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O'Dwyer's Inside News of Public Relations & Marketing Communications - Financial PR/IR & Professional Services PR: Aug. '16
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Category: PR LinksReturn to Latest News
Mon., Jul. 25, 2016
How Sponsored Content is Becoming King; Yahoo, Verizon and AOL; Michael Jordan's Apolitical Image
By Editorial Staff

Content How sponsored content is becoming king in a Facebook world (NY Times) 

Tech Marissa Mayer, Tim Armstrong and the Nerd Prom (Newsweek) 

Sports Why Michael Jordan's apolitical image helps today (SN) 

Tactics Getting ink today: Top online business news outlets (N. Marshall) 

Corporate Why isn't Jamie Dimon telling clients to raise wages too? (HBR) 

Digital Lessons from the ANA Digital & Social Media Conference (J. Bell) 

Category: PR Links
Fri., Jul. 22, 2016
The Pokemon Go Phenomenon; Account Management No-Nos; Trump and the Dark Art of Bad Publicity
By Editorial Staff

pokemonViral How 'Pokemon Go' went from prank to phenomenon (AP)

Tech The reality of our non-reality: Pokemon Go (C. Montes) 

Careers 12 things to expect in the first 12 months of PR (K. Hyman) 

Tactics 10 things PR account managers do that they really shouldn't (H. Baker) 

Politics Trump and the dark art of band publicity (Politico Mag) 

Tech A checkpoint conversation on AI and machine learning in PR (N. Hobson) 

Int'l Saudi PR machine uses 28 pages to blame Iran for 9/11 (Intercept) 

Politics The family trump: Can they remake Donald's image? (Wash Post) 

Category: PR Links
Thu., Jul. 21, 2016
Tesla's Autopilot Crash Response; Why I Quit Freelancing and Took the Job; When Transparency Backfires
By Editorial Staff

TeslaCrisis A look into Tesla's autopilot crash response (D. Rene) 

Media The silencing of Fox News' powerful publicist Irena Briganti (NY Mag) 

Careers 5 reasons I quit freelancing and took the job offer (S. Wottreng) 

UK Prime minister hopeful's major gaffe: Speaking from the heart ... unfiltered (M. PisDudot) 

Crisis When transparency backfires, and how to prevent it (D. De Cremer) 

Digital The cost of influencer marketing; how not to get an FTC fine (WCG) 

Food/Bev Imagery, words & speech strategies around food & nutrition (P. Beucler) 

Firms 5 ways to measure agency operations (S. Burke) 

B2B Top B2B challenges and how to solve them (A. Munroe) 

Category: PR Links
Wed., Jul. 20, 2016
Remaking NFL Commish's Image?; How to Reinvent External Affairs
By Editorial Staff

goodellProfile Remaking NFL Commissioner's image: Mission impossible? (SI) 

Report How to reinvent the external-affairs function (McKinsey) 

Crisis Trump Org staffer takes blame for Melania's speech (Slate) 

UK Confessions from the investor relations director (Evening Std) 

Tactics 10 PR tactics reporters hate most (Digiday) 

Int'l Disengagement, terrorism and PR (E. Minty)

Category: PR Links
Fri., Jul. 15, 2016
Herbalife Settles for $200M; Negative Effect of HR as PR; Hyperloop Founder Paid Girlfriend's PR Firm $400K
By Editorial Staff

Image Herbalife to pay $200M over claims of misrepresentation (WSJ)

Corporate Negative effect of HR as PR (Chicago Trib) 

Q&A Pitching Toronto Star travel editor Jennifer Bain (DCI) 

Corporate Hyperloop One co-founder paid girlfriend $400K for PR work (CNBC) 

Int'l Irish PR boss 'paralyzed" by fear after she was caught up in Nice attacks (Independent) 

Tech 5 PR crimes startups are guilty of committing (HuffPost) 

Politics Email probe hurts Hillary Clinton's image (USNWR) 

Category: PR Links
Thu., Jul. 14, 2016
How Did Pokemon Go Happen?; GQ: Mystifying Triumph of Trump's Right-Hand (PR) Woman
By Editorial Staff

Viral Pokemon Go - how did it happen? (N. Sutter)

Feature The mystifying triumph of Donald Trump's right-hand (PR) woman (GQ) 

Environment A communicator's guide to mitigating the risk of greenwashing (J. Gombita) 

Healthcare A look into the crystal ball - 2017 (W. Pierce) 

