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O'Dwyer's Inside News of Public Relations & Marketing Communications - Int'l & Multicultural PR: Jun. '16
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Category: PR LinksReturn to Latest News
Tue., May 24, 2016
PR Links: Monsanto's Bad Reputation Raises Questions in Bayer Bid; Career Churn in PR
By Editorial Staff

MonsantoCorporate Monsanto's bad reputation raises questions over Bayer bid (CNBC) 

Careers Not sorry to see you go - career churn and PR (H. Yaxley) 

Careers What I wish I knew after college (Voce) 

Crisis Plains All American tries to contain reputation after spill (WSJ) 

Tools Snapchat 101: Selfies, filters and emojis, Oh My! (G. Grammer) 

Polling Give the general election polling some time to develop (D. Payne) 

Media Congress considers measure to abolish Broadcasting Board of Govs (PD) 

Int'l Mexico's best PR move is to stop violence and corruption (Dallas News) 

EMT Akron officers perform CPR on PR exec in critical condition (Beacon Journal) 

Category: PR Links
Mon., May 23, 2016
PR Links: Goldman's Reputation; Channels; Small Data
By Editorial Staff

Trump, The Art of the DealMedia The time I became the voice of Donald Trump (J. Cameron)

Finance Goldman Sachs: Reputation and credibility are buzzed (SA) 

Speeches Get what you paid for? (J. Horton) 

Healthcare The Sunshine Act: Transparency, but not enough action (W. Pines) 

Channels Fragments, social media & channels (F. Strong)

Data In data, small is the new big (N. Hobson) 

Careers My diploma says B.A. in PR, but am I ready for what's next? (P. Jeffery) 

Category: PR Links
Thu., May 19, 2016
PR Links: Set Social Media Goals That Make Sense; TSA PR Spending Questioned; Native Americans Not Fazed By Redskins Name
By Editorial Staff

RedskinsStrategy Set social media goals that make sense (S. Whitman) 

Travel Zika virus, travel security and PR (KWE) 

PA TSA spending millions on ads, PR while travelers suffer (Fox News) 

PA From Teddy to Trump: Tracing the roots of the presidency as PR (MinnPost) 

Sports Native Americans unbothered by Redskins name (ESPN) 

Polemic I'm out with the in crowd (S. Cody) 

PR 101 PR Pet peeves: IRL examples from a freelance journo (TZ) 

Listicle 7 lifestyle websites PR pros should know (L. Smolan) 

Category: PR Links
Tue., May 17, 2016
PR Links: LendingClub's Reputation Repair; Federal PR Expenses Under Scrutiny
By Editorial Staff

LendingClubCrisis Does LendingClub have collateral to save its reputation? (WSJ)

PA Federal PR expenses cost taxpayers billions (Fox) 

Media Is Facebook saving journalism or ruining it? (NY Times) 

Crisis Corporate scandals tarnishing Japan's image (DW) 

Media Donald Trump dominates 'earned media' (MP) 

Category: PR Links
Mon., May 16, 2016
PR Links: Trump Ally Admits Trump Posed as PR Man; Legendary Beatles PR Man Dies at 80
By Editorial Staff
The Beatles Politics Trump ally Roger Stone admits that Trump posted as his own PR man (N. McDermott) 

Obit Legendary Beatles PR man who coined phrase Fab Four dies at 80 (Mirror) 

Stunts PR stunt causes terror panic at Cannes (Daily Mail) 

Crisis Mexico to fight Trump with PR campaign (Miami Herald) 

New Book A heritage management manifesto (B. Weindruch) 

Tools Twitter won't count links, photos against 140-character limit (Recode) 

Category: PR Links
Fri., May 13, 2016
PR Links: Trump Denies Impersonating PR Rep; Woody Allen's PR Mastermind
By Editorial Staff

donald trumpCrisis Trump denies impersonating a PR rep to plant stories (Bloomberg) 

