Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - Entertainment & Sports PR: Dec. '14
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter

Category: PR LinksReturn to Latest News
Mon., Nov. 17, 2014
PR Links of the Day
By Greg Hazley
Careers Five things I learned in five years (D. Armano) 
Coexist 5 ways for PR and marketing to play nice (J. Dougherty) 
Food Helmann's tweaks site in 'mayonnaise' spat (AP) 
Digital The coming integration of PR and SEO (S. Scott) 
Measurement Three signs you should invest in measurement tools (T. Sabourin) 
Media Pseudoscience promoter Dr. Oz's Twitter Q&A was a magnificent train wreck (Salon) 
Careers 10 things that don't translate from college to your career(WaggEd) 
Visuals What the heck is a 'word visual'? (L. Hoffman) 
Trust The currency of resilient business (D. Tisch) 
Communication Is the phone call completely dead in PR? (A. Hanson) 
Travel Why Virgin America is by far the best US airline (A. Singer)
Category: PR Links
Fri., Nov. 14, 2014
PR Links of the Day
By Greg Hazley
Gaffes World Health Org PR staffer includes Buzzfeed on internal blacklist email (Wash Post) 
Legal Startup vet is getting sued again, this time by longtime PR advisor (Geekwire) 
Marketing 3 ways to market to children without becoming a bad person (N. Fischer) 
Corporate Goldman Sachs recasts reputation to woo tech talent(NY Times) 
Crisis The downfall of coal king Don Blankenship (ABC News)
Viral Science and WTF moments lead this week's top 5 viral TV clips (LR) 
Viral #alexfromtarget and the roller coaster of Twitter fame (B. Shea)
Category: PR Links
Thu., Nov. 13, 2014
PR Links of the Day
By Greg Hazley
Big Picture PR is facing challenges, but they're not insurmountable (A. Mireles) 
Crisis NCAA emails reveal PR was motivation for Penn State sanctions (SC) 
EconDev Forbes' 'Best States of Business' 2014 released (DCI) 
Launch Pre-launch PR: How to rev up momentum before the big day (A. Grinavich) 
Clients How 10 minutes daily can save your client relationships(M. Bush) 
Social The man who convinced BMW to rethink social media(Fast Co) 
Re-brand Pizza Hut to turn brand upside down (USA Today) 
Tourism Culinary tourism trends: What's in and out (KWE) 
Launch Uber to offer free rides in Israel for a weekend (WSJ) 
Entertainment Elton John's former publicist to auction jewelery from musician (Daily Mail) 
RFP PR for United Nations Volunteers (Germany)
Category: PR Links
Wed., Nov. 12, 2014
PR Links of the Day - 11-12-2014
By Greg Hazley
Content Why 99% of companies should completely forget about brand journalism (A. Hanson) 
M&A Allergan tries the 'Jewish Dentist' defense (WSJ) 
Image New Haven's perception task force works to get feel-good stories in news (J. Romenesko) 
Planning Fiscal year 2015 marketing strategy No. 1: Don't panic(L. Webb) 
PR Five PR lessons from my two-year-old (A. Leiter) 
Media An end of radio (S. Godin) 
Environment US and China's giant leap forward for climate protection (Brookings) 
Video Our view of the 2014 midterms (R. Levick) 
Listicle 7 signs the 'PR' holidays are approaching (R. Polster)
Category: PR Links
Tue., Nov. 11, 2014
PR Links of the Day - 11-11-2014
By Greg Hazley
Polemic Why confidence matters more than reputation for business (Fast Company) 
Int'l Did this NY PR firm help shield a Russian fund from sanctions? (Daily Beast)
Management Call Me Mr. Realism (S. Cody) 
