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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Svcs. & Social Media PR: Apr. '16
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Category: PR LinksReturn to Latest News
Wed., Apr. 6, 2016
PR Links: Panama Papers Fallout; Early Stage PR Blunders; Takings Risks and Being Fearless
By Editorial Staff

Strategy Taking risks and being fearless (M. Johnson) 

Crisis How can trust help the Panama Papers' innocents? (N. Hobson) 

Marketing The Wheaties Box and the why of celebrity endorsements (A. Beard) 

Tools How to get started with Twitter's curator platform (MW) 

Fallout Panama leaks leave nation scrambling to defend its reputation (Bloomberg) 

Tech The 6 greatest blunders in early stage PR (C. Conner) 

Scandal Vatican PR advisor testifies in criminal trial (ABC News) 

Category: PR Links
Tue., Apr. 5, 2016
PR Links: The Resurrection of Pabst; Private Equity's Achilles Heel; SEALs in Rift Over Brand
By Editorial Staff

Brands The resurrection of Pabst (S. Cody) 

Finance Private equity's achilles heel (K. Holman) 

Data Can data literacy protect us from misleading political ads? (W. Frick) 

Publicity Rift among Navy SEALs over members who cash in on brand (NY Times) 

Corporate Breaking down The CMO Survey (F. Strong) 

Entertainment PR perv confident sexual assault charges won't be filed (Page Six) 

Grammar AP style alert: Don't capitalize Internet or Web (G. Rudawsky) 

Category: PR Links
Mon., Apr. 4, 2016
PR Links: How Reporters Pulled Off the Panama Papers; Intel CEO Tries Hand at Reality TV
By Editorial Staff

Inside How reporters pulled off the Panama Papers, the biggest leak in whistleblower history (Wired) 

Crisis Law firm at center of Panama Papers storm responds (MF)

Corporate Intel CEO tries his hand at reality TV (AP) 

Food/Bev Starbucks, Dunkin' try to appeal to more sophisticated coffee drinkers (AP) 

IR Most embarrassing IPO failure wants a redo (CNN MOney) 

Crisis Can Volkswagen restore its reputation in the the US? (J. Stoll) 

Food/Bev Wall St. has mixed appetite for Chipotle (CBS News) 

Marketing April Fools Day marketing pranks gone wrong (M. Quinn) 

Category: PR Links
Fri., Apr. 1, 2016
PR Links: Video of Ex-JWT CEO is Point of Contention in PR Chief's Lawsuit; Shift Creates Cloud-Based PR Employee
By Editorial Staff

Legal Video of ex-JWT CEO becomes point of contention in lawsuit by PR chief (WSJ)

April 1 SHIFT creates HAROLD: First intelligent, cloud-based PR employee (Shift) 

PA Communicating with policy makers in the digital age (MSL) 

Sports Declining reputation of Formula One in danger of reaching critical mass (Guardian) 

Corporate Corporations need a better approach to public policy (B. Heineman) 

Fashion PR maven builds wardrobe around epic jewelry collection (Vogue) 

Category: PR Links
Thu., Mar. 31, 2016
PR Links: Messaging Guru Helps Utilities Clean Up Their Image; Chipotle Mulls Burgers; Yahoo Readies PR for Annual Meeting
By Editorial Staff

Energy This messaging guru is helping utilities clean up their appearance (HuffPost) 

Crisis Ex-American Airlines exec: Comms teams must plan for crisis (TW) 

Food/Bev Chipotle mulls burger biz (Bloomberg) 

Education Ex-US ambassador talks to PR students (Baylor) 

IR Yahoo readies for annual meeting with proactive PR (NY Post) 

Food/Bev Holiday Inn emerges as burger player (TDM) 

Stigma GE Capital asks US gov't to lift 'too big to fail' designation (Reuters) 

Int'l Turkey's president seeks improved image in US (USA Today) 

Category: PR Links
Wed., Mar. 30, 2016
PR Links: 5 Questions to Ask About Your Comms Strategy; Corps Nervous About GOP Convention
By Editorial Staff

Strategy 5 questions to ask about your communications strategy (S. Isaacs)

Optics Corporations grow nervous about participating in GOP convention (NY Times) 

Healthcare Once and future AdComms affecting drug applicatoins (M. Senak) 

Networking Overcome your fears and network like a pro (J. Newman) 

Category: PR Links
Tue., Mar. 29, 2016
PR Links: Uber Policy Boss Cuts Policy, PR Team to Make Way for Googlers; Valeant Effort at Communication
By Editorial Staff

Corporate Uber policy boss cuts policy, PR team to make way for Googlers (CNBC) 

Crisis Valeant effort at communication under microscope (WSJ) 

Corporate A bad reputation costs a company at least 10% more per hire (HBR) 

PA PR firm rips NY governor's appointment to commission pushing PR regulation (Jpupdates) 

Essay An open letter to Trump voters from his top stratist-turned-defector (S. Cegielski) 

Category: PR Links
Mon., Mar. 28, 2016
PR Links: Communicating: You Have the Right to Remain Silent; Pharma Fights for Reputation
By Editorial Staff

Tactics Communicating: You have the right to remain silent (J. Sharlach) 

Healthcare Pharma fights for reputation with threat of ad ban looming (Adweek) 

Healthcare How anti-vaxers inflitrated the Tribeca Film Festival (Vox)

Essay The news release is dead (S. Starkie) 

Propaganda NRA reimagines classic fairy tales with guns (NY Times) 

Crisis Three relationships that shift during a crisis (K. Gaab) 

