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Category: PR LinksReturn to Latest News
Wed., Aug. 20, 2014
PR Links of the Day - 8-20-2014
By Greg Hazley
Digital The new rules of digital culture (T. Hunt) 
Demos Tips for communicating with Millennials (R. Pritchard) 
Lists Top PR agencies for start-ups: 2014 edition (Agency Post) 
Content Fanta attempts to reach teens with Vine-based comedy series (Lost Remote)
Brands 'I Will' v 'Just Do It: The Under Armour success story (D. Aaker) 
Measurement Six measurement practices PR pros can borrow from marketers (FutureBuzz) 
Stunts 'Ice Bucket' latest in a lively line of stunts (D. Bedell) 
Viral 3 tactical elements that made the 'Ice Bucket Challenge' a viral success (S. Skerik) 
EconDev Why Massachusetts' plans for economic dev could (and should) blaze a trail for other states (Inc)
Category: PR Links
Tue., Aug. 19, 2014
PR Links of the Day - 8-19-2014
By Greg Hazley
Food/Bev McDonald's confronts its junk food image as sales flag(C. Choi) 
Crisis Waffling lands PR firm Edelman in hot water (Guardian) 
Crisis Barometer rising: Edelman PR and trust (S. Israel) 
PA The VA's unreachable press shop (The Blaze) 
Measurement Don't call it 'measurement,' and 5 more ways to find the money for it (K. Paine) 
Careers If I interview for a social media post at a PR firm, what should I read? (Quora) 
PR 101 Reputation Management 101: Don't attack competitors(BGPR) 
Media NY Post comes up with biggest troll read of the summer(Slate) 
Careers The apprentice route to communications (J. Genova) 
RFP City of Lexington (KY), PR consultants (link)
Category: PR Links
Mon., Aug. 18, 2014
PR Links of the Day - 8-18-2014
By Greg Hazley
Big Picture Maneuvering in the age of hypersensitivity - thoughts on Edelman and others (G. Baron) 
Social 5 ice bucket envy filled people to avoid (D. Armano) 
Careers PR agency: Boutiques v large (G. Dietrich) 
Essay Exposing PR's weaknesses (H. Yaxley) 
Native Ads Native advertising is a force for good (J. Bell) 
Media Time Inc rates writers on how 'beneficial' they are to advertisers (Gawker) 
Takeaways 5 things I learned at the 20/20 social media summit(T. Arnold) 
Legal PR and patent suits: Bose v Beats (J. Hrycyszyn)
Category: PR Links
Mon., Aug. 18, 2014
Link: NY Times on Edelman's 'Faux Pas'
By Greg Hazley
New York Times advertising columnist Stuart Elliott covers Edelman's efforts to correct two high-profile gaffes in recent weeks.
Category: PR Links
Fri., Aug. 15, 2014
PR Links of the Day - 8-15-2014
By Greg Hazley
PR You work in PR? So … what do you do exactly? (T. Sabourin) 
Crisis Ferguson police chief botches press conference to ID shooting officer (IBIT) 
Big Picture What is public? (A. Dash)
Profile The (PR) man behind the mayor in NY (Observer) 
Campaigns How the #IceBucketChallenge is a game-changer for cause awareness (MMC) 
CSR Loom brands vs. the environmentalists (A. Lancaster) 
Campaigns The cold, hard truth about the ice bucket challenge(Quartz) 
Digital Marketers turn to online influencers to tout back to school shopping (C. Georgas) 
Sports Arian Foster continues to troll the media (Deadspin) 
Social Pinterest announces Conversations (G. Padilla)
Category: PR Links
Wed., Aug. 13, 2014
PR Links of the Day - 8-13-2014
By Greg Hazley

Crisis Sea World financials hurt by ‘Blackfish’ backlash (NY Post)
Tech Edward Snowden: The most wanted man in the world (Wired)
Social IceBucketChallenge shows No. 1 rule for creating viral campaigns? Don’t overthink it (A. Gray)
Career PR and taking out the garbage (K. Hazlett)
Corporate Starbucks doesn’t support Israel (or PR strategy)
PR 101 What a surprise. Journalist prefers interviews minus PR (L. Hoffman)
Congloms Sizing up potential bidders for Interpublic (Adweek)
Tech Amazon unveils card reader, targeting Square, PayPal (Computerworld)
Crisis Land Rover recalls 40K luxury SUVs (Consumerist) 

Category: PR Links
Tue., Aug. 12, 2014
PR Links of the Day - 8-12-2014
By Greg Hazley