Rebuff Spotify responds to Taylor Swift: Free music makes you millions (Businessweek) 
Media Reuters TV is unveiled, seeks to personalize newscasts(LR) 
Retail Target to open doors to Black Friday shoppers on Thanksgiving (HuffPost) 
Int'l It just got easier to visit China for business and pleasure(CNN)
Category: PR Links
Mon., Nov. 10, 2014
PR Links of the Day
By Greg Hazley
Viral Why things like #AlexFromTarget go viral (L. Austin) 
Policy Obama's net neutrality push cheers some, riles others(USA Today) 
Data The rising importance of small date (B. Pearson) 
Autos Subaru bursts into American mainstream (Detroit News) 
Crisis Is Whisper's defense being heard? (WSJ) 
Energy America's worst corporate ogre: Peabody teams with PR firm to sell world on 'clean coal' for the poor (Salon) 
Content Robot content machines: Viable for today's corporate communicator? (A. Hanson) 
TV It's so much fun to hate 'The Newsroom' (LR) 
Music Van Morrison settles PR case (BBC) 
Music Publicist: It's 'rubbish' that Robert Plant tore up reunion contract (Guardian)
Category: PR Links
Thu., Nov. 6, 2014
PR Links of the Day - 11-06-2014
By Greg Hazley
Results Omnicom beats Publicis since calling off merger(Bloomberg) 
Sigh Turkish hair removal company 'didn't know' guy in ad is ex-Al Qaeda leader (Consumerist) 
Generations It's all in the bin (T. Caruso) 
Memoir Ex-Disney PR exec writes tell-all memoir (Hollywood Reporter) 
Content When is a blog the right form of content marketing? (I. McKetta) 
Media SheKnows acquisition of BlogHer: An unprecedented pop for marketing to women (S. Finn) 
Midterms Larry Rasky on 2014 midterm results (L. Rasky) 
Social 5 things to know about Twitter analytics (J. Smith) 
Native Spending on native ads is soaring as marketers and digital publishes realize benefits (Business Insider) 
RFP Tourism PR consultant for Port Angeles, WA (PDF) 
Tech Microsoft makes Office free for mobile (J. Brustein)
Category: PR Links
Wed., Nov. 5, 2014
PR Links of the Day - 11-05-2014
By Greg Hazley
Social Dallas Cowboys have hashtag fail with UK campaign(Washington Post) 
Clients Want to become indispensible to CMOs? Help make their jobs simpler (K. Cripps) 
PR 101 San Francisco media talk PR relationships (AccessPR) 
Social Everyone still confused by #AlexFromTarget (PRNewser) 
Corporate Your client's partners are resources too (L. Bogacz) 
Healthcare Pharma Twitter followers on the rise (M. Senak) 
Video Why YouTube might not be your best bet for video (D. King)
Redux S#*t PR people do that journalists hate, volume 2(Hubspot) 
Day After Obama and GOP speak of cooperation (NY Times)
Category: PR Links
Tue., Nov. 4, 2014
PR Links of the Day
By Greg Hazley
Corporate CVS cigarette ban appears to have boosted sales(HuffPost) 
Crisis 4 creative PR ideas for crisis communications (F. Strong) 
PR 101 One tip for writing better press releases (O. Picher) 
Entertainment PR legend dumped by film festival (Page Six) 
Reputation What corporate reputation is about and why it matters (P. Beucler) 
Media Confessions of a tech reporter (Digiday) 
Crisis Lululemon announces on relationship, loses others (RBG)
Travel Non-cash incentives that attract meetings to a destination (K. Carter) 
Social What's the best way to spend 30 minutes of your time on social media marketing (K. Lee) 
Tech Tinder CEO bounced. Inside the crazy saga (Forbes)
Category: PR Links
Mon., Nov. 3, 2014
PR Links of the Day - 11-03-2014
By Greg Hazley