Marketing Audiences crave brand authenticity (A. Blackburn) 

Careers 5 tips for cutting costs during an unpaid internship (N. Biscardi) 

Politics As a gay Republican, I can't defend the GOP platform (Time) 

Category: PR Links
Wed., Jul. 13, 2016
Whatever Happened to the Olympics; Gretchen Carlson Speaks; Top States for Business
By Editorial Staff

Sports Whatever happened to the Olympics (K. Zakheim) 

Crisis Gretchen Carlson speaks publicly about harassment lawsuit (NY Times) 

EconDev CNBC releases 2016 top states for business (DCI) 

Tactics Finding PR opportunities when you don't have news (C. Faro) 

Tactics Pokemon Go for PR and communications (S. Bruce) 

Corporate How Jamie Dimon's wage hike could backfire (HBR) 

Media Dr. Phil sues Nat'l Enquirer for $250M (Lawnewsz) 

Tech The current state and future outlook of livestreaming (B. Solis) 

Politics Hillary Clinton's scandal mistake (New Yorker) 

Category: PR Links
Thu., Jul. 7, 2016
Taylor Swift's PR Set-Up?; Stop Saying 'My Team'; FBI Chief Hurts Bureau's Reputation
By Editorial Staff

Tactics 8 ways to increase Twitter engagement that are NOT based on science (L. Hoffman) 

Brexit Sitting with the discomfort to define the opportunity (A. Coady) 

Entertainment Ask a publicist: Is Taylor Swift and Tom Hiddleston's relationship a total PR set-up? (Jezebel) 

Legal Relativity Media settles PR exec's $600K lawsuit (NY Post) 

Jargon We need to stop saying 'my team' (A. Hanson) 

Crisis Cadbury's crisis case study: A lost classic (R. Levick)

PA FBI chief's testimony about Clinton torpedoes bureau's reputation (Fox News) 

Politics Clinton attacks Trump's business reputation (AP)

Category: PR Links
Wed., Jul. 6, 2016
Chipotle Video Nails It; Ex-DOJ Spokesman Hits Comey Press Conference
By Editorial Staff

Crisis Chipotle video is spot on (R. Levick) 

PA Ex-DOJ Spox: Comey broke rules with 'outrageous' press conference on Clinton emails (TPM) 

Firms Sumner Redstone's National Amusements fires PR firm after 1 month (The Wrap) 

Tactics Three myths about executive ghostwriting (B. Sarikaya) 

Books DCI's summer reading list (DCI) 

Tactics How much does it cost to advertise on Facebook? (N. Cullings) 

History PR History: Prospecting for archival gold (H. Yaxley) 

Int'l Beijing takes South China Sea PR campaign to Washington (FP) 

Category: PR Links
Tue., Jul. 5, 2016
Why Tourism Accounts Should Go to Out-of-State Firms; How Your Brand Can Join Snapchat's Takeover
By Editorial Staff

Tourism Why accounts should sometimes go to out-of-state agencies (Adweek) 

Tools How your brand can join Snapchat's takeover (O. Walker) 

Clients Personas that buy PR firm services (F. Strong) 

Q&A Carolyn Jung, food writer and editor (LCI) 

PA How to win the first 100 days (D. Scandling) 

Content PR struggling with the content avalanche (C. Penn) 

Category: PR Links
Thu., Jun. 30, 2016
Tell Me Straight, Toyota; Six Lessons from Brexit
By Editorial Staff

Crisis Tell me straight, Toyota (Bloomberg) 

Brexit Six things we learnt from the EU referendum (A. Davies) 

Media Q&A Carolyn Said, biz reporter, San Francisco Chron (LCI) 

Travel Five best practices for tourism websites (I. Richer) 

PA Lawsuit aims at State Department's 'shameful cover-up' of press briefing (CNSN) 

Tools Is Pinterest the most underutilized tool in social media? (A. Hanson) 

M&A Merger gone bad (J. Horton) 

Sports Energy firms use football to burnish image (Reuters) 

Category: PR Links
Wed., Jun. 29, 2016
Could Twitter Have Forecast Brexit? How Facebook Compiles Your News Feed
By Editorial Staff

Social Could Twitter have predicted Brexit (better than the polls)? (O. Mirshafiei)

Social How Facebook decides what you see in your news feed (BI) 

Crisis VW's deal could aid innovation, reputation is another question (Sac Bee) 

