, here are some spooky items clients should consider when working with a communications agency. 

Category: Public Relations
Fri., Oct. 2, 2015
Vatican Clarifies Pope's Meeting With Kentucky Clerk
By Matthew Schwartz
 
Pope FrancisIt’s what any good PR operation does when there’s erroneous (or fuzzy) information circulating about your brand or client: Correct the information quickly and don’t leave the media any wiggle room.
Category: Public Relations
Fri., Oct. 2, 2015
Blog: Clinton Gears up for 'SNL'
By Matthew Schwartz
 

Hillary ClintonFrom a communications perspective, trying to personalize Clinton seems like an uphill battle. After all, she’s been in the public eye for nearly 25 years, most recently as U.S. Secretary of State. 

Category: Public Relations
Fri., Sep. 25, 2015
Thanks for Everything!
By Kevin McCauley
 

Kevin McCauleyAfter nearly 26 years (Columbus Day is my anniversary), I decided it's time to add another line to my resume. Today is my last day at O'Dwyer's.

Category: Public Relations
Fri., Sep. 25, 2015
PR Careers Overrated
By Greg Hazley
 
CareerCastPR manager, advertising account exec and event coordinator are among the most overrated jobs of 2015, according to a study by CareerCast.
Category: Public Relations
Tue., Sep. 22, 2015
Edelman Will Toggle Between New York and Chicago
By Matthew Schwartz
 

Richard EdelmanIn his blog post, Edelman said he will reengage the city in which he grew up—and develop new revenue streams in the process.

Category: Public Relations
Mon., Aug. 31, 2015
PR Firm Redwood Reps France Train Attack Hero
By Greg Hazley
 
sadlerRedwood Pacific Public Affairs is providing pro bono PR help to Anthony Sadler, one of the three Americans who helped foil a terrorist aboard a train in France earlier this month.
Category: Public Relations
Mon., Aug. 24, 2015
How PR writers in Singapore, HK, Shanghai differ from US pros
By Don Bates
 
Don BatesPR writers in Singapore, Hong Kong and Shanghai focus on their new mantra of snackable text, big-picture meaning, headline dominance and enhanced imagery.
Category: Public Relations
Tue., Jul. 28, 2015
Ex-Gore Aide Jentleson Goes to APCO
By Kevin McCauley
 
Bruce JentlesonBruce Jentleson, former foreign policy advisor to former VP Al Gore and Duke University professor, has joined APCO at its Raleigh outpost.
Category: Public Relations
Tue., Jul. 21, 2015
PSB's Leveton Replaced by CEO Duo
By Kevin McCauley
 

psbBurson-Marsteller's Penn Schoen Berland unit has named Curtis Freet and Jon Penn CEOs of their respective operations to replace Jay Leveton, who had been at the helm since 2012.

 
Category: Public Relations
Tue., Jul. 21, 2015
PR Trumps Diplomacy for US Companies in Cuba, Says Leslie
By Kevin McCauley
 
cubaMarketing communications may do more to shape US-Cuba relations in the decades to come than diplomatic dispatches pertaining to politics, according to Jack Leslie, chairman of Weber Shandwick.
Category: Public Relations
Mon., Jul. 6, 2015
Blog: Media Spur Misperception of Upswing in Female CEOs
By Kevin McCauley
 
ceoMedia may be responsible for people believing there are more female CEOs than there really are, according to Weber Shandwick's recently released "The Female CEO Reputation Premium?" survey.
Category: Public Relations
Mon., Jun. 15, 2015
Dispersion Trend Shapes PR, Edelman Tells DePaul Grads
By Kevin McCauley
 
richard edelmanThe dispersion of authority, audience and experience is the important trend shaping the communications sector, said Richard Edelman in his June 14 commencement to DePaul University graduates.
Category: Public Relations
Wed., Jun. 3, 2015
Edelman Among Targets of Climate Activists
By Greg Hazley
 
edelmanClimate activists from the UK-based group Reclaim the Power staged a graphic mock birth in Edelman's London lobby to protest the firm's work on behalf of shale gas companies.
Category: Public Relations
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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
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April, Broadcast Media Svcs. & Social Media PR
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June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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