Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Beauty/Fashion & Lifestyle PR: Sep. '14
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
 
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter


Category: PR LinksReturn to Latest News
Wed., Aug. 20, 2014
PR Links of the Day - 8-20-2014
By Greg Hazley
 
Digital The new rules of digital culture (T. Hunt) 
Demos Tips for communicating with Millennials (R. Pritchard) 
Lists Top PR agencies for start-ups: 2014 edition (Agency Post) 
Content Fanta attempts to reach teens with Vine-based comedy series (Lost Remote)
Brands 'I Will' v 'Just Do It: The Under Armour success story (D. Aaker) 
Measurement Six measurement practices PR pros can borrow from marketers (FutureBuzz) 
Stunts 'Ice Bucket' latest in a lively line of stunts (D. Bedell) 
Viral 3 tactical elements that made the 'Ice Bucket Challenge' a viral success (S. Skerik) 
EconDev Why Massachusetts' plans for economic dev could (and should) blaze a trail for other states (Inc)
Category: PR Links
Tue., Aug. 19, 2014
PR Links of the Day - 8-19-2014
By Greg Hazley
 
Food/Bev McDonald's confronts its junk food image as sales flag(C. Choi) 
Crisis Waffling lands PR firm Edelman in hot water (Guardian) 
Crisis Barometer rising: Edelman PR and trust (S. Israel) 
PA The VA's unreachable press shop (The Blaze) 
Measurement Don't call it 'measurement,' and 5 more ways to find the money for it (K. Paine) 
Careers If I interview for a social media post at a PR firm, what should I read? (Quora) 
PR 101 Reputation Management 101: Don't attack competitors(BGPR) 
Media NY Post comes up with biggest troll read of the summer(Slate) 
Careers The apprentice route to communications (J. Genova) 
RFP City of Lexington (KY), PR consultants (link)
Category: PR Links
Mon., Aug. 18, 2014
PR Links of the Day - 8-18-2014
By Greg Hazley
 
Big Picture Maneuvering in the age of hypersensitivity - thoughts on Edelman and others (G. Baron) 
Social 5 ice bucket envy filled people to avoid (D. Armano) 
Careers PR agency: Boutiques v large (G. Dietrich) 
Essay Exposing PR's weaknesses (H. Yaxley) 
Native Ads Native advertising is a force for good (J. Bell) 
Media Time Inc rates writers on how 'beneficial' they are to advertisers (Gawker) 
Takeaways 5 things I learned at the 20/20 social media summit(T. Arnold) 
Legal PR and patent suits: Bose v Beats (J. Hrycyszyn)
Category: PR Links
Mon., Aug. 18, 2014
Link: NY Times on Edelman's 'Faux Pas'
By Greg Hazley
 
New York Times advertising columnist Stuart Elliott covers Edelman's efforts to correct two high-profile gaffes in recent weeks.
Category: PR Links
Fri., Aug. 15, 2014
PR Links of the Day - 8-15-2014
By Greg Hazley
 
PR You work in PR? So … what do you do exactly? (T. Sabourin) 
Crisis Ferguson police chief botches press conference to ID shooting officer (IBIT) 
Big Picture What is public? (A. Dash)
Profile The (PR) man behind the mayor in NY (Observer) 
Campaigns How the #IceBucketChallenge is a game-changer for cause awareness (MMC) 
CSR Loom brands vs. the environmentalists (A. Lancaster) 
Campaigns The cold, hard truth about the ice bucket challenge(Quartz) 
Digital Marketers turn to online influencers to tout back to school shopping (C. Georgas) 
Sports Arian Foster continues to troll the media (Deadspin) 
Social Pinterest announces Conversations (G. Padilla)
Category: PR Links
Wed., Aug. 13, 2014
PR Links of the Day - 8-13-2014
By Greg Hazley
 

