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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
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Category: Public RelationsReturn to Latest News
Thu., Nov. 5, 2015
Writing Wrongs: Read this Before Writing with Your Gut
By Ben Lincoln
Ben LincolnLeft unchecked, gut-given writing rarely sticks out. That’s because the first thing that enters a busy writer’s brain is rarely the best thing.
Category: Public Relations
Mon., Nov. 2, 2015
Staying on the PR Track as a New Mom
By Kathleen Henson
Kathleen HensonSome valuable lessons for how to nurture new moms and ensure that the PR mom track doesn’t derail a career.
Category: Public Relations
Thu., Oct. 29, 2015
What Spooks PR Agencies When it Comes to Clients
By Jessie Clapper

Halloween brownstoneIn the spirit of Halloween, here are some spooky items clients should consider when working with a communications agency. 

Category: Public Relations
Fri., Oct. 2, 2015
Vatican Clarifies Pope's Meeting With Kentucky Clerk
By Matthew Schwartz
Pope FrancisIt’s what any good PR operation does when there’s erroneous (or fuzzy) information circulating about your brand or client: Correct the information quickly and don’t leave the media any wiggle room.
Category: Public Relations
Fri., Oct. 2, 2015
Blog: Clinton Gears up for 'SNL'
By Matthew Schwartz

Hillary ClintonFrom a communications perspective, trying to personalize Clinton seems like an uphill battle. After all, she’s been in the public eye for nearly 25 years, most recently as U.S. Secretary of State. 

Category: Public Relations
Fri., Sep. 25, 2015
Thanks for Everything!
By Kevin McCauley

Kevin McCauleyAfter nearly 26 years (Columbus Day is my anniversary), I decided it's time to add another line to my resume. Today is my last day at O'Dwyer's.

Category: Public Relations
Fri., Sep. 25, 2015
PR Careers Overrated
By Greg Hazley
CareerCastPR manager, advertising account exec and event coordinator are among the most overrated jobs of 2015, according to a study by CareerCast.
Category: Public Relations
Tue., Sep. 22, 2015
Edelman Will Toggle Between New York and Chicago
By Matthew Schwartz

Richard EdelmanIn his blog post, Edelman said he will reengage the city in which he grew up—and develop new revenue streams in the process.

Category: Public Relations
Mon., Aug. 31, 2015
PR Firm Redwood Reps France Train Attack Hero
By Greg Hazley
sadlerRedwood Pacific Public Affairs is providing pro bono PR help to Anthony Sadler, one of the three Americans who helped foil a terrorist aboard a train in France earlier this month.
Category: Public Relations
Mon., Aug. 24, 2015
How PR writers in Singapore, HK, Shanghai differ from US pros
By Don Bates
Don BatesPR writers in Singapore, Hong Kong and Shanghai focus on their new mantra of snackable text, big-picture meaning, headline dominance and enhanced imagery.
Category: Public Relations
Tue., Jul. 28, 2015
Ex-Gore Aide Jentleson Goes to APCO
By Kevin McCauley
Bruce JentlesonBruce Jentleson, former foreign policy advisor to former VP Al Gore and Duke University professor, has joined APCO at its Raleigh outpost.
Category: Public Relations
Tue., Jul. 21, 2015
PSB's Leveton Replaced by CEO Duo
By Kevin McCauley

psbBurson-Marsteller's Penn Schoen Berland unit has named Curtis Freet and Jon Penn CEOs of their respective operations to replace Jay Leveton, who had been at the helm since 2012.

Category: Public Relations
Tue., Jul. 21, 2015
PR Trumps Diplomacy for US Companies in Cuba, Says Leslie
By Kevin McCauley
cubaMarketing communications may do more to shape US-Cuba relations in the decades to come than diplomatic dispatches pertaining to politics, according to Jack Leslie, chairman of Weber Shandwick.
Category: Public Relations
Mon., Jul. 6, 2015
Blog: Media Spur Misperception of Upswing in Female CEOs
By Kevin McCauley
ceoMedia may be responsible for people believing there are more female CEOs than there really are, according to Weber Shandwick's recently released "The Female CEO Reputation Premium?" survey.
Category: Public Relations
Mon., Jun. 15, 2015
Dispersion Trend Shapes PR, Edelman Tells DePaul Grads
By Kevin McCauley
richard edelmanThe dispersion of authority, audience and experience is the important trend shaping the communications sector, said Richard Edelman in his June 14 commencement to DePaul University graduates.
Category: Public Relations
Wed., Jun. 3, 2015
Edelman Among Targets of Climate Activists
By Greg Hazley
edelmanClimate activists from the UK-based group Reclaim the Power staged a graphic mock birth in Edelman's London lobby to protest the firm's work on behalf of shale gas companies.
Category: Public Relations
Fri., Apr. 24, 2015
AbMac Aids Silicon Valley Gender Bias Plaintiff Ellen Pao
By Greg Hazley
ellen paoEllen Pao, the former venture capital partner who made waves in Silicon Valley with a $16M gender discrimination suit against Kleiner Perkins Caufield & Byers, is relying on Abernathy MacGregor Group for PR support.
Category: Public Relations
Mon., Apr. 13, 2015
Battle for Store Shelf & Media Space Fought with $$
By Jack O'Dwyer

supermarketGrocery story shelf space and media space are being sold to the highest bidders. It's a shocking statement but there's a lot of truth to it. PR people must be aware of such market forces in order to cope with the PR fallout.

Category: Public Relations
Thu., Feb. 19, 2015
Can Trust Be Regained?
By Ronn Torossian
torossianTrust is an imprecise science with very real consequences. Gaining it can be difficult. Regaining it can be nigh impossible.
Category: Public Relations
Tue., Dec. 9, 2014
It's a Two-Way Street: What Every Client Should Know
By Sandi Goldfarb
sandi goldfarbFor any business embarking on a relationship with a PR firm, "What can I do to be a good client?" is a conversation worth having.
Category: Public Relations
Wed., Dec. 3, 2014
Toni Muzi, PR Counselor & Prof, Tells All in Biased Memoirs
By Jack O'Dwyer
glow wormsToni Muzi Falcone, founder of Methodos, a major Italian PR firm he sold in 1990 to Weber Shandwick, has described 50 years in international PR in Glow Worms: Biased Memoirs of a Public Relator.
Category: Public Relations
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Oct. '16
Healthcare &
Medical PR
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Sep. '16
Beauty/Fashion & Lifestyle PR
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Commentary &
Prof. Development:
Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
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March, Food & Beverage PR
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May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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