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Category: PR LinksReturn to Latest News
Tue., Apr. 26, 2016
PR Links: Can Exec Thought Leadership Be Outsourced?; Purple Rain and PR
By Editorial Staff
 

Purple RainGhost Writing Can executive thought leadership be outsourced? (G. Dietrich) 

Social Purple Rain and public relations (M. Barber) 

Int'l British PM's reputation tumbles (Mirror) 

Tech Breaking into B2B tech PR (D. Heffernan) 

Crisis When tragedy hits, should brands take to social? (M. Dziuban) 

EconDev Georgia Tech aims to build tech hub in Atlanta (AJC) 

Sports Wimbledon claims image of tennis not hurt by allegations (Guardian) 

In'tl Israel spokesman ridicules Tehran (Algemeiner) 

Int'l Mexico's self-image problem (NY Times) 

Clients The upside to working with difficult clients: Lessons learned (W. Vazquez) 

Category: PR Links
Mon., Apr. 25, 2016
PR Links: Essentials to a Brand Content Program; PR Exec Repents on Fracking; War on Media Relations
By Editorial Staff
 

BeyonceDigital Three essentials of a brand content program (J. Bell) 

Turns Former PR exec who defended fracking describes how firms mislead the public (Trofire) 

Agencies How to best manage outsourced PR (L. Soza) 

Social Fed gov't shames drivers tweeting and driving (BI) 

Essay The war on media relations (E. Zitron) 

Ethics Ethics and the Panama Papers (E. Tchividjian) 

PR Stunts 'Lemonade': The end of Beyonce and Jay Z, or a PR stunt (Newsweek) 

Image Could mindfulness help lawyers rehab their reputation? (E. Siedle) 

PR 101 What the Detroit Free Press taught me about pitching media (D. McLean) 

Int'l Brexit stage left? (A. Bealby) 

Category: PR Links
Fri., Apr. 22, 2016
PR Links: Michigan Gov Gets 'D' for Flint Crisis PR; My Bizarre Interview to Be Prince's PR Man
By Editorial Staff
 

Internal Comms Who talks to (and about) colleagues like that? (J. Gombita) 

Crisis Michigan gov gets a 'D' for Flint crisis PR (CBS Detroit) 

RIP Prince My bizarre job interview to be Prince's PR man (Mirror UK) 

Satire 'Veep' star offers candidates questionable PR advise (Esquire) 

Corporate Relativity comms. exec says company owes him $500K (NY Post) 

Clients Who are the best clients in PR? (PRM) 

Category: PR Links
Thu., Apr. 21, 2016
PR Links: How Elizabeth Holmes is Winning the Theranos PR War; Time's Most Influential People
By Editorial Staff
 

timeCrisis How Elizabeth Holmes is winning the PR war for Theranos (Fortune)

Lists Time's 100 most influential people of 2016 (Time) 

Measurement Shared media as defined by marketing experts (T. Defren) 

Video What's it's really like when your video goes viral (M. Settle) 

Environment Here's how to craft a winning climate message (M. Gaworecki) 

Media Judge rejects tabloid's motion to dismiss Blake Shelton suit (WPXI) 

Politics Trump's fabricated new image (Wash Post) 

Category: PR Links
Wed., Apr. 20, 2016
PR Links: Saudi Gov't Has Vast PR Network in US; Positioning Yourself to Land a PR Job After College
By Editorial Staff
 

saudi arabiaInt'l Saudi gov't has vast network of PR , lobby firms in US (Wash Post) 

PR 101 Media squeeze and watermelon explosiion in NY Times an opportunity for PR (L. Hoffman) 

Careers How to best position yourself to land a PR job after college (J. Cline) 

Politics After NY, has anything changed? (M. Bennett) 

IR United Continental settles board dispute with investors (Chicago Trib) 

Media The world is becoming 'paranoid' about the media, watchdog says (CNN) 

Brands Coke is it, but not everywhere (USN&WR) 

Image Harriet Tubman to replace Andrew Jackson on $20 bill (CBS) 

Category: PR Links
Tue., Apr. 19, 2016
PR Links: Getting More Out of Media; Chancellor Apologizes for PR Spending
By Editorial Staff
 

Tactics Proven ways to get more out of media relations (F. Strong) 

Crisis Univ. chancellor apologizes for PR spending (KCRA) 

