Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - Food & Beverage Public Relations: Mar. '15
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
Cision State of Media 2015
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter

Category: PR LinksReturn to Latest News
Fri., Feb. 20, 2015
PR Links of the Day - 2-20-2015
By Greg Hazley
Agencies What does a modern PR agency look like? (D. Parker) 
Healthcare Why debunking myths about vaccines hasn't convinced dubious parents (C. Graves) 
Content When content marketing lets you down (S. Burke) 
Finance San Bernardino creditors cry foul at bankrupt city's plan to hire PR firm (AP) 
Data Will customers ever get any respect? (J. Fox) 
Tech Microsoft is suddenly killing it on PR (M. Bush) 
Int'l White House tackles ISIS strategic comms. (Politico Mag) 
UK Prince Charles' PR guru used Williams and Harry to burnish Charles (Daily Mail) 
Public Diplomacy Time to debate change, continuity and doctrine(D. Bishop) 
RFP PR, fundraising consultant for Wilderness Land Trust (PDF)
Category: PR Links
Thu., Feb. 19, 2015
PR Links of the Day - 02-19-2015
By Greg Hazley
PR Why PR hasn't been automated yet (C. Penn) 
Clients Edelman calls it quits with API (Guardian) 
PR 101 5 ways to get more for your PR efforts (V. Harnish) 
Fashion PR legend Alison Brod on difficult clients and the industry's changing landscape (Racked) 
Crisis PR experts on A-Rod’s apology (NYDN) 
Media Nevada city cracks down on employees who talk to reporters (RJ)
Crisis Pre-crisis and post-crisis comms: vitamin vs. prescription (G. Hyder) 
Media Bill Carter on Jon Stewart’s next move: It won’t be what you think (THR) 
Int’l US intensifies effort to blunt ISIS’ message (NYT) 
PA How a State Dept. PA staffer fostered the espionage arrest of Stephen Kim (Intercept) 
Longread The education of Alex Rodriguez (ESPN Mag)
Category: PR Links
Wed., Feb. 18, 2015
PR Links of the Day - 02-18-2015
By Greg Hazley
Trust The future of trust is decentralization (P. Gomes) 
Content How to conduct a content audit (R. Lieb) 
Social Fashion company tweets about its interns, PR nightmare ensues (Bloomberg) 
Case Study Google+ hangouts on air gives Xerox PR power (E. Bird) 
Finance HSBC's mea culpa is really about PR and damage limitation (Independent) 
EconDev Austin takes baby steps with PR (R. Rice) 
Crisis Publicist: Don't ask Allison Williams about her dad(Observer) 
Media Serial: From investigative journalism to pop culture sensation (A. Cicero) 
Tech How to rock at startup PR (B. Lessard)
Category: PR Links
Fri., Feb. 13, 2015
PR Links of the Day - 2-13-2015
By Greg Hazley
Comment How PR is killing journalism (E. Alterman) 
Social How one stupid tweet blew up PR pro Justine Sacco's life(NYT Mag) 
Satire SNL's 13 best fake ads as chosen by real ad execs(Businessweek) 
Review 17 reasons to fire your PR firm right now (P. Resnikoff) 
Content Solid content marketing starts with a great I.D.E.A. (J. Chow) 
Measurement The sideways approach to measuring PR (S. Burke) 
Counsel Free advice - worth what you pay for it (P. Walker) 
Crisis Brian Williams, NBC, social media, PR and branding (J. Lipschultz) 
Crisis NBC's opportunity (J. Jarvis) 
UK How one email cost a reporter his job, savings and 18 months of his life (PG) 
Local Eatery picks up $5K tab for entire restaurant(Consumerist) 
Valentine's Show the love for PR (L. Dunlap) 
Category: PR Links
Thu., Feb. 12, 2015
PR Links of the Day - 1-12-2015
By Greg Hazley
Social You can't own a conversation (S. Monty) 
Crisis 5 lessons learned: Anthem data breach (K. Lesak-Greenberg) 
IR Why are activist investors more likely to target women CEOs?(Fast Company) 
Healthcare Drug makers have what kind of reputation among patient groups? (WSJ) 
TV USA Network promotes 'Dig' series with augmented reality campaign (LR) 
Ethics Brian Williams - 'Good night and good luck' (E. Tchividjian)
Media Paris votes to sue Fox News for reputation damage (AP) 
RFP Evaluation of tobacco marketing and PR campaigns (AZ) 
RFP Communications and PR for Australian resort (PDF)
Category: PR Links
Wed., Feb. 11, 2015
PR Links of the Day - 2-11-2015
By Greg Hazley