Crisis Sea World financials hurt by ‘Blackfish’ backlash (NY Post)
Tech Edward Snowden: The most wanted man in the world (Wired)
Social IceBucketChallenge shows No. 1 rule for creating viral campaigns? Don’t overthink it (A. Gray)
Career PR and taking out the garbage (K. Hazlett)
Corporate Starbucks doesn’t support Israel (or PR strategy)
PR 101 What a surprise. Journalist prefers interviews minus PR (L. Hoffman)
Congloms Sizing up potential bidders for Interpublic (Adweek)
Tech Amazon unveils card reader, targeting Square, PayPal (Computerworld)
Crisis Land Rover recalls 40K luxury SUVs (Consumerist) 

Category: PR Links
Tue., Aug. 12, 2014
PR Links of the Day - 8-12-2014
By Greg Hazley
 

Careers How to get ahead for the young PR account executive (F. Strong)

Jargon Media and marketing buzzwords that must die (Ad Age)

Quotes Life is like a box of trite and world-weary expressions (D. Stevenson)

Gender Now The Atlantic should ask: Where are the women leaders in PR? (G. Becker)

Careers Are PR agencies setting new parents up to fail? (A. Hanson)

Tech Uber: So cool, but so uncool (P. Himler)

Crisis 5 lessons from ex-Gov. Bob McDonnell’s corruption trial (M. Mulvihill)

Food/Bev Colgate ingredient linked to hormones, cancer spotlights FDA process (Bloomberg) 

Sports NCAA is on its K Street A-game (OpenSecrets) 

Entertainment Polanski drops out of film festival amid pressure (Variety) 

PR 101 How to maximize readability of earnings press releases (BW) 

Category: PR Links
Mon., Aug. 11, 2014
PR Links of the Day - 8-11-2014
By Greg Hazley
 
Clients Fooled again! (S. Cody) 
Food/Bev Bottled water comes from drought-ridden America (MJ) 
Social When and why to pay for tweets (R. Holmes) 
Corporate Is Amazon in a PR war with no winners? (J. Horton) 
Clients PR firm sues the family of a paralyzed man awarded $10.75M (The Ledger) 
Media A fine line between opinion, analysis and perspective (P. Gillott) 
Measurement Why images impact your media measurement (E. Friedman) 
Infographic Nurturing the gap between marketing and sales (F. Strong) 
RFP Communications support for Common Core campaign (PDF)
Category: PR Links
Fri., Aug. 8, 2014
PR Links of the Day - 8-8-2014
By Greg Hazley
 
PR Why Are There So Many Women in Public Relations? (The Atlantic)
Healthcare From PR exec to industry critic: What turned Wendell Potter? (Crain's)
Category: PR Links
Thu., Aug. 7, 2014
PR Links of the Day - 8-7-2014
By Greg Hazley
 
Int'l How a Brooklyn PR Firm Roiled Ecuadorian Politics (BusinessWeek)
Environment PR Firms' Foolish Global Warming Fatwa Could Backfire (IBD)
Category: PR Links
Wed., Aug. 6, 2014
PR Links of the Day - 8-6-2014
By Greg Hazley
 
Media Graham Is Not Slowing Down After Sale of The Washington Post (NY Times)
Media The Presidency and the Press (Rolling Stone)
Category: PR Links
Tue., Aug. 5, 2014
PR Links of the Day - 8-5-2014
By Greg Hazley
 
Mideast Latest poll shows young Americans overwhelmingly support Palestine (PressTV)
Health Ebola: An Opportunity for Public Diplomacy (psaonline.org)
Category: PR Links
Mon., Aug. 4, 2014
PR Links of the Day - 8-4-2014
By Greg Hazley
 
Mideast Hamas Snatches Disaster from the Jaws of Victory (New Yorker)
Environment World's top PR companies rule out working with climate deniers (The Guardian)
Category: PR Links
Thu., Jul. 31, 2014
PR Links of the Day - 7-31-2014
By Greg Hazley
 
