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O'Dwyer's Inside News of Public Relations & Marketing Communications - Food & Beverage Public Relations: Mar. '15
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Category: Public RelationsReturn to Latest News
Fri., Feb. 7, 2014
Paul Fasts for Diversity in PR, Adland
By Kevin McCauley
mike paulNew York counselor Mike Paul will begin a two-day fast Feb. 12 to draw attention to what he sees as a lack of diversity among large PR firms, ad agencies and corporate communications departments.
Category: Public Relations
Thu., Feb. 6, 2014
Clemens Loses Latest Bid to Protect PR Docs in Suit
By Greg Hazley
roger clemensEmbattled baseball star Roger Clemens must turn over PR documents in the defamation suit brought by his former trainer, Brian McNamee, a federal judge ruled Jan. 30.
Category: Public Relations
Tue., Jan. 28, 2014
Brodeur, Blackberry Settle Suit
By Greg Hazley
Brodeur Partners and former client Blackberry have settled a $700K lawsuit by the PR firm, which claimed the former Research in Motion didn't pay for work on a "make or break" campaign for the mobile device maker.
Category: Public Relations
Wed., Jan. 22, 2014
Solomon: PR Boondoggles & Missteps of 2013
By Arthur Solomon
Corporate PR crises - and there were many – took a back seat in 2013 to the going ons in Washington.  Result: Good news for crisis specialists.
Category: Public Relations
Wed., Jan. 22, 2014
Bite Back on Track
By Greg Hazley
Next Fifteen Communications Group said Jan. 21 that its troubled Bite PR operation returned to profitability during the first five months of its financial year ended Dec. 31.
Category: Public Relations
Fri., Jan. 17, 2014
Shove: How the PR Industry Could Win the Future
By Greg Shove
greg shoveIn the era of brand story-telling, the PR industry is well suited to win the future of communications.
Category: Public Relations
Thu., Jan. 16, 2014
PR Snapshot: NY's Bikini Bus Shelter
By Greg Hazley
busThe Greater Fort Lauderdale Convention & Visitors Bureau is providing the first-ever heated bus shelter in Midtown Manhattan this month to promote the area's beaches.
Category: Public Relations
Thu., Jan. 2, 2014
Broadway Press Agent Opens Vivacity
By Kevin McCauley
Leslie Baden Papa, a veteran of the closing Hartman Group, is opening Vivacity Media Group next week to pick up the slack.
Category: Public Relations
Mon., Dec. 30, 2013
CT Dishes Out $1M Education PR Pact
By Kevin McCauley
Connecticut is dangling a $1M contract to promote the “common core” educational standards blueprint that allegedly helps children become “critical thinkers.”
Category: Public Relations
Mon., Dec. 30, 2013
Huey: A&E Standards and Judgment Fall Through the Quacks
By Bill Huey
After an “indefinite hiatus” that amounted to little more than a coffee break, A&E has reinstated Phil Robertson to its top-rated “Duck Dynasty” series and will begin filming this spring.
Category: Public Relations
Mon., Dec. 30, 2013
Seitel: Forecasting PR Headlines of 2014
By Fraser Seitel
What we really need to know is what happens next. And so, by popular demand, here is what we can look forward to with the leading “Public Relations Headlines of 2014.”
Category: Public Relations
Thu., Dec. 26, 2013
Carnival, NFL, Washington Top PR Fails of 2013
By Jon Gingerich

crisisWhittling down every public relations disaster that occurred during 2013 into a top-ten list took a lot of work. There was a lot of competition. After careful consideration, however, we managed to compile O’Dwyer’s top ten PR gaffes of 2013.

Category: Public Relations
Mon., Dec. 23, 2013
PR Review of 2013 Part II - Content Is Big
By Jack O'Dwyer

One of biggest PR trends of 2013 was the move towards “sponsored” editorial content, also known as “branded” content or "native advertising."

Category: Public Relations
Mon., Dec. 16, 2013
Review of PR in 2013 (and Before That)
By Jack O'Dwyer
Traditional media continued to shrink in 2013, putting pressure on PR practitioners to reach audiences via social media, PR wire services, e-mail networks and their own websites...
Category: Public Relations
Thu., Dec. 12, 2013
Porter Novelli Buzzes for Bayer's Bee Biz
By Kevin McCauley
bayerBayer CropScience, which is featured on today's front page of the New York Times business section for the alleged link of its pesticide to the massive die-off of honey bees in North America and western Europe, relied on Porter Novelli to pitch the opening of its second Bee Care Center in Triangle Park, NC.
Category: Public Relations
Fri., Dec. 6, 2013
PR Firm Spoofs Drone Delivery
By Greg Hazley
droneNew Jersey PR shop Swordfish Communications jabbed Amazon's widely covered test of drone delivery with an announcement this week that the firm will be disseminating press releases, product samples and other press kits to media via drones.
Category: Public Relations
Wed., Dec. 4, 2013
Ad Creative Guru Droga Rips Lazy Adland
By Kevin McCauley
drogaIn his “manifesto on the future of advertising,” published in the December Esquire, ad man David Droga sounds more like a PR guy in urging adland to hone its story-telling skills.
Category: Public Relations
Thu., Nov. 21, 2013
Remarks for Kate James, Institute for Public Relations Dinner, November 21, 2013
By O'Dwyer's Staff

Remarks for Kate James

Gates Foundation Chief Communications Officer

At the Institute for Public Relations Dinner

“The Business of Changing the World”

New York, New York

November 21, 2013

Category: Public Relations
Tue., Nov. 19, 2013
Burson's Nuremburg Trial Coverage Released on Audio
By Kevin McCauley
nurembergHarold Burson’s American Forces radio coverage of the Nuremburg war crimes trial is part of the journalism that is incorporated into the “Report from Nuremberg” audio production released today by Audible Inc.
Category: Public Relations
Mon., Nov. 18, 2013
Pearson's Big Ed Biz Is Under Fire
By Jack O'Dwyer
PR exec Kate James, who is leaving the Gates Foundation to be chief corporate affairs officer at Pearson at the start of the year, will bring lots of controversy with her when she delivers the annual Distinguished Lecture to the Institute for PR Thursday at the Yale Club.
Category: Public Relations
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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