PA Michigan governor drinks Flint water, criticized as PR stunt (PBP) 

IR Religious shareholders attack ExxonMobil's reputation (AIP)

PR 101 How to answer questions from a reporter without messing up (J. Newman) 

Category: PR Links
Mon., Apr. 18, 2016
PR Links: Panama Papers -- Tech Companies Could Be Up Next; What Marketers Need to Know About VR
By Editorial Staff
 

panama papersPanama Papers Tech companies could be up next (Forbes) 

VR What marketers need to understand about augmented reality (HBR) 

Digital 25 new Facebook features released last week (J. Dougherty) 

Measurement Measure what you manage in social media (C. Penn) 

Corporate Monsanto CEO frustrated over 'polarized' GMO debate (C. Alesci) 

Sports The last word in the NFL-NY Times showdown (P. Gillott) 

Polemic The corporate PR firm hired to sell a murderous foreign regime (Alternet) 

Category: PR Links
Thu., Apr. 14, 2016
PR: Why Your Agency Wants to Fire You; Sharapova, PR and Media
By Greg Hazley
 

Clients Why your PR agency wants to fire you (A. Saxe) 

Digital UC Davis paid PR consultants to remove pepper spray images from Google (Time) 

Sports What Sharapova’s PR reveals about media (A. Harsh) 

Media Top media publishers form ad company to take on Times, WSJ (BI) 

Corporate Monsanto tackles ‘evil’ reputation (WFP) 

TV USA Network revamps brand image (Variety) 

Healthcare Regulators propose ban of Theranos founder (WSJ) 

Category: PR Links
Wed., Apr. 13, 2016
PR Links: How Not to Handle a Crisis Like Mossack Fonseca; Teneo's Deep Roots in Clinton Land
By Editorial Staff
 

Crisis How not to deal with a PR crisis like Mossack Fonseca (Financial Times) 

PA Inside a consulting giant's deep roots in Clinton land (Politico) 

BizDev Beware of agencies pushing back on 'elaborate' RFPs (R. Udowitz) 

Scandal Aid agencies fear damage to reputation as Red Cross appears in Panama Papers (Reuters) 

Sports Lakers hosting crush of media for Bryant finale (ESPN)

PA What to lead the UN? First face the public (Politico)

Int'l Here are the key trends that will shape a country's reputation (Yahoo Finance) 

Careers Tips for future PR pros with no previous PR exeperience (E. Marcus) 

Clients Seven signs it's time to fire your client (A. Saxe) 

Category: PR Links
Tue., Apr. 12, 2016
PR Links: Repositioning is Not a Strategy; Politics Clouds NASCAR's Image
By Editorial Staff
 

SXSW Our favorite moments and takeaways (K. Mansour) 

Strategy Repositioning is not a new business model (G. Kenny) 

Mindset Customer delight: The mayfly of business (S. Cody) 

Healthcare Serious communications planning needed now for Zika (M. Senak) 

Oops Berlin Airport's PR man sacked for calling project 'shit show' (DW) 

Sports Politics clouding NASCAR's image (AP) 

Viral Marketing The hope, the hype and helplessness (F. Strong) 

Tech How Facebook wants to make it easier for you to communicate with businesses (BI) 

Politics Could Hillary repair Rahm Emanuel's reputation? (Chicago Mag) 

Category: PR Links
Mon., Apr. 11, 2016
PR Links: Sitting Down with Critics; Facebook Branded Content Changes the Inflluencer Game
By Editorial Staff
 

Critics Look who's coming to dinner (E. DeWald) 

Social 6 ways Facebook branded content changes the influencer game (C. Penn) 

Strategy The key to storytelling for startups: Avoid the 'h' word (L. Hoffman) 

Content The dangers of virality above journalistic integrity (S. Merritt) 

Video 7 lessons CEOs can learn from President Obama's video strategy (TechCrunch) 

Workplace The work conversations we dread the most (HBR) 

Content Bravo launches standalone digital series (LostRemote) 

Entertainment Steve Miller rips Rock Hall of Fame, spars with publicist (NY Times) 

Category: PR Links
Fri., Apr. 8, 2016
PR Links: Brands, PR Pros Should Sit Out Election; How Flint Crisis is Affecting Michigan's Tourism Campaign
By Editorial Staff
 