PR What is PR? A definition for 2015 (S. Bruce) 
PR Is PR really dead? (M. Heffernan) 
B Williams A solution for NBC to the Williams crisis: Ditch the evening news (M. Wolff) 
B. Williams A day late and a dollar short (S. Cody) 
B. Williams Gannett says only VP/comms., president should speak on B. Williams (Romanesko) 
Internal The long tail of brand building (K. Speak) 
Social Pew's 2014 Social Media Study: What you need to know(M. Bhandarkar) 
Careers 5 reasons you're still at the intern table (R. Meis) 
Media #AdviceForYoungJournalists: Career advice from the Twitterverse (N. Blair) 
Media 'Daily Show' to carry on after Stewart (Variety)

Category: PR Links
Tue., Feb. 10, 2015
PR Links of the Day - 2-10-2015
By Greg Hazley
Marketing Brands are not your friends (S. Biddle) 
Newbiz Death to the RFP (T. Defren) 
What Uber needs to do to fix its reputation (Fast Company) 
Social Grammy win spurs nasty tweets b/t Beck's PR firm and Epic president (@billboard) 
Media To all the young journalists asking for advice (F. Salmon) 
Media My best advice to young journalists (E. Klein) 
Media Advice to mid-career journalists (T. Marchman) 
IR When investors want to know how you treat people (D. Creelman) 
Measurement 4 steps to measuring what matters most (A. Singer) 
Non-profits Stop approaching PR like its 2007 (P. Panepento) 
Int'l Japan global PR message could misfire with focus on wartime past (Reuters)
Category: PR Links
Mon., Feb. 9, 2015
PR Links of the Day - 2-09-2015
By Greg Hazley
Crisis HSBC admits Swiss bank failings over client teas (Reuters)
TV Brands, not fans, are bringing 'Community' back(LostRemote) 
Sports Knicks owner rips fan in email, tells him to root for Nets(NY Times) 
Corporate Your board should be full of activists (HBR) 
Social State of Social: LinkedIn is the real MVP (C. Penn) 
PA US budget provides clients with reasons to communicate (S. Collender) 
PR 101 Making it as easy as possible for journalists to say 'yes'(B. Reinemann) 
Healthcare Evaluating the quality of health information on the Internet (R. Newcomer) 
Media Scarborough on Brian Williams: 'We all make bad mistakes' (Wash Post) 
PA The Pope is one of the most skilled politicians on earth(Bloomberg)
Category: PR Links
Fri., Feb. 6, 2015
PR Links of the Day - 2-06-2015
By Greg Hazley
Image In poll, Goldman's reputation is 'poor' - and that's an improvement (WSJ)
Corporate Wal-mart creates post to burnish China image(Bloomberg) 
Obit Film publicist Marion Billings dies at 91 (Variety) 
Social 7 frequently asked questions on social PR strategy (S. Burke) 
Tactics Pitching US media by region (CC Group) 
Social 9 social media trends we hope will go away forever in 2015 (S. Baradell) 
Strategy How to pitch: Budget Travel (M. Griffiths) 
Social How my Twitter parody account can aid your social strategy (E. Davies) 
Trends On brand journalism (J. Galbraith) 
Entertainment The importance of Bruce Jenner's very public transition (BuzzFeed) 
Crisis Has Brian Williams put the reputation of news at risk? (C. Winters) 
Tech The FCC's take on Net Neutrality may impact PR (M. Bush)
Category: PR Links
Thu., Feb. 5, 2015
PR Links of the Day
By Greg Hazley
Corporate Sony co-chair Pascal stepping down (Deadline) 
Healthcare Can PR strategies persuade Americans to accept vaccines? (L. Siegel) 
PA Anonymous member of Congress on what's wrong with Congress (Vox) 
Advocacy How to improve grassroots success through branding(K. Street Cafe) 
Social Gap just got thrown off Tinder (BI) 
Social Twitter reaches deal to show tweets in Google search results (Bloomberg) 
Media Who will succeed Rusbridger at the Guardian? (GQ)
Category: PR Links
Wed., Feb. 4, 2015
PR Links of the Day
By Greg Hazley
Crisis Internal emails show DC PR firm trying to shape client's image after massive fire ( 
Corporate Amazon unseated by Wegmans in top reputation ranking (ZDNet) 
Image Analyst: Intuit to pay for PR debacle (Benzinga) 
Politics Jeb Bush debuts 'Reform Conservative' image in Detroit(National Journal) 
Careers Here's what you really need to get right about work(Fast Co) 
RFP PR consultant for St. Louis Children's Mental Health (PDF)
Category: PR Links
Tue., Feb. 3, 2015
PR Links of the Day - 2-03-2015
By Greg Hazley
Social The one tweet that justified Ford's social media investments (F. Janssen) 
Measurement A simple way to measure how much customers love your brand (T. Halloran) 
Super Bowl Talk about a Hail Mary pass (S. Cody) 
