Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com O'Dwyer's Sep. '16 Beauty/Fashion & Lifestyle PR Magazine
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
 
CooneyWaters Unlimited
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter


Category: Public RelationsReturn to Latest News
Tue., Dec. 9, 2014
It's a Two-Way Street: What Every Client Should Know
By Sandi Goldfarb
 
sandi goldfarbFor any business embarking on a relationship with a PR firm, "What can I do to be a good client?" is a conversation worth having.
Category: Public Relations
Wed., Dec. 3, 2014
Toni Muzi, PR Counselor & Prof, Tells All in Biased Memoirs
By Jack O'Dwyer
 
glow wormsToni Muzi Falcone, founder of Methodos, a major Italian PR firm he sold in 1990 to Weber Shandwick, has described 50 years in international PR in Glow Worms: Biased Memoirs of a Public Relator.
Category: Public Relations
Fri., Nov. 14, 2014
Kotcher Sees Disruption as Opportunity for PR
By Jack O'Dwyer
 

IPRPR has the opportunity to provide value in a “marketplace turned on its head by channel disruption,” Ray Kotcher, senior partner and chairman of Ketchum, told 300 last night at the Institute for PR dinner at the Yale Club, New York.

Category: Public Relations
Thu., Nov. 13, 2014
Graves: PR's Core Remains Earned Influence
By Christopher Graves
 
christopher gravesWhile aspects of public relations are morphing, adapting, and evolving with new technologies and new modes of communication, the core competence of PR remains strong and unwavering.
Category: Public Relations
Wed., Nov. 12, 2014
Would PR by Any Other Name Smell Sweeter?
By Lucy Siegel
 
lucy siegelThe majority of top agencies don't call themselves "PR agencies" any more, not due to the negative perception of PR as spin, but because many potential clients don't know that PR firms provide services that weren't previously defined as PR.
Category: Public Relations
Wed., Oct. 22, 2014
Younger People See End of Incivility
By Kevin McCauley
 
weber shandwickThere's a generational divide on reasons for the national state of incivility; younger people finger the Internet and social media while older ones fault politicians for the state of affairs, according to Weber Shandwick/Powell Tate's annual "Civility in America" survey.
Category: Public Relations
Mon., Oct. 6, 2014
Variety's Peter Bart Raps PR; Industry Has Image Problems
By Jack O'Dwyer
 

peter bartVariety's editor Peter Bart has landed another haymaker on PR. It's one of several negative media items confronting the industry as PRSA gears up for its annual conference Oct 11-14 in D.C.

Category: Public Relations
Thu., Sep. 11, 2014
Clueless PR Quote of the Day
By Greg Hazley
 
biscottiBaltimore Ravens owner Steve Biscotti on why he didn't face the press Monday amid the Ray Rice firestorm...
Category: Public Relations
Tue., Sep. 9, 2014
PR's Reputation Shredded at PRSA/NY Mock Trial
By Kevin McCauley
 
ethicsA prosecution team shredded the reputation of PR last night at a mock trial sponsored by PRSA's New York chapter. PR rapped for 'destruction of journalism.'
Category: Public Relations
Thu., Sep. 4, 2014
PR Links of the Day - 9-04-2014
By Greg Hazley
 
Careers Battling burnout in agency life (J. Stamp) 
Media Sex+Tech=Boffo News (P. Himler) 
Healthcare 3 PR/marketing budget imperatives for healthcare (L. Kersey) 
Careers Should you get an MBA? (HBR) 
Social Companies still embracing a command-and-control model for social media (L. Hoffman) 
Research A tipping point for PR research and CCOs (M. Fernandez) 
PA MWW says fed audit clears firm in 'Sandy' ad storm (Star-Ledger) 
Media The problem with 'takes' is the biz model of mass media(J. Jarvis) 
Mentors The mentors who move us (CPRF)
Category: Public Relations
Thu., Aug. 28, 2014
Torossian: End-of-Summer Epiphanies
By Ronn Torossian
 
NYPDOn NYPD nay-sayers, Derek Jeter's farewell tour and Lindsay's Lohan's 'Grand Theft' Auto suit...
Category: Public Relations
Wed., Jul. 30, 2014
Retailer That 'Sues Soldiers' Over Debts Hits ProPublica Piece
By Greg Hazley
 
usa discountersUSA Discounters, the Virginia-based retailer that ProPublica reported offers "easy" credit to military members but files thousands of suits when its loans aren't repaid, is criticizing the non-profit news organization's portrayal.
Category: Public Relations
Fri., Jul. 18, 2014
WWI Home Front Exhibit to Explore Roots of PR
By Kevin McCauley
 
enlistPR people and students of the craft should flock (no, make it run) to the New York Public Library's "Over Here: WWI and the Fight for the American Mind" exhibit which opens July 28.
Category: Public Relations
Wed., Jul. 16, 2014
Effective Leadership and Communication Require Consistency
By Paul Oestreicher
 
paul oestreicherPredictable does not mean plodding or unimaginative. Google is proof that serious purpose and process can go hand-in-hand with creativity and excitement.
Category: Public Relations
Fri., Jul. 11, 2014
PR World Awaits Vatican Communications Revamp
By Toni Muzi Falconi and Giovanni Eugenio Tomassetti
 

popeAs Pope Francis revamps the Vatican's PR strategy, PR pro Toni Muzi Falconi outlined the communications strategies of the pope and his two predecessors at a UK university this month. Here is an excerpt.