Tech You should make a video game (B. Perry) 
Apologies How to give a meaningful brand apology (E. Friedman) 
PA Who tweets on behalf of members of Congress? (KSC)
Content Produce content marketing that people care about (P. Sheahan) 
Social FDA, tweeting and Twitter (M. Senak) 
Metrics Marketing metrics 101: Five simple steps (J. Licko) 
Higher Ed Ed Bernays and the college named after him (PRC)
Clients Applying Pokeman to PR (Barokas) 
B2B When B2B Tech Memes Go Bad (M. McClennan)
Category: PR Links
Wed., Jul. 30, 2014
PR Links of the Day - 7-30-2014
By Greg Hazley
 
Social Navigating the hashtag minefield (Inc) 
Storytelling How to tell a great story (Harvard Biz) 
Social Lessons in the power of lists to build authority online (D. Hopkins) 
Corporate The world is less global than you think (H. Calthrop-Owen) 
Healthcare Should you Google your symptoms? (R. Newcomer) 
IR How IR became invested in public affairs (A. Crawford) 
Mideast The truth behind Israeli and Palestinian talking points(Salon)
RFP PR & marketing for NY water authority (link)
Category: PR Links
Tue., Jul. 29, 2014
PR Links of the Day - 7-29-2014
By Greg Hazley
 
Crisis Paramount sparks outrage over poster for Ninja Turtles film set for 9/11 release (@MailOnline) 
PR Senate candidate's PR strategy leaks (AJC) 
Correspondence Yes, you can write business letters from the heart (L. Hoffman) 
Int'l Chinese authorities investigate Edelman unit (NY Times) 
Crisis Malaysia Airlines in brand overhaul after disasters(Telegraph) 
Media Cellphone sets fire to pillow, story sets fire to TV station website (Poynter) 
Content When journalism and brand management collide (L. Llewellyn) 
Content New survey shows readers don't trust 'sponsored Content' (L. Siegel) 
Mideast Israel's other war (New Yorker) 
RFP Marketing and public affairs; $150K, upstate NY (PDF)
Category: PR Links
Mon., Jul. 28, 2014
PR Links of the Day - 7-28-2014
By Greg Hazley
 
PR 101 PR lessons from 'House of Cards' (A. Lloyd) 
Sports NFL exec stumbles way through Ray Rice explanation(Deadspin) 
Tech Campaigning via hologram is coming to the US (BBW) 
PR Creativity & Cannes: Creativity in the PR industry (M. Quinn) 
PA Message-maven culture killing compromise in Washington (W. Potter) h
Book Reputation, not spin, the heart of PR (D. Bedell) 
Healthcare The 10 best New Yorker articles on healthcare (Vox)
Food/Bev The Coconut water street fight (NY Times) 
Marketing 5 ways CMOs can expand their influence and impact(M. McDonagh) 
Mideast How did Israel learn to spin its policies? From a GOP pollster (Alternet)
Category: PR Links
Fri., Jul. 25, 2014
PR Links of the Day - 7-25-2014
By Greg Hazley
 
Point Tech startups: You don't need PR (HBJ) 
Counterpoint Why tech startups need PR (HBJ) 
Int'l Russian newspaper issues front-page apology for Flight MH17(Atlantic Wire) 
PR 101 PR pro by day, blogger by night - best practices for influencer marketing (L. Zanzal)
Marketing 3 reasons brands are frightened by Hispanics (N. Fischer) 
Jobs 8 resources and 3 tips for PR job seekers (S. Burke) 
Tactics Traditional PR tactic gets jacked up (S. Baradell) 
Politics PR firm working for Republican Governors Assn implicated in Cuomo scandal (Breitbart) 
CSR Embedding CSR into the everyday (Interbrand) 
Media Ex-'60 Minutes' producer is no Hollywood hero(BloombergView)
Category: PR Links
Thu., Jul. 24, 2014
PR Links of the Day - 7-24-2014
By Greg Hazley
 