Politics Cleveland relaxes rules on protests near Republican Convention (NY Times) 

Branding How well do you know companies' former names? (Consumerist) 

Lobbying Uber proves profitable for at least one group: lobbyists (Boston Globe) 

Category: PR Links
Tue., Jun. 28, 2016
Nestle Taps CEO with Healthcare Background; Millennial Work Satisfaction in a Digital Agency
By Editorial Staff

Corporate Nestle taps CEO with healthcare background (ABC News) 

Careers A millennial on work satisfaction in a digital agency (R. Koch) 

Social What the #NoBillNoBreak livestream means for brands (N. Ludlum) 

Tools Why Facebook Live is the new deskside for smart PR pros (X. Beltran) 

Tech The two words on everyone's lips at Cannes: Virtual reality (L. Bevan) 

Viral Cormac McCarthy not dead (Newsweek) 

Brands Jack Daniel's embraces a hidden past: help from a slave (NY Times) 

Entertainment PR lessons from 'Game of Thrones' (A. Brannum) 

Finance How Synovus got its reputation back (American Banker) 

Entertainment Chris Brown's PR rep quit (TMZ) 

Category: PR Links
Mon., Jun. 27, 2016
The 'Anti-Business' President Who's Good for Business; Career Tips from the WH Comms Director
By Editorial Staff

Politics The 'anti-business' president who's been good for business (Bloomberg) 

Careers 5 career tips from the White House communications director (Cosmo) 

Int'l Israeli PM taps controversial media czar nominee as low-level advisor (TOI) 

Media Anti-gun PR flack slams 'trolls' for exposing pose (Newsbusters)

Int'l China's $10B-year PR ministry mired in political fight (BB) 

Category: PR Links
Fri., Jun. 24, 2016
Brexit PR Reaction; Periscope's Moment; GM Gets New Agencies
By Editorial Staff

Brexit APCO's client brief on Brexit (APCO) 

Brexit What's next (L. Sforza) 

Brexit Why the 'remain' campaign failed (HBR) 

Tools Periscope is (A)Live (P. Himler) 

Faux PR Hoax NRA campaign promises to give free guns to poor (Marketwatch) 

Accounts GM brands get new PR agencies (Detroit News) 

Politics At Trump news conference, it's all about him (CNN) 

Crisis Athletic Union sued for allowing coach with sexual molestation past to return (ESPN) 

Entertainment Publicist opens management company (THR) 

Follow-up Mets manager very sorry for calling PR chief 'puppy dog' (Wash Post) 

Category: PR Links
Thu., Jun. 23, 2016
CEOs and Politics?; Today's American Consumer; Pharma Twitter
By Editorial Staff

Corporate Is it safe for CEOs to voice strong political opinions? (L. Gaines-Ross) 

Healthcare Warning: Your healthcare ad may cause drowsiness (S. DauSchmidt) 

Research Meet today's American consumer (McKinsey) 

Healthcare Pharma Twitter activity (M. Senak) 

Careers 10 things you need to know if you work with Millennials (A. Theban) 

Tactics 'Newest' tactic to grab journos' attention isn't new at all (D. Murphey) 

Sports Mets manager calls PR man 'puppy dog' (TBL) 

Category: PR Links
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Tue., Aug. 30
Epi-Pen Maker Trying to Repair Reputation
By Ronn Torossian
Ronn Torossian

Mon., Aug. 29
IKEA in Furniture Recall Crisis
By Ronn Torossian

Mon., Aug. 29
Booze Sank Lochte; Alcohol Under Worldwide Attack
By Jack O'Dwyer
Ryan Lochte

Fri., Aug. 26
Lochte Indicted But Now Reps “Forgiving” Cough Drops
By Jack O'Dwyer
Pine Bros. cough drops

Thu., Aug. 25
Michael Moore Rips Rio, Says Lochte Lynched
By Jack O'Dwyer
Michael Moore

*Find more commentary under these categories:
--Crisis Comms.
--Public Relations
--Professional Dev.
--Public Affairs


Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

Thu., Aug. 25
Connecticut Insurance Exchange Reviews PR, Crisis Helpaccess health

Thu., Aug. 18
'Western Center' Seeks PR HelpNational Western Center

Tue., Aug. 16
Richmond Public Transit Reviews PR
Greater Richmond Transit Company

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP archive

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Aug. 29, 2016
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
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