Corporate Pfizer shuts off last official source of execution drugs (NY Times) 

Profile Meet the PR mastermind who's managed Woody Allen's image for years (Jezebel) 

Q&A Influence, PR and snake oil - Phil Sheldrake (R. Smith) 

ID PR head unknowingly linked to Panama Papers law firm (RNZ) 

Content Paid media makes earned work harder (C. Burnum) 

Q&A How to pitch Stylewatch's beauty director Holly Carter (PRC) 

Category: PR Links
Thu., May 12, 2016
PR Links: Are Brands Really Your Friends?; Woody Allen Publicist Says 'Natural' to Ban Adversarial Outlet From Cannes
By Editorial Staff

woody allenTech Are brands really your friends? (W. Mossberg) 

Entertainment Woody Allen publicist says it's 'only natural' to ban adversarial outlet from Cannes (Wash Post) 

Ads With Netflix, you miss almost 200 hours of commercial a year (LR)

Measurement Are you confident about your PR ROI? (K. Gaab) 

Data Have we reached peak data? (C. Henley) 

Careers Recruiter? I wouldn't got near her! (L. LoBello) 

Healthcare Which way on the public health narrative on Zika? (M. Senak) 

Category: PR Links
Wed., May 11, 2016
PR Links: Media Relations is Not Dead; Celebs Pay Price for Endorsements; FDA to Redefine 'Healthy'
By Editorial Staff

fdaPR 101 Media relations is not dead nor is it dying (K. Finley) 

Fallout Celebs pay price for endorsing candidates (Observer) 

Entertainment Farrow explains how the press protects Woody Allen's reputation (Jezebel) 

Healthcare FDA seeks to redefine 'healthy' (WSJ) 

Corporate If you like delivering bad news, Petrobas has the job for you (Bloomberg) 

M&A Office Depot, Staples call off merger after judge blocks it (NYT) 

Int'l French gov't battles intolerance with new PR push (RNS) 

Category: PR Links
Tue., May 10, 2016
PR Links: White House Spin Doc Tries to Unspin; Why Hubspot Customers are Fighting a PR Nightmare
By Editorial Staff

NY Times Magazine article on Ben RhodesCrisis White House spin doctor tries to unspin situation he spun himself into (Foreign Policy)

Tech Why Hubspot customers are fighting a PR nightmare (Inc) 

Food Peeling back the curtain on Monsanto coverage (HuffPost) 

Content Is content marketing better than advertising? (F. Strong) 

Governance Boards aren't the right way to monitor companies (HBR) 

Satire 13 ways HBO's 'Silicon Valley' nailed the tech industry (BI) 

Tech Valet driver for parking app Luxe involved in fatal wreck (Cnet) 

Media Bloomberg apologizes for 'Haldeman and Ehrlichman' remarks (Wash Post) 

Category: PR Links
Mon., May 9, 2016
PR Links: Reckitt Benckiser's Reputation Crisis; North Korea PR Backfires
By Editorial Staff

reckitt benckiserCrisis Can Reckitt Benckiser clean up its reputation? (WSJ)

Int'l North Korea PR drives backfires with journalist's expulsion (Financial Times) 

Failure The 'f word' in storytelling and business (L. Hoffman) 

Careers What it's really like to be a social media manager (C. Noricks) 

Careers What I wished I knew after college (C. Thilk) 

Corporate Build your brand as a relationship (HBR) 

Tools Deskside briefings aren't dead. Here are the do's and dont's (H. Barokas)

Category: PR Links
Fri., May 6, 2016
PR Links: Financial PR Spins a New Global Story; 5 Reasons Retainers Yield Better Results Than Projects
By Editorial Staff

Must Read Financial PR spins a new global story (Financial Times) 

Biz 5 reasons agency retainers yield better strategies than project work (L. Siegel) 

Careers How to find your PR niche (J. Sahin) 

PA The aspiring novelist who became Obama's foreign policy guru (NY Times) 

