Whittling down every public relations disaster that occurred during 2013 into a top-ten list took a lot of work. There was a lot of competition. After careful consideration, however, we managed to compile O’Dwyer’s top ten PR gaffes of 2013.
Bayer CropScience, which is featured on today's front page of the New York Times business section for the alleged link of its pesticide to the massive die-off of honey bees in North America and western Europe, relied on Porter Novelli to pitch the opening of its second Bee Care Center in Triangle Park, NC.
New Jersey PR shop Swordfish Communications jabbed Amazon's widely covered test of drone delivery with an announcement this week that the firm will be disseminating press releases, product samples and other press kits to media via drones.
Harold Burson’s American Forces radio coverage of the Nuremburg war crimes trial is part of the journalism that is incorporated into the “Report from Nuremberg” audio production released today by Audible Inc.
PR exec Kate James, who is leaving the Gates Foundation to be chief corporate affairs officer at Pearson at the start of the year, will bring lots of controversy with her when she delivers the annual Distinguished Lecture to the Institute for PR Thursday at the Yale Club.
Kate James, who is leaving her post as chief communications officer of the Gates Foundation to join Pearson as chief corporate affairs officer, will give the 52nd annual Distinguished Lecture to the Institute for PR Nov. 21 at the Yale Club, New York.
PR firms bent on becoming “media companies” via development of clever web content for clients may follow mainstream media off the same cliff, said Jeff Jarvis, BuzzMachine blogger, today at the Council of PR Firms' Critical Issues Forum in New York.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.