Careers How to get ahead for the young PR account executive (F. Strong)

Jargon Media and marketing buzzwords that must die (Ad Age)

Quotes Life is like a box of trite and world-weary expressions (D. Stevenson)

Gender Now The Atlantic should ask: Where are the women leaders in PR? (G. Becker)

Careers Are PR agencies setting new parents up to fail? (A. Hanson)

Tech Uber: So cool, but so uncool (P. Himler)

Crisis 5 lessons from ex-Gov. Bob McDonnell’s corruption trial (M. Mulvihill)

Food/Bev Colgate ingredient linked to hormones, cancer spotlights FDA process (Bloomberg) 

Sports NCAA is on its K Street A-game (OpenSecrets) 

Entertainment Polanski drops out of film festival amid pressure (Variety) 

PR 101 How to maximize readability of earnings press releases (BW) 

Category: PR Links
Mon., Aug. 11, 2014
PR Links of the Day - 8-11-2014
By Greg Hazley
Clients Fooled again! (S. Cody) 
Food/Bev Bottled water comes from drought-ridden America (MJ) 
Social When and why to pay for tweets (R. Holmes) 
Corporate Is Amazon in a PR war with no winners? (J. Horton) 
Clients PR firm sues the family of a paralyzed man awarded $10.75M (The Ledger) 
Media A fine line between opinion, analysis and perspective (P. Gillott) 
Measurement Why images impact your media measurement (E. Friedman) 
Infographic Nurturing the gap between marketing and sales (F. Strong) 
RFP Communications support for Common Core campaign (PDF)
Category: PR Links
Fri., Aug. 8, 2014
PR Links of the Day - 8-8-2014
By Greg Hazley
PR Why Are There So Many Women in Public Relations? (The Atlantic)
Healthcare From PR exec to industry critic: What turned Wendell Potter? (Crain's)
Category: PR Links
Thu., Aug. 7, 2014
PR Links of the Day - 8-7-2014
By Greg Hazley
Int'l How a Brooklyn PR Firm Roiled Ecuadorian Politics (BusinessWeek)
Environment PR Firms' Foolish Global Warming Fatwa Could Backfire (IBD)
Category: PR Links
Wed., Aug. 6, 2014
PR Links of the Day - 8-6-2014
By Greg Hazley
Media Graham Is Not Slowing Down After Sale of The Washington Post (NY Times)
Media The Presidency and the Press (Rolling Stone)
Category: PR Links
Tue., Aug. 5, 2014
PR Links of the Day - 8-5-2014
By Greg Hazley
Mideast Latest poll shows young Americans overwhelmingly support Palestine (PressTV)
Health Ebola: An Opportunity for Public Diplomacy (
Category: PR Links
Mon., Aug. 4, 2014
PR Links of the Day - 8-4-2014
By Greg Hazley
Mideast Hamas Snatches Disaster from the Jaws of Victory (New Yorker)
Environment World's top PR companies rule out working with climate deniers (The Guardian)
Category: PR Links
Thu., Jul. 31, 2014
PR Links of the Day - 7-31-2014
By Greg Hazley
Tech You should make a video game (B. Perry) 
Apologies How to give a meaningful brand apology (E. Friedman) 
PA Who tweets on behalf of members of Congress? (KSC)
Content Produce content marketing that people care about (P. Sheahan) 
Social FDA, tweeting and Twitter (M. Senak) 
Metrics Marketing metrics 101: Five simple steps (J. Licko) 
Higher Ed Ed Bernays and the college named after him (PRC)
Clients Applying Pokeman to PR (Barokas) 
B2B When B2B Tech Memes Go Bad (M. McClennan)
Category: PR Links
Wed., Jul. 30, 2014
PR Links of the Day - 7-30-2014
By Greg Hazley
Social Navigating the hashtag minefield (Inc) 
Storytelling How to tell a great story (Harvard Biz) 
Social Lessons in the power of lists to build authority online (D. Hopkins) 
Corporate The world is less global than you think (H. Calthrop-Owen) 
Healthcare Should you Google your symptoms? (R. Newcomer) 
IR How IR became invested in public affairs (A. Crawford) 
Mideast The truth behind Israeli and Palestinian talking points(Salon)
RFP PR & marketing for NY water authority (link)
Category: PR Links
Tue., Jul. 29, 2014
PR Links of the Day - 7-29-2014
By Greg Hazley
Crisis Paramount sparks outrage over poster for Ninja Turtles film set for 9/11 release (@MailOnline) 
