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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
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Category: Public RelationsReturn to Latest News
Fri., Nov. 14, 2014
Kotcher Sees Disruption as Opportunity for PR
By Jack O'Dwyer

IPRPR has the opportunity to provide value in a “marketplace turned on its head by channel disruption,” Ray Kotcher, senior partner and chairman of Ketchum, told 300 last night at the Institute for PR dinner at the Yale Club, New York.

Category: Public Relations
Thu., Nov. 13, 2014
Graves: PR's Core Remains Earned Influence
By Christopher Graves
christopher gravesWhile aspects of public relations are morphing, adapting, and evolving with new technologies and new modes of communication, the core competence of PR remains strong and unwavering.
Category: Public Relations
Wed., Nov. 12, 2014
Would PR by Any Other Name Smell Sweeter?
By Lucy Siegel
lucy siegelThe majority of top agencies don't call themselves "PR agencies" any more, not due to the negative perception of PR as spin, but because many potential clients don't know that PR firms provide services that weren't previously defined as PR.
Category: Public Relations
Wed., Oct. 22, 2014
Younger People See End of Incivility
By Kevin McCauley
weber shandwickThere's a generational divide on reasons for the national state of incivility; younger people finger the Internet and social media while older ones fault politicians for the state of affairs, according to Weber Shandwick/Powell Tate's annual "Civility in America" survey.
Category: Public Relations
Mon., Oct. 6, 2014
Variety's Peter Bart Raps PR; Industry Has Image Problems
By Jack O'Dwyer

peter bartVariety's editor Peter Bart has landed another haymaker on PR. It's one of several negative media items confronting the industry as PRSA gears up for its annual conference Oct 11-14 in D.C.

Category: Public Relations
Thu., Sep. 11, 2014
Clueless PR Quote of the Day
By Greg Hazley
biscottiBaltimore Ravens owner Steve Biscotti on why he didn't face the press Monday amid the Ray Rice firestorm...
Category: Public Relations
Tue., Sep. 9, 2014
PR's Reputation Shredded at PRSA/NY Mock Trial
By Kevin McCauley
ethicsA prosecution team shredded the reputation of PR last night at a mock trial sponsored by PRSA's New York chapter. PR rapped for 'destruction of journalism.'
Category: Public Relations
Thu., Sep. 4, 2014
PR Links of the Day - 9-04-2014
By Greg Hazley
Careers Battling burnout in agency life (J. Stamp) 
Media Sex+Tech=Boffo News (P. Himler) 
Healthcare 3 PR/marketing budget imperatives for healthcare (L. Kersey) 
Careers Should you get an MBA? (HBR) 
Social Companies still embracing a command-and-control model for social media (L. Hoffman) 
Research A tipping point for PR research and CCOs (M. Fernandez) 
PA MWW says fed audit clears firm in 'Sandy' ad storm (Star-Ledger) 
Media The problem with 'takes' is the biz model of mass media(J. Jarvis) 
Mentors The mentors who move us (CPRF)
Category: Public Relations
Thu., Aug. 28, 2014
Torossian: End-of-Summer Epiphanies
By Ronn Torossian
NYPDOn NYPD nay-sayers, Derek Jeter's farewell tour and Lindsay's Lohan's 'Grand Theft' Auto suit...
Category: Public Relations
Wed., Jul. 30, 2014
Retailer That 'Sues Soldiers' Over Debts Hits ProPublica Piece
By Greg Hazley
usa discountersUSA Discounters, the Virginia-based retailer that ProPublica reported offers "easy" credit to military members but files thousands of suits when its loans aren't repaid, is criticizing the non-profit news organization's portrayal.
Category: Public Relations
Fri., Jul. 18, 2014
WWI Home Front Exhibit to Explore Roots of PR
By Kevin McCauley
enlistPR people and students of the craft should flock (no, make it run) to the New York Public Library's "Over Here: WWI and the Fight for the American Mind" exhibit which opens July 28.
Category: Public Relations
Wed., Jul. 16, 2014
Effective Leadership and Communication Require Consistency
By Paul Oestreicher
paul oestreicherPredictable does not mean plodding or unimaginative. Google is proof that serious purpose and process can go hand-in-hand with creativity and excitement.
Category: Public Relations
Fri., Jul. 11, 2014
PR World Awaits Vatican Communications Revamp
By Toni Muzi Falconi and Giovanni Eugenio Tomassetti

popeAs Pope Francis revamps the Vatican's PR strategy, PR pro Toni Muzi Falconi outlined the communications strategies of the pope and his two predecessors at a UK university this month. Here is an excerpt.

Category: Public Relations
Mon., Jun. 30, 2014
2014 O'Dwyer's Directory of PR Firms Published
prdThe 2014 O'Dwyer's Directory of PR Firms, PR's No. 1 source of information for clients looking for PR counsel and PR pros shopping for jobs, has been published.
Category: Public Relations
Fri., Jun. 20, 2014
Lincoln Center's Warped Values
By Ronn Torossian
metAs it prepares to stage the controversial opera "The Death of Klinghoffer," perhaps the Metropolitan Opera at Lincoln Center should spend a little more time and effort policing the inside of Lincoln Center.
Category: Public Relations
Thu., Jun. 12, 2014
Uber's PR Gift
By Kevin McCauley
uberThe global taxi demonstration that snarled traffic in London, Barcelona, Paris, Milan and Madrid yesterday to protest car-sharing leader Uber showered priceless PR upon the San Francisco start-up, which sports a potential $17B market valuation.
Category: Public Relations
Tue., Jun. 3, 2014
Southern Comfort to Get Comfortable with LDA's
By Kevin McCauley
southern comfortSouthern Comfort, the whiskey-based liqueur, says it has "lost relevance" among younger people of legal drinking age and believes a consumer PR campaign can remedy the situation.
Category: Public Relations
Thu., Apr. 24, 2014
DG Ad Agency Hires PR Director
By Kevin McCauley

blockDiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.

Category: Public Relations
Wed., Apr. 9, 2014
Samsung Won $1B in Earned Media From Ellen's Selfie
By Kevin McCauley
ellenPublicis Groupe CEO Maurice Levy said the famous selfie arranged by his firm that Ellen DeGeneres took at the Academy Awards ceremony was worth from $800M to $1B in “earned media” for client Samsung due to the massive press and social media coverage.
Category: Public Relations
Tue., Apr. 8, 2014
US PR Units Boost Next Fifteen Revenues
By Greg Hazley
next fifteenNext Fifteen Communications Group reported today first half revenue rose six percent to £49.3m (about $82.4M) on the strength of its US operations like Outcast, M Booth, Text 100 and Blueshirt, which saw 13% organic revenue growth for the period ended Jan. 31.
Category: Public Relations
Mon., Apr. 7, 2014
Jewish Heritage Drives Ethics, Growth of Edelman
By Kevin McCauley
richard edelmanRichard Edelman, in Atlanta last week, talked about how his Jewish heritage helps drive ethical development and growth at the world’s largest PR firm.
Category: Public Relations
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Oct. '16
Healthcare &
Medical PR
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Sep. '16
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Commentary &
Prof. Development:
Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
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March, Food & Beverage PR
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June, Multicultural/Diversity & Int'l PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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