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Careers Battling burnout in agency life (J. Stamp)
Media Sex+Tech=Boffo News (P. Himler)
Healthcare 3 PR/marketing budget imperatives for healthcare (L. Kersey)
Careers Should you get an MBA? (HBR)
Social Companies still embracing a command-and-control model for social media (L. Hoffman)
Research A tipping point for PR research and CCOs (M. Fernandez)
PA MWW says fed audit clears firm in 'Sandy' ad storm (Star-Ledger)
Media The problem with 'takes' is the biz model of mass media(J. Jarvis)
Mentors The mentors who move us (CPRF)
USA Discounters, the Virginia-based retailer that ProPublica reported offers "easy" credit to military members but files thousands of suits when its loans aren't repaid, is criticizing the non-profit news organization's portrayal.
Predictable does not mean plodding or unimaginative. Google is proof that serious purpose and process can go hand-in-hand with creativity and excitement.
As Pope Francis revamps the Vatican's PR strategy, PR pro Toni Muzi Falconi outlined the communications strategies of the pope and his two predecessors at a UK university this month. Here is an excerpt.
As it prepares to stage the controversial opera "The Death of Klinghoffer," perhaps the Metropolitan Opera at Lincoln Center should spend a little more time and effort policing the inside of Lincoln Center.
The global taxi demonstration that snarled traffic in London, Barcelona, Paris, Milan and Madrid yesterday to protest car-sharing leader Uber showered priceless PR upon the San Francisco start-up, which sports a potential $17B market valuation.
Publicis Groupe CEO Maurice Levy said the famous selfie arranged by his firm that Ellen DeGeneres took at the Academy Awards ceremony was worth from $800M to $1B in “earned media” for client Samsung due to the massive press and social media coverage.
Next Fifteen Communications Group reported today first half revenue rose six percent to £49.3m (about $82.4M) on the strength of its US operations like Outcast, M Booth, Text 100 and Blueshirt, which saw 13% organic revenue growth for the period ended Jan. 31.
Representatives of the New York Times and Washington Post vowed to 300 at the Arthur W. Page spring seminar yesterday that running “branded content” (advertorials) will not compromise their mission.
Media watchdog Media Matters for America is taking oil giant Chevron to task for its launch of a local “news” site in Richmond, Cal., the site of its 2012 refinery fire that led to a financial settlement of $2M for fines and restitutions.
Should a PR firm represent a client that is adverse to American interests? In this case, the client is Russia, represented by Ketchum, but the same question could be asked by most international PR firms which have toiled on behalf of foreign accounts or governments.
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