Int'l Kerry: Presidential race becoming reputation problem for US (Independent) 

Entertainment How Bruce Springsteen is shaping his own legacy (Observer) 

Category: PR Links
Fri., Mar. 25, 2016
PR Links: NFL Hits Back Against NY Times; Blogging, Social Drop at Fortune 500
By Greg Hazley

Crisis NFL hits back against NY Times investigation (MJ)  

Crisis NFL’s PR honcho eviscerates Times for expose (Toronto Sun) 

Corporate Blogging and other social media usage slips among Fortune 500 (C. Thilk) 

UK PR exec arrested after Brussels tweet (NYDN)  

Social Why you shouldn’t post on social media to support the Brussels attacks (IBT) 

Category: PR Links
Thu., Mar. 24, 2016
PR Links: Reflections on a Year in PR; Judge Denies Access to PR Records; PR Exec in Brussels Describes Ordeal
By Editorial Staff

Careers Reflections on a year in PR (N. Blair) 

Legal Judge denies access to PR records of Ohio State Univ. (Journal Gazette) 

Profile PR exec in Brussels during attacks describes ordeal (New Mexican) 

Higher Ed Sexual harassment cases tarnish Berkeley's image as a center of social activism (NY Times) 

Crisis PR firm no longer representing Michigan on Flint water disaster (The Hill)

Tools The relevancy filter: Your brand's strategic guide for mastering Instagram's new algorithm (N. Cullings) 

Tools How focus groups can help your PR plans (J. Mollica) 

Crisis Chipotle using games, brains and off-site cooks to turn corner (FSN) 

Media Playboy Enterprises explores sale (WSJ) 

Category: PR Links
Wed., Mar. 23, 2016
PR Links: City's PR Firm Must Turn Over Documents; CNN Stands Behind Countdown Clock
By Editorial Staff

Legal City's PR firm must turn over documents in police shooting (ABC News)) 

Media CNN stands behind much-maligned countdown clock (Wash Post) 

Language Are cliches killing how you communicate (K. Lioy) 

Legal PR firm sues radio hosts over ban claim (Courier-Journal) 

Finance Private equity does a turn on stage (Barrons) 

Tools Working with an illustrator, from a PR perspective (L. Hoffman) 

Presenting Body language speaks louder than words (J. Newman) 

Category: PR Links
Tue., Mar. 22, 2016
PR Links: Former Apple PR: Apple Got PR Wrong in FBI Fight; Lessons from the Kellogg PR Crisis
By Editorial Staff

Crisis Former Apple PR: Apple got PR wrong in FBI fight (Chicago Trib) 

Crisis What companies can learn from the Kellogg Co's crisis response (J. France) 

Legal PR firm threatens to sue university for contract breach (Boston Herald) 

Entertainment Relativity Axes spokesman (THR) 

Corporate Why late Intel CEO was revered by so many (Wash Post) 

Optics What does Obama's picture in front of Che mural mean? (Atlantic) 

Politics Trump pushes serious image in the capital (NY Times) 

Travel Birding is back after Oregon standoff (NY Times) 

Category: PR Links
Mon., Mar. 21, 2016
PR Links: Content Drives More Than Marketing; Best Practices from SXSW; Evolution of 'Spin'
By Editorial Staff

Content Content drives more than just marketing (J. Bell)

Tech Best practices from SXSW (L. Martin) 

Corporate Building the habit of business storytelling (S. Callahan) 

Profile The former porn marketer who did crisis PR for Martin Shkreli (Slate) 

PR The evolution of 'spin' (M. Salzman) 

Content How paid social media sponsorship is changing the PR earned media role (B. Lawless) 

Data The next trendy agency title: data whisperer (E. Endlich) 

Tools Are free press release distribution sites worth it (M. Holt) 

PR New cadre of corporate and public diplomats needed (R. Hayes) 

Category: PR Links
Fri., Mar. 18, 2016
PR Links: Crisis Lessons from Apple and the FBI; How Trump Rebranded the GOP; How Agencies Charge
By Editorial Staff

Crisis Crisis communications lessons from the FBI and Apple (G. Dietrich) 

Politics How Trump rebranded the GOP (M. Hirsh) 

Measurement Measuring Donald's Trump's mammoth advantage in free media (NY Times) 

PR 101 How agencies charge for PR services (L. Siegel) 

Food/Bev PR firm attacks organic food, then pitches itself to organic companies (S. Malkan) 

Corporate CSR is changing, and it's for the good (E. Derian) 

Int'l PR firm accused of helping Saudi Arabia 'whitewash' its human rights record (C. Green) 

Healthcare Testimonials - the pitfalls (M. Senak) 

Category: PR Links
Wed., Mar. 16, 2016
PR Links: Forbes Investigates Contributor Who Asked PR Pro for $$; PR Firm Sued for Botching Wikipedia Page
By Editorial Staff

Media Forbes investigates after 'contributor' asks PR for $$ to write profile (Guardian) 

Legal PR firm sued for 'botching' investment fund's Wikipedia page (M. Smith) 

Careers What it takes to be in PR (A. Munroe) 

Social White House touts SCOTUS nominee with Twitter account (D. Bean) 

Tech SXSW day 5 wrap-up (V. Lewko) 

PR 101 4 easy ways to jumpstart your career in media relations (E. Haile) 

Careers 10 unique job ideas for PR majors and grads (C. Noricks) 

Int'l The potential and pitfalls of doing business in Cuba (P. Alonso) 

Category: PR Links
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