Careers 5 tips for perfect PR posture (Red PR) 

Category: PR Links
Thu., May 5, 2016
PR Links: How to Best Communicate with Shareholders; Pharma's Existential PR Problem
By Editorial Staff

chinaIR How to best communicate with shareholders (R. Ferracone)

Careers Why I started a PR firm (F. Strong) 

Healthcare Pharma's existential PR problem (S. Fleming) 

Int'l Some free PR advice for China (Barron's) 

Crisis How Chipotle's E. coli outbreak has brought the chain down to earth (Fortune) 

Finance Lehman Brothers lives on (Financial Times) 

Category: PR Links
Tue., May 3, 2016
PR Links: Unexpected Rise of Live Online Video; When Journalism Fails to Deliver
By Editorial Staff

theranosTools Lights, camera, action: the unexpected rise of live online video (N. Hobson) 

PR When journalism fails to deliver (P. Himler) 

Corporate To recover from a crisis, retell your company's story (HBR) 

Ads Coke, Airbnb get emotion in top ads of the week (LostRemote) 

Tools Best way for businesses to use Snapchat (K. Escalera) 

Careers Write a failure resume to learn what makes you succeed (B. Taylor) 

Category: PR Links
Mon., May 2, 2016
PR Links: Honest Company Delivers Ferocious PR Response to Suit; How Beyonce Manipulates the Media
By Editorial Staff

honest companyCorporate Honest Company delivers ferocious PR response to recent lawsuit (BI) 

Entertainment How Beyonce manipulates the media (Daily Beast) 

Social CIA live tweets bin Laden raid on 5th anniversary (NPR) 

Corporate Raising the bar on leaving Amazon (R. Ludwick) 

Careers Have you ever hired or worked with a Johnny Football? (S. Cody) 

Healthcare Top takeaways from PRSA Health Academy (C. Allen) 

Category: PR Links
Thu., Apr. 28, 2016
PR Links: Target at Bathroom Choice; LGBT Inc; Pharma's and Periscope
By Editorial Staff

Men's & Women's bathrooms symbolCorporate Target steps out in front of bathhroom choice debate (NY Times) 

Corporate LGBT Inc.: Corps stand up to state govs (Bloomberg)

Tools Healthcare What pharma's are doing on Periscope (M. Senak) 

Social Blaming social media is always bad PR (MW) 

Marketing Men's needs - an intro to marketing to modern man (W. Holloway) 

Category: PR Links
Wed., Apr. 27, 2016
PR Links: Nestle's Half-Billion-Dollar Debacle; Mayor Pitches Atlantic City to PR Pros
By Editorial Staff

Maggi NoodlesCrisis Nestle's half-billion-dollar noodle debacle in India (Fortune) 

Crisis Mayor pitches Atlantic City's good news to PR pros (POAC) 

Crisis Why Hubspot customers are fighting back against a PR nightmare (Inc) 

PR Can a little paranoia save media & PR? (D. Manzer) 

Category: PR Links
Tue., Apr. 26, 2016
PR Links: Can Exec Thought Leadership Be Outsourced?; Purple Rain and PR
By Editorial Staff

Purple RainGhost Writing Can executive thought leadership be outsourced? (G. Dietrich) 

Social Purple Rain and public relations (M. Barber) 

Int'l British PM's reputation tumbles (Mirror) 

Tech Breaking into B2B tech PR (D. Heffernan) 

Crisis When tragedy hits, should brands take to social? (M. Dziuban) 

EconDev Georgia Tech aims to build tech hub in Atlanta (AJC) 

Sports Wimbledon claims image of tennis not hurt by allegations (Guardian) 

In'tl Israel spokesman ridicules Tehran (Algemeiner) 

Int'l Mexico's self-image problem (NY Times) 

Clients The upside to working with difficult clients: Lessons learned (W. Vazquez) 

Category: PR Links
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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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