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Battle for Store Shelf & Media Space Fought with $$

Mon, Apr. 13, 2015

By Jack O'Dwyer

supermarketGrocery story shelf space and media space are being sold to the highest bidders. It's a shocking statement but there's a lot of truth to it. PR people must be aware of such market forces in order to cope with the PR fallout.

Can Trust Be Regained?

Thu, Feb. 19, 2015

By Ronn Torossian

torossianTrust is an imprecise science with very real consequences. Gaining it can be difficult. Regaining it can be nigh impossible.

Kotcher Sees Disruption as Opportunity for PR

Fri, Nov. 14, 2014

By Jack O'Dwyer

IPRPR has the opportunity to provide value in a “marketplace turned on its head by channel disruption,” Ray Kotcher, senior partner and chairman of Ketchum, told 300 last night at the Institute for PR dinner at the Yale Club, New York.

Graves: PR's Core Remains Earned Influence

Thu, Nov. 13, 2014

By Christopher Graves

christopher gravesWhile aspects of public relations are morphing, adapting, and evolving with new technologies and new modes of communication, the core competence of PR remains strong and unwavering.

Would PR by Any Other Name Smell Sweeter?

Wed, Nov. 12, 2014

By Lucy Siegel

lucy siegelThe majority of top agencies don't call themselves "PR agencies" any more, not due to the negative perception of PR as spin, but because many potential clients don't know that PR firms provide services that weren't previously defined as PR.

Younger People See End of Incivility

Wed, Oct. 22, 2014

By Kevin McCauley

weber shandwickThere's a generational divide on reasons for the national state of incivility; younger people finger the Internet and social media while older ones fault politicians for the state of affairs, according to Weber Shandwick/Powell Tate's annual "Civility in America" survey.

Clueless PR Quote of the Day

Thu, Sep. 11, 2014

By Greg Hazley

biscottiBaltimore Ravens owner Steve Biscotti on why he didn't face the press Monday amid the Ray Rice firestorm...

PR's Reputation Shredded at PRSA/NY Mock Trial

Tue, Sep. 9, 2014

By Kevin McCauley

ethicsA prosecution team shredded the reputation of PR last night at a mock trial sponsored by PRSA's New York chapter. PR rapped for 'destruction of journalism.'

Retailer That 'Sues Soldiers' Over Debts Hits ProPublica Piece

Wed, Jul. 30, 2014

By Greg Hazley

usa discountersUSA Discounters, the Virginia-based retailer that ProPublica reported offers "easy" credit to military members but files thousands of suits when its loans aren't repaid, is criticizing the non-profit news organization's portrayal.

WWI Home Front Exhibit to Explore Roots of PR

Fri, Jul. 18, 2014

By Kevin McCauley

enlistPR people and students of the craft should flock (no, make it run) to the New York Public Library's "Over Here: WWI and the Fight for the American Mind" exhibit which opens July 28.

PR World Awaits Vatican Communications Revamp

Fri, Jul. 11, 2014

By Toni Muzi Falconi and Giovanni Eugenio Tomassetti

popeAs Pope Francis revamps the Vatican's PR strategy, PR pro Toni Muzi Falconi outlined the communications strategies of the pope and his two predecessors at a UK university this month. Here is an excerpt.

2014 O'Dwyer's Directory of PR Firms Published

Mon, Jun. 30, 2014

By  

prdThe 2014 O'Dwyer's Directory of PR Firms, PR's No. 1 source of information for clients looking for PR counsel and PR pros shopping for jobs, has been published.

Lincoln Center's Warped Values

Fri, Jun. 20, 2014

By Ronn Torossian

metAs it prepares to stage the controversial opera "The Death of Klinghoffer," perhaps the Metropolitan Opera at Lincoln Center should spend a little more time and effort policing the inside of Lincoln Center.

Southern Comfort to Get Comfortable with LDA's

Tue, Jun. 3, 2014

By Kevin McCauley

southern comfortSouthern Comfort, the whiskey-based liqueur, says it has "lost relevance" among younger people of legal drinking age and believes a consumer PR campaign can remedy the situation.

DG Ad Agency Hires PR Director

Thu, Apr. 24, 2014

By Kevin McCauley

blockDiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.