Profile Golin CEO Fred Cook wants to go all in (Chicago Trib) 
Food McDonald's isn't loving' all the attention to its slogan ideas(BBW) 
Crisis Ebola hospital needs long term PR plan and patience to win back trust (S. Sobel) 
Viral Skewering of Chevy exec over World Series MVP presentation misses two points (L. Hoffman) 
Archetypes Fringe & maintstream (P. Gillott) 
Obit Tom Magliozzi, co-host of NPR's 'Car Talk,' dies at 77 (NPR) 
Platforms Is Google+ the most important backup social network?(E. Cohen) 
Halloween Redux 13 horrifying PR nightmares (M. Gregorio)

Category: PR Links
Fri., Oct. 31, 2014
PR Links of the Day - 10-31-2014
By Greg Hazley
Crisis In-depth profile of SF PR counselor Sam Singer (RI Confidential) 
Hardball PR guru advises fracking advocates to win ugly by discrediting foes (Bloomberg) 
Int'l Pakistan Int'l Airlines seeks PR firm ahead of privatization(The News) 
Sports ChangeThatMascot creates most persuasive spot yet (for the NFL to ignore) (PRNewser) 
Social Responsive Brand: Chevrolet's "technology and stuff" (D. Armano) 
Crisis Communicate a cybersecurity breach online (Edelman Digital) 
Corporate Tim Cook's gay declaration needs a whole lot more CEO support (The Street) 
Crisis Virgin Galactic spaceship crashes during flight test (NBC News)
Category: PR Links
Thu., Oct. 30, 2014
PR Links of the Day - 10-30-2014
By Greg Hazley
Media Why PR should treat Facebook like a media property (L. Hoffman) 
Forecast Getting first dibs on the future of PR and media (W. Marx) 
Tech Yik Yak, what the hell is that? (D. Tarp) 
Social Chevy guy steals show on social media after World Series trophy presentation (NYDN) 
Book Tour Stepping inside the world of cars and crisis PR(Fortune) 
In Memorium Passing of great PR man Frank Mankiewicz (J. Ross) 
PR 101 6 easy ways to get local news to cover your story - and why it's important (C. Scott) 
Ads Victoria's Secret 'perfect body' ads draw criticism (NYDN) 
Media Pew study on political polarization in media itself is polarizing (G. Matusky) 
Release Red Cross responds to Pro Publica piece (RC) 
Int'l SodaStream to move factory out of West Bank settlement(Guardian)
Travel How to pitch: Jen Murphy, deputy editor AFAR (DCI) 
Measurement Advanced analytics: position, velocity, acceleration(C. Penn) 
Crisis Future of PR and social media (S. Stevens) 
Brands The rise of predictive scanning: PR isn't dead, it's poised for a comeback (N. Yelamanchili) 
Events 50+ events for professionals in PR to mobile development(Mashable)
Category: PR Links
Wed., Oct. 29, 2014
PR Links of the Day - 10-29-2014
By Greg Hazley
Reputation The Red Cross' secret disaster (ProPublica) 
IR How to win a proxy fight (IR Mag) 
Comeback Monica Lewinsky hires PR muscle (Buzzfeed) 
Food/Bev Tracking John Oliver's #ShowUsYourPeanuts campaign(LostRemote) 
Corporate Colorful CEO lifts T-Mobile's reputation, customer base(LA Times) 
Careers What to do after a bad performance review (HBR) Infographic The optimal length for every social media udpate (K. Lee) 
Ebola Let's keep politics and TV ratings out of it (B. Pierce) 
Ebola Repairing the breach in public confidence in healthcare (D. Moore) 
Seasonal The best Halloween costumes for PR pros (Muckrack) 
Category: PR Links
Tue., Oct. 28, 2014
PR Links of the Day - 10-28-2014
By Greg Hazley

Big Picture The four Ps of PR leadership (A. Gregory) 

Gaffes Start-up sends basket of sex toys to reporters in 'misunderstood' pitch (BI) 

Travel How to leverage user generated content (G. Pritchard) 

Social Twitter's too-much-content challenge (Z. Stanley) 

Media 'Excellent source' told ex-CBS Newser she was hacked (Wash Post) 

Food/Bev It's a myth that Millennials are abandoning fast food (Consumerist)