PA For White House interviews, it's never just one-on-one(Washington Post) 
Sports Toughest jobs in sports: Publicist for Alex Rodriguez(Yahoo) 
Legal Ex-director of comms. sues CEO for $75M over sexual harassment (NY Post) 
Sports NFL statement on Ray Rice suspension wants you to believe it came down hard on him (Deadspin) 
Mideast Why I flew to Israel (M. Bloomberg) 
RFP Ireland - Pr for Digital Hub Development Agency (link)
Category: PR Links
Tue., Jul. 22, 2014
PR Links of the Day - 7-22-2014
By Greg Hazley
 
Q&A Reinventing the CMO: Unilever's Keith Weed (HBR) 
Traffic PR maven totals her car on Hamptons highway (Page Six) 
Marketing Coke's World Cup ad blitz flops in Brazil (BBW) 
Finance Bill Ackman's big Herbalife reveal bombs with investors(Forbes) 
Social Small biz negative reviews are a gift; here's what to do (F. Strong)
Instagram Brands raising the bar and what we can learn from following (A. Anderson) 
FDA Developing a policy for correcting third party misinformation(M. Senak) 
Monitoring The checklist that will replace RFPs (E. Friedman) 
Careers PR advice to recent grads (G. Matusky) 
Case Study Carlsbad (CA) talent attraction campaign (DCI) 
Propaganda Russia: Perception v. Reality (J. Horton) 
Sports Dungy walks back remarks about Michael Sam (ESPN) 
Interns 5 tips for PR interns this summer (R. Laitala) 
Trolling Tech PR Dummies: PeepMe is 'new form of swagger'(Gawker)
Category: PR Links
Today's Poll:
NFL
What is the NFL's most effective PR play amid the Ray Rice crisis?
Fire Roger Goodell
Hire a top female exec
Revamp player punishments
Force Redskins name change
View past polls
Snapshots - 10/17/08
 
O'Dwyer's NL
Sept. 15, 2014
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
 
O'Dwyer's
Magazine
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '14
Profiles of Beauty/Fashion & Lifestyle PR Firms
 
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '14
Profiles of Financial PR/IR & Professional Services PR Firms
 
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '14
Profiles of Travel & Tourism PR Firms
 
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '14
Profiles of Multicultural/Diversity & Int'l PR Firms
 
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '14
PR Firm Rankings Special Issue
 
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '14
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
 
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '14
Profiles of Food & Beverage PR Firms
 
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '14
Profiles of Environmental PR & Public Affairs Firms
 
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide

Jan. '14
PR Buyer's Guide & Profiles of Crisis Communications Firms

 
O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine

Dec. '13
Profiles of Entertainment & Sports PR Firms

 
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine

Nov. '13
Profiles of Technology PR Firms

 
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine

Oct. '13
Profiles of Healthcare & Medical PR Firms

 

 
O'Dwyer's magazine back issues to 2011
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
 
Finn Partners
 
MWW
 
Weber Shandwick
 

O'Dwyer's PR Magazine
 
O'Dwyer's Magazine O'Dwyer's Magazine
Sep. '14 Beauty/Fashion & Lifestyle
PR Magazine

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

 
Advertise With O'Dwyer's
 
2014 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
Subscribe to O'Dwyer's Magazine
 
The George Washington University, Earn Credentials in Global PR
 
 
JGApeppercomm
 

Find The Right PR Firm
 
Search:
O'Dwyer's Directory of PR Firms
Download PDF of
'14 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory O'Dwyer's Directory of PR Firms

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!


Compare terms using: AND    OR

List Your Firm With O'Dwyer's
 

How To Hire A PR Firm
 
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

Top PR Firms - 2014 Rankings
 
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
 
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
Become an O'Dwyer's Ranked PR Firm
 
MyPRGenie

PR Services & Products
O'Dwyer's 2014 PR Buyer's Guide
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

 
Add Your PR Service or Product
 

Sponsored Links:
E-mail john@odwyerpr.com to add your link
 

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

 
Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF

 

Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation



Allidura Consumer
 

NEED HELP? john@odwyerpr.com

Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2014 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710