Super Bowl 7 takeaways from this year's #BrandBowl (R. Lieb) 
Media Bob Dylan hands AARP mag exclusive interview (Wash Post) 
Travel Norovirus sickens hundreds on cruise ship (Consumerist) 
Tools Snapchat and your brand - marriage material? (M. Mowery)
Tools The why and how of using Pinterest for PR (B. Conlin) 
Tools Emotionally connecting with your audience with video (A. Dixon) 
Politics Comms director nixes photos of Congressman's Downton Abbey office (Wash Post)
Category: PR Links
Mon., Feb. 2, 2015
PR Links of the Day - 2-02-2015
By Greg Hazley
Content Do you follow the 6 content curation principles? (K. Dugan) 
Corporate 11 ideas driving the modern CMO (J. Bell) 
Measurement PR measurement classics (S. Burke) 
Measurement The most effective metrics for your PR measurement (M. Robbins) 
Healthcare The new question in healthcare: What value do you bring? (G. Karr)
Social Millennials unplugged - Insights into the world of texting(B. Pearson) 
Content How to approach owned and earned media (S. Scott) 
TV The top 10 Superbowl ads were also some of the sappiest(Adweek) 
Wall St Big banks try to monitor employee attitudes to avoid problems (WSJ)
Category: PR Links
Fri., Jan. 30, 2015
PR Links of the Day - 1-30-2015
By Greg Hazley
PR The many deaths of public relations (J. Kail) 
Healthcare Canada puts medical marijuana firm in PR scandal under review (G&M) 
Corporate Comcast is having a terrible week (Consumerist) 
PR 101 Journalist-turned-PR pro gives secrets to dealing with the media (ABJ) 
IR What's in, what's out for IR in 2015 (A. Blazier) 
Super Bowl Should Marshawn Lynch have to speak to the press?(Wash Post) 
Super Bowl 25 more Super Bowl party rules (J. Gay) 
Super Bowl McDonald's lets you pay for food with lovin' (ABC News) 
Food/Bev 3 lessons learned from a PR wine newbie (L. Schultz) 
Fashion Jones NY to close stores and seek 'strategic alternatives'(Bloomberg)
Category: PR Links
Thu., Jan. 29, 2015
PR Links of the Day - 1-29-2015
By Greg Hazley
Astroturf Politicians support Comcast-TWC merger with letters written by Comcast PR (Verge) 
Corporate The man attempting to repair GoDaddy's sexist reputation (Fast Co) 
Healthcare Oscar winning health (K. Mohring) 
Social How brands can intercept the Super Bowl - one tweet at a time (M. Lizun) 
Punctuation One typo brought down a 124-year-old company(BI) 
PA Gov. Mike Pence distances himself from state-run news agency (Indy Star) 
RFP PR for Houston Housing Authority (PDF)
Category: PR Links
Wed., Jan. 28, 2015
PR Links of the Day - 1-28-2015
By Greg Hazley
PR 10 symbols that PR's 'Industrial Revolution' is underway (L. Hoffman) 
Legal TPG sues ex-spokesman for allegedly taking documents from buyout firm (WSJ) 
Service 4 ways PR and customer service professionals wear the same hat (Crain's) 
Food/Bev Shake Shack IPO getting as expensive as its burgers(Forbes) 
Sports Super Bowl ads go long (Bloomberg) 
Q&A A chat with D. Rudolph, a Detroit PR guy (Metro Times) 
Entertainment From Buzz to Bombs: Dispatch from Sundance(NY Times) 
Higher Ed Head of UNCG PR resigns (JN)
Category: PR Links
Tue., Jan. 27, 2015
PR Links of the Day - 01-27-2015
By Greg Hazley
Sports Should Seahawks star be forced to talk to media? (OC Register) 
Sports NFL's Dawn Hudson faces challenging first act (WSJ) 
Sports No PR nightmare that the NFL can't make worse (USA Today) 
Advertising Real-life logo blocker blurs out corporate white noise(PSFK) 
Clients PR firms ought to say 'no' once in a while (R. Torossian) 
Clients How to handle losing a major client (HBR) 
Tech On Microsoft's Windows 10 launch (L. Menchaca) 
Tools 5 free tools for communicators in 2015 (J. Williams) 
PR 101 How to get started with influencer marketing (PRIYP) 
Social CNN, ESPN launch on Snapchat Discover (Adweek)
Category: PR Links
Mon., Jan. 26, 2015
PR Links of the Day - 1-26-2015
By Greg Hazley
Clients A consultant's guide to firing a client (HBR)
Careers One action that will make anyone in the comms. biz smarter (L. Hoffman)
Corporate PR and social media set for continued growth (S. Bruce)
Critic What's wrong with PR in one post (A. Friedman)
PR 101 How to pitch the modern journalist (A. Hanson)
Podcasts The pros and cons of podcasting (T. Sabourin)
PR Scandal shows perils of blurred boundaries in media/PR (D. Tisch)
Fashion What you'll be wearing next year (BW)
Category: PR Links
Fri., Jan. 23, 2015
PR Links of the Day - 1-23-2015
By Greg Hazley

