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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Broadcast Media Services & Social Media PR: Apr. '14
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Category: Public RelationsReturn to Latest News
Wed., Nov. 13, 2013
Levick Snares Grayling Vet
By Kevin McCauley
 
wolf-creutzfeldtLeslie Wolf-Creutzfeldt, who served as managing director of Grayling USA to help the British PR operation gain a footfhold here, has gone to Washington’s Levick.
Category: Public Relations
Fri., Nov. 8, 2013
PR People Told to 'Lighten Up'
By Kevin McCauley
 
whipple“Lighten up,” is the best recommendation to PR people that I have heard in many years of covering the business.
Category: Public Relations
Mon., Nov. 4, 2013
Council of PR Firms Needs New Name
By Jack O'Dwyer
 
The Council of PR Firms, which is celebrating its 15th anniversary, needs a new name to reflect changing conditions.
Category: Public Relations
Fri., Nov. 1, 2013
Prolexic Seeks PR Partner
By Kevin McCauley
 

prolexicProlexic, which bills itself as a "pure play" distributed denial of service attack mitigation provider, is looking for a PR firm to handle pitching duties for three months at $60K.

Category: Public Relations
Wed., Oct. 30, 2013
Silverado Strong = Silverado Stupid
By Kevin McCauley
 
What was Chevrolet thinking? The PR geniuses at the car company decided to kill its “Silverado Strong” promotional stunt that the General Motors unit had planned to run Monday evening at St. Louis’ Busch Stadium during Game 5 of the World Series.
Category: Public Relations
Thu., Oct. 24, 2013
CPRF Weighs Pros, Cons of Native Advertising
By Kevin McCauley
 

critical issues forumPR firms bent on becoming “media companies” via development of clever web content for clients may follow mainstream media off the same cliff, said Jeff Jarvis, BuzzMachine blogger, today at the Council of PR Firms' Critical Issues Forum in New York.

Category: Public Relations
Thu., Oct. 24, 2013
Varner Wins CPRF Video Contest; Firms Drop 'PR'
By Jack O'Dwyer
 
senayAshley Varner, a senior at the College of William & Mary, Williamsburg, Va., has won the "Take Flight with PR" video contest hosted by the Council of PR Firms. Dave Senay, chairman of CPRF and president and CEO of FleishmanHillard, notes many member firms are dropping the term "PR" in their titles.
Category: Public Relations
Thu., Oct. 24, 2013
San Fran Awards Transit PR Pact
By Greg Hazley
 

san franSan Francisco's Municipal Transit Agency has awarded a $1.5M communications and PR pact to support its Transit Effectiveness Project, a quality push to improve service to its 700K daily riders.

Category: Public Relations
Wed., Oct. 23, 2013
UK Betting Site Books NJ PR
By Greg Hazley
 
lets playBetfair, the London based global online betting giant, is banking on Garden State PR support as the state sanctions online gambling starting this fall.
Category: Public Relations
Tue., Oct. 22, 2013
PR Links of the Day - 10-22-2013
By Greg Hazley
 
Links to PR and media stories from around the web today...
Category: Public Relations
Tue., Oct. 15, 2013
New York Observer Covers PR (Thank You!)
By Jack O'Dwyer
 
observerThe New York Observer, which has a weekly circulation of 51,000 to a well-heeled audience, has a front page story plus four inside pages on New York PR firms in its Oct. 14 issue.
Category: Public Relations
Tue., Oct. 8, 2013
'Non-Governing' Crowd Wrecks Republicans
By Kevin McCauley
 
The Washington Post reports there is more than enough support from Republicans to pass the “clean continuing resolution” needed to end the government shutdown. Let’s get on with it.
Category: Public Relations
Fri., Sep. 27, 2013
NY Road Runners Get New PR Leadership
By Greg Hazley
 
chris weillerThe New York Road Runners, the 55-year-old group that runs the New York City Marathon and endured a backlash last year during Hurricane Sandy, has brought in Chris Weiller from the U.S. Fund for UNICEF in a top PR role.
Category: Public Relations
Tue., Sep. 24, 2013
Brodeur Sues Blackberry for $700K in PR Fees
By Greg Hazley
 
brodeurBrodeur Partners ramped up its PR work in a "make or break" campaign for Blackberry from late 2012 to early 2013, but the 16-year client split with the firm in April after a review and has not paid for $700K in PR services, according to a suit filed in federal court on Sept. 20.
Category: Public Relations
Mon., Sep. 23, 2013
Rich, Poor Gap Obvious in New York PR, Journalism
By Jack O'Dwyer
 
A rich/poor divide is also evident ad/PR/journalism in New York. In the 1960s and 70s, Madison Ave. was a street of milk and honey for workaday PR people and press who enjoyed many of the perks now limited to the few at the top.
Category: Public Relations
Thu., Sep. 19, 2013
Photos: Rubenstein Bash Hits Brooklyn
By Greg Hazley
 
rubensteinRubenstein PR held its second White Party on Aug. 15 at the Wythe Hotel in Brooklyn's Williamsburg neighborhood, following last year's inaugural bash in Manhattan.
Category: Public Relations
Wed., Sep. 11, 2013
PR Pros Lead 9/11 Day of Service Campaign
By Greg Hazley
 
9/11 dayThe successful push to turn Sept. 11 into a national day of service has been spearheaded by two PR pros -- David Paine and Jay Winuk.
Category: Public Relations
Wed., Sep. 4, 2013
FH and the Rise of Anheuser-Busch
By Kevin McCauley
 
bitter brewStudents of PR should pick up a copy of Bill Knoedelseder's "Bitter Brew," which chronicles the powerful role played by FleishmanHillard in the rise and fall of the Busch family of St. Louis and Anheuser-Busch.
Category: Public Relations
Tue., Sep. 3, 2013
Obama May Score Pyrrhic PR Win on Syria
By Kevin McCauley
 
President Obama's move to punt the decision on whether to attack Syria to Congress is a face-saving gesture by the commander-in-chief, who is dogged by his unfortunate remark about "redlines" and "moving a bunch of chemical weapons."
Category: Public Relations
Mon., Aug. 26, 2013
CPRF Stresses Ethics But Flaws Remain
By Jack O'Dwyer
 
The Council of PR Firms, chaired by Dave Senay of FleishmanHillard, is making a major push to identify itself with ethical conduct.
Category: Public Relations
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