PR Senate candidate's PR strategy leaks (AJC) 
Correspondence Yes, you can write business letters from the heart (L. Hoffman) 
Int'l Chinese authorities investigate Edelman unit (NY Times) 
Crisis Malaysia Airlines in brand overhaul after disasters(Telegraph) 
Media Cellphone sets fire to pillow, story sets fire to TV station website (Poynter) 
Content When journalism and brand management collide (L. Llewellyn) 
Content New survey shows readers don't trust 'sponsored Content' (L. Siegel) 
Mideast Israel's other war (New Yorker) 
RFP Marketing and public affairs; $150K, upstate NY (PDF)
Category: PR Links
Mon., Jul. 28, 2014
PR Links of the Day - 7-28-2014
By Greg Hazley
PR 101 PR lessons from 'House of Cards' (A. Lloyd) 
Sports NFL exec stumbles way through Ray Rice explanation(Deadspin) 
Tech Campaigning via hologram is coming to the US (BBW) 
PR Creativity & Cannes: Creativity in the PR industry (M. Quinn) 
PA Message-maven culture killing compromise in Washington (W. Potter) h
Book Reputation, not spin, the heart of PR (D. Bedell) 
Healthcare The 10 best New Yorker articles on healthcare (Vox)
Food/Bev The Coconut water street fight (NY Times) 
Marketing 5 ways CMOs can expand their influence and impact(M. McDonagh) 
Mideast How did Israel learn to spin its policies? From a GOP pollster (Alternet)
Category: PR Links
Fri., Jul. 25, 2014
PR Links of the Day - 7-25-2014
By Greg Hazley
Point Tech startups: You don't need PR (HBJ) 
Counterpoint Why tech startups need PR (HBJ) 
Int'l Russian newspaper issues front-page apology for Flight MH17(Atlantic Wire) 
PR 101 PR pro by day, blogger by night - best practices for influencer marketing (L. Zanzal)
Marketing 3 reasons brands are frightened by Hispanics (N. Fischer) 
Jobs 8 resources and 3 tips for PR job seekers (S. Burke) 
Tactics Traditional PR tactic gets jacked up (S. Baradell) 
Politics PR firm working for Republican Governors Assn implicated in Cuomo scandal (Breitbart) 
CSR Embedding CSR into the everyday (Interbrand) 
Media Ex-'60 Minutes' producer is no Hollywood hero(BloombergView)
Category: PR Links
Thu., Jul. 24, 2014
PR Links of the Day - 7-24-2014
By Greg Hazley
PA For White House interviews, it's never just one-on-one(Washington Post) 
Sports Toughest jobs in sports: Publicist for Alex Rodriguez(Yahoo) 
Legal Ex-director of comms. sues CEO for $75M over sexual harassment (NY Post) 
Sports NFL statement on Ray Rice suspension wants you to believe it came down hard on him (Deadspin) 
Mideast Why I flew to Israel (M. Bloomberg) 
RFP Ireland - Pr for Digital Hub Development Agency (link)
Category: PR Links
Tue., Jul. 22, 2014
PR Links of the Day - 7-22-2014
By Greg Hazley
Q&A Reinventing the CMO: Unilever's Keith Weed (HBR) 
Traffic PR maven totals her car on Hamptons highway (Page Six) 
Marketing Coke's World Cup ad blitz flops in Brazil (BBW) 
Finance Bill Ackman's big Herbalife reveal bombs with investors(Forbes) 
Social Small biz negative reviews are a gift; here's what to do (F. Strong)
Instagram Brands raising the bar and what we can learn from following (A. Anderson) 
FDA Developing a policy for correcting third party misinformation(M. Senak) 
Monitoring The checklist that will replace RFPs (E. Friedman) 
Careers PR advice to recent grads (G. Matusky) 
Case Study Carlsbad (CA) talent attraction campaign (DCI) 
Propaganda Russia: Perception v. Reality (J. Horton) 
Sports Dungy walks back remarks about Michael Sam (ESPN) 
Interns 5 tips for PR interns this summer (R. Laitala) 
Trolling Tech PR Dummies: PeepMe is 'new form of swagger'(Gawker)
Category: PR Links
Today's Poll:
What is the NFL's most effective PR play amid the Ray Rice crisis?
Fire Roger Goodell
Hire a top female exec
Revamp player punishments
Force Redskins name change
View past polls
Snapshots - 10/17/08
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