PA Brands and PR pros should sit out this election cycle (C. Penn) 

Crisis How the Flint water crisis is affecting Michigan's tourism campaign (Mlive) 

Strategy Why journalists should hire PR pros for the newsroom (J. Sahin) 

Legal Bob Vila sues Illinois PR man over false representation (AP) 

Crisis David Cameron's reputation in tatters over Panama Papers (Independent) 

Crisis SodaStream saga underscores Israel's lack of PR savvy (JP) 

Presenting Communicating with people who speak a different language (J. Newman) 

Category: PR Links
Thu., Apr. 7, 2016
PR Links: Snapchat Tries to Remake Image; Theranos Makes Crucial Move to Help Reputation
By Editorial Staff
 

Tech Snapchat tries to remake image (LA Times) 

Crisis Theranos just made a crucial move that could help its reputation (BI) 

Ads Gap removes image after argument divides social media (Telegraph) 

Social How to find the best times to post on your social channels (S. Whitman) 

Media What I learned from trying to innovate at the NY Times (J. Geraci) 

Travel A new Rhode Island slogan encounters social media's wrath (NY Times) 

Category: PR Links
Wed., Apr. 6, 2016
PR Links: Panama Papers Fallout; Early Stage PR Blunders; Takings Risks and Being Fearless
By Editorial Staff
 

Strategy Taking risks and being fearless (M. Johnson) 

Crisis How can trust help the Panama Papers' innocents? (N. Hobson) 

Marketing The Wheaties Box and the why of celebrity endorsements (A. Beard) 

Tools How to get started with Twitter's curator platform (MW) 

Fallout Panama leaks leave nation scrambling to defend its reputation (Bloomberg) 

Tech The 6 greatest blunders in early stage PR (C. Conner) 

Scandal Vatican PR advisor testifies in criminal trial (ABC News) 

Category: PR Links
Tue., Apr. 5, 2016
PR Links: The Resurrection of Pabst; Private Equity's Achilles Heel; SEALs in Rift Over Brand
By Editorial Staff
 

Brands The resurrection of Pabst (S. Cody) 

Finance Private equity's achilles heel (K. Holman) 

Data Can data literacy protect us from misleading political ads? (W. Frick) 

Publicity Rift among Navy SEALs over members who cash in on brand (NY Times) 

Corporate Breaking down The CMO Survey (F. Strong) 

Entertainment PR perv confident sexual assault charges won't be filed (Page Six) 

Grammar AP style alert: Don't capitalize Internet or Web (G. Rudawsky) 

Category: PR Links
Mon., Apr. 4, 2016
PR Links: How Reporters Pulled Off the Panama Papers; Intel CEO Tries Hand at Reality TV
By Editorial Staff
 

Inside How reporters pulled off the Panama Papers, the biggest leak in whistleblower history (Wired) 

Crisis Law firm at center of Panama Papers storm responds (MF)

Corporate Intel CEO tries his hand at reality TV (AP) 

Food/Bev Starbucks, Dunkin' try to appeal to more sophisticated coffee drinkers (AP) 

IR Most embarrassing IPO failure wants a redo (CNN MOney) 

Crisis Can Volkswagen restore its reputation in the the US? (J. Stoll) 

Food/Bev Wall St. has mixed appetite for Chipotle (CBS News) 

Marketing April Fools Day marketing pranks gone wrong (M. Quinn) 

Category: PR Links
Fri., Apr. 1, 2016
PR Links: Video of Ex-JWT CEO is Point of Contention in PR Chief's Lawsuit; Shift Creates Cloud-Based PR Employee
By Editorial Staff
 

Legal Video of ex-JWT CEO becomes point of contention in lawsuit by PR chief (WSJ)

April 1 SHIFT creates HAROLD: First intelligent, cloud-based PR employee (Shift) 

PA Communicating with policy makers in the digital age (MSL) 

Sports Declining reputation of Formula One in danger of reaching critical mass (Guardian) 

Corporate Corporations need a better approach to public policy (B. Heineman) 

Fashion PR maven builds wardrobe around epic jewelry collection (Vogue) 

Category: PR Links
Today's Poll:
Bob McDonald compares VA wait lines to Disneyland
Sec. Robert McDonald, who compared VA wait times to lines at Disneyland, should:
Apologize
Resign
Defend himself
Move on
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5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
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