Q&A Chrysler PR vet continues his candid book tour (Car and Driver) 
Crisis Deflate-gate as crisis comms: Did the Pats and NFL fumble? (WBJ) 
Crisis Pats show how not to handle a PR crisis (DN) 
Sports FIFA loses three more sponsors ahead of Russia 2018 World Cup (AP) 
Finance Bank of America is probably going to regret this 'Je sues bullish' report (BI) 
Clients Treat us with respect: How to become your Pr agency's favorite client (Guardian) 
Media How The Economist chose its first female editor-in-chief (Quartz)

Category: PR Links
Thu., Jan. 22, 2015
PR Links of the Day - 1-22-2015
By Greg Hazley

Crime IR exec pleads guilty to insider trading (NY Post)
Int'l China state-run newspaper 'fabricated column by New Yorker writer' praising Beijing (Telegraph) 
Tribute In memory of Tom Kowaleski (R. Bolton) 
Healthcare 5 healthcare takeaways from the SOTU (K. Blake) 
Finance Icahn seeks 2 Gannett board seats in potential proxy fight (USA Today) 
Media Sun goads critics as Page 3 'PR stunt' hailed a success (Telegraph) 
Placement Conan O'Brien visits Taco Bell test kitchen (Consumerist) 
Corporate Sony execs bracing for more leaked emails (NY Post)
Media NYPD keeps closer watch on media companies (J. Romensesko) 
Crisis Crisis 101 from the real Olivia Pope (K. Overmier)

Category: PR Links
Today's Poll:
After the Germanwings crash, Lufthansa needs to:
Fold the brand
Audit its screening procedures
Defend itself better
Go dark
View past polls
Rank Your Firm With O'Dwyer's
Snapshots - 10/17/08
O'Dwyer's NL
Mar. 30, 2015
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '15
Profiles of Food & Beverage PR Firms
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '15
Profiles of Environmental PR & Public Affairs Firms
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide
Jan. '15
PR Buyer's Guide & Profiles of Crisis Communications Firms
O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine
Dec. '14
Profiles of Entertainment & Sports PR Firms
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine
Nov. '14
Profiles of Technology PR Firms
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '14
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '14
Profiles of Beauty/Fashion & Lifestyle PR Firms
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '14
Profiles of Financial PR/IR & Professional Services PR Firms
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '14
Profiles of Travel & Tourism PR Firms
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '14
Profiles of Multicultural/Diversity & Int'l PR Firms
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '14
PR Firm Rankings Special Issue
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '14
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
O'Dwyer's magazine back issues to 2011
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
Finn Partners
Weber Shandwick

O'Dwyer's PR Magazine
O'Dwyer's Magazine O'Dwyer's Magazine

Mar. '15 Food & Beverage PR

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

Advertise With O'Dwyer's
2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
Subscribe to O'Dwyer's Magazine
Allidura: Millennial Mindset

Find The Right PR Firm
O'Dwyer's Directory of PR Firms
Download PDF of
'14 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory O'Dwyer's Directory of PR Firms

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!

Compare terms using: AND    OR

List Your Firm With O'Dwyer's

How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
Become an O'Dwyer's Ranked PR Firm
Cision State of Media 2015

PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

Add Your PR Service or Product

Sponsored Links:
E-mail to add your link

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF


Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation

Schneider Associates


Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2015 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710