Category: Public Relations
Mon., Jun. 30, 2014
2014 O'Dwyer's Directory of PR Firms Published
By  
 
prdThe 2014 O'Dwyer's Directory of PR Firms, PR's No. 1 source of information for clients looking for PR counsel and PR pros shopping for jobs, has been published.
Category: Public Relations
Fri., Jun. 20, 2014
Lincoln Center's Warped Values
By Ronn Torossian
 
metAs it prepares to stage the controversial opera "The Death of Klinghoffer," perhaps the Metropolitan Opera at Lincoln Center should spend a little more time and effort policing the inside of Lincoln Center.
Category: Public Relations
Thu., Jun. 12, 2014
Uber's PR Gift
By Kevin McCauley
 
uberThe global taxi demonstration that snarled traffic in London, Barcelona, Paris, Milan and Madrid yesterday to protest car-sharing leader Uber showered priceless PR upon the San Francisco start-up, which sports a potential $17B market valuation.
Category: Public Relations
Tue., Jun. 3, 2014
Southern Comfort to Get Comfortable with LDA's
By Kevin McCauley
 
southern comfortSouthern Comfort, the whiskey-based liqueur, says it has "lost relevance" among younger people of legal drinking age and believes a consumer PR campaign can remedy the situation.
Category: Public Relations
Thu., Apr. 24, 2014
DG Ad Agency Hires PR Director
By Kevin McCauley
 

blockDiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.

Category: Public Relations
O'Dwyer's Poll:
Wells Fargo
How can Wells Fargo turn around its PR nosedive?
Exec layoffs
Bonus clawbacks
Bounce CEO
Apology tour
View past polls
Rank Your Firm With O'Dwyer's
Snapshots - 10/17/08
 
O'Dwyer's NL
Sep. 19, 2016
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
 
Commentary &
Prof. Development:
Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

Wed., Sep. 14
Benefits of Working for a Small Agency
By Gabrielle JasinskiGabrielle Jasinski

Mon., Sep. 12
Part-Time CFOs a Solid Bet for PR Firms
By Rick Gould
Rick Gould

Mon., Sep. 12
What ‘Ailes’ Trump Might Get Him Elected
By Joe Honick
Joe Honick

Thu., Sep. 8
And the Cable Babel Continues
By Arthur Solomonarthur solomon

Wed., Sep. 7
Selling Fashion via Facebook Video Storytelling
By Stephanie SiewertStephanie Siewert

Wed., Sep. 7
The Decline of the Editorial Calendar
By Jon Schubin
Jon Schubin

Tue., Sep. 6
ROI in Today’s Communications Landscape
By Nicole Moreo
Nicole Moreo

Tue., Sep. 6
Happy Labor Day! People Rent Homes, Cars to Survive
By Jack O'Dwyer
Jack O'Dwyer

Tue., Sep. 6
Anticipating Drama for the Presidential Debates
By Joe Honick
Joe Honick

Tue., Aug. 30
Epi-Pen Maker Trying to Repair Reputation
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
Become an O'Dwyer's Ranked PR Firm
 
Edelman - Show Up Differently Edelman - Show Up Differently
 
Peppercomm
 

Is your resume up-to-date-on O'Dwyer's?

- Expose your resume to top employers who search the database daily. No contact information is shared with the employer unless you say so.

- Search open jobs and weed out any irrelevant ones using robust search filters.

- Be the first to get job alerts when a job that meets your criteria is posted.

 
 
Find The Right PR Firm
Search:

Download PDF of
'16 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Microsoft, Nike, Starbucks) and determine its outside PR counsel.

Try it out!


Compare terms using: AND    OR

How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
List Your Firm With O'Dwyer's
 
inVentiv Health: Millennial Mindset
 
O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

O'Dwyer's magazine, now in its 30th year, is the #1 publication for PR and marketing communications pros.

 
Advertise With O'Dwyer's
 
2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
Submit Profile for O'Dwyer's Magazine
 
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York
MyPRGenie
PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 54 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

 
Add Your PR Service or Product
 

Web Links:
 
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF

 

GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation 2015 SIIA CODiE Awards 2015 SIIA CODiE Awards Crisis Response Pro PR Summit - San Francisco G2 Crowd, Write a Review, Get a $15 Amazon Gift Card Karbo Communications When & How: Selling Your PR Firm



AMP3 New York Fashion PR Agency
 

NEED HELP? john@odwyerpr.com

Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2016 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710