Category: PR Links
Mon., Oct. 27, 2014
PR Links of the Day - 10-27-2014
By Greg Hazley
Media The bad news about the news (Brookings) 
Q&A Meet the media: LA Times travel writer Christopher Reynolds (LCI) 
Corporate What corporate storytellers can learn from fairy tales(S. Van Buuren) 
Food/Bev New food ratings tell you which junk food is least bad(BusinessWeek) 
Controversy The 'Death of Klinghoffer' at the Met (New Yorker) 
PA UCLA Hillel partners with PR firm to fight divestment movement (Mondoweiss) 
Re-brand PR group embraces its nickname (Associations Now) 
Retail Why CVS and Rite-Aid turned off Apple Pay (Forbes)
Category: PR Links
Fri., Oct. 24, 2014
PR Links of the Day - 10-24-2014
By Greg Hazley
Content Content is still king, but it needs your help (L. Menchaca) 
Food/Bev If people are asking 'what's in your burger?' you've already lost (Consumerist) 
Tribute Ben Bradlee could teach us all a thing or two about disruption (K. Swisher) 
Marketing Collaborating with influencers: Not as terrifying as you think (Mashable) 
Social Let's make this the last story about a celebrity using Twitter you ever read (Fast Co.) 
Comment Complaining about cell phone usage makes you sound ridiculous (A. Singer) 
Workplace The most ridiculous excuses for skipping work(Forbes) 
TV TLC cancels 'Honey Boo Boo' after sex offender report (Fox News) 
Trade The Council of PR Firms' new positioning (K. Cripps)
Category: PR Links
Thu., Oct. 23, 2014
PR Links of the Day - 10-23-2014
By Greg Hazley
Corporate BP breaks new ground in PR, issuing PR release about its PR release (LA Times) 
Crisis Obama is too cool for crisis management (Businessweek) 
Crisis Texas health resources faces public fallout from Ebola crisis (Star-Telegram) 
Social Will taking the moral high ground make Ello the new Facebook? (R. Gulden) 
Image Saatchi's New Task: Cast Walmart as the underdog(AdAge) 
Stunts Statue of Liberty will be put to good use on Halloween to promote clothing line (Gothamist) 
Lobbying Ex-senators Breaux and Lott confirm lobbying for Russian bank on Ukraine sanctions (CFPI) 
Media Nancy Snyderman encouraged to take a break from NBC News (NY Times)
Category: PR Links
Wed., Oct. 22, 2014
PR Links of the Day - 10-22-2014
By Greg Hazley
Crisis NFL, Y&R debut anti-domestic violence PSA (AgencySpy) 
Careers How to be(come) successful as a PR newbie (E. Eriksson) 
Media NBC launches long-form sports site (LR) 
Re-brand Council of PR Firm's 'soul-searching' leads to shifts in strategy (NY Times) 
Corporate Isn't change management just good management? (A. Rethore) 
Internal Should we take the 'internal' out of internal communications (G. Corbett) 
SEO It's not an SEO's job to create content (L. Hoffman) 
List Top 10 smartphone bloggers on Google+ (Cision)
Category: PR Links
Wed., Oct. 22, 2014
Link: NY Times on Council of PR Firm's 'Soul-Searching,' Strategy Shift
By Greg Hazley
The New York Times ad column today featured the Council of PR Firms' "soul-searching" amid changes in PR and its shift to become the "PR Council."
Category: PR Links
Tue., Oct. 21, 2014
PR Links of the Day
By Greg Hazley
Crisis How to survive a scandal (Mother Jones) 
Media Ten noteworthy moments in US investigative journalism(Brookings) 
PR 101 Why you must be unfaithful in PR (PRM) 
Controversy Protests greet Met Opera's premiere of 'Klinghoffer'(NY Times) 
PR 101 5 ways to generate media coverage with no news (Muck Rack) 
Crisis Mother wants 'Breaking Bad' figures removed from Toys R Us (CNN) 
Pundits Not one single MLB expert predicted Royals-Giants World Series (Deadspin) 
Media TV broadcasters should worry about shift Omnicom just described (BI) 
Media CNN questions Ebola 'messaging' (E. Wemple) 
RFP NC A&T Univ enrollment comms. campaign (PDF) 
RFP No. Illinois Univ. PR in Chicago area (link)
Category: PR Links
Today's Poll:
PR goat of 2014
Who is the PR goat of 2014?
Bill Cosby
Donald Sterling
Barack Obama
Roger Goodell
View past polls
Snapshots - 10/17/08
O'Dwyer's NL
Dec. 15, 2014
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '14
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '14
Profiles of Beauty/Fashion & Lifestyle PR Firms
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '14
Profiles of Financial PR/IR & Professional Services PR Firms
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '14
Profiles of Travel & Tourism PR Firms
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '14
Profiles of Multicultural/Diversity & Int'l PR Firms
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '14
PR Firm Rankings Special Issue
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '14
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '14
Profiles of Food & Beverage PR Firms
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '14
Profiles of Environmental PR & Public Affairs Firms
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide

Jan. '14
PR Buyer's Guide & Profiles of Crisis Communications Firms

O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine

Dec. '13
Profiles of Entertainment & Sports PR Firms

O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine

Nov. '13
Profiles of Technology PR Firms

O'Dwyer's magazine back issues to 2011
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
Finn Partners
Weber Shandwick

O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine
Dec '14 Entertainment & Sports PR Magazine

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

Advertise With O'Dwyer's
2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
Subscribe to O'Dwyer's Magazine

Find The Right PR Firm
O'Dwyer's Directory of PR Firms
Download PDF of
'14 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory O'Dwyer's Directory of PR Firms

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!

Compare terms using: AND    OR

List Your Firm With O'Dwyer's

How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

Top PR Firms - 2014 Rankings
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
Become an O'Dwyer's Ranked PR Firm

PR Services & Products
O'Dwyer's 2014 PR Buyer's Guide
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

Add Your PR Service or Product

Sponsored Links:
E-mail to add your link

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF


Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation

Strauss Media